The document provides tips for promoting and marketing an event through social media. It recommends creating event pages on Facebook and Eventbrite, announcing limited availability to generate urgency, and using hashtags and videos to build excitement. It also suggests live sharing photos and posts during the event to engage attendees and monitor hashtags. Finally, it advises following up after the event by sharing photos, recaps, and guest posts to thank attendees and promote future events.

7. • Create an event on your existing Facebook
business page
• Post event link to Twitter + LinkedIn.
• Create an Event page on Eventbrite.
• EventBrite Link: http://www.eventbrite.ca/

9. • Announce that there are only a limited
number of seats left
• Announce that there is only a limited amount
of time available to buy them
• Run a Sale or a Special discount for a short
amount of time
• Notify visitors in real-time when an offer is
about to expire

11. • Post short updates that build buzz and
excitement
• Introduce event speakers + presenters with
short 1 minute videos
• Broadcast event setup, prizes, or special
features about the event

13. • Hashtags are typically a word preceded by a #
sign
• Brand all posts about your event with the
same hashtag (i.e., #OurBigEvent)
• Encourage attendees to do the same when
they mention your event on their Twitter

16. • 90% of meeting attendees have smartphones
& 25% of event devices are iPads
• Great opportunity to collect attendees data
• Giving all attendees the opportunity to stay
connected

18. If you’re using a Twitter hashtag, mention it at
the event so people use it in their updates.
• Think about placement
• Put it in a central place where people can see
it
• Create conversations with attendees by using
the Hashtag somewhere on the screen
• Invite your speakers to announce the Hashtag
before they make their presentation

20. • Have speakers produce teaser content which
then goes LIVE only at your event
• Introduce Speakers with a Short bio +
Headshot
• Start a Twitter Contest for Event Attendees,
awarding them a Free Registration to the next
event
• Post Blogs that have been pre-assembled in
Conjunction with each Speakers presentation
• HootSuite: https://hootsuite.com/

22. • Assign a Social Media Curator to your Event to
engage with your audience
• Monitor your Hashtag so that you can connect
with attendees and absent guests
• Share LIVE images of the event, so that
attendees who weren’t able to make it can
join in

25. • Show your audience how much fun people
had
• Ask guests to tag themselves in the pictures &
grow your likes
• Grow your email list by only allowing access to
certain content with sign-up to your
newsletter

27. • Share your event reactions and key takeaways
• Publish your Twitter wall and embed it in a
blog for absent guests to review
• Invite key speakers or panelists to write a
guest post

30. • Post links to event pictures, videos through a
Mailchimp Newsletter
• Share material such as presentation slides
through Slideshare
• Create a “Thank You” e-newsletter with a
promocode to the next event
• Mailchimp: http://mailchimp.com/