The document outlines assertive communication principles, emphasizing the importance of expressing thoughts and feelings honestly while respecting others' rights. It describes various communication styles and provides techniques for effective assertiveness, such as using 'I' statements, behavioral rehearsal, and fogging. The conclusion highlights that assertiveness is a valuable tool that should be applied contextually, as its interpretation can vary and success is not guaranteed.

1. ASSERTIVE COMMUNICATION AND 6
TIPS FOR ITS EFFECTIVE USE
An Initiative of
Shivnandani Industries Pvt Ltd
&
Jagdamb Janaki Nawal Janaki Society
By
Col Mukteshwar Prasad(Retd),
MTech,FIE(I),FIETE,FISLE,FInstOD,AMCSI

2. Style of communication or
behavioural choice
 DirectAggression-bossy , arrogant ,
bulldozing , intolerant ,opionated
,overbearing
 Indirect Aggression-sarcastic , deceiving ,
ambiguous ,insinuating ,manipulative ,guilt
inducing
 Submissive- Wailing , moaning , helpless ,
passive ,indecisive , apologetic
 Assertive-direct ,honest, accepting ,
responsible ,spontaneous

3. Definition of Assertive
Communication
 Ability to express positive and negative ideas
and feelings in open , honest and direct way .
It recognises our rights
 Respect right of others
 Responsibility for ourselves and our action
without judging or blaming other people
 Constructively confront and find mutually
satisfying solution if conflict exist

4. Characteristics of Assertive
comn
 Eye contact-demonstrates interest, shows sincerity
 Body posture-congruent body language will improve
the significance of message
 Gesture-appropriate gesture help to add emphasis
 Voice-a level , well modulated tone is more
convincing and acceptable and is not intimidating
 Timing-use your judgment to maximise receiptivity
and impact
 Content-how, where and when you choose to
comment is probably more important than what you
say

5. Importance of I statement
 Part of being assertive and involves ability to
appropriately express your needs and feelings
 It indicates
 Ownership
 Donot attribute blame
 Focuses on behavour
 Identifies effect of behaviour
 Honest
 Contributes in growth of relationship with each other
 Strong I statement has 3 elements
 Behaviour
 Feeling
 Tangible effect

6. Example of I statement
 I am frustrated when you are late in the
meeting. I do not like to having repeat
information

7. Techniques of Assertive
communication
 Behavioural Rehearsal
 Practising what you want to look and sound
 Useful if I statement is to be used
 Helps dissipate emotions associated with experience
 Allows you to identify behaviour you wish to confront.
 Repeated assertion
 Allows you to be comfortable
 By ignoring verbal side traps while sticking to
the point
 Argumentative baiting
 Irrelevant logic

8. Techniques of Assertive
communication …
 To use technique most effectively
 Use calm repetition
 Say what you want to say
 Stay focused on the issue
 No need to
 rehearse
 Hype your self to deal with others

9. Techniques of Assertive
communication …
 Example
 Would like to show some of our product
 No thank you. I am not interested
 I really have great range to offer you
 That may be true but I am not interested at present
 Would any one else be interested
 I told you I do not want any one of these products
 Fine .Would you take brochure and think about it later.
 Yes I will
 Thank you.
 You are welcome

10. Techniques of Assertive
communication …
 Fogging
 Receive criticism comfortably without
 Getting anxious or defensive
 Rewarding manipulative criticism
 To do this
 You need to But remain
judge of
your
choice of action
 Acknowledge criticism
 Agree there may be some truth in it
 Example :I agree there are times I do not give answer
to your questions

11. Techniques of Assertive
communication …
 Negative assertion
 Makes you more comfortable
 at negative of your behaviour or personality
 without feeling defensive or anxious
 Reduces your critic’s hostility
 You should accept your error or fault but don’t
apologise
 Instead tentatively and sympathetically agree
with hostile criticism of your negative qualities
 Example:Yes you are right I do not always listen to
close to what you say

12. Techniques of Assertive
communication ..
 Workable compromise
 When you feel your self respect is not in question
consider workable compromise
 Can always bargain for material goals provided
self respect or feeling is not compromised
 THERE CAN BE NO COMPROMISE if end goal
involves self worth and self respect
 Example :I understand you need to talk and I have
to finish some work .So what about meeting after
1 hour

13. Conclusion
 Assertiveness is an useful communication
tool
 Application is contextual and need not be
assertive in all cases
 Assertiveness may be conceived as
aggression
 There is no guarantee OF SUCCESS even if
you use Assertive communication