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YOGESH SHARMA
Tel: 09223381330 (M), 022-64528618 (R), E-Mail: tataindicomyogesh@yahoo.in
Seeking sr. managerial assignments in Strategic Management, Business Development/ Sales & Marketing, C hannel
Management/ Relationship Management; preferably in FMCG, Telecom & Retail Industry.
PROFESSIONAL SUMMARY
A competent professional with Good experience in Strategic Management, Business Development/ Sales &
Marketing, Channel Management/ Logistics and Relationship Management. Currently designated as
National Sales Manager with M/s MAGNA OPUS HOSPITALITY PVT.LTD.., and managing sales and
business development operations of India. Holds distinction of exploring new markets and standardizing sales
operations for escalating turnovers & achieving goals by launching various products. Proficient in managing
business operations encompassing channel management, supply chain management, market/ competition
analysis, people management, with key focus on Return on investme nt. Excellent communication, analytical,
relationship management and problem solving skills. Willing to work closely with all functional groups within the
organization.
CORE COMPETENCIES
Strategic Management
 Formulating long term/short term strategic plans including price structure to enhance operations in
coordination with the macro plans of organization and the industry trends.
 Taking corrective action to remove irregularities which affect performance and cost efficiency for products
ensuring growth and brand development.
Business Development/ Sales & Marketing
 Setting up and managing the complete business operations with a view to achieve business objectives and
ensure top line and bottom line profitability.
 Devising & implementing pre & post marketing activities for successful launch of new products in markets;
managing products and expanding markets for the same by following up of major sales leads for trade with the
required pre sales sources of the sales team.
 Designing & implementing market activities for enhancing brand visibility & organising various publicity
campaigns for creating product awareness.
Channel Management/ Logistics
 Identifying and networking with financially strong and reliable dealers/channel partners, resulting in deeper
market penetration and reach.
 Developing and expanding the distribution channel through the network to enhance product reach and achieve
business targets.
 Ensuring cost effective logistic operations & seamless materials movement to ascertain sufficient inventory
levels at each sales outlet.
Relationship Management
 Ensuring maintenance of excellent relations with channel partners/ C & F agents & providing service delivery to
generate avenues for additional business and retaining them for future.
 Monitoring speedy resolution of consumer queries & grievances to maximize satisfaction levels.
 Providing value added service to customers, giving information regarding various services offered and
escalating satisfaction levels.
Team Management
 Leading, monitoring the performance of team members & imparting necessary training to ensure efficiency in
operations and meeting of individual & group targets.
 Identifying & implementing strategies for building team effectiveness by promoting a spirit.
ORGANISATIONAL EXPERIENCE
June 2015 – Till Date M/s Magna Opus Hospitality Pvt.Ltd. Sales Head
“Holliday Kitty” is a well known brand in travel planner market, endeavours to fulfil each individual’s dream of an
international holiday. The brand offers affordable and comprehensive choices to its clients. For the first time in India,
Holliday Kitty brings forward a unique and revolutionary travel programs and events which are designed exclusive for the
Indian families.
 Setting up Sales/Distribution setup of Channel Partners/Franchises across India.
 Training & Recurring of State Heads/Regional Heads & Channel Sales Manager across India.
 Identifying main Cities/Markets of each state for effective New Product Launches.
 Working on better profitability of the States/Region as profit Centre Head.
SEP.2014-June 2015 MIRAKLE INTIATIVES LIMITED REGIONAL MANAGER SALES
Mirakle Initiatives Limited is a Ecommerce, market intelligence company, providing an exclusive blend of qualitative
business with unique interpretation to merchandise the diverse brands with assorted rebates and offers for
clients/customers. Mirakle is the face of new media which has the most reliable information; indispensable for the
businesses to sustain its competitive edge. The company aims to use the convergence technology of voice data media as a
powerful tool to connect its customers providing a bridge between online and offline marketing resources to attain the
target audience.
 Setting up Sales/Distribution setup of Channel Partners across the region.
 Training & Recurring of State Heads & Channel Sales Manager across the region.
 Identifying main cities of each state for effective New Product Launches.
OCT 2007-SEP.2014 TATATELESERVICES (M) LTD. MANAGER SALES
Managed sales through SME/Corporate/Channel Partners/DSA & RETAIL.
Hand Held Products ( CDMA + GSM / Handsets Bundled /Devices)
Job Role:
» Responsible for my Zone/Unit Profitability by increasing market share through achieving month on month ABP
target of Voice & Data and also responsible for providing Sales & Revenue projection time to time.
» Responsible for Search/Appointment of Distributor/Franchisee and showing path of growth by putting
infrastructure on place. Adopted alternate/non traditional channel to uncover additional sales opportunities.
» Responsible for Keeping COA on company desired level, ZU & disconnection monitoring which ulti mately helps
in monitoring ROI of company & distributor respectively. Also responsible for timely payment of all associate
agencies.
» SME Penetration- Cross selling products, Customization product need as per their requirement & build high
level customer engagement.
» Planning for scheme contest, market activities for sales team to maximize thru put as part of effective sales
management and ensure market growth year on year.
» Keeping customer’s satisfaction level high with the help of cross functional activities through high degree level
of involvement in making strong relations.
» Responsible for FOS/TME productivity – Monitoring and tracking numbers and prospect, Regular product
training to optimize cost of system.
» Handling big customers personally by providing service, handle conflict and always be a key member &
participate in all important negotiation.
» Responsible for manpower deployment, motivation, empowering, support and retain them.
» Responsible to complete PMS on time, conduct R&R , spot incentive, appreciation letter to keep people
motivation high.
» Responsible to give Insight Company’s vision to team & business partner, guide to follow strict code of conduct
policy.
» Responsible of Mobile Handsets/walky/Photon Devices primary & sec. sales at DSA/Franchisee & Corporate.
Achievement:
 Promoted as MANAGER SALES in 2010
 Appointed highest number of Channel partner/Franchisees in Mumbai circle.
 Handled highest number of Mega & Tele DSA/SME / SVP set up.
 Contributed highest number of acquisition (14000).
 Contributed 39% sales of TOTAL Channel Sales.
 Received SUPER STAR & STAR AWARD from COO.
 Received HERO AWARD for Highest Number of HVC sold from COO.
 Got Highest PMS RATING in Vertical (FY 2012-13).
OCT.2006 – OCT.2007 RELIANCE TELECOM LTD. MANAGER SALES
 New town rolls out set ups-distributor,retail network dimensioning, and target setting, Marcum activity for each
town.
 Achievement of Primary, secondary & tertiary target of entire 1st Day, 1st week,1st Month for designed town.
 Channel Sales-Ensure placement of entire product range (SIM & RCV’s, HBO’s) in the retail network.
 Monitor the network utilization of the designed town & take action.
 To educate & trained the Channel partner, staff and retail network about co’s product, scheme, tariffs etc & timely
implementation. New town launch - Identification and selection of Distributor, Manpower, Channel setup,
Retailers setup etc (launched 41towns in C.G.).
Jun ‘05 – sep.2006 Universal Corporation Ltd. Area Sales Manager (North India)
(Procter & Gamble Ltd.)
Accountable for developing markets for International products like pampers diaper, pringles chips, herbal essence
conditioner & shampoo, olay cosmetics range.
Notable Accomplishments;
 Handled 11 S.O’s.
 Successfully achieved the target of Rs 1 Crore P.M & exceeded the targets by 25%.
 Holds the distinction of increasing the distributors from 6 to 9 & outlets coverage from 700 to 2500.
 Merit of introducing various products in the market such as Herbal Essence Fruit Fussion Shampoos, Popz
Popcorns, Delmonte Juices, Delmonte Range, & Pampers cruisers diapers.
 Effectively handled 2 C & F agents & deputed one Key A/c officer to service chain stores & key outlets.
Jan ‘01 – Jun ‘05 M T R Foods Ltd. Area Sales Manager
Notable Accomplishments;
 Attained the targets of Rs.30 Lakhs per month and increased distributors from 6 to 10 & outlets coverage from
2000 to 5500
 Successful in establishing MTR Ready To Eat, MTR Soups, MTR Frozen Foods as brand in the market.
 Managed the alliances with 2 major C & F agents to smoothen the activities of the company.
 Efficiently deputed various supervisors to closely monitor key a/c sales.
 Merit of receiving awards from CEO for highest growth after soup launch.
Mar ’96 – Jan ’01 Cavinkare Ltd, Sales Officer
Notable Accomplishments;
 Distinction of launching various New Products like Nyle Henna Shampoo & Nyle Cold Cream, “SPINZ” Personal
Perfume, Nyle, Wonder Shampoo, Indica Hair Dye & Chik Kali, Mehndi, Fiarever Fairness Cream and Spinz Deo
 Successful in attaining target of Rs.30 Lakhs per month & exceeded the targets by 58%
 Effectively deputed one S.R for J & K to cover all towns, & increase sales volumes.
 Received several awards from M.D for achieving highest growth & for “Best Sales & Distr ibution Setup” in the
assigned region.
 Played a key role as a member of “the Best Region of the year” in BCL.
 Successfully appointed various stockist in J&K Valley including Srinagar, Anantnag, Baramula, Sopor and Doda
and thereby increased the sales by 100% in No. of outlets and 100% increase in No. of R.S. in 1999-2000.
Best Innovation Award by G.M. for record breaking sale of Haryana in 1998-99 and 1999-2000 and Best
Sales Officer of the Year award by M.D.
Feb ‘95 – Mar ‘96 General De Confiteria India Ltd.,
Growth Path;
 Feb ‘95 – Apr ’95 Territory Sales In charge
 Apr ’95 – Mar ‘96 Sr. Territory Sales In charge
Notable Accomplishments;
 Involved in the launch of Boomer” Supper Bubble Gum.
 Holds the merit of establishing Distributors Network in Haryana & Delhi
Jan ‘92 – Feb ‘95 Marico India Ltd. Territory Sales In charge
Notable Accomplishments;
 Merit of being a member of “Best Team of the Region” in Marico Industries Ltd.
 Successfully achieved target of Rs.20 lakhs per month by establishing new beats in South Delhi.
 Efficiently trained distributor’s salesmen to improve customer service.
 Awarded with “Saffola” & “Parachute” Trophy in 93-94 for achieving highest sale of “REVIVE” in June
Northern territory for “Parachute” & “Revive” for achieving highest growth in Aug & Sept,
Northern territory for “parachute” “Hair & Care” and “Revive” for attaining the highest growth in Oct. & Nov.
ACADEMIC CREDENTIALS
 Post Graduate Diploma in Business Administration from Management Studies Promotion Institute, N.D in 1992
 Diploma from NATIONAL INSTITUTE OF SALES (NIS) in 1993
 B.Com. (Pass) from Delhi University in 1992
PERSONAL DETAILS
Date of Birth : 28th June 1969
Address (permanent) : 402, B4 DEVAVRATA, ASHTAVINAYAK GRUH SANKUL, PHASE 2, ADAI, NEW PANVEL, NAVI
MUMBAI, MAHARASHTRA-410206
Location Preference : Mumbai, Delhi, Haryana, Punjab, J&K, MP, CG.

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RESUME YOGESH SHARMA

  • 1. YOGESH SHARMA Tel: 09223381330 (M), 022-64528618 (R), E-Mail: tataindicomyogesh@yahoo.in Seeking sr. managerial assignments in Strategic Management, Business Development/ Sales & Marketing, C hannel Management/ Relationship Management; preferably in FMCG, Telecom & Retail Industry. PROFESSIONAL SUMMARY A competent professional with Good experience in Strategic Management, Business Development/ Sales & Marketing, Channel Management/ Logistics and Relationship Management. Currently designated as National Sales Manager with M/s MAGNA OPUS HOSPITALITY PVT.LTD.., and managing sales and business development operations of India. Holds distinction of exploring new markets and standardizing sales operations for escalating turnovers & achieving goals by launching various products. Proficient in managing business operations encompassing channel management, supply chain management, market/ competition analysis, people management, with key focus on Return on investme nt. Excellent communication, analytical, relationship management and problem solving skills. Willing to work closely with all functional groups within the organization. CORE COMPETENCIES Strategic Management  Formulating long term/short term strategic plans including price structure to enhance operations in coordination with the macro plans of organization and the industry trends.  Taking corrective action to remove irregularities which affect performance and cost efficiency for products ensuring growth and brand development. Business Development/ Sales & Marketing  Setting up and managing the complete business operations with a view to achieve business objectives and ensure top line and bottom line profitability.  Devising & implementing pre & post marketing activities for successful launch of new products in markets; managing products and expanding markets for the same by following up of major sales leads for trade with the required pre sales sources of the sales team.  Designing & implementing market activities for enhancing brand visibility & organising various publicity campaigns for creating product awareness. Channel Management/ Logistics  Identifying and networking with financially strong and reliable dealers/channel partners, resulting in deeper market penetration and reach.  Developing and expanding the distribution channel through the network to enhance product reach and achieve business targets.  Ensuring cost effective logistic operations & seamless materials movement to ascertain sufficient inventory levels at each sales outlet. Relationship Management  Ensuring maintenance of excellent relations with channel partners/ C & F agents & providing service delivery to generate avenues for additional business and retaining them for future.  Monitoring speedy resolution of consumer queries & grievances to maximize satisfaction levels.  Providing value added service to customers, giving information regarding various services offered and escalating satisfaction levels. Team Management  Leading, monitoring the performance of team members & imparting necessary training to ensure efficiency in operations and meeting of individual & group targets.  Identifying & implementing strategies for building team effectiveness by promoting a spirit. ORGANISATIONAL EXPERIENCE June 2015 – Till Date M/s Magna Opus Hospitality Pvt.Ltd. Sales Head “Holliday Kitty” is a well known brand in travel planner market, endeavours to fulfil each individual’s dream of an international holiday. The brand offers affordable and comprehensive choices to its clients. For the first time in India, Holliday Kitty brings forward a unique and revolutionary travel programs and events which are designed exclusive for the Indian families.  Setting up Sales/Distribution setup of Channel Partners/Franchises across India.  Training & Recurring of State Heads/Regional Heads & Channel Sales Manager across India.  Identifying main Cities/Markets of each state for effective New Product Launches.  Working on better profitability of the States/Region as profit Centre Head.
  • 2. SEP.2014-June 2015 MIRAKLE INTIATIVES LIMITED REGIONAL MANAGER SALES Mirakle Initiatives Limited is a Ecommerce, market intelligence company, providing an exclusive blend of qualitative business with unique interpretation to merchandise the diverse brands with assorted rebates and offers for clients/customers. Mirakle is the face of new media which has the most reliable information; indispensable for the businesses to sustain its competitive edge. The company aims to use the convergence technology of voice data media as a powerful tool to connect its customers providing a bridge between online and offline marketing resources to attain the target audience.  Setting up Sales/Distribution setup of Channel Partners across the region.  Training & Recurring of State Heads & Channel Sales Manager across the region.  Identifying main cities of each state for effective New Product Launches. OCT 2007-SEP.2014 TATATELESERVICES (M) LTD. MANAGER SALES Managed sales through SME/Corporate/Channel Partners/DSA & RETAIL. Hand Held Products ( CDMA + GSM / Handsets Bundled /Devices) Job Role: » Responsible for my Zone/Unit Profitability by increasing market share through achieving month on month ABP target of Voice & Data and also responsible for providing Sales & Revenue projection time to time. » Responsible for Search/Appointment of Distributor/Franchisee and showing path of growth by putting infrastructure on place. Adopted alternate/non traditional channel to uncover additional sales opportunities. » Responsible for Keeping COA on company desired level, ZU & disconnection monitoring which ulti mately helps in monitoring ROI of company & distributor respectively. Also responsible for timely payment of all associate agencies. » SME Penetration- Cross selling products, Customization product need as per their requirement & build high level customer engagement. » Planning for scheme contest, market activities for sales team to maximize thru put as part of effective sales management and ensure market growth year on year. » Keeping customer’s satisfaction level high with the help of cross functional activities through high degree level of involvement in making strong relations. » Responsible for FOS/TME productivity – Monitoring and tracking numbers and prospect, Regular product training to optimize cost of system. » Handling big customers personally by providing service, handle conflict and always be a key member & participate in all important negotiation. » Responsible for manpower deployment, motivation, empowering, support and retain them. » Responsible to complete PMS on time, conduct R&R , spot incentive, appreciation letter to keep people motivation high. » Responsible to give Insight Company’s vision to team & business partner, guide to follow strict code of conduct policy. » Responsible of Mobile Handsets/walky/Photon Devices primary & sec. sales at DSA/Franchisee & Corporate. Achievement:  Promoted as MANAGER SALES in 2010  Appointed highest number of Channel partner/Franchisees in Mumbai circle.  Handled highest number of Mega & Tele DSA/SME / SVP set up.  Contributed highest number of acquisition (14000).  Contributed 39% sales of TOTAL Channel Sales.  Received SUPER STAR & STAR AWARD from COO.  Received HERO AWARD for Highest Number of HVC sold from COO.  Got Highest PMS RATING in Vertical (FY 2012-13). OCT.2006 – OCT.2007 RELIANCE TELECOM LTD. MANAGER SALES  New town rolls out set ups-distributor,retail network dimensioning, and target setting, Marcum activity for each town.  Achievement of Primary, secondary & tertiary target of entire 1st Day, 1st week,1st Month for designed town.  Channel Sales-Ensure placement of entire product range (SIM & RCV’s, HBO’s) in the retail network.  Monitor the network utilization of the designed town & take action.  To educate & trained the Channel partner, staff and retail network about co’s product, scheme, tariffs etc & timely implementation. New town launch - Identification and selection of Distributor, Manpower, Channel setup, Retailers setup etc (launched 41towns in C.G.).
  • 3. Jun ‘05 – sep.2006 Universal Corporation Ltd. Area Sales Manager (North India) (Procter & Gamble Ltd.) Accountable for developing markets for International products like pampers diaper, pringles chips, herbal essence conditioner & shampoo, olay cosmetics range. Notable Accomplishments;  Handled 11 S.O’s.  Successfully achieved the target of Rs 1 Crore P.M & exceeded the targets by 25%.  Holds the distinction of increasing the distributors from 6 to 9 & outlets coverage from 700 to 2500.  Merit of introducing various products in the market such as Herbal Essence Fruit Fussion Shampoos, Popz Popcorns, Delmonte Juices, Delmonte Range, & Pampers cruisers diapers.  Effectively handled 2 C & F agents & deputed one Key A/c officer to service chain stores & key outlets. Jan ‘01 – Jun ‘05 M T R Foods Ltd. Area Sales Manager Notable Accomplishments;  Attained the targets of Rs.30 Lakhs per month and increased distributors from 6 to 10 & outlets coverage from 2000 to 5500  Successful in establishing MTR Ready To Eat, MTR Soups, MTR Frozen Foods as brand in the market.  Managed the alliances with 2 major C & F agents to smoothen the activities of the company.  Efficiently deputed various supervisors to closely monitor key a/c sales.  Merit of receiving awards from CEO for highest growth after soup launch. Mar ’96 – Jan ’01 Cavinkare Ltd, Sales Officer Notable Accomplishments;  Distinction of launching various New Products like Nyle Henna Shampoo & Nyle Cold Cream, “SPINZ” Personal Perfume, Nyle, Wonder Shampoo, Indica Hair Dye & Chik Kali, Mehndi, Fiarever Fairness Cream and Spinz Deo  Successful in attaining target of Rs.30 Lakhs per month & exceeded the targets by 58%  Effectively deputed one S.R for J & K to cover all towns, & increase sales volumes.  Received several awards from M.D for achieving highest growth & for “Best Sales & Distr ibution Setup” in the assigned region.  Played a key role as a member of “the Best Region of the year” in BCL.  Successfully appointed various stockist in J&K Valley including Srinagar, Anantnag, Baramula, Sopor and Doda and thereby increased the sales by 100% in No. of outlets and 100% increase in No. of R.S. in 1999-2000. Best Innovation Award by G.M. for record breaking sale of Haryana in 1998-99 and 1999-2000 and Best Sales Officer of the Year award by M.D. Feb ‘95 – Mar ‘96 General De Confiteria India Ltd., Growth Path;  Feb ‘95 – Apr ’95 Territory Sales In charge  Apr ’95 – Mar ‘96 Sr. Territory Sales In charge Notable Accomplishments;  Involved in the launch of Boomer” Supper Bubble Gum.  Holds the merit of establishing Distributors Network in Haryana & Delhi Jan ‘92 – Feb ‘95 Marico India Ltd. Territory Sales In charge Notable Accomplishments;  Merit of being a member of “Best Team of the Region” in Marico Industries Ltd.  Successfully achieved target of Rs.20 lakhs per month by establishing new beats in South Delhi.  Efficiently trained distributor’s salesmen to improve customer service.  Awarded with “Saffola” & “Parachute” Trophy in 93-94 for achieving highest sale of “REVIVE” in June Northern territory for “Parachute” & “Revive” for achieving highest growth in Aug & Sept, Northern territory for “parachute” “Hair & Care” and “Revive” for attaining the highest growth in Oct. & Nov. ACADEMIC CREDENTIALS  Post Graduate Diploma in Business Administration from Management Studies Promotion Institute, N.D in 1992  Diploma from NATIONAL INSTITUTE OF SALES (NIS) in 1993  B.Com. (Pass) from Delhi University in 1992 PERSONAL DETAILS Date of Birth : 28th June 1969 Address (permanent) : 402, B4 DEVAVRATA, ASHTAVINAYAK GRUH SANKUL, PHASE 2, ADAI, NEW PANVEL, NAVI MUMBAI, MAHARASHTRA-410206 Location Preference : Mumbai, Delhi, Haryana, Punjab, J&K, MP, CG.