India is the world's second largest producer of food, with the food and grocery retail market exceeding $294 billion or 16% of India's GDP. Big Bazaar is a major Indian retailer and part of Future Group, operating 214 hypermarkets across 90 cities in India totaling over 16 million square feet of retail space. Big Bazaar aims to provide the lowest prices through strategies like their Wednesday Bazaar concept of weekly discounts, and Maha Bachat annual one-day sale event offering attractive offers. The stores have open layouts designed for convenience and visibility of products.

1. A Presentation on
Food Retailers

5. India is the world’s second largest producer of food.
Food and grocery retail in India exceed US$ 294 billion
representing 16% of India’s GDP.

6. Food retail
Organized
Gourmet
stores
Departmental
Stores
Discount
Stores
Cash N Carry
Super market Hypermarket E-retailer
Un-organized
General
Stores
Kirana store
Convenience
stores
Street
Markets

7. Organized Food Retailing

8. Gourmet Store

9. Large retail establishment with an extensive
assortment in variety and range of goods ,organized
into separate departments.
Departmental Store

10. A discount retail store is a retail store which
sells products at prices lower than the typical
market value.

11. Cash n Carry
Cash and carry is a form of trade in which goods are
sold from a wholesale warehouse operated either on a
self-service basis or on the basis of samples .

12. Supermarket
A large self-service shop selling foods and household
goods.

13. Hypermarket
A very large self-service store with a wide range of goods and a large
car park.

14. E-Retailing
Electronic retailing is the sale of goods and services
through the internet. Electronic retailing

15. Un-Organized Food Retailers

16. General Stores
A shop that sells a wide variety of goods, typically one
in a small town or village.

17. Kirana Stores
A shopkeeper who sells foods such as flour, sugar, and
tinned foods.

18. Convenience Stores
a shop with extended opening hours, stocking a limited
range of household goods and groceries.

19. Street market
A temporary public market, normally set up outdoors on
certain days of the week, often, but not always, in a street.
Sometimes they can be found in a car park or in a market
square.

20. COMPANY PROFILE
• Big Bazaar is part of Future Group founded in 2001.
• Big Bazaar is a chain of hypermarket in India.
• There are 214 stores across 90 cities and towns in India covering around 16
million sq. ft. Of retail space
• Big Bazaar offers a wide range of merchandise including fashion and
apparels, food products, general merchandise, furniture, electronics, books,
fast food and leisure and entertainment sections.

21. Design, Layout, Size & Location of Stores
• Planogram type design, providing ample space for customers to walk and
see the products on display
• Stores are normally ‘U shaped’ and well planned & designed.
• Different departments in store which display similar kind of products
• In store boards/written displays highlighting the price of products & helping
in determining product’s location
• Also allows customers to walk across the store for search of products
• Located in high traffic area

22. STRATEGY
WEDNESDAY BAZAAR
• Big Bazaar introduced the Wednesday Bazaar concept and promoted it as
“Hafte Ka Sabse Sasta Din”.
• It was mainly to draw customers to the stores on Wednesdays, when least
number of customers is observed.
• According to the chain, the aim of the concept is "to give homemakers the
power to save the most and even the stores in the city.

23. Strategy
SABSE SASTA DIN
• Big Bazaar introduced the concept of "Sabse Sasta Din".
• The idea was to simply create a day in a year that truly belonged to Big
Bazaar.
MAHA BACHAT
• Maha Bachat as a single day campaign with attractive promotional offers
across all Big Bazaar stores.
• It has attractive offers in all its value formats such as Big Bazaar, Food Bazaar,
Electronic Bazaar and Furniture Bazaar - catering to the entire needs of a
consumer.

24. STORE LAYOUT AND DESIGN
• The store layout and design is perfect in creating image in the minds of the
customers.
• Planograms store design-providing lots of space for customers to walk and
see varieties of products without any difficulty.
• It is designed just like convenience stores to make people feel that they are
shopping in their local streets.

25. STORE LAYOUT AND DESIGN
VISUAL MERCHANDISING
• Warm colors like red and yellow to produce vibrant, emotional and hot
active response cool colors white and blue to have a peaceful, gentle and
calm effect
Music
• Control the pace of store traffic, create an image and attract or direct
consumer attention.
Lightning
• Highlight merchandise and structure space in efficient way.
• It captures a light mood of customers.

26. STORE AMBIENCE
• The ambience of the store is like a convenience store.
• The whole setup provides freedom to the people in selecting the products of
their choices

27. PROMOTIONS USED BY BIG BAZAAR
• Advertising is done by newspaper, television and through hoardings.
• Hoardings at public places helps in attracting huge masses of people from
various places
• Advertising ( Print ads, TV ads, radio ads )
• Weekend Discounts
• Exchange offers
• Point of purchase promotion
• Word of mouth
• Brand Endorsement
• Future Card

28. PRICING STRATEGY
• Value Pricing (Every Day Low Price)
• Promotional Pricing
• • Low Interest Financing
• • Psychological Discounting
• Bundling (Offering several products for sale as one
• combined product