This document outlines a marketing campaign to promote the ShowNearby app. The campaign uses various media channels including video, radio, and outdoor advertising. A key element is a virtual dating video that illustrates the app's features. A radio contest and LED pathways around the city are also proposed. Market research informed the strategy, which aims to increase downloads, brand awareness and showcase the app's shortcuts. An overall budget of $139,000 is allocated across multiple tactics over a 6 month period.
Growth Through Mobile - 8 Guiding PrinciplesWunderman
Mobile is now the first screen in our lives. The way we communicate has changed. Expectations have changed. And so have your customers. Today they are “always on,” connected 24/7. They search for information and instantly share their experiences, anywhere at any time. Moving seamlessly between the real world and mobile, creating more opportunity for smarter marketing.
Soft Launch Strategies for MobileApp CompaniesFiksu
Learn First, Start Strong - Soft Launches give you an opportunity to test your game’s market readiness in a representative environment before launching to the wider world
Equal Footing: Bringing indigenous people in Mexico to the negotiating tableMark Belinsky
Equal Footing is social cartography project that provides indigenous communities in Mexico with information and legal resources that they have never had. It is a transmedia part of the Keepers of the Earth film.
Keepers of the Earth is a film following an indigenous Mexican man's struggle to keep his traditions intact as environmentalists and armed revolutionaries try to exploit the rainforest that he calls home. The technology piece comes in where he and his people are being zoned off of the land that they've lived on under the guise of protecting the rainforest. Digital tools can make this process more equitable as the local people have more chance to participate in the negotiations that will govern the region for generations.
"Equal footing" is meant to bring the indigenous people to the negotiating table with equal footing. With indigenous mapping and an interactive visual database, local groups can for the first time see the implications of the paperwork they're signing off on by having it projected onto a map. Moreover, they can help redraw the borders according to their wishes and concerns. Having the digital available as printouts on paper and vice-versa can help overcome the current technology barriers. And partnering with the right NGOs who have been there for decades ensures a grassroots led process.
Growth Through Mobile - 8 Guiding PrinciplesWunderman
Mobile is now the first screen in our lives. The way we communicate has changed. Expectations have changed. And so have your customers. Today they are “always on,” connected 24/7. They search for information and instantly share their experiences, anywhere at any time. Moving seamlessly between the real world and mobile, creating more opportunity for smarter marketing.
Soft Launch Strategies for MobileApp CompaniesFiksu
Learn First, Start Strong - Soft Launches give you an opportunity to test your game’s market readiness in a representative environment before launching to the wider world
Equal Footing: Bringing indigenous people in Mexico to the negotiating tableMark Belinsky
Equal Footing is social cartography project that provides indigenous communities in Mexico with information and legal resources that they have never had. It is a transmedia part of the Keepers of the Earth film.
Keepers of the Earth is a film following an indigenous Mexican man's struggle to keep his traditions intact as environmentalists and armed revolutionaries try to exploit the rainforest that he calls home. The technology piece comes in where he and his people are being zoned off of the land that they've lived on under the guise of protecting the rainforest. Digital tools can make this process more equitable as the local people have more chance to participate in the negotiations that will govern the region for generations.
"Equal footing" is meant to bring the indigenous people to the negotiating table with equal footing. With indigenous mapping and an interactive visual database, local groups can for the first time see the implications of the paperwork they're signing off on by having it projected onto a map. Moreover, they can help redraw the borders according to their wishes and concerns. Having the digital available as printouts on paper and vice-versa can help overcome the current technology barriers. And partnering with the right NGOs who have been there for decades ensures a grassroots led process.
Sure, it's on the cover, but are you getting the most from your yearbook's theme? Learn how a theme can frame the stories of the year — and do so much more. This slideshow includes six case studies from award-winning yearbooks.
Scott Ginsberg speaks at the annual conference of the American Fraternal Alliance. The keynote speech is about branding, the breakout about joinability.
DrivingSales Executive Summit PresentationDan Moore
Free Tools Car Dealers should be using. Hootsuite, Google Analytics, Klout, Google Alerts, Google Adwords preview tool, and more. This presentation was at the 2011 DrivingSales Executive Summit in Las Vegas
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Sure, it's on the cover, but are you getting the most from your yearbook's theme? Learn how a theme can frame the stories of the year — and do so much more. This slideshow includes six case studies from award-winning yearbooks.
Scott Ginsberg speaks at the annual conference of the American Fraternal Alliance. The keynote speech is about branding, the breakout about joinability.
DrivingSales Executive Summit PresentationDan Moore
Free Tools Car Dealers should be using. Hootsuite, Google Analytics, Klout, Google Alerts, Google Adwords preview tool, and more. This presentation was at the 2011 DrivingSales Executive Summit in Las Vegas
Similar to ShowNearby Client Pitch (Wunderman) (14)
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
8. LEADING GLOBAL
#1 DIGITAL
DIGITAL &
AGENCY IN
INTERACTIVE
SINGAPORE
AGENCY
Friday, November 18, 2011
9. #1 Direct/CRM Marketing Agency
Worldwide (2010)
AWARDS
#2 on Advertising Ageʼs Stand-out
Agency List (2011)
Cannes Lions International
Advertising Festival: Direct Grand
Prix (multiple)
International ECHO Awards (trio) -
Bronze, Silver
Friday, November 18, 2011
16. TARGET GROUP
Smartphone Users aged 18-35
Friday, November 18, 2011
17. RESEARCH STUDY
CONSUMER MODIFIED PROPOSITION
PERCEPTION ZMET VALIDATION
SURVEY STUDY STUDY
SHOWNEARBY “DIRECTIONS” SHORTCUTS
Friday, November 18, 2011
18. SURVEY
Consumer Perception Survey
Functional 63%
Innovative 14%
Fun 11%
Cool 8%
Exciting 4%
Friday, November 18, 2011
19. SURVEY
Consumer Perception Survey
What was the main reason behind using SNB?
Promotions 12%
Directions 28%
Information 8%
I was bored 11%
Friday, November 18, 2011
20. ZMET
“Directions”
15 participants
Friday, November 18, 2011
30. THE VIRTUAL DATE
Media
YouTube
Overview
Go on a date with a hot girl/guy and let ShowNearby
show you the shortcuts to the best places in town.
Friday, November 18, 2011
31. STRATEGY
Spread Youtube video through Facebook page
Friday, November 18, 2011
32. STRATEGY
In Singapore...
59%
of users fall
3rd
most visited site
within target after Google
age group and Facebook.
Friday, November 18, 2011
48. ShowNearby ON AIR
Media
Radio (Class 95 FM, 98.7 FM)
Overview
Listeners stand chance to win
merchant-sponsored prizes by singing
the ShowNearby jingle.
Friday, November 18, 2011
49. 1DJ INFORMS USERS TO DOWNLOAD SHOWNEARBY
PARTICIPANTS NAME “MUST-TRIES” OF THE DAY ..
2
3“
SING CHORUS OF JINGLE SUCCESSFULLY
I really want to know what’s near
ShowNearby shows me what’s near”
RADIO GAME
Friday, November 18, 2011
50. TIMESLOT
$100
4-8PM 80 VOUCHERS
8-12MN WINNERS FROM
MERCHANTS
Mechanics
RADIO GAME
Friday, November 18, 2011
54. Yes I need a
shortcut.
Friday, November 18, 2011
55. JINGLE
JINGLE PLAYED THROUGHOUT THE DAY
HYPE
BRAND RECALL
Friday, November 18, 2011
56. “CREATE YOUR
SHOWNEARBY MV”
1 FACEBOOK
JINGLE UPLOADED TO FACEBOOK
USERS CREATE THEIR OWN MV
2
3 MOST “LIKES” WIN $1,OOO CASH 3
Friday, November 18, 2011
59. SHORTCUTS
L.E.D ME UP
Media
Outdoor
Overview
With Clarke Quay Central Fountain Square as the base,
L.E.D pathways will lead you to nearby amenities and
lifestyle places.
Friday, November 18, 2011
61. SHORTCUTS
TRAVEL ME THERE
Media
Outdoor (MRT)
Overview
Giant iPhone cutouts to be placed at entrances and
exits of escalators and travelators
Friday, November 18, 2011
63. Everyone wants a shortcut in life.
SHOWNEARBY SHORTCUT
Friday, November 18, 2011
64. Educational
ONLINE
tool
RADIO Brand
Awareness/
OUTDOOR Recall
Friday, November 18, 2011
65. BUDGET
VIRTUAL DATE RADIO
VIRTUAL DATE RADIO
$10,000 $41,000
TRAVEL ME THERE L.E.D ME UP
TRAVEL ME THERE L.E.D ME UP
$48,000 $30,000
AGENCY
AGENCY
$10,000
Friday, November 18, 2011
66. AGENCY
$10,000
TOTAL COST:
$139,000
Friday, November 18, 2011
67. TIMELINE
MONTH 1
RADIO
MONTH 2
JINGLE FACEBOOK
VIRTUAL DATE CONTEST
MONTH 3
MONTH 4
SHORTCUTS
MONTH 5
MONTH 6
Friday, November 18, 2011
68. Everyone wants a shortcut in life.
VIRTUAL DATE RADIO SHORTCUTS
User downloads
New features
Brand awareness
Brand recall
Facebook likes
Illustrate Must-trys
Illustrate promotions
Friday, November 18, 2011
72. Q&A
THE CAMPAIGN BACKGROUND
Objectives Our Awards
The Virtual Date Market Insights
Virtual Date Demo ZMET
ShowNearby On Air SUPPLEMENTARY
Jingle
Virtual Date (Live!)
L.E.D Me Up
Radio Jingle (Live!)
ShowNearby Shortcuts
LED Panel
Summarized Budget
Full Costing
Friday, November 18, 2011