Learn First, Start Strong - Soft Launches give you an opportunity to test your game’s market readiness in a representative environment before launching to the wider world
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
Mobile Application Launch Checklist (Marketing and Analytics)GameChangerSF
http://www.gamechangersf.com/
Launching a mobile game or app is an exciting and stressful endeavor. You have worked on it for months or even years, and your baby is about to go into the world. But having a great app isn't enough to succeed. You must be prepared to track, collect data, iterate, A/B test, acquire users, watch the competition and do many other things well.
We have launched hundreds of apps, and have developed a checklist for making sure our clients are ready. Here is a short summary of what you typically need to get going!
Tune + Forrester webinar: Marketers Must Embrace the Mobile RevolutionJennifer Wong
Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
Beginner's guide to user acquisition for mobile apps and gamesRohit Nair
With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
In this session we will take a fresh look at how businesses get their messages to their targets, we see a new philosophy driving marketing mix planning centered on mobile.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
Mobile Application Launch Checklist (Marketing and Analytics)GameChangerSF
http://www.gamechangersf.com/
Launching a mobile game or app is an exciting and stressful endeavor. You have worked on it for months or even years, and your baby is about to go into the world. But having a great app isn't enough to succeed. You must be prepared to track, collect data, iterate, A/B test, acquire users, watch the competition and do many other things well.
We have launched hundreds of apps, and have developed a checklist for making sure our clients are ready. Here is a short summary of what you typically need to get going!
Tune + Forrester webinar: Marketers Must Embrace the Mobile RevolutionJennifer Wong
Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
Beginner's guide to user acquisition for mobile apps and gamesRohit Nair
With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
In this session we will take a fresh look at how businesses get their messages to their targets, we see a new philosophy driving marketing mix planning centered on mobile.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
Leveling Up: Best Practices for Your Mobile Gaming App LaunchAdjust
With this presentation, mobile gaming app developers and marketing teams will apprehend the most important elements to focus on in order to achieve a successful gaming app launch. Leveraging Nexon’s experience, Adjust and ironSource will give actionable recommendations and examples on how to optimize the overall launch process.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
Calculating the Effectiveness of Your Mobile Ad CampaignsAppia
This webinar was presented on June 18, 2014. We took a look at five ways mobile advertisers can calculate the effectiveness of their mobile ad campaigns.. To listen to the full recording, click here: http://www.appia.com/blog/webinar-recap-calculating-the-effectiveness-of-your-mobile-ad-campaigns
This deck is from a webinar that we presented on August 21, 2013 titled The 5 Mobile Advertising Mistakes to Avoid. We discussed some of the leading mobile advertising pitfalls preventing user acquisition growth and higher LTV.
8 Ultimate Mobile App Marketing Stats You Must KnowNine Hertz
Mobile app world is growing exponentially but get maximum benefit out of its growth you need to know some interesting statistics of mobile app marketing.
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
This deck is from a webinar that we presented on July 16, 2013 titled The 5 Essentials for the Publisher Toolbox. With these 5 tools and tips in mind, your Publisher toolbox will equip you to scale your business and tackle monetization.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
These slides were used at Winter Nights 2015 Conference in Moscow (http://wnconf.com/) during the speech of Inna Ushakova, CEO ZENNA.
Video: https://youtu.be/yR-Vg23s7F4
http://zennaapps.com/
How We (Unexpectedly) Got 60K Users in 60 HoursMattan Griffel
A presentation by Patrick Ambron, CEO of BrandYourself, at GrowHack on October 16, 2012. For more growth hacks you can use to get more users visit www.growhack.com
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
Leveling Up: Best Practices for Your Mobile Gaming App LaunchAdjust
With this presentation, mobile gaming app developers and marketing teams will apprehend the most important elements to focus on in order to achieve a successful gaming app launch. Leveraging Nexon’s experience, Adjust and ironSource will give actionable recommendations and examples on how to optimize the overall launch process.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
Calculating the Effectiveness of Your Mobile Ad CampaignsAppia
This webinar was presented on June 18, 2014. We took a look at five ways mobile advertisers can calculate the effectiveness of their mobile ad campaigns.. To listen to the full recording, click here: http://www.appia.com/blog/webinar-recap-calculating-the-effectiveness-of-your-mobile-ad-campaigns
This deck is from a webinar that we presented on August 21, 2013 titled The 5 Mobile Advertising Mistakes to Avoid. We discussed some of the leading mobile advertising pitfalls preventing user acquisition growth and higher LTV.
8 Ultimate Mobile App Marketing Stats You Must KnowNine Hertz
Mobile app world is growing exponentially but get maximum benefit out of its growth you need to know some interesting statistics of mobile app marketing.
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
This deck is from a webinar that we presented on July 16, 2013 titled The 5 Essentials for the Publisher Toolbox. With these 5 tools and tips in mind, your Publisher toolbox will equip you to scale your business and tackle monetization.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
These slides were used at Winter Nights 2015 Conference in Moscow (http://wnconf.com/) during the speech of Inna Ushakova, CEO ZENNA.
Video: https://youtu.be/yR-Vg23s7F4
http://zennaapps.com/
How We (Unexpectedly) Got 60K Users in 60 HoursMattan Griffel
A presentation by Patrick Ambron, CEO of BrandYourself, at GrowHack on October 16, 2012. For more growth hacks you can use to get more users visit www.growhack.com
Growth Through Mobile - 8 Guiding PrinciplesWunderman
Mobile is now the first screen in our lives. The way we communicate has changed. Expectations have changed. And so have your customers. Today they are “always on,” connected 24/7. They search for information and instantly share their experiences, anywhere at any time. Moving seamlessly between the real world and mobile, creating more opportunity for smarter marketing.
Mobile User Aquisition (Web Summit 2014 presentation)Alkarim Nasser
With over a million apps in the app store - competition amongst mobile publishers are at an all time high. Data-driven mobile marketing is what will separate your marketing efforts from the pact. This presentation will go over tips and tricks to growth hacking success.
Churn prediction in mobile social games towards a complete assessment using ...Alain Saas
Reducing user attrition, i.e. churn, is a broad challenge faced by several industries. In mobile social games, decreasing churn is decisive to increase player retention and rise revenues. Churn prediction models allow to understand player loyalty and to anticipate when they will stop playing a game. Thanks to these predictions, several initiatives can be taken to retain those players who are more likely to churn.
Survival analysis focuses on predicting the time of occurrence of a certain event, churn in our case. Classical methods, like regressions, could be applied only when all players have left the game. The challenge arises for datasets with incomplete churning information for all players, as most of them still connect to the game. This is called a censored data problem and is in the nature of churn. Censoring is commonly dealt with survival analysis techniques, but due to the inflexibility of the survival statistical algorithms, the accuracy achieved is often poor. In contrast, novel ensemble learning techniques, increasingly popular in a variety of scientific fields, provide high-class prediction results.
In this work, we develop, for the first time in the social games domain, a survival ensemble model which provides a comprehensive analysis together with an accurate prediction of churn. For each player, we predict the probability of churning as function of time, which permits to distinguish various levels of loyalty profiles. Additionally, we assess the risk factors that explain the predicted player survival times. Our results show that churn prediction by survival ensembles significantly improves the accuracy and robustness of traditional analyses, like Cox regression.
In mobile social games, reducing user attrition, i.e. churn, is decisive to increase player retention and rise revenues. Survival analysis focuses on predicting the time of occurrence of a certain event and efficiently deals with the censored data problem, which is in the nature of churn. However, due to the inflexibility of the traditional survival statistical algorithms, the accuracy achieved is often poor. In contrast, novel ensemble learning techniques, increasingly popular in a variety of scientific fields, provide high-class prediction results.
In this talk, we present a survival ensemble model which provides a comprehensive analysis together with an accurate prediction of churn for each player, as a function of time and game level. Firstly, we describe that churn prediction by survival ensembles significantly improves the accuracy and robustness of traditional analyses. Secondly, we discuss these results in the framework of Game Data Science as a Service. The goal of Silicon Studio is to Democratize Game Data Science. Hence, the proposed method is able to make predictions in an operational business environment and easily adapts to different kinds of games, players, and therefore distributions of the data. We focus on a flexible technique that does not need a previous manipulation of the data and that is able to deal efficiently with the temporal dimension of the churn prediction problem.
RFM Segmentation is the easiest and most frequently used form of database segmentation. It is based on three key metrics: Recency, Frequency and Monetary Value of customer activity. RFM is often used with transactional history in e-commerce, but can also work for Social Media interactions, online gaming or discussion boards. Based on calculated segments a marketer can prepare cross-sell, up-sell, retention and reactivation capampaigns. This deck provides a simple introduction to the RFM Segmentation methodology.
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfLincoln Murphy
Your B2B SaaS app will not sell itself unless it is designed to do so. This is a guide to getting your B2B SaaS to 'sell itself' was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
This guide is full of actionable, unique, and thought-provoking ideas - Growth Hacks if you will - that are designed to allow your product to sell itself.
From attracting the right audience and driving user engagement, to making it easy to buy and easy to share through orchestrated virality, this guide covers all aspects of what's necessary to drive growth with SaaS companies of any stage and serving any market.
Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you achieve your goals of efficiently scaling your sales process.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
Why Apps Succeed: 4 Keys to Winning the Digital Quality GamePerfecto by Perforce
Every company with a digital presence aims at delivering a great digital experience. But why do some web and mobile apps succeed better than others? As part of our ongoing search to find out, we surveyed over 1,000 technical experts and business leaders from various industries.
Join us for a live webinar as we discuss the findings of this report with experts from Perfecto, Cigna and Shop.com! Topics include:
-The four main obstacles preventing digital success and how to overcome them
-How web & mobile teams are organized to meet the demand for faster releases
-The digital testing strategies that increase velocity and allow teams to keep up with consumer demand
-Why automation and real-user condition testing is critical for achieving success
05: The 5 App Metrics That Are Crucial To Your App's SuccessLogan Merrick
In this episode of The Buzinga Podcast, Logan discusses the 5 most important metrics for measuring your app's performance, as well as HOW to improve each of them.
Why Apps Succeed: 4 Keys to Winning the Digital Quality GameAustin Marie Gay
Every company with a digital presence aims at delivering a great digital experience. But why do some web and mobile apps succeed better than others? As part of our ongoing search to find out, we surveyed over 1,000 technical experts and business leaders from various industries.
Join us for a live webinar as we discuss the findings of this report with experts from Perfecto, Cigna and Shop.com! Topics include:
-The four main obstacles preventing digital success and how to overcome them
-How web & mobile teams are organized to meet the demand for faster releases
-The digital testing strategies that increase velocity and allow teams to keep up with consumer demand
-Why automation and real-user condition testing is critical for achieving success
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
Mobile marketing summit nyc holiday mobile marketing strategies for appsFiksu
With millions of smartphones and tablets given as gifts, the holiday season brings a mega opportunity for app marketers to get in front of eager new users. But that opportunity is so huge and certainly no secret, so December competition across mobile marketing channels is by far the most intense of the year. This session will share data and suggestions for mobile marketing that will arm marketers for the holiday rush, including:
• Changing historical trends for app marketing costs and user downloads
• Strategies to get the most out of the holiday season
• Most important metrics to focus on
• Most critical channels and how to get the most out of them
Casual connect sf social app marketing a look into facebook and twitter july ...Fiksu
For most mobile game marketers, social channels, including Facebook, and now Twitter, are the most productive source for acquiring high-quality, transaction oriented players. In many cases, initial results are successful, but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintaining sustainable player acquisition costs? What are the best ways to maintain performance while avoiding saturation and keeping campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.We’ll also look at Twitter’s all new Mobile App Promotion product suite, including the available tools to maximize performance, and highlight some initial results from Fiksu clients.
Mobile Marketing Strategies for 2014 and BeyondFiksu
Apps are strategic touch points for content consumption, social activities, daily life -- and all the data continues to show a complete consumer transition to apps as how they interact on mobile devices.
87% of consumer time spent in mobile… is in apps
Games, news, productivity, utility, communications, social networking…
Just 13% of consumer time is spent in the mobile web
In browser, surfing the web, emulating the desktop experience.
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
INFOGRAPHIC: The Mobile App Marketer's Calendar Fiksu
Your app marketing shouldn't happen in a vacuum: holidays, major cultural and sporting events, and seasonal trends all create opportunities that clever marketers can take advantage of. The trick is keeping track of them all and planning ahead.
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013Fiksu
How to Optimize an App Promotion Campaign Around Your Key Performance Indicators
- Finding the Best Performing Traffic Sources: Navigating 200 Mobile Ad Networks Across the Globe
- The Growing Opportunities Using Social Ad Units
- Targeting Loyal Users Based on Your KPIs: How to Target Those Most Likely to Monetise - At Scale
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
1. Learn First, Start Strong
Soft Launch Strategies for Mobile
App Companies
Jeremy Sacco
Manager, Content and Communications
June 17, 2014
2. 1100CLIENTS4700APPS
41 of 502014 TOP GROSSING APPS
World’s leading mobile app
marketing platform
About Fiksu
4.7 billion
DOWNLOADS GENERATED
Boston
Northampton
San Francisco
London
Helsinki
Singapore
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Seoul
3. What Is a Soft Launch?
A controlled release of your
app or game in a test market
outside your primary market
4. Why Do It?
• Getting it right the first time is essential
• Time in app: 6X growth in 4 years
• Mobile game usage grew 66% in 2013
and games command 40% of app usage
• Can isolate success factors and problem
areas and quantify user response to
game mechanics or app features
5. What Data Should You Gather
from a Soft Launch?
• What outcome would prove your hypothesis or give you the
information you need?
• Is there a possible outcome where your data is inconclusive
because of either lack of granularity or insufficient data?
• Will the data lead to tangible improvements?
Know your goals and think about the testing
scientifically:
6. What Do You Want to Measure?
User Acquisition
• How much does it cost to bring in users?
• What’s your organic lift?
User Experience and Retention
• How are users interacting with your app or
game?
• Are they moving beyond the first level or two?
Monetization and Virality
• How long does it take players to make a
purchase?
•Are people sharing your app or game?
Overall Economics
8. Choosing a Test Market
• Pick a country that has market
similarity to your target audience
• Developers targeting the US typically
test in Canada, New Zealand, or
Australia
9. Getting the Details Right
• Links are working
• Ratings tools and comments are
operative
• 3rd
party integrations are active and
working
• Images and content are in correct
sections
Triple check your app before releasing it
to a test market. Make sure:
10. App Store Presence
Your first impression to users when it’s time to launch
• Test different banners and app
icons
• Put lessons into effect
immediately
11. General Scope
A soft launch typically takes 2-4 weeks,
but depends on:
• How many users you need to get
enough data
• Your internal resources
• Your budget
13. Case Study: Card Battler Game
Soft launch led to improvements:
13% increase in the % of returning users
95% increase in the % of purchasers
Then in US:
28% increase in the % of returning users
31% increase in the % of purchasers
15% increase in the number of purchases
Fiksu is the world’s leading mobile app marketing platform. We’re experts in app marketing and engagement – it’s is our sole business and we’ve been doing it since 2010.
We help app marketers get better results by applying programmatic technology to mobile media buying. This lets us reduce costs and scale ad campaigns cost effectively.
Our clients include 40 of the 50 top grossing apps in 2013, and cover a wide range of business models – everything from apps for major brands, mobile games, and apps by smaller indie developers.
We work across the globe. You can see here our office locations. And we also do a lot of soft launches – around 3/4s of new apps from our clients go through some sort of soft launch process.
The important point behind these statistics we have the experience, technology and scale to make your app successful in the marketplace.
Gives you an opportunity to test your game’s market readiness in a representative environment before launching to the wider world. Note we’re talking games here – that’s the most common use. While a soft launch can provide useful info for any mobile app, it’s much more widesrpead for games – and part of that is due to the way games and other apps behave. Games are more like movies: a big opening weekend is essential, so you have to get everything right in advance. With apps, often it’s more like a TV show that starts with a small loyal following and builds over time – with a core of loyal users, you have the chance to make fixes as you go and continue improving the experience and bringing in more users.
-- platform game recently -- found out their game was too short! Excellent completion rates – but only took a couple of hours of gameplay, and was ad-supported – didn’t lead to enough ad views to pay off. So they went back and added an endless racer version to lengthen sessions, and added IAPs to boost monetization.
TRANS: So that’s an example of why you should do a soft launch – now let’s start looking at the how’s and the what’s.
Example: card battler game wanted to find out how their tutorial video was impacting performance. They soft launched and tested – and realized they had a 10% completion rate. Well it’s not actually a surprise, because as it turns out the video was almost 5 minutes long. They chopped it down to under a minute and completion rates spiked to over 75% - a tangible improvement that was good for their app overall.
TRANS: Knowing what data you need to gather is also closely related to a more tactical point: what exactly do you want to measure?
User experience—also—are they get stuck at a certain level? Are they registering? Is there functionality they aren’t using at all?
User retention—also—how long do they stick around? What threshold od they have to reach to most like become long-time players?
Monetization—specific to revenue -- also—how much are players spending? Who spends more? Are IAPs priced correctly? Virality—also—at what point do they share? Do you have the right sharing tools in place?
Overall economics – and this is the single most important factor for many apps: is the revenue potential of the app more than the costs of acquiring new users? It’s not unusual for Fiksu clients to find out that it’s not, and go back to the drawing board. That’s actually the most common lesson our clients learn during a soft launch. Whether the fix is making changes within the app or finding a new acquisition strategy, it doesn’t make sense to launch without it. We had a major brand client recently who did a soft launch and found out that their users were worth about $0.15 each. You can’t drive a steady flow of users for less than $0.15 each – there’s just no way to make the economics work at that monetization level.
TRANS: Once you have your goals in place and know what you want to measure, you’ll need to figure out how to do your tracking – and generally, that means a tracking partner.
UA-this type of tracking tells you where new users come from, how much they cost, and how much revenue they generated. Need to make sure your tracking provider can track on all types of traffic (social, display, RTB, incent, etc). Granularity of tracking providers reporting and analytics is also important.
UX-this type of tracking will show you what users do in your app, where churn occurs, what features they use, and where they get stuck. Also gives you info on user flow, session strength and social sharing.
Some questions straddle both: it’s often worth comparing ipod vs. iphone vs. ipad behaviors. User acquisition costs can vary, usage habits and monetization habits can vary – sure, most people are probably aware of iPad vs. iPhone, but often find differences in ipod as well. Can your UA tracker break those out? Can your UX tracker?
TRANS: poll
if targeting US, want to make sure you test in an English speaking country. Very well known brands have started avoiding Canada to reduce press coverage of their new titles before they’re ready: too easy to be spotted.
Outside the US, not so easy. Want to prepare for Japan? Out of luck, no significant markets outside Japan that speak Japanese, so in addition to changing cultural factors, you’ll have a language change.
TRANS: Now you’ve got your goals and measurement in place, you’ve picked your test market, you’re almost ready to launch – but not quite. Couple more things to consider, the first of which is boring but essential:
A soft launch is not for QA! You don’t want to be paying to acquire users just to learn that your registration page doesn’t work. We have seen these mistakes made, which is why we mention them. It’s easy to overlook the basics. Another thing to make sure of is that your infrastructure is prepared for a surge of new users-you don’t want your server to collapse.
TRANS: Once everything’s triple checked in your app itself, it’s worth spending some time thinking about another important but often overlooked component: your app store presence.
you can make most updates on the fly but updating your screenshots in the App Store does require re-submitting your app for approval.
TRANS: OK now you’re ready to start – what does a soft launch entail?
Internal resources- if possible, sync up your testing with your engineering cycles so you have resources available around the end of your test.
Budget- the quicker you want those users, the more you’ll have to spend, because you’ll have to bid more aggressively to get visibility and user numbers. Expect 5 figures.
TRANS: There you have it – with the scope planned out and the budget in place, you’re ready to kick off the soft launch and start collecting data. Then what?
After completing your soft launch you should analyze the data and make changes to your app. Once you’ve learned enough to be confident, get ready for your major launch.
TRANS: With that in mind, we wanted to share a little bit more of a case study of a successful soft launch.
This was the app with the tutorial change. They also added some new features like automation and an improved UI.
TRANS: If you want to get results like these, Fiksu can help.