Analyzing of food retailers
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Spencer's is a supermarket chain headquartered in Kolkata, India founded in 1996. It has over 120 outlets across 35 cities in India. Spencer's offers a variety of products including fruits/vegetables, staples, beverages, processed foods, dairy, fish, and meats. It aims for affordable prices and reasonable rates through promotions like sales and loyalty programs. Albert Heijn is a Dutch supermarket chain founded in 1887 headquartered in Amsterdam. It operates over 12,500 stores across 35 countries in Europe and elsewhere. It offers products like fruits/vegetables, grocery, bakery, dairy, meat, fish, beverages, and branded foods through store types including Eurospar,
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Brand Management of Kalimark – a unique taste
This document summarizes information about the Kalimark brand of carbonated and non-carbonated drinks. It discusses that Kalimark was established in 1916 in Virudhunagar, India and is currently valued at 100 crore rupees. The brand uses elements like its name "Kalimark", logo, and slogan "A Unique Taste" in its marketing. It targets all age groups and genders across Southern India with promotions through various media and by positioning itself as refreshing, high quality, hygienic and tasty.
Ccd vs starbucks
Café Coffee Day and Starbucks are two leading coffee chains in India. Café Coffee Day was launched in 1994 and has over 1438 outlets across India serving hot coffee, cold coffee, food and beverages. Starbucks entered India in 2012 through a joint venture with Tata and currently has 7 outlets in Mumbai and Delhi. Both chains offer similar coffee and food products but Café Coffee Day has significantly more outlets and higher revenues in India compared to Starbucks which is focusing on expanding operations in the country.
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- Lay's began in 1932 when Herman Lay opened a snack shop. It merged with Pepsi-Cola in 1965 to form PepsiCo. Lay's uses cost-based pricing and promotes through advertising and sales promotions.
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Starbucks was founded in 1971 in Seattle, Washington and initially sold high quality coffee beans and equipment. It has since expanded globally through acquisitions, joint ventures, and licensing agreements. Starbucks now has over 30,000 stores in 80 countries. It entered new markets like Japan, the UK, and China by establishing joint ventures and adapting to local coffee and tea cultures. While global expansion has increased revenues, some markets like France incurred initial losses. Cultural diversity is important to the company and stores aim to respect local traditions.
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Starbucks is a global coffee company that has experienced significant growth and success over the past several decades. In fiscal year 2014, Starbucks opened over 1,500 new stores globally and saw consolidated net revenues increase 11% with comparable store sales up 6%. Starbucks aims to provide an uplifting experience for customers and strives to inspire and nurture the human spirit. It emphasizes developing passionate employees, called partners, and maintaining a culture focused on quality coffee, customer service, and community.
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The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
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2. Shahi Kulfi offers a variety of traditional and exotic flavored kulfis across India, targeting general public, students, and selling in stores and malls.
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Starbucks is an American coffee company founded in 1971 in Seattle, Washington. It now operates in over 55 countries. Starbucks emphasizes high quality coffee, excellent customer service, and a warm atmosphere in its stores. It controls the coffee production process from sourcing beans to roasting to ensure quality. Baristas receive extensive training to provide knowledgeable service. Stores feature comfortable seating and wireless internet. While company-owned stores allow Starbucks full control over operations, they also bear full financial risk with no ability to share that risk.
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Starbucks is a global coffee company founded in 1971 in Seattle, Washington. It operates over 30,000 locations worldwide and has annual revenue of $19.16 billion. Starbucks sells coffee beverages, teas, snacks, and other food items. It began as a small coffee bean roaster and retailer, and has expanded globally to become one of the largest coffeehouse chains in the world through innovations to its menu and customer experience.
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Blue Tokai Coffee was founded in 2013 by a Delhi-based couple to introduce people to high-quality coffee grown in India and develop a coffee culture. They aim to make quality coffee more accessible by freshly roasting beans on order, giving credit to farmers, hygienically packing and safely delivering customized coffee according to preferences with transparency. To reach their target audience, Blue Tokai utilizes social media platforms like Instagram, Facebook and Twitter and should also partner with Starbucks to share their story.
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Café Coffee Day was founded in 1996 in Bangalore, India and has grown to become the largest coffee chain in India with over 1500 outlets across 28 states. It aims to provide affordable, high quality coffee experiences. While it faces significant competition from other coffee chains and substitutes, Café Coffee Day differentiates itself through its large network of cafes, strategic locations, variety of products, and consistent customer service across outlets.
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Analyzing of food retailers
- 1. ANALYZING OF FOOD RETAILERS SUBMITTED BY- ABHIRUP GANGULY AKASH BAJAJ SUNIT MONDAL
- 2. • Headquarters in Kolkata. • Based on “FOOD FIRST”. • Founded 1996. • Parent Organization RP Sanjiv Goenka Group. • Founders: John William Spencer, Charles Durrant.
- 3. VARIETY • Fruits and vegetables • Staples • Beverages • Processed Foods • Dairy • Spice and Condiments • Fish and Meats
- 4. PRICE • Affordable Rates. • Reasonable Pricing Policy.
- 5. LOCATION • 120 Across Outlets in India. • 35 Cities.
- 6. DESIGNS • Storefront Design • Interior Design • Graphics and Signage • Visual Merchandising Initiatives • Feature Display • Presentation of Merchandising
- 7. TYPES •Spencer’s Express •Spencer’s Daily •Spencer’s Super •Spencer’s Hypermarkets
- 8. PROMOTIONS • Recipient of awards and accolades in multiple categories. • Offers incentives like Monsoon Dhamaka, Discount Sale and Periodical Sales. • Loyal customers through Smart Rewards Program. • Launched Spencer’s Gift Card loaded with an amount of rupees 500- 9,999.
- 9. • Founded by Mr. Adriaan Van Well in the year1932 • It’s headquarter is in Amsterdam , Netherlands • Revenue is approximately 31.1 billion pound • First Supermarket was inaugurated in South Africa
- 10. VARIETY • Fruits and Vegetables • Grocery • Bakery and Diary • Meat, Fish and Poultry • Beverages • Branded Food
- 11. LOCATION • Mostly located in European Countries • Also found in other countries like Oman, South Africa,Zimbabwe, Australia and Switzerland • More than 12500 outlets are located in 35 countries
- 12. DESIGNS • Storefront Design • Interior Design • Graphics and Signage • Visual Merchandising Initiatives • Feature Display • Presentation of Merchandising
- 13. TYPES • EUROSPAR: Mid sized supermarkets Designed to it in a niche between convenience stores and traditional supermarkets. • INTERSPAR: Compete directly against major international chains of retail stores. • SPAR EXPRESS Smallest type of store Designed for small sites and station filling storecourts • SPAR GOURMET Small spar stores in Austria are called spar gourmet The range is extended to local and global delicacies
- 14. PROMOTION
- 15. • Arm of Aditya Birla Company. • Fourth largest supermarket chain in the country after Future Group, Reliance Retail and D-Mart. • Founded 2007. • Founder Kumar Mangalam Birla. • Headquarters in Mumbai.
- 16. VARIETY • Fruits and Vegetables • Food and Beverages Staples Dairy Products Biscuits and Cookies Spices Breakfast and Cereals Snacks Sweet and chocolates Pasta and noodles Beverages
- 17. PRICE • Reasonable rates. • Discounted Price.
- 18. LOCATION • 494 supermarkets. • 19 hypermarkets. • Across India
- 19. DESIGN • Storefront Design. • Interior Design. • Graphics and Signage. • Visual Merchandising Initiatives. • Feature Display. • Presentation of Merchandising.
- 21. PROMOTIONS • Print Media in Newspaper and Brochures. • Brand Visibility.