The document provides a case study of the interior design of an Indian Terrain retail store located in Pacific Mall in Vaishali, Delhi. It details the store layout and dimensions, lighting, ceiling, walls, flooring, shelves, display counters, and concludes that the interior design creates a positive and casual atmosphere while could improve some narrow walking spaces. The store's interior stands out compared to other casual stores.

1. CASE STUDY
ON
RETAIL STORE
INTERIOR DESIGN
By Abhishek Saha
New Delhi YMCA

2. STORE / BRAND NAME
INDIAN TERRAIN
( MEN’S CASUAL)

3. LOCATION :- PACIFIC MALL , VAISHALI
FOCUS ON EAST DELHI & NCR CUSTOMER

4. LAYOUT OF STORE
AREA OF STORE
48ft.
28ft.
Total Area of Store
48’ x 28’ = 1344 sq. ft.(Approx.)

5. ISOMETRIC VIEW

6. AMBIENCE

7. LIGHTING
COB LED AND SMD LIGHTS (SUPER BRIGHT)

8. CEILING
WHITE COLOR WITH WOODEN BEAMS

9. WALLS
ASHLAR MASONRY (WOODEN)

10. FLOORING & SHOW WINDOW
WOODEN LAMINATE FLOORS (DARK) AND 2 SIDES SHOW WINDOW

11. CHANGING ROOM
2 CHANGING ROOMS DIMENSION (4ft. X 4ft.)
SHELVES
Glass (Depth 12inch)
Stack (Shirts, T-shirt)
(one side {60 PCS.})
on one shelves
20pcs. X 3

12. BILLING COUNTER & DOORS
2 DOORS AND 1 BILLING COUNTER
BILLING COUNTER
L.H.S from D1 and
R.H.S from D2
Dimension {4’x 2’x
4’} with TFT screen
monitor (for single
person)
DOORS
2 Doors (Two sided
{glass})
D1 width 6ft.
D2 width 4ft.

13. DISPLAY SHELVES(PROP)
Wooden/Glass
Height - 7ft. from the floor
level Depth - 1ft.- 6inch
• Stack (shirts, t-shirts,
trouser sweaters
{90pcs.})
(on one shelve 30pcs. x
3)
• Hang (shirts, t-shirts,
shorts, trouser, jackets)

14. DISPLAY COUNTER AND CASE
2 COUNTER AND 1 CASE
COUNTER
Wooden (dimension
{4’x2’x3’})
Stack both side (80 PCS.)
CASE
Wooden with glass
(dimension {4’x2’x3’})
For Accessories
(Belts, Wallet)

15. CONCLUSION
After studied the interior of the store, I felt the ceiling was giving positive view and ashlar
masonry walls creating a casual view. Cob lights was creating attractiveness in the store. All
furniture works were done in wooden and balance in color (dark) like floor, counters , case,
beams, etc. Display shelves had placed in symmetrical balance.
But on the other hand in some areas the moving space is less (like aisle between billing counter
to changing room.)
Over all, the interior of the store was looking different(good) as compare to other
stores(casual).

16. THE END
THANK YOU