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SOCIOCULTURAL 
METHODOLOGY & 
ETHICS
WARM-UP QUESTION 
“Disobedience is the true foundation 
of liberty. The obedient must be 
slaves.” 
-Henry David Thoreau 
Questions: 
1. What is Thoreau’s message? 
2. Do you agree with this idea? 
3. If an authority figure gave you a command to do 
something that violated your conscience, do you 
think you would do it? Why or why not?
LEARNING 
OUTCOMES/OBJECTIVES 
 SC.1.C. Discuss how and why particular research 
methods are used at the sociocultural level of analysis 
(for example, participant/naturalistic observation, 
interviews, case studies). 
 SC.1.D. Discuss ethical considerations related to 
research studies at the sociocultural level of analysis.
SOCIOCULTURAL METHODOLOGY 
 Which types of studies do you think 
would make most sense to use at the 
Sociocultural LOA? Why? 
 What would be the strengths and limitations to these types?
SOCIOCULTURAL METHODOLOGY 
 Goal: To observe how people interact with one 
another. 
 Experimental and Non-Experimental 
 Ecological Validity is Essential: Research 
simulates conditions that are as close to real 
life as possible.
MILGRAM’S OBEDIENCE STUDY 
 Inspired by the events of the Holocaust and the 
Nuremberg Trials, (“I was just following orders”) 
Stanely Milgram (1961) designed an experiment to 
investigate the power of obedience to authority. 
 Note: This is a replication of the study made for a TV 
show so not all the procedures are exactly the same… 
Milgram Replication (2009)
MILGRAM RESPONSE QUESTIONS 
 What is your initial response to this study? 
Emotional vs. Intellectual? 
 What methodology did Milgram employ in his 
study? 
 What were the strengths and limitations of this 
methodology. 
 Was this study ethical? Why or why not? 
 What factors influenced people the most? Did you 
see these in the replication? 
 Do you think this study has ecological validity? 
 What applications does this research have? 
 What questions do you have about this study?
POSSIBLE PORTFOLIO TOPICS 
 I have posted two articles on my website which cover discuss the 
actions of Nazi executioners during the Holocaust. Read one, or 
both, and use our understandings of Social Psychology to explain 
their actions. 
 Note: There will be many connections from obedience, conformity, 
stereotypes/social cognition, cultural dimensions. This can be a 
very rich topic to work with. Start early and constantly be looking 
for connections.
WHICH PAINTING DO YOU 
PREFER?

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Sociocultural methodology ethics

  • 2. WARM-UP QUESTION “Disobedience is the true foundation of liberty. The obedient must be slaves.” -Henry David Thoreau Questions: 1. What is Thoreau’s message? 2. Do you agree with this idea? 3. If an authority figure gave you a command to do something that violated your conscience, do you think you would do it? Why or why not?
  • 3. LEARNING OUTCOMES/OBJECTIVES  SC.1.C. Discuss how and why particular research methods are used at the sociocultural level of analysis (for example, participant/naturalistic observation, interviews, case studies).  SC.1.D. Discuss ethical considerations related to research studies at the sociocultural level of analysis.
  • 4. SOCIOCULTURAL METHODOLOGY  Which types of studies do you think would make most sense to use at the Sociocultural LOA? Why?  What would be the strengths and limitations to these types?
  • 5. SOCIOCULTURAL METHODOLOGY  Goal: To observe how people interact with one another.  Experimental and Non-Experimental  Ecological Validity is Essential: Research simulates conditions that are as close to real life as possible.
  • 6. MILGRAM’S OBEDIENCE STUDY  Inspired by the events of the Holocaust and the Nuremberg Trials, (“I was just following orders”) Stanely Milgram (1961) designed an experiment to investigate the power of obedience to authority.  Note: This is a replication of the study made for a TV show so not all the procedures are exactly the same… Milgram Replication (2009)
  • 7. MILGRAM RESPONSE QUESTIONS  What is your initial response to this study? Emotional vs. Intellectual?  What methodology did Milgram employ in his study?  What were the strengths and limitations of this methodology.  Was this study ethical? Why or why not?  What factors influenced people the most? Did you see these in the replication?  Do you think this study has ecological validity?  What applications does this research have?  What questions do you have about this study?
  • 8. POSSIBLE PORTFOLIO TOPICS  I have posted two articles on my website which cover discuss the actions of Nazi executioners during the Holocaust. Read one, or both, and use our understandings of Social Psychology to explain their actions.  Note: There will be many connections from obedience, conformity, stereotypes/social cognition, cultural dimensions. This can be a very rich topic to work with. Start early and constantly be looking for connections.
  • 9. WHICH PAINTING DO YOU PREFER?