The document discusses store layout, design, and visual merchandising. It describes different types of store layouts including grid, racetrack, and free-form layouts. It also discusses elements of store atmosphere and design objectives. Key considerations for store layout include allocation of floor space, area mix, merchandise type and density, and prime locations for merchandise placement.

1. Store Layout, Design and Visual Merchandising Store Management Customer Service Managing the Store Layout, Design and Visual Merchandising Atmospherics Stores physical characteristics that project an image and draw the customer; the psychological feeling a customer gets when visiting a store. Elements of atmosphere: -Exteriors -Store Layout -Internal display and visual merchandising - General Interiors

12. UNIT 2 MODERN RETAIL FORMATS

26. FACTORY OUTLET Reliance Retail : Investment of Us$ 3.77 billion for setting up 205 stores. Spencers: 500 stores by June 2008 with investment of US $ 125.89 million planning. Hyper city: 250 Express city stores in the convenience store format across country in next 5 years. DLF: Planning investment of US$ 4.02 billion over 4 years to develop 20 large shopping malls. Plaza Center PVV ( Israeti Mall Developer): Planning to invest US $ 1.25 billion over next 5-7 years to set up 50 malls in India.

27. STORE FORMAT BY PRICE: Discount Formats Retail Merchandise at lower than MRP Everyday-low-price (EDLD): Wal-Mart, Big Bazar,S_Kumars_S.Mart Discount Chain, Subiksha Category Killer: A large specialty store featuring enormous selection of its product category at relatively low prices. Factory Outlet: Owned & operated by mfgr selling discontinued merchandise, factory seconds, cancelled orders etc. Textile mills ( Bombay Dying, Morarjee Mills have factory outlets in premices. Warehouse Format: Large scale of discounted merchandise in the free access ambience of a ware-house. Has large width & depth in many categories in the retail. Single-Price denomination Format: Retails scrambled merchandise lines at just one price point, generally a low one. Dollar store; ( Rs. 99)

33. Formats Adopted by Key Players in India Retailer Original formats Later formats RPG Retail Supermarket (Foodworld) Hypermarket (Spencer's, Giant), Specialty Store (Health and Glow) Piramal's Department Store (Piramyd Megastore) Discount Store (TruMart) Pantaloon Retail Small format outlets (Shoppe) Department Store (Pantaloon) Supermarket (Food Bazaar), Hypermarket (Big Bazaar), Mall (Central) K Raheja Group Department Store (Shopper's Stop) Specialty Store (Crossword) Supermarket, Hypermarket (HyperCity) Tata/ Trent Department Store (Westside) Hypermarket (Star India Bazaar) Landmark Group Department Store (Lifestyle) < (Max) Hypermarket> Ebony Department Store Quasi-mall, smaller outlets, adding food retail Crossword Larger bookstore Corner shop Piramyd Department store Quasi-mall, food retail Foodworld Food Supermarket Hypermarket, Foodworld Express Metro -- Cash and carry Others Discount Store (S Kumar’s, Margin Free, Apna Bazaar), Supermarket (Nilgiri's),