The Great India Place mall is located in Sector 38A in Noida, right at the entrance to the city. It covers an area of 15 lakh square feet and was designed by Callison Inc. It aims to integrate shopping and entertainment through a "shoppertainment" theme. It has a large outdoor space for visitors to relax. Key components of the retail atmosphere include external store layout, internal visual merchandising, lighting, surroundings, and the trade area it serves. The mall features a six-screen multiplex cinema, escalators, lifts, a food court with Indian and international options, a vegetarian restaurant, a kids' zone, safety measures, indoor amusement park, and competes with other