Big Bazaar is a hypermarket retail chain owned by Future Group that caters to middle-class customers. It offers a wide range of products across categories at low prices under its everyday low pricing strategy. Big Bazaar recruits and trains employees well and aims to retain them by offering competitive pay and benefits. It segments customers by age, income, location and focuses on price-conscious groups. The company plans to expand its network of 350 stores across India and increase annual revenues to $2 billion by focusing on smaller cities and promotional offers. Key competitors include Walmart, DMart and Reliance Trends but Big Bazaar differentiates through its cheap prices and great exchange offers.

2. TABLE OF CONTENTS
 Overview-
 Product assortment-
 Market segmentation-
 Differential advantage-
 HR policies-
 Marketing strategies-
 Visual merchandising-
 Competition-
 Future-

3. OVERVIEW
 It is a unit of Pantaloon Retail (India) Ltd(future
group)
 caters to the Great Indian Middle Class
 a hypermarket format
 50,000 sqft of space
 tag-line
 “Is se sasta aur achcha kahin nahin”
 More than 208 store in 80 cities

4. OVERVIEW
 product category
 Food Bazaar
 Depot- books
 M-bazaar
 Electronic Bazaar
 Furniture Bazaar
 Footwear Bazaar

5. OVERVIEW
 Big Bazaar offers the maximum variety for each
category of product
 Also, the quantity for each product is not limited
to large packs only
 local brands of popular commodities, like diapers,
sugar, wheat flour garments etc, are very popular
in Big Bazaar stores

7. 1.Product Mix
HOME &
APPARELS FOOD FARM PRODUCT CHILL STATION
PERSONAL CARE
•Denims & T-Shirts •Staples •Fruits •Soft Drinks •Shampoos
•Fabric & Cut piece •Ready to eat •Vegetables •Packaged Juices •Detergents
•Formal Wear •Ready to cook •Imported Fruits •Milk Items •Soaps
•Casual Wear •International Food •Dairy Products •Frozen Foods •Liquid wash
•Party Wear •Spices •Ice Creams •Creams
•Ethnic Wear •Imported Bazaar •Deodorants
•Accessories •Tea & Coffee •Home cleaners
•Under Garments •Utensils
•Night Wear •Plastics
•Dress Materials •Crockery
•Sarees •Sundries
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8. Product Mix Cont..
ELECTRONICS FASHION & FURNITURE CHILD CARE &
OTHER SERVICES
BAZAAR JEWELLERY BAZAAR TOYS
• Television sets •Footwear Bazaar •Living Room •Kids Wear •Mr. right
• Washing Machines •Beauty Care •Bed Room •Toy Bazaar •Bakery
• Refrigerator •Navara •Kitchen •Stationary •Loot Mart
• Personal Care •Star Parivar •Dinning Rooms •Child Care •Tulsi
• mBazaar •Meena Bindre •Kids Room •Future Money
•Been Bags •Future Generally
• Microwaves
•Paintings
• Small Appliances
•Decorative Items
• Laptops
• Computer
Accessories
• Kitchen Appliances
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9. HUMAN RESOURCES MANAGEMENT AT BIG
BAZAAR
 Recruits – consultancy services, walk-ins, employee
referrals, campus recruitment
 Trains and develops – „‟ Gurukul‟‟
 Employees retained - attractive pay packages with
annual bonus & incentives, employee discount cards,
medical treatment in recognized hospitals , friendly &
cohesive culture.
 Regular and periodic performance appraisal with reward
system.

10. MARKETING STRATEGY
 Minimize Retailing Cost
 Operating
 Fewer Staff on the floor one person for every 500sq
ft.
 Furniture cost-Rs. 800 sq ft unlike the Rs. 1600 sqft.(
Life style, Shoppersstop)
 Giving discount offers, working women by monthly
saving bazaar and home makers by providing a wide
range of food, non food, fruits and vegetable.

11. MARKET SEGMENTATION OF BIG BAZAAR
 Target Market Segment:
 Price conscious
 It targets lower , middle and higher class customers.
 The youth and newly married growing population is
preferred customer segment
 Specially targets working women and home makers
who are primary decision takers

12. MARKET SEGMENTATION OF BIG BAZAAR
 Handling current economic situation:
- Whatever be the economic situation big bazaar know to
sustain in the market with its every day low pricing
strategy
 Strategies to handle recession period:
 Sabse saste teen din
 Hafte ka Sabse sasta din
 The great exchange offer
 EDLP

13. MARKET SEGMENTATION OF BIG BAZAAR
 Market Penetration Strategy use:
 Low pricing
 Promotion strategy: Wednesday Bazaar Scheme and festive season
shopping
 Market Development:
 Having huge amount of opportunity to discover most of the
part of India.
 Product Development:
 Prime location
 Play music according to the region
 Keep locus on where the working people live and keep walking

14. VISUAL MERCHANDISING
Visual merchandising supports a sales, retail strategies,
communicates with customers, Communicates image and
Supports retailing trends.
A. Interior merchandising
B. Exterior merchandising

15. COMPETITORS
 Bharti WalMart
 D-Mart
 Star Bazaar
 Hyper City
 Vishal Megamart
 Reliance Trends

16. DIFFERENTIAL ADVANTAGE
 Cheap Prices
 EDLP (Everyday Low Pricing)
 Promotional Pricing
 Big Bazaar’s `The Great Exchange Offer’
 Early Movers Advantage

17. FUTURE

18. FUTURE
 Big Bazaar is planning to have 350
hypermarkets in the country by 2011-12.
 To increase its annual turnover to Rs14,000
crore by 2011-12.
 The company would be looking at smaller cities
for the expansion.
 The company is aiming for an increase in the
numbers footfall up to 14 crore next year.
 The company is also launching a special festive
season ‘One in a Lifetime​´ offer across all its
stores on 1 to 5 October.

19. THANK YOU