Cross platform app development comes in handy numerous places. Be it health, shopping, games or security, every tech based solution needs to run on all sorts of platforms without any glitches.
Cross platform app development comes in handy numerous places. Be it health, shopping, games or security, every tech based solution needs to run on all sorts of platforms without any glitches.
Mobile App vs Mobile Website. See the benefits of each and decide how each tool can help make is EASY for your customers to find you and choose your products and services first!
3rd Mobile Marketing event by Warply: Mobile as a Revenue ChannelWarply
A presentation by John Doxaras, Founder & CEO, Warply
This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.
Follow the conversation using #warply #mme3 on Facebook and Twitter.
The event was powered by:
Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas
pizza hut i-phone application increase the rapid business growth innovatively it leads to increase in sales and profits. moreover this application is customer centric.
Identify and Improve Mobile App KPIs - Artisan's "Keeping Current" Webinar Se...Corey Crawford
Artisan VP of Customer Operations, Dave Frigeri and Business Intelligence Specialist, Corey Crawford identify key performance indicators for mCommerce apps and provide tips and ideas to A/B test and improve the indicators in order to increase app revenue.
Take Control of Your Facilities: Explore the Tools for Aligning Space, Capita...Sightlines
With the expansion in college and university square footage, physical assets make up a greater portion of institutional wealth than ever before with values several times most endowments. However, with the ongoing needs brought about by a larger footprint, and challenges to operating and capital funding alike, it has never been so important to have an effective partnership between the CFO and Chief Facilities Officer.
Learn how institutional leaders are utilizing a new breed of facilities intelligence solutions to provide the same level of analytical rigor to facilities that most institutions already have for financial assets.
Webinar attendees will leave with an understanding of national trends affecting physical plant; insight into aligning space, capital, and operations; and how a new conversation can be created on your campus to assess performance, discover opportunities, and create lasting change.
Mobile App vs Mobile Website. See the benefits of each and decide how each tool can help make is EASY for your customers to find you and choose your products and services first!
3rd Mobile Marketing event by Warply: Mobile as a Revenue ChannelWarply
A presentation by John Doxaras, Founder & CEO, Warply
This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.
Follow the conversation using #warply #mme3 on Facebook and Twitter.
The event was powered by:
Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas
pizza hut i-phone application increase the rapid business growth innovatively it leads to increase in sales and profits. moreover this application is customer centric.
Identify and Improve Mobile App KPIs - Artisan's "Keeping Current" Webinar Se...Corey Crawford
Artisan VP of Customer Operations, Dave Frigeri and Business Intelligence Specialist, Corey Crawford identify key performance indicators for mCommerce apps and provide tips and ideas to A/B test and improve the indicators in order to increase app revenue.
Take Control of Your Facilities: Explore the Tools for Aligning Space, Capita...Sightlines
With the expansion in college and university square footage, physical assets make up a greater portion of institutional wealth than ever before with values several times most endowments. However, with the ongoing needs brought about by a larger footprint, and challenges to operating and capital funding alike, it has never been so important to have an effective partnership between the CFO and Chief Facilities Officer.
Learn how institutional leaders are utilizing a new breed of facilities intelligence solutions to provide the same level of analytical rigor to facilities that most institutions already have for financial assets.
Webinar attendees will leave with an understanding of national trends affecting physical plant; insight into aligning space, capital, and operations; and how a new conversation can be created on your campus to assess performance, discover opportunities, and create lasting change.
Enhancing the Value of Streets for Pedestrians, Bicyclists, and MotoristsAndy Boenau
Presented during the 2013 American Planning Association national conference in Chicago. Part of an ongoing series describing the evolution of Virginia policy related to transportation and land use.
Backlog, Deferred Maintenance and its use in PlanningSightlines
Gina Matsoukas presents on putting a process in place that will help you turn granular details of your backlog of needs into a strategic action plan for your campus.
Ratings and Reviews are here to stay. How do you leverage the power of being found online while still keeping in mind the personal relationship and experience with the consumer?
Make your pitch perfect, using competitive and emotional intelligence - SEOZONEAlexandraTachalova
These are the areas I covered in my speech at SEOZONE:
1. How to create an effective pitch based on a combination of data, logic and emotion
2. How to approach client pitches as a business process, applying organization and scalable systems (such as CRM, templates, and specific steps)
Ce document présente comment permettre l'accès au sens d'un texte à l'aide d'étayages adaptés aux besoin des élèves. L'objectif reste que tous les élèves soient capables de rédiger un texte argumentatif de 15 lignes environ qui montre que la nouvelle constitue un texte engagé ? Elle invite aussi à passer d'une démarche d'enseignement traditionnel à une démarche différenciée.
Create content according to buyer's journeyPengyuan Zhao
The Buyer’s Journey refers to the steps that a customer takes before making a purchase decision. Creating content according to Buyer’s Journey is like building a road and guiding your buyers towards your product or service, by answering their questions.
Read the infographic “Create content according to your Buyer’s Journey”. Produce effective content and guide your buyers to make their decision.
With more than 100,000 health apps, rapid growth in wearables and 70 per cent of the UK population now owning a smartphone, there is no doubt that digital technology is set to revolutionise the future of health and social care.
TOP Growth Hacking acquisition Tools for 2017 - BY Akshay GaurAkshay Gaur
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi will outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.
Unlock App Marketing Success With Rewarded AdsAdjust
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect.
You'll discover:
- Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
- Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns
- Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic
- How to measure the impact of rewarded ads
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Want to double your app's profits? Of course! Instead of trying to improve everything in your app all at once, focus on just ONE of these 4 metrics. Double any 1 of these, and the $$$ will follow!
Most Valuable Retargeting Strategies for Mobile Gaming AppsAdjust
In this webinar, advertisers will get a better understanding of the most efficient retargeting strategies for mobile gaming apps. Leveraging Aarki’s extensive experience and relevant examples, and Adjust’s data granularity and accuracy, you’ll be able to take away actionable items to optimize your current retargeting efforts and increase the ROI of your app.
Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps
Marmalade Webinar Series - GameHouse Tips to Increase User Acquisition in Games. For more info on Marmalade SDK, visit http://www.madewithmarmalade.com.
Mobile App Optimizaiton for Acquisition, Activation, Retention Optimizely
With millions of apps in the App Store and Google Play, it can be hard to stand out. And, user acquisition is only half the battle: 80-90% of downloaded apps are used once and then deleted.
Today, best-in-class apps are meticulously focused on building lasting relationships with their users through optimization. In this webinar, we’ll cover the essential optimization principles necessary for user acquisition, activation, and retention.
You'll learn:
-Best practices for identifying optimization goals
-Key mobile metrics you’ll need to guide the process
-A decision-making framework for choosing what to A/B test
-Experiment success stories from app development teams
Soft Launch Strategies for MobileApp CompaniesFiksu
Learn First, Start Strong - Soft Launches give you an opportunity to test your game’s market readiness in a representative environment before launching to the wider world
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
Sean Oliver leads Mobile Product Marketing at Optimizely. Prior to Optimizely, Sean worked on Consumer Product Marketing at LinkedIn and Microso . When he’s not optimizing all things mobile, he can be found hiking and traveling the world.
Dave McClure’s Pirate Metrics (AARRR) Startup Metrics for Pirates Push Notifications Remarketing App Store Listing In-App Advertising Social Advertising ASO New User Onboarding Waitlist In-App Purchases Ads Desktop Purchases My App
Why Optimize?
To successfully start a process of optimization, you’ll need:
Customer Acquisition Costs Quantifying LTV:CAC Monetization Retention Virality Acquisition Costs Lifetime Value :
2 Acquisition Activation Retention
Defining Acquisition:
How Users Discover Apps
First Impressions
App Store Optimization: Opportunities to influence a download decision
App Store Optimization: Test your value prop with assets you have
App Store Optimization: Use a landing page to test elements of ASO. Low-cost traffic
3 Acquisition Activation Retention
Defining Activation: Converting someone who has downloaded an app into an active user. This metric also indicates the quality of your First Time User Experience (FTUE).
Activation Hurdles 81% of users say an app needs to make a good first impression for them to continue using it
Keys to a Great User Onboarding Experience Optimizing
Increased activation from 25% to 66.5%
Activation—Retention “For us, activation is directly correlated to retention. Without activation, retention is poor.”
When optimizing for activation, consider: • Does your app require registration? • What is the order of operations for first time users? • Does your app help users complete actions on first-time use? • Does your app live up to its value prop during onboarding? Optimizing for Activation
4 Acquisition Activation Retention
Defining Retention: A measure of how many of your customers/users come back over time.
Mobile app retention varies widely by app category Optimizing User Retention Source
Retention Hurdles iOS notifications are opt-in.
Optimizing for Retention Optimize when and how you ask for push notification permissions:
Ideas for Tests:
5 Acquisition Activation Retention BONUS: Reviews!
Reviews are important because they affect ASO
The Result: Optimize for App Store Reviews More, High-Quality Reviews = Higher App Store Ranking = More Efficient Acquisition Learn More in their Blog Post
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Optimizely Mobile Guide Optimizely for Mobile optimize.ly/appoptimization optimizely.com/mobile
How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
Driven by instant gratification, the food delivery landscape has undergone a paradigm shift. Mobile Apps will faciliate 60% revenue of the digital restaurant orders. However, 86% of users stop using food delivery apps within the two weeks of their first use.
In this SlideShare, we try and understand the user lifecycle for food delivery apps, the challenges faced by food delivery apps in the current landscape, and provide data-backed actionable recommendations.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
Mobile marketing summit nyc holiday mobile marketing strategies for appsFiksu
With millions of smartphones and tablets given as gifts, the holiday season brings a mega opportunity for app marketers to get in front of eager new users. But that opportunity is so huge and certainly no secret, so December competition across mobile marketing channels is by far the most intense of the year. This session will share data and suggestions for mobile marketing that will arm marketers for the holiday rush, including:
• Changing historical trends for app marketing costs and user downloads
• Strategies to get the most out of the holiday season
• Most important metrics to focus on
• Most critical channels and how to get the most out of them
Casual connect sf social app marketing a look into facebook and twitter july ...Fiksu
For most mobile game marketers, social channels, including Facebook, and now Twitter, are the most productive source for acquiring high-quality, transaction oriented players. In many cases, initial results are successful, but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintaining sustainable player acquisition costs? What are the best ways to maintain performance while avoiding saturation and keeping campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.We’ll also look at Twitter’s all new Mobile App Promotion product suite, including the available tools to maximize performance, and highlight some initial results from Fiksu clients.
Mobile Marketing Strategies for 2014 and BeyondFiksu
Apps are strategic touch points for content consumption, social activities, daily life -- and all the data continues to show a complete consumer transition to apps as how they interact on mobile devices.
87% of consumer time spent in mobile… is in apps
Games, news, productivity, utility, communications, social networking…
Just 13% of consumer time is spent in the mobile web
In browser, surfing the web, emulating the desktop experience.
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
INFOGRAPHIC: The Mobile App Marketer's Calendar Fiksu
Your app marketing shouldn't happen in a vacuum: holidays, major cultural and sporting events, and seasonal trends all create opportunities that clever marketers can take advantage of. The trick is keeping track of them all and planning ahead.
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013Fiksu
How to Optimize an App Promotion Campaign Around Your Key Performance Indicators
- Finding the Best Performing Traffic Sources: Navigating 200 Mobile Ad Networks Across the Globe
- The Growing Opportunities Using Social Ad Units
- Targeting Loyal Users Based on Your KPIs: How to Target Those Most Likely to Monetise - At Scale
2. 2
1,000 clients - 41 of the top 50 grossing apps of 2014 – 4B downloads
3. The ability to target a group of users who have:
- Previously visited your app or mobile website
- Meet some set of parameters
(i.e. registered but haven’t purchased)
What Is Retargeting?
3
4. Running retargeting as a complement to UA can drive
incremental gains in:
- Revenue
- Registrations
- Purchasers
Driving Amplified Results
For one mobile game company working with Fiksu, every $1 invested in retargeting resulted
in an incremental $4 in sales.
4
8. • Tell users about recent improvements
to your app
• Showcase your new product line to get users
excited and coming back to your app
Goal:
Promote New Features
& Products
8
10. A segment is a group of your current users that share some set
of similar characteristics
Segmentation
History of purchasing – but not in the last 30 days
10
11. Targeted Creative
Customized messages and images
shown to each of your particular
segments:
• Maximize relevance of ads users see
• Improve ad performance
11
14. • As a golfing app, Golfshot’s business
is seasonal.
• Retargeting enabled Golfshot to
successfully reactivate users at the start of
the golf season at a fraction of the cost to
acquire a new user
Golfshot: Golf GPS
14