The document discusses retail store layout strategies. It begins by providing background on the growth of the Indian retail industry and Max, a retail brand established in India in 2006. It then examines different types of store layouts including grid, diagonal, angular, geometric/free flow, mixed, loop, and spine layouts. Each layout is described in terms of what type of stores it is suited for and its advantages and disadvantages. Maximizing sales and customer browsing experience within the allocated store space are highlighted as important considerations for retail store layout design.

1. Presented by: Priti Das
DM14C23
Marketing-HR

2.  The Indian retail industry has presently emerged as one of the most dynamic and fast
paced industries as several players have started to enter the market
 India’s retail market size is Rs. 3600 Cr in 2015 driven by
 Income growth
 Urbanisation
 Attitudinal shifts
 Overall retail market will grow at 12 per cent per annum, modern trade will grow twice
as fast at 20 per cent per annum, and traditional trade at 10 per cent
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3.  Founded in 1973 with a single store in Bahrain
 The Landmark Group has successfully grown into one of the largest and most successful
retail organisations in the Middle East.
 The Group operates over 1,200 outlets
 Retail presence of over various countries like
 Jordan
 India
 Egypt
 Turkey
 Lebanon
 Kenya
 Sudan
 Yemen
 Pakistan
 The Group employs over 45,000 employees
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4.  In India, MAX was established in the year 2006
 First store in Indore
 Now, Max has around
 105 stores
 Across 45 cities
 With over 3500 employees
 The stores are designed for easy navigation with distinct category display to facilitate
customers in easily locating product they are looking for
 The target audience for Max India is primarily is contemporary middle class family and young
working couples within the age group of 25 to 35 years
 Max has positioned itself as a youth brand, it also targets teenagers and college students
within the age group of 18 to 24 years
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5. 5
Future Retail
51%
Trent
6%
Shoppers Stop
13%
Pantaloons
2%
Future Life
12%
Max Lifestyle
7%
V-Mart Retail
3%
Prozone
0%
Wsetside
1%
Provogue
3%
REI Six Ten
0% Brandhouse
2%
Future Retail
Trent
Shoppers Stop
Pantaloons
Future Life
V-Mart Retail
Prozone
Westside
Provogue
REI Six Ten
Brandhouse

6. A store layout is the design in which a store's interior is set up. Store
layouts are well thought out to provide the best exposure possible.
They are designed to create an attractive image for consumers.
Store layout needs to guide the customer silently about where he/she
wants to go and for exposing him/her to the entire store offering
A well-planned retail store layout allows a retailer to maximize the
sales for each square foot of the allocated selling space within the
store.
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7.  Grid or Straight Layout
 Diagonal Layout
 Angular Layout
 Geometric Layout (Free Flow)
 Mixed Layout ( Free Flow)
 Loop Layout ( Rack Track)
 Spine Layout
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8. Most economic store design,
makes use of walls and fixtures
This layout is used in grocery,
discount store and drugs stores,
like- Reliance fresh
Advantages-: Easy to locate
merchandise, cost efficient, easy
accessible for customers
Disadvantages-: limited
browsing and limited creativity
in decor
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9. Fixtures and Merchandise are
grouped in Free-flowing
patterns on the sales floor
This layout is used in specialty
stores like-: Reebok, Nike
Works best in small stores
(under 5,000 square feet) in
which customers wish to browse
Advantage-: increased impulse
buying
Disadvantage-: possible
confusion and waste of floor
space
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10. The major customer aisle begins at the entrance,
loops through the store and returns customer to
the front of the store
Used in departmental stores such as-: Shopper’s
Stop, Ritu Wear.
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11. The major customer aisle runs from the front
to the back of the store, with merchandise
departments branching off to the back side
walls
Heavily used by medium-sized specialty stores
ranging from 2,000 – 10,000 square feet
Example-: United colors of Benetton, Footwear
etc
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12. 12
Free Flow- Angular layout

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