The Great India Place mall is located in Sector 38A in Noida, right at the entrance to the city. It covers an area of 15 lakh square feet and was designed by Callison Inc. It aims to integrate shopping and entertainment through a "shoppertainment" theme. It has a large outdoor space for visitors to relax. Key components of the retail atmosphere include external store layout, internal visual merchandising, lighting, surroundings, and the trade area it serves. The mall features a six-screen multiplex cinema, escalators, lifts, a food court with Indian and international options, a vegetarian restaurant, a kids' zone, safety measures, indoor amusement park, and competes with other

1. The Great India Place

2. About GIP, Noida Builder- Unitech Group. Designed by Callison Inc. the interior theme is "shoppertainment", which integrates shopping and entertainment in the same premises. Location- Sector 38A, right at the entrance of Noida. Area – 15 LAKHS sqft.

4. Floor Plan

8. USP of the Mall A huge space for target audience to relax outside the mall make this mall unique from others.

9. Retail Atmospheric Atmospherics is referred to as a store’s physical characteristics that are used to develop the retail unit image and draw customers. It describes the physical elements in a store’s design that appeals to consumers and encourages them to buy.

10. Key components of Retail Atmospherics External Store Layout Internal Visual Merchandising

11. External Atmospherics Entry Main Gate. Parking Lot Lighting Surroundings Location Catchment Area

12. Entry

13. Main Gate

14. Parking Parking is best done in the basement as it is connected by lift to all floors and has a step free route till the lifts

16. Lighting

17. Surroundings

18. Catchment Area Trade Area

19. Internal Atmospherics Display Interior Lighting Aroma Signage Flooring Colors Music

20. Display

21. Interior Lightings

22. Signage

23. Flooring

24. C o l o r s

25. Music

26. Store Layout

28. Visual Merchandising It is defined as the presentation of products in order to sell them. The initial point of interaction with a potential customer in the window displays of the store front. It includes various aspects such as: store floor plan, store windows, signs, merchandize display, space design, fixtures and hardware, and the elements that come with it- which may be all too many to mention.

29. Big Cinema- 6 Screen Multiples

30. Escalators & Lifts

32. Food court The food court is a bit stylish, although the chairs and tables are all place close together and can get cramped. You have a central dome and a circular area around which the chairs are arranged, and on one side, you have the food court options, while on the other side, you have a vegetarian restaurant called 'Yatra'. The food court has a variety in terms of Indian (South and North Indian) along with Chinese, Mexican, sandwiches, pizza, burger and other such food. You get a variety of drinks over there (all non-alcoholic). And then there is the Yatra restaurant, where you have a vegetarian thaali. Here you actually get to sample 2 types of vegetarian cultures, and you can really enjoy the food. Quantity is unlimited, and it costs around Rs. 150 on weekdays and Rs. 170 on weekends, and is a good place to eat.

33. Food Court

34. Kid’s Zone

35. Safety

36. Activities inside the Mall

37. Amusement Park

40. Competitors

41. Thank You Sumitted by: Archita Dey & Anil Kumar