This document outlines plans to expand the SPAR grocery store brand in Russia. It discusses growing the existing SPAR business in regions like Nizhny Novgorod and Tula through new partner stores and promoting independent retailers. It also details plans to partner with new regions in Siberia, the Urals, and around St. Petersburg. The central office in Moscow oversees increasing private label products and securing more federal contracts. Overall goals include opening over 300 SPAR stores, reaching a turnover of $1.54 billion, and growing independent retailers to 137 stores by 2011.

1. Travel to Russia orTravel to Russia or
growth factorsgrowth factors
of SPAR atof SPAR at
1 / 61 / 6 of the Worldof the World

2. PROGRAMME OF VISIT
1. VISIT PROGRAMME
1. SPAR in Russia
2. New stores SPAR partners. Nizhniy Novgorod,
Tula, Moscow
3. Development of independent retailers.
Nizhniy Novgorod, Tula
4. New SPAR partners. Siberia, Ural and St.
Peterburg
5. What does the central office in Moscow?
6. Plans 2011

3. PROGRAMME OF VISIT
1.SPAR in Russia
2. New stores SPAR partners. Nizhniy Novgorod, Tula, Moscow
3. Development of independent retailers. Nizhniy Novgorod, Tula
4. New SPAR partners. Siberia, Ural and St. Peterburg
5. What does the central office in Moscow?
6. Plans 2011

4. SPAR in Russia
January 2011
• 244 stores
• т/о 1,1 $ billion.
• S: 119 000 м2
SPAR Retail in Moscow
SPAR Vostok
SPAR Middle Volga
SPAR Tula
SPAR Povolzhie
199
150 76
44
37
33
67
69
71
48
68
62
40
57
58
64 63
73
52
13
21
12
16

5. SPAR Middle Volga

6. SPAR Middle Volga
January 2011
• 131 stores
• т/о 400 $ mill.
• S: 40 000 м2

7. SPAR Tula

8. January 2011
• 45 stores
• т/о 300 $ mill.
• S: 30 000 м2
SPAR Tula

9. SPAR Moscow + SPAR
Vostok

10. SPAR Moscow + SPAR
Vostok
January 2011
• 48 stores
• S: 37 800 м2

11. SPAR Povolzhie

12. SPAR Povolzhie
January 2011
• 20 stores
• т/о 60 $ mill.
• S: 11 000 м2

13. PROGRAMME OF VISIT
- SPAR in Russia
- New stores SPAR partners. Nizhniy Novgorod,
Tula, Moscow
- Development of independent retailers.
Nizhniy Novgorod, Tula
- New SPAR partners. Siberia, Ural and St.
Peterburg
- What does the central office in Moscow?
- Plans 2011

14. PROGRAMME OF VISIT
1. SPAR in Russia
2.New stores SPAR
partners. Nizhniy
Novgorod, Tula,
Moscow
3. Development of independent retailers. Nizhniy Novgorod, Tula
4. New SPAR partners. Siberia, Ural and St. Peterburg
5. What does the central office in Moscow?
6. Plans 2011

15. Investment in to the stores
Increase the number of SPAR stores in Russia
19
41
81
126
152
212
244
0
50
100
150
200
250
2004 2005 2006 2007 2008 2009 2010
15,1%
Number of stores
• 2009 – 212 stores
• 2010 – 244 stores

16. 0
200 000 000
400 000 000
600 000 000
800 000 000
1 000 000 000
1 200 000 000
2005 2006 2007 2008 2009 2010
т/о ($)
Sales growth
2005 2006 2007 2008 2009 2010
т/о (mill. $) 282,5 409,9 762,3 839,7 895,1 1 163,1
stores 41 81 126 182 212 244
S (thousand.
м2) 29,9 44,5 82,2 91,7 106,5 119
29,95%
Turnover
• 2009 – 895 mill.$
• 2010 – 1 163 mill.$

17. SPAR Middle Volga

18. New stores 2010
N.Novgorod
The best
Supermarket
in Russia?

21. New stores 2010
Tula
3 new stores

23. New stores 2010
Moscow
Moscow region
Mitischi
Olimpic prospekt 21

24. PROGRAMME OF VISIT
1. VISIT PROGRAMME
1. SPAR in Russia
2. New stores SPAR partners. Nizhniy Novgorod,
Tula, Moscow
3. Development of independent retailers.
Nizhniy Novgorod, Tula
4. New SPAR partners. Siberia, Ural and St.
Peterburg
5. What does the central office in Moscow?
6. Plans 2011

25. PROGRAMME OF VISIT
1. SPAR in Russia
2. New stores SPAR partners. Nizhniy Novgorod, Tula, Moscow
3.Development of
independent retailers.
Nizhniy Novgorod, Tula
4. New SPAR partners. Siberia, Ural and St. Peterburg
5. What does the central office in Moscow?
6. Plans 2011

26. SPAR Middle Volga

27. 34
58
82
0
10
20
30
40
50
60
70
80
90
2008 2009 2010
SPAR Middle Volga
Owen stores for January 1, 2011 – 49
Franchisees for January 1, 2011 - 82
Franchise sale
41,4%
• 2009 – 58 stores
• 2010 – 82 stores

28. Independent Retailers
Conference in Nizhniy Novgorod
July 2, 2010
450 participants

30. SPAR Tula
1st
independent retailer
• 2009 – 0 stores
• 2010 – 1 store

31. PROGRAMME OF VISIT
1. VISIT PROGRAMME
1. SPAR in Russia
2. New stores SPAR partners. Nizhniy Novgorod,
Tula, Moscow
3. Development of independent retailers.
Nizhniy Novgorod, Tula
4. New SPAR partners. Siberia, Ural and St.
Peterburg
5. What does the central office in Moscow?
6. Plans 2011

32. PROGRAMME OF VISIT
1. VISIT PROGRAMME
1. SPAR in Russia
2. New stores SPAR partners. Nizhniy Novgorod, Tula, Moscow
3. Development of independent retailers. Nizhniy Novgorod, Tula
4.New SPAR partners.
Siberia, Ural and St.
Peterburg
5. What does the central office in Moscow?
6. Plans 2011

33. New SPAR partners
• 2010 – 5 partners
• 2011 – 8 partners

35. New SPAR partners
Krasnoyarsk Kray
Occupies 13. 86%
of Russia
population 2010
(thousand) position
2828,2 14
Average Salary
(rub/month) 2010 position
21 000 15
Turnover (billion
rub.) 2009 position
279,2 14

37. New partners
Chelyabinsk Region
population 2010
(thousand) position
3478,6 9
Average Salary
(rub/month) 2010 position
16 700 32
Turnover (billion
rub.) 2009 position
348,3 11

39. New SPAR partners
Northwest
• Leningrad region
• Pskov region
• Novgorod region
• Republic of Korelia
• Vologodski region
St.Peterburg
population 2010
(thousand) position
4 848,70 4
Average Salary
(rub/month) 2010 position
26 500 11
Turnover (billion
rub.) 2009 position
614,8 3

40. New SPAR partners
• 2010 – 5 partners
• 2011 – 8 partners

41. PROGRAMME OF VISIT
1. VISIT PROGRAMME
1. SPAR in Russia
2. New stores SPAR partners. Nizhniy Novgorod,
Tula, Moscow
3. Development of independent retailers.
Nizhniy Novgorod, Tula
4. New SPAR partners. Siberia, Ural and St.
Peterburg
5. What does the central office in Moscow?
6. Plans 2011

42. PROGRAMME OF VISIT
1. VISIT PROGRAMME
1. SPAR in Russia
2. New stores SPAR partners. Nizhniy Novgorod, Tula, Moscow
3. Development of independent retailers. Nizhniy Novgorod, Tula
4. New SPAR partners. Siberia, Ural and St. Peterburg
5.What does the central
office in Moscow?
6. Plans 2011

44. 14%
6,3%
2,4%
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
14,0%
2009 2010 план 2011
Increase in the proportion
of Federal Contracts
on the turnover of SPAR
122%

45. Private Label Issued
1. Пряники SPAR - 5 SKU (январь)
2. Конфеты в коробке SPAR - 2 SKU (январь)
3. Сухари Не переплачивай - 2 SKU (январь)
4. Сушки Не переплачивай - 3 SKU (январь)
5. Баранки Не переплачивай - 2 SKU (январь)
6. Масло подсолнечное Не переплачивай – 1 SKU (февраль)
7. Вафли Не переплачивай - 3 SKU (февраль)
8. Сухарики Не переплачивай - 4 SKU (февраль)
9. Говядина тушеная SPAR - 1 SKU (февраль)
10. Огурцы консервированные SPAR – 2 SKU (март)
11. Корнишоны маринованные SPAR – 1 SKU (март)
12. Напитки – 3 SKU (март)
13. Горошек зеленый SPAR – 1SKU (май)
14. Кукуруза сахарная Не переплачивай – 1 SKU (май)
15. Фасоль Не переплачивай – 4 SKU (май)
16. Влажные салфетки – 4 SKU (июль)
17. Семечки SPAR – 4 SKU (июль)
18. Чистящие средства SPAR – 6 SKU (июль)
19. Салфетки Не переплачивай - 1 SKU (август)
20. Вермишель б/п Не переплачивай - 1 SKU (август)
21. Крекер Не переплачивай – 3 SKU (август)
22. Макароны группы А SPAR – 4 SKU (август)
23. Шампиньоны резаные SPAR – 1 SKU (сентябрь)
24. Орехи SPAR - 3 SKU (сентябрь)
25. Семечки Не переплачивай - 1 SKU (сентябрь)
26. Рис Не переплачивай – 3 SKU (октябрь)
27. Рис SPAR - 1 SKU (октябрь)
28. Кукурузные палочки SPAR – 1 SKU (октябрь)
29. Кукуруза в вакууме - 1 SKU (октябрь)
30. Готовые завтраки SPAR – 2 SKU (октябрь)
31. Лапша в тарелке SPAR – 1 SKU (октябрь)
32. Горошек Не переплачивай – 1 SKU (ноябрь)
33. Томаты SPAR – 2 SKU (ноябрь)
34. Специи SPAR – 6 SKU (ноябрь)
35. Туалетная бумага - 2 SKU (ноябрь)
36. Напитки SPAR – 1 SKU (декабрь)
37. Конфеты шоколадные SPAR – 2 SKU (декабрь)
38. Чай SPAR – 1 SKU (январь 2011)
39. Икра кабачковая SPAR - 1 SKU (январь 2011)
40. Фасоль с овощами SPAR - 1 SKU (январь 2011)
41. Вл.салфетки в банке SPAR - 1 SKU (январь 2011)
42. Ср-во для мытья посуды SPAR - 3 SKU (январь 2011)
43. Рыбные снеки SPAR - 4 SKU (январь 2011)
44. Мешки для мусора SPAR - 2 SKU (февраль 2011)
45. Ватные палочки SPAR - 1 SKU (февраль 2011)
46. Ушки слоеные SPAR - 1 SKU (февраль 2011)
47. Шоколад SPAR - 2 SKU (февраль 2011)
48. Инжир и финики SPAR - 2 SKU (февраль 2011)
49. Лечо в срекле SPAR - 1 SKU (февраль 2011)
50. Икра баклажанная SPAR - 1 SKU (февраль 2011)
• 2010 – 332 sku
• 2011 – 559 sku

46. 559
332
246
0
100
200
300
400
500
2009 2010 план 2011
Планы 2011
PL (number of sku)
Private Label growth
68,4%
• 2010 – 332 sku
• 2011 – 559 sku

47. PROGRAMME OF VISIT
1. VISIT PROGRAMME
1. SPAR in Russia
2. New stores SPAR partners. Nizhniy Novgorod,
Tula, Moscow
3. Development of independent retailers.
Nizhniy Novgorod, Tula
4. New SPAR partners. Siberia, Ural and St.
Peterburg
5. What does the central office in Moscow?
6. Plans 2011

48. PROGRAMME OF VISIT
1. VISIT PROGRAMME
1. SPAR in Russia
2. New stores SPAR partners. Nizhniy Novgorod, Tula, Moscow
3. Development of independent retailers. Nizhniy Novgorod, Tula
4. New SPAR partners. Siberia, Ural and St. Peterburg
5. What does the central office in Moscow?
6.Plans 2011

49. Plans 2011

50. 212
244
322*
0
50
100
150
200
250
300
350
2009 2010 план 2011
Plans 2011
SPAR stores
32%
* Without new partners

51. 895
1 163
1 540
0
200
400
600
800
1 000
1 200
1 400
1 600
1 800
2009 2010 план 2011
Plans 2011
SPAR Turnover (mill. $)
32,4%

52. 58
83
137
0
20
40
60
80
100
120
140
160
2009 2010 план 2011
Plans 2011
Independent retailers growth
SPAR Middle Volga + SPAR Tula
65%

53. SPAR partners in priority
199
150
76
44
37
33
67
69
71
48
68
62
40
57
58
64 63
73
52
13
21
12
16

54. SPAR partners in priority
199
150
76
44
37
33
67
69
71
48
68
62
40
57
58
64 63
73
52
13
21
12
16
74
47
60
53
35
10
24

55. SPAR 2012 … 2015 …