SlideShare a Scribd company logo
1 of 44
The evolution of TV
(2013-2020 )
September 25th
, 2013
Filmteractive - Lodz
2
TV meets the internet
3
4
Some facts around TV usage in 2013
SOME FACTS ON DIGITAL MEDIA
5,6 screens /
household
Facebook : 30
millions contents
shared / day42 % of 18-24
europeans use an IM tool
to chat about TV
programs.
About 1 000 000 app into
the Appstore
VOD (France) : 15
000
Twitter : 500 millions
tweets / day
20 to 500 channels
available in any
country
39.6 daily media and
multimedia contacts /
household
YouTube Video : 4
billions views / day
Web sites : 614 millions
around the world
Nielsen
60 to 80% multitasks TV with digital in
western countries
85% of TV usage is still
done on live
5
Social TV is Already there
6
7
3 ways to Connect TVs
8
issues ?
9
10Challenges of the New Generation TV - Patrice Slupowski - @Slupowski
11
Recommendation challenge
 20.000 VOD movies
 5,000 TV catchup propositions
 300 TV channels
 100,000,000,000 videos on Youtube, DailyMotion
 1,000,000 mobile applications
 30,000 press articles per day
 7 recommendation methods (item to item, statistics, immediate popularities,
authorities, social, excitement, random,…)
 Not going to be only solved by an algorithm (curation, editorial …)
 The best players are still at the beginning of the story
 Experience is Queen
The Tyranny
of Choice
12
Connected or connectable
13
14
15Challenges of the New Generation TV - Patrice Slupowski - @Slupowski
16
Livebox play
17
Second screen features
 Conversation : comments, tweets, discussion about the show
 Gaming : badges, rewards, quizzes
 Discovery : find relevant content through recommendation
 Shopping : buy the clothes this character is swearing
 Information : get info about people, get the name of the song …
 Trends : see immediately what is popular
 Action : use the second screen as a remote control
 Participation : contribute to the show and influence it
Demo
19
(re)Discover #TV
TVcheck is a 2nd
screen smartphone application, dedicated to the Social TV.
TVcheck creates a strong link between TV contents and their viewers through
Gaming, Social and TV guide features
Feel free to contact us for more details at
business@tvcheck.com
20
•Program
Information
A strong DNA : many ways to interact with Television
•Audienc
e
•Buz
z
•For
you
•TV
Guide
•Activit •Recommend
•What’s
new
•Quizze
s
•Badge
s
•Leaderboar
d
•Memb
er
21
Socialize : check-in, program sharing, comments and chat
Activities
of followed ones
Influencers
Promotion
22
Fun & Entertainment : viewer engagement via
badges, quizzes and social gaming
Palmares with
TV
check-ins
check-in TV
and earn more
points
Contests
Quizzes
of my favorite
show
23
Content discovery of TV programs via an enriched
EPG including recommendation
TVcheck
Audience
Twitter
Buzz
TV program
suggestion
TV program
Guide
24
25
26
or
27
Tvapps ?
28
nPVR ?
29
Smart TV?
30
31
Social TV ?
32
4K ?
33
34
Fiber ?
35
36
Recommendation and personalization Multiply the contact points with the video offerings
Enable piecewise programme consumption Enrich the viewing experience beyond Social TV
From tomorrow to 2020
Some key innovations to bring disruptive and attractive user experiences
Leveraging on demand content abundance and 2nd
screen interaction
37
The paradox of content abundance
While users expect and value abundance, they finally do not take
advantage of it
Challenge: how to better valorize TV programmes abundance ?
Live TV
audience
Replay TV
audience
38
Improve recommendation and
personalization
Relieve the vertigo of choice
Narrow down the
choice !
What kind of movie
tonight ?
39
Catch the users where they are and take them where you want
Increase the number of contact points with
content beyond ATAWAD
Leverage content-to-content rebounds to improve casual discovery
Thanks to richer relevant metadata
40
Enable piecewise programme consumption
Valorize the content beyond the container
Allow users to mine the videos themselves, and discover treasures in them !
Thanks to smart TV show segmentation and intra-
indexing
41
Enrich the viewing experience beyond Social
TV or blockbusters
Bring even more pleasure and usefulness to the users
to extend the coverage of programmes benefiting from enrichment
and to answer to the diversity of users’ tastes and expectations.
On-the-fly real time content analysis enables:
42
Set-top box in 2020 ?
43
Conclusion
thanks
@slupowski

More Related Content

What's hot

Faangs session - FAANGs ain't what they used to be
Faangs session - FAANGs ain't what they used to beFaangs session - FAANGs ain't what they used to be
Faangs session - FAANGs ain't what they used to beChristian Grece
 
What significance does the continuing development of digital media technology...
What significance does the continuing development of digital media technology...What significance does the continuing development of digital media technology...
What significance does the continuing development of digital media technology...CoombeMedia1
 
Final white paper 2nd screen interactivity 2018
Final white paper 2nd screen interactivity 2018Final white paper 2nd screen interactivity 2018
Final white paper 2nd screen interactivity 2018Social Samosa
 
Reality TV revision challenge: answers
Reality TV revision challenge: answers Reality TV revision challenge: answers
Reality TV revision challenge: answers Belinda Raji
 
Planning Miss M's Essay
Planning Miss M's EssayPlanning Miss M's Essay
Planning Miss M's EssayCoombeMedia1
 
Interactive television (i tv)
Interactive television (i tv)Interactive television (i tv)
Interactive television (i tv)Faris NurHakim
 
Fuori Expo 2015 Milano: on the road powered by digital
Fuori Expo 2015 Milano: on the road powered by digitalFuori Expo 2015 Milano: on the road powered by digital
Fuori Expo 2015 Milano: on the road powered by digitalPietro Sansone
 
How many of you have a social networking
How many of you have a social networkingHow many of you have a social networking
How many of you have a social networkingVivien Li
 
2013 11 18 mindshare digital pov tv-sync facebook ads
2013 11 18 mindshare digital pov   tv-sync facebook ads2013 11 18 mindshare digital pov   tv-sync facebook ads
2013 11 18 mindshare digital pov tv-sync facebook adsMindshare
 
DWS15 - TV & Video Forum - From Live TV to OTT
DWS15 - TV & Video Forum - From Live TV to OTT DWS15 - TV & Video Forum - From Live TV to OTT
DWS15 - TV & Video Forum - From Live TV to OTT IDATE DigiWorld
 
Vizeum Monthly Media News_August 2016_eng
Vizeum Monthly Media News_August 2016_engVizeum Monthly Media News_August 2016_eng
Vizeum Monthly Media News_August 2016_engVizeum Ukraine
 
The Impact of Storytelling and Content Marketing on The Lego Brand
The Impact of Storytelling and Content Marketing on The Lego BrandThe Impact of Storytelling and Content Marketing on The Lego Brand
The Impact of Storytelling and Content Marketing on The Lego BrandAna Klafke
 
Asi TV 2012 Highlights
Asi TV 2012 HighlightsAsi TV 2012 Highlights
Asi TV 2012 HighlightsWout Dockx
 
Task 1 ownership case study
Task 1 ownership case studyTask 1 ownership case study
Task 1 ownership case studydanielharrison12
 
DWS15 - TV & Video Forum - Can the internet handle everything ? - Florence Le...
DWS15 - TV & Video Forum - Can the internet handle everything ? - Florence Le...DWS15 - TV & Video Forum - Can the internet handle everything ? - Florence Le...
DWS15 - TV & Video Forum - Can the internet handle everything ? - Florence Le...IDATE DigiWorld
 
TVXperience World 2013 highlights
TVXperience World 2013 highlightsTVXperience World 2013 highlights
TVXperience World 2013 highlightsAlan Quayle
 

What's hot (20)

Sony Xperia S
Sony Xperia SSony Xperia S
Sony Xperia S
 
Faangs session - FAANGs ain't what they used to be
Faangs session - FAANGs ain't what they used to beFaangs session - FAANGs ain't what they used to be
Faangs session - FAANGs ain't what they used to be
 
What significance does the continuing development of digital media technology...
What significance does the continuing development of digital media technology...What significance does the continuing development of digital media technology...
What significance does the continuing development of digital media technology...
 
Final white paper 2nd screen interactivity 2018
Final white paper 2nd screen interactivity 2018Final white paper 2nd screen interactivity 2018
Final white paper 2nd screen interactivity 2018
 
Reality TV revision challenge: answers
Reality TV revision challenge: answers Reality TV revision challenge: answers
Reality TV revision challenge: answers
 
Planning Miss M's Essay
Planning Miss M's EssayPlanning Miss M's Essay
Planning Miss M's Essay
 
Star TV - Mini Channel on Mobile
Star TV - Mini Channel on MobileStar TV - Mini Channel on Mobile
Star TV - Mini Channel on Mobile
 
Analysis
AnalysisAnalysis
Analysis
 
Interactive television (i tv)
Interactive television (i tv)Interactive television (i tv)
Interactive television (i tv)
 
Fuori Expo 2015 Milano: on the road powered by digital
Fuori Expo 2015 Milano: on the road powered by digitalFuori Expo 2015 Milano: on the road powered by digital
Fuori Expo 2015 Milano: on the road powered by digital
 
How many of you have a social networking
How many of you have a social networkingHow many of you have a social networking
How many of you have a social networking
 
2013 11 18 mindshare digital pov tv-sync facebook ads
2013 11 18 mindshare digital pov   tv-sync facebook ads2013 11 18 mindshare digital pov   tv-sync facebook ads
2013 11 18 mindshare digital pov tv-sync facebook ads
 
DWS15 - TV & Video Forum - From Live TV to OTT
DWS15 - TV & Video Forum - From Live TV to OTT DWS15 - TV & Video Forum - From Live TV to OTT
DWS15 - TV & Video Forum - From Live TV to OTT
 
Game industry chain
Game industry chain Game industry chain
Game industry chain
 
Vizeum Monthly Media News_August 2016_eng
Vizeum Monthly Media News_August 2016_engVizeum Monthly Media News_August 2016_eng
Vizeum Monthly Media News_August 2016_eng
 
The Impact of Storytelling and Content Marketing on The Lego Brand
The Impact of Storytelling and Content Marketing on The Lego BrandThe Impact of Storytelling and Content Marketing on The Lego Brand
The Impact of Storytelling and Content Marketing on The Lego Brand
 
Asi TV 2012 Highlights
Asi TV 2012 HighlightsAsi TV 2012 Highlights
Asi TV 2012 Highlights
 
Task 1 ownership case study
Task 1 ownership case studyTask 1 ownership case study
Task 1 ownership case study
 
DWS15 - TV & Video Forum - Can the internet handle everything ? - Florence Le...
DWS15 - TV & Video Forum - Can the internet handle everything ? - Florence Le...DWS15 - TV & Video Forum - Can the internet handle everything ? - Florence Le...
DWS15 - TV & Video Forum - Can the internet handle everything ? - Florence Le...
 
TVXperience World 2013 highlights
TVXperience World 2013 highlightsTVXperience World 2013 highlights
TVXperience World 2013 highlights
 

Viewers also liked

Evolution of TV and social TV
Evolution of TV and social TVEvolution of TV and social TV
Evolution of TV and social TVGerhard Fasol
 
Bm Case Study Apple I Pod
Bm Case Study Apple I PodBm Case Study Apple I Pod
Bm Case Study Apple I PodRadhika Sukhani
 
7 Things You Should Know About 2nd Screen Interaction
7 Things You Should Know About 2nd Screen Interaction7 Things You Should Know About 2nd Screen Interaction
7 Things You Should Know About 2nd Screen InteractionAlan Wolk
 
Android Developer - Music Player from scratch GDG Cebu DevFest 2014
Android Developer - Music Player from scratch GDG Cebu DevFest 2014Android Developer - Music Player from scratch GDG Cebu DevFest 2014
Android Developer - Music Player from scratch GDG Cebu DevFest 2014Keith Levi Lumanog
 
10 Ways Marketers Are Using the Second Screen (May 2012)
10 Ways Marketers Are Using the Second Screen (May 2012)10 Ways Marketers Are Using the Second Screen (May 2012)
10 Ways Marketers Are Using the Second Screen (May 2012)J. Walter Thompson Intelligence
 
From Second Screen to Multi-Screen: We Are Social's Guide to Social Screens
From Second Screen to Multi-Screen: We Are Social's Guide to Social ScreensFrom Second Screen to Multi-Screen: We Are Social's Guide to Social Screens
From Second Screen to Multi-Screen: We Are Social's Guide to Social ScreensWe Are Social Singapore
 
Emotion based music player
Emotion based music playerEmotion based music player
Emotion based music playerNizam Muhammed
 
evolution of computers
 evolution of computers evolution of computers
evolution of computersBhavya Chawla
 
Evolution Of The Computers
Evolution Of The ComputersEvolution Of The Computers
Evolution Of The Computerspanitiaict
 
The evolution of computers
The evolution of computersThe evolution of computers
The evolution of computersSharat Chandu
 
EVOLUTION OF COMPUTER
EVOLUTION OF COMPUTEREVOLUTION OF COMPUTER
EVOLUTION OF COMPUTERfhemrosacia
 
Startup Metrics for Pirates
Startup Metrics for PiratesStartup Metrics for Pirates
Startup Metrics for PiratesDave McClure
 
Evolution of computer
Evolution of computerEvolution of computer
Evolution of computerAnkit Yadav
 

Viewers also liked (14)

Evolution of TV and social TV
Evolution of TV and social TVEvolution of TV and social TV
Evolution of TV and social TV
 
Bm Case Study Apple I Pod
Bm Case Study Apple I PodBm Case Study Apple I Pod
Bm Case Study Apple I Pod
 
7 Things You Should Know About 2nd Screen Interaction
7 Things You Should Know About 2nd Screen Interaction7 Things You Should Know About 2nd Screen Interaction
7 Things You Should Know About 2nd Screen Interaction
 
Android Developer - Music Player from scratch GDG Cebu DevFest 2014
Android Developer - Music Player from scratch GDG Cebu DevFest 2014Android Developer - Music Player from scratch GDG Cebu DevFest 2014
Android Developer - Music Player from scratch GDG Cebu DevFest 2014
 
10 Ways Marketers Are Using the Second Screen (May 2012)
10 Ways Marketers Are Using the Second Screen (May 2012)10 Ways Marketers Are Using the Second Screen (May 2012)
10 Ways Marketers Are Using the Second Screen (May 2012)
 
From Second Screen to Multi-Screen: We Are Social's Guide to Social Screens
From Second Screen to Multi-Screen: We Are Social's Guide to Social ScreensFrom Second Screen to Multi-Screen: We Are Social's Guide to Social Screens
From Second Screen to Multi-Screen: We Are Social's Guide to Social Screens
 
Emotion based music player
Emotion based music playerEmotion based music player
Emotion based music player
 
evolution of computers
 evolution of computers evolution of computers
evolution of computers
 
Evolution Of The Computers
Evolution Of The ComputersEvolution Of The Computers
Evolution Of The Computers
 
The evolution of computers
The evolution of computersThe evolution of computers
The evolution of computers
 
EVOLUTION OF COMPUTER
EVOLUTION OF COMPUTEREVOLUTION OF COMPUTER
EVOLUTION OF COMPUTER
 
Startup Metrics for Pirates
Startup Metrics for PiratesStartup Metrics for Pirates
Startup Metrics for Pirates
 
Computer presentation
Computer presentationComputer presentation
Computer presentation
 
Evolution of computer
Evolution of computerEvolution of computer
Evolution of computer
 

Similar to Patrice Slupowski: The evolution of tv 2013 2020 - Filmteractive Lodz

Televisa - We First Slides
Televisa  - We First SlidesTelevisa  - We First Slides
Televisa - We First SlidesSimon Mainwaring
 
Nick North - Convergence – the impact of the internet on television
Nick North - Convergence – the impact of the internet on televisionNick North - Convergence – the impact of the internet on television
Nick North - Convergence – the impact of the internet on televisionTVbusinessconference
 
Social TV: How to create connected media experiences
Social TV: How to create connected media experiencesSocial TV: How to create connected media experiences
Social TV: How to create connected media experiencesPlanning-ness
 
Market situation of tv industry
Market situation of tv industryMarket situation of tv industry
Market situation of tv industryOleksandra Soroka
 
201409 Online Tuesday - Jeroen Elfferich
201409 Online Tuesday - Jeroen Elfferich201409 Online Tuesday - Jeroen Elfferich
201409 Online Tuesday - Jeroen ElfferichJeroen Elfferich
 
Social TV, Reviving TV Advertising
Social TV, Reviving TV Advertising Social TV, Reviving TV Advertising
Social TV, Reviving TV Advertising BARS+TONE
 
The role of television in the marketing of the 21st century // David Brennan
The role of television in the marketing of the 21st century  // David Brennan The role of television in the marketing of the 21st century  // David Brennan
The role of television in the marketing of the 21st century // David Brennan SEMPL
 
Best Video on Demand Platforms in 2023.pdf
Best Video on Demand Platforms in 2023.pdfBest Video on Demand Platforms in 2023.pdf
Best Video on Demand Platforms in 2023.pdfJarom Joseph
 
Exploring The Future of TV 2012
Exploring The Future of TV 2012Exploring The Future of TV 2012
Exploring The Future of TV 2012tomchapman
 
1Finity Final Presentation (Light Version)
1Finity Final Presentation (Light Version)1Finity Final Presentation (Light Version)
1Finity Final Presentation (Light Version)Vincent Ledoux
 
PortHand Second Screen Apps
PortHand Second Screen AppsPortHand Second Screen Apps
PortHand Second Screen AppsPortHand
 
B4 e innovation_session_digintel_ip
B4 e innovation_session_digintel_ipB4 e innovation_session_digintel_ip
B4 e innovation_session_digintel_ipIlaria Pellini
 
The Convergence of TV and Tablet Experiences by mPortal
The Convergence of TV and Tablet Experiences by mPortalThe Convergence of TV and Tablet Experiences by mPortal
The Convergence of TV and Tablet Experiences by mPortalmPortal, Inc.
 
CrowdTV - Crowd-source TV content ratings
CrowdTV - Crowd-source TV content ratingsCrowdTV - Crowd-source TV content ratings
CrowdTV - Crowd-source TV content ratingsHenri Dambreville
 
Cannes09 Gv Final
Cannes09 Gv FinalCannes09 Gv Final
Cannes09 Gv FinalMads Holmen
 
SocialTV … So what?: UK in 2012
SocialTV … So what?: UK in 2012SocialTV … So what?: UK in 2012
SocialTV … So what?: UK in 2012Tiffany St James
 
Social TV … So What?
Social TV … So What?Social TV … So What?
Social TV … So What?Gemma Went
 

Similar to Patrice Slupowski: The evolution of tv 2013 2020 - Filmteractive Lodz (20)

Televisa - We First Slides
Televisa  - We First SlidesTelevisa  - We First Slides
Televisa - We First Slides
 
Nick North - Convergence – the impact of the internet on television
Nick North - Convergence – the impact of the internet on televisionNick North - Convergence – the impact of the internet on television
Nick North - Convergence – the impact of the internet on television
 
Social TV: How to create connected media experiences
Social TV: How to create connected media experiencesSocial TV: How to create connected media experiences
Social TV: How to create connected media experiences
 
Market situation of tv industry
Market situation of tv industryMarket situation of tv industry
Market situation of tv industry
 
Video recognition
Video recognitionVideo recognition
Video recognition
 
Social tv tsene
Social tv tseneSocial tv tsene
Social tv tsene
 
201409 Online Tuesday - Jeroen Elfferich
201409 Online Tuesday - Jeroen Elfferich201409 Online Tuesday - Jeroen Elfferich
201409 Online Tuesday - Jeroen Elfferich
 
Social TV, Reviving TV Advertising
Social TV, Reviving TV Advertising Social TV, Reviving TV Advertising
Social TV, Reviving TV Advertising
 
The role of television in the marketing of the 21st century // David Brennan
The role of television in the marketing of the 21st century  // David Brennan The role of television in the marketing of the 21st century  // David Brennan
The role of television in the marketing of the 21st century // David Brennan
 
Best Video on Demand Platforms in 2023.pdf
Best Video on Demand Platforms in 2023.pdfBest Video on Demand Platforms in 2023.pdf
Best Video on Demand Platforms in 2023.pdf
 
Exploring The Future of TV 2012
Exploring The Future of TV 2012Exploring The Future of TV 2012
Exploring The Future of TV 2012
 
1Finity Final Presentation (Light Version)
1Finity Final Presentation (Light Version)1Finity Final Presentation (Light Version)
1Finity Final Presentation (Light Version)
 
PortHand Second Screen Apps
PortHand Second Screen AppsPortHand Second Screen Apps
PortHand Second Screen Apps
 
B4 e innovation_session_digintel_ip
B4 e innovation_session_digintel_ipB4 e innovation_session_digintel_ip
B4 e innovation_session_digintel_ip
 
The Convergence of TV and Tablet Experiences by mPortal
The Convergence of TV and Tablet Experiences by mPortalThe Convergence of TV and Tablet Experiences by mPortal
The Convergence of TV and Tablet Experiences by mPortal
 
CrowdTV - Crowd-source TV content ratings
CrowdTV - Crowd-source TV content ratingsCrowdTV - Crowd-source TV content ratings
CrowdTV - Crowd-source TV content ratings
 
Changing face of broadcast
Changing face of broadcastChanging face of broadcast
Changing face of broadcast
 
Cannes09 Gv Final
Cannes09 Gv FinalCannes09 Gv Final
Cannes09 Gv Final
 
SocialTV … So what?: UK in 2012
SocialTV … So what?: UK in 2012SocialTV … So what?: UK in 2012
SocialTV … So what?: UK in 2012
 
Social TV … So What?
Social TV … So What?Social TV … So What?
Social TV … So What?
 

More from Filmteractive

Filmteractive Network 2014 - case study presentation for NDPC meetings
Filmteractive Network 2014 - case study presentation for NDPC meetingsFilmteractive Network 2014 - case study presentation for NDPC meetings
Filmteractive Network 2014 - case study presentation for NDPC meetingsFilmteractive
 
Oliver Koch-Pahl "Product Placement"
Oliver Koch-Pahl "Product Placement"Oliver Koch-Pahl "Product Placement"
Oliver Koch-Pahl "Product Placement"Filmteractive
 
Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...
Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...
Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...Filmteractive
 
Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...
Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...
Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...Filmteractive
 
Content marketing w Polsce - wyniki badania PBI i Digital One
Content marketing w Polsce - wyniki badania PBI i Digital OneContent marketing w Polsce - wyniki badania PBI i Digital One
Content marketing w Polsce - wyniki badania PBI i Digital OneFilmteractive
 
Filmteractive Conference 2014: Belen Santa-Olalla (Conducttr) "The creation o...
Filmteractive Conference 2014: Belen Santa-Olalla (Conducttr) "The creation o...Filmteractive Conference 2014: Belen Santa-Olalla (Conducttr) "The creation o...
Filmteractive Conference 2014: Belen Santa-Olalla (Conducttr) "The creation o...Filmteractive
 
Presentation slide share
Presentation slide sharePresentation slide share
Presentation slide shareFilmteractive
 
Dr Sommerer: Interactive Installation; Filmteractive 2013
Dr Sommerer: Interactive Installation; Filmteractive 2013Dr Sommerer: Interactive Installation; Filmteractive 2013
Dr Sommerer: Interactive Installation; Filmteractive 2013Filmteractive
 
Isa Ostertag "Transmedia Projects - Second German Television"
Isa Ostertag "Transmedia Projects - Second German Television"Isa Ostertag "Transmedia Projects - Second German Television"
Isa Ostertag "Transmedia Projects - Second German Television"Filmteractive
 
Yifat Fouchs: The Wave - the digital wave area of TV channels and IP owners
Yifat Fouchs: The Wave - the digital wave area of TV channels and IP ownersYifat Fouchs: The Wave - the digital wave area of TV channels and IP owners
Yifat Fouchs: The Wave - the digital wave area of TV channels and IP ownersFilmteractive
 

More from Filmteractive (10)

Filmteractive Network 2014 - case study presentation for NDPC meetings
Filmteractive Network 2014 - case study presentation for NDPC meetingsFilmteractive Network 2014 - case study presentation for NDPC meetings
Filmteractive Network 2014 - case study presentation for NDPC meetings
 
Oliver Koch-Pahl "Product Placement"
Oliver Koch-Pahl "Product Placement"Oliver Koch-Pahl "Product Placement"
Oliver Koch-Pahl "Product Placement"
 
Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...
Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...
Sophie Rayers (Brightcove, UK) "Amplifying Content Marketing with Video: Best...
 
Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...
Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...
Filmteractive Conference 2014 presentation - Joe Pulizzi "Epic Content Market...
 
Content marketing w Polsce - wyniki badania PBI i Digital One
Content marketing w Polsce - wyniki badania PBI i Digital OneContent marketing w Polsce - wyniki badania PBI i Digital One
Content marketing w Polsce - wyniki badania PBI i Digital One
 
Filmteractive Conference 2014: Belen Santa-Olalla (Conducttr) "The creation o...
Filmteractive Conference 2014: Belen Santa-Olalla (Conducttr) "The creation o...Filmteractive Conference 2014: Belen Santa-Olalla (Conducttr) "The creation o...
Filmteractive Conference 2014: Belen Santa-Olalla (Conducttr) "The creation o...
 
Presentation slide share
Presentation slide sharePresentation slide share
Presentation slide share
 
Dr Sommerer: Interactive Installation; Filmteractive 2013
Dr Sommerer: Interactive Installation; Filmteractive 2013Dr Sommerer: Interactive Installation; Filmteractive 2013
Dr Sommerer: Interactive Installation; Filmteractive 2013
 
Isa Ostertag "Transmedia Projects - Second German Television"
Isa Ostertag "Transmedia Projects - Second German Television"Isa Ostertag "Transmedia Projects - Second German Television"
Isa Ostertag "Transmedia Projects - Second German Television"
 
Yifat Fouchs: The Wave - the digital wave area of TV channels and IP owners
Yifat Fouchs: The Wave - the digital wave area of TV channels and IP ownersYifat Fouchs: The Wave - the digital wave area of TV channels and IP owners
Yifat Fouchs: The Wave - the digital wave area of TV channels and IP owners
 

Recently uploaded

"My Silence, My Grave: The Making Of" Booklet
"My Silence, My Grave: The Making Of" Booklet"My Silence, My Grave: The Making Of" Booklet
"My Silence, My Grave: The Making Of" BookletDontLarry
 
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjjVector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjjjoshuaclack73
 
一比一原版(QMUL毕业证)伦敦玛丽女王大学毕业证成绩单
一比一原版(QMUL毕业证)伦敦玛丽女王大学毕业证成绩单一比一原版(QMUL毕业证)伦敦玛丽女王大学毕业证成绩单
一比一原版(QMUL毕业证)伦敦玛丽女王大学毕业证成绩单utykdaq
 
Gene Simmons' $400 Million Success Story: A Closer Look
Gene Simmons' $400 Million Success Story: A Closer LookGene Simmons' $400 Million Success Story: A Closer Look
Gene Simmons' $400 Million Success Story: A Closer Lookget joys
 
Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...
Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...
Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...ATM HTML Games
 
Water manjdjagement in problem soil.pptx
Water manjdjagement in problem soil.pptxWater manjdjagement in problem soil.pptx
Water manjdjagement in problem soil.pptxFaizanAhmad697379
 
NO1 Popular Best vashikaran specialist in delhi vashikaran baba near me onlin...
NO1 Popular Best vashikaran specialist in delhi vashikaran baba near me onlin...NO1 Popular Best vashikaran specialist in delhi vashikaran baba near me onlin...
NO1 Popular Best vashikaran specialist in delhi vashikaran baba near me onlin...Amil Baba Dawood bangali
 
plantillas-powerpoint-hello-kitty.pptx.n
plantillas-powerpoint-hello-kitty.pptx.nplantillas-powerpoint-hello-kitty.pptx.n
plantillas-powerpoint-hello-kitty.pptx.nMayu Eliz
 
Q4 WEEK 1 JUDGE THE RELEVANCE AND WORTH OF IDEAS.pptx
Q4 WEEK 1 JUDGE THE RELEVANCE AND WORTH OF IDEAS.pptxQ4 WEEK 1 JUDGE THE RELEVANCE AND WORTH OF IDEAS.pptx
Q4 WEEK 1 JUDGE THE RELEVANCE AND WORTH OF IDEAS.pptxramprakash8457
 
Top Best IPTV Providers in the UK for 2024.pdf
Top Best IPTV Providers in the UK for 2024.pdfTop Best IPTV Providers in the UK for 2024.pdf
Top Best IPTV Providers in the UK for 2024.pdfXtreame HDTV
 
A KING’S HEART THE STORY OF TSAR BORIS III (Drama) (Feature Film Project in D...
A KING’S HEART THE STORY OF TSAR BORIS III (Drama) (Feature Film Project in D...A KING’S HEART THE STORY OF TSAR BORIS III (Drama) (Feature Film Project in D...
A KING’S HEART THE STORY OF TSAR BORIS III (Drama) (Feature Film Project in D...Art Feeling Films
 
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单utykdaq
 
一比一原版(SDSU毕业证)圣地亚哥州立大学毕业证成绩单
一比一原版(SDSU毕业证)圣地亚哥州立大学毕业证成绩单一比一原版(SDSU毕业证)圣地亚哥州立大学毕业证成绩单
一比一原版(SDSU毕业证)圣地亚哥州立大学毕业证成绩单utykdaq
 
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单utykdaq
 
一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单
一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单
一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单utykdaq
 
PPT aviator (A small guide on spinmatch).pptx
PPT aviator (A small guide on spinmatch).pptxPPT aviator (A small guide on spinmatch).pptx
PPT aviator (A small guide on spinmatch).pptxspinmatch13
 
一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单
一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单
一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单utykdaq
 
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pureBromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pureamy56318795
 
The Ultimate Guide to Mom IPTV- Everything You Need to Know in 2024.pdf
The Ultimate Guide to Mom IPTV- Everything You Need to Know in 2024.pdfThe Ultimate Guide to Mom IPTV- Everything You Need to Know in 2024.pdf
The Ultimate Guide to Mom IPTV- Everything You Need to Know in 2024.pdfXtreame HDTV
 
SEMEN ANALYSIS TEST AT HOME - SEMEN ANALYSIS PROCEDURE
SEMEN ANALYSIS TEST AT HOME - SEMEN ANALYSIS PROCEDURESEMEN ANALYSIS TEST AT HOME - SEMEN ANALYSIS PROCEDURE
SEMEN ANALYSIS TEST AT HOME - SEMEN ANALYSIS PROCEDUREDavid Home
 

Recently uploaded (20)

"My Silence, My Grave: The Making Of" Booklet
"My Silence, My Grave: The Making Of" Booklet"My Silence, My Grave: The Making Of" Booklet
"My Silence, My Grave: The Making Of" Booklet
 
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjjVector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
Vector Methods.pptxjjjjjjjjjjjjjjjjjjjjjj
 
一比一原版(QMUL毕业证)伦敦玛丽女王大学毕业证成绩单
一比一原版(QMUL毕业证)伦敦玛丽女王大学毕业证成绩单一比一原版(QMUL毕业证)伦敦玛丽女王大学毕业证成绩单
一比一原版(QMUL毕业证)伦敦玛丽女王大学毕业证成绩单
 
Gene Simmons' $400 Million Success Story: A Closer Look
Gene Simmons' $400 Million Success Story: A Closer LookGene Simmons' $400 Million Success Story: A Closer Look
Gene Simmons' $400 Million Success Story: A Closer Look
 
Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...
Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...
Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...
 
Water manjdjagement in problem soil.pptx
Water manjdjagement in problem soil.pptxWater manjdjagement in problem soil.pptx
Water manjdjagement in problem soil.pptx
 
NO1 Popular Best vashikaran specialist in delhi vashikaran baba near me onlin...
NO1 Popular Best vashikaran specialist in delhi vashikaran baba near me onlin...NO1 Popular Best vashikaran specialist in delhi vashikaran baba near me onlin...
NO1 Popular Best vashikaran specialist in delhi vashikaran baba near me onlin...
 
plantillas-powerpoint-hello-kitty.pptx.n
plantillas-powerpoint-hello-kitty.pptx.nplantillas-powerpoint-hello-kitty.pptx.n
plantillas-powerpoint-hello-kitty.pptx.n
 
Q4 WEEK 1 JUDGE THE RELEVANCE AND WORTH OF IDEAS.pptx
Q4 WEEK 1 JUDGE THE RELEVANCE AND WORTH OF IDEAS.pptxQ4 WEEK 1 JUDGE THE RELEVANCE AND WORTH OF IDEAS.pptx
Q4 WEEK 1 JUDGE THE RELEVANCE AND WORTH OF IDEAS.pptx
 
Top Best IPTV Providers in the UK for 2024.pdf
Top Best IPTV Providers in the UK for 2024.pdfTop Best IPTV Providers in the UK for 2024.pdf
Top Best IPTV Providers in the UK for 2024.pdf
 
A KING’S HEART THE STORY OF TSAR BORIS III (Drama) (Feature Film Project in D...
A KING’S HEART THE STORY OF TSAR BORIS III (Drama) (Feature Film Project in D...A KING’S HEART THE STORY OF TSAR BORIS III (Drama) (Feature Film Project in D...
A KING’S HEART THE STORY OF TSAR BORIS III (Drama) (Feature Film Project in D...
 
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
 
一比一原版(SDSU毕业证)圣地亚哥州立大学毕业证成绩单
一比一原版(SDSU毕业证)圣地亚哥州立大学毕业证成绩单一比一原版(SDSU毕业证)圣地亚哥州立大学毕业证成绩单
一比一原版(SDSU毕业证)圣地亚哥州立大学毕业证成绩单
 
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
 
一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单
一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单
一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单
 
PPT aviator (A small guide on spinmatch).pptx
PPT aviator (A small guide on spinmatch).pptxPPT aviator (A small guide on spinmatch).pptx
PPT aviator (A small guide on spinmatch).pptx
 
一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单
一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单
一比一原版(Westminster毕业证)威斯敏斯特大学毕业证成绩单
 
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pureBromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
 
The Ultimate Guide to Mom IPTV- Everything You Need to Know in 2024.pdf
The Ultimate Guide to Mom IPTV- Everything You Need to Know in 2024.pdfThe Ultimate Guide to Mom IPTV- Everything You Need to Know in 2024.pdf
The Ultimate Guide to Mom IPTV- Everything You Need to Know in 2024.pdf
 
SEMEN ANALYSIS TEST AT HOME - SEMEN ANALYSIS PROCEDURE
SEMEN ANALYSIS TEST AT HOME - SEMEN ANALYSIS PROCEDURESEMEN ANALYSIS TEST AT HOME - SEMEN ANALYSIS PROCEDURE
SEMEN ANALYSIS TEST AT HOME - SEMEN ANALYSIS PROCEDURE
 

Patrice Slupowski: The evolution of tv 2013 2020 - Filmteractive Lodz

  • 1. The evolution of TV (2013-2020 ) September 25th , 2013 Filmteractive - Lodz
  • 2. 2 TV meets the internet
  • 3. 3
  • 4. 4 Some facts around TV usage in 2013 SOME FACTS ON DIGITAL MEDIA 5,6 screens / household Facebook : 30 millions contents shared / day42 % of 18-24 europeans use an IM tool to chat about TV programs. About 1 000 000 app into the Appstore VOD (France) : 15 000 Twitter : 500 millions tweets / day 20 to 500 channels available in any country 39.6 daily media and multimedia contacts / household YouTube Video : 4 billions views / day Web sites : 614 millions around the world Nielsen 60 to 80% multitasks TV with digital in western countries 85% of TV usage is still done on live
  • 5. 5 Social TV is Already there
  • 6. 6
  • 7. 7 3 ways to Connect TVs
  • 9. 9
  • 10. 10Challenges of the New Generation TV - Patrice Slupowski - @Slupowski
  • 11. 11 Recommendation challenge  20.000 VOD movies  5,000 TV catchup propositions  300 TV channels  100,000,000,000 videos on Youtube, DailyMotion  1,000,000 mobile applications  30,000 press articles per day  7 recommendation methods (item to item, statistics, immediate popularities, authorities, social, excitement, random,…)  Not going to be only solved by an algorithm (curation, editorial …)  The best players are still at the beginning of the story  Experience is Queen The Tyranny of Choice
  • 13. 13
  • 14. 14
  • 15. 15Challenges of the New Generation TV - Patrice Slupowski - @Slupowski
  • 17. 17 Second screen features  Conversation : comments, tweets, discussion about the show  Gaming : badges, rewards, quizzes  Discovery : find relevant content through recommendation  Shopping : buy the clothes this character is swearing  Information : get info about people, get the name of the song …  Trends : see immediately what is popular  Action : use the second screen as a remote control  Participation : contribute to the show and influence it
  • 18. Demo
  • 19. 19 (re)Discover #TV TVcheck is a 2nd screen smartphone application, dedicated to the Social TV. TVcheck creates a strong link between TV contents and their viewers through Gaming, Social and TV guide features Feel free to contact us for more details at business@tvcheck.com
  • 20. 20 •Program Information A strong DNA : many ways to interact with Television •Audienc e •Buz z •For you •TV Guide •Activit •Recommend •What’s new •Quizze s •Badge s •Leaderboar d •Memb er
  • 21. 21 Socialize : check-in, program sharing, comments and chat Activities of followed ones Influencers Promotion
  • 22. 22 Fun & Entertainment : viewer engagement via badges, quizzes and social gaming Palmares with TV check-ins check-in TV and earn more points Contests Quizzes of my favorite show
  • 23. 23 Content discovery of TV programs via an enriched EPG including recommendation TVcheck Audience Twitter Buzz TV program suggestion TV program Guide
  • 24. 24
  • 25. 25
  • 26. 26 or
  • 30. 30
  • 33. 33
  • 35. 35
  • 36. 36 Recommendation and personalization Multiply the contact points with the video offerings Enable piecewise programme consumption Enrich the viewing experience beyond Social TV From tomorrow to 2020 Some key innovations to bring disruptive and attractive user experiences Leveraging on demand content abundance and 2nd screen interaction
  • 37. 37 The paradox of content abundance While users expect and value abundance, they finally do not take advantage of it Challenge: how to better valorize TV programmes abundance ? Live TV audience Replay TV audience
  • 38. 38 Improve recommendation and personalization Relieve the vertigo of choice Narrow down the choice ! What kind of movie tonight ?
  • 39. 39 Catch the users where they are and take them where you want Increase the number of contact points with content beyond ATAWAD Leverage content-to-content rebounds to improve casual discovery Thanks to richer relevant metadata
  • 40. 40 Enable piecewise programme consumption Valorize the content beyond the container Allow users to mine the videos themselves, and discover treasures in them ! Thanks to smart TV show segmentation and intra- indexing
  • 41. 41 Enrich the viewing experience beyond Social TV or blockbusters Bring even more pleasure and usefulness to the users to extend the coverage of programmes benefiting from enrichment and to answer to the diversity of users’ tastes and expectations. On-the-fly real time content analysis enables:

Editor's Notes

  1. presentation title
  2. presentation title
  3. The situation today is what we see in the figures. - TV consumption is progressing with 3 hours and half per day in France and even 5 hours per day in the US. -   60 to 80% of the people are multitasking with a second screen in front of the TV. And one third of them are doing activities which are related to the program displayed on the big screen Propositions around VoD, Catchup and SVoD are becoming common ATAWAD (Any time, anywhere, any device) and TV everywhere propositions to watch TV on every screen are very frequent. presentation title
  4. Social TV is already there. In fact it has always been there. Since we may consider that people were already doing social TV by commenting on the phone with their friends while watching TV presentation title
  5. Video consumption is progressing at a very fast pace and it will still progress in the coming years. presentation title
  6. presentation title
  7. Patrice : presentation title
  8. 5 main Issues : first issue is choice presentation title
  9. presentation title
  10. Bla bla bla as usual presentation title
  11. Setup is not that easy. Only a maximum of 20% of really connected TV among connectable TV sets Women acceptance factor is fully applicable presentation title
  12. Missing Metadata presentation title
  13. interpassivity + presentation title
  14. Broken experience + we’re not going to put everything on the big screen presentation title
  15. Integrating channels, apps, games, social networks in one single interface presentation title
  16. presentation title
  17. presentation title Video of TVcheck : 1 mn 26
  18. So we have tried to create the social network of TV presentation title
  19. TVcheck bridges gap between broadcast and broadband, around discovery, sharing and fun. presentation title
  20. presentation title
  21. -          TVapps : a bit hype (very good as we’ve introduced on livebox play but need to focus on 20-50 apps not 1 million) presentation title
  22. -          nPVR : very hype (always very challenging on legal questions) but Aereo in the US is challenging that with antennas that can be hosted for you, size of a nickel presentation title
  23. -          smartTV : a bit hype how smart can a TV be ? presentation title
  24. -          HbbTV : hope : ok  to bring interactivity to the customer, but need to find a sexy name to sell it presentation title
  25. -          Social TV : hope and already true. Big shows reaching 1 million tweets. Need to go beyond and to monetize viewer engagement. presentation title
  26. -          4K : hope, because nothing’s better than a big screen to watch good content and we need to feed the big screen with quality contents presentation title
  27. -          HEVC : big hope : to deliver HD and 4K contents for the big screens presentation title
  28. -          Fiber : hope already true with unparalleled quality presentation title
  29. From tomorrow to 2020 (Henri - 8 minutes) Improve content discovery and personalization: relieve the vertigo of choice: narrow down the proposal to users according to their tastes. Increase the number of contact points with video beyond ATAWAD: leverage content-to-content rebounds to improve casual discovery Leverage abundance by enabling partial program consumption Demo 2 : search on Brad Pitt in a Replay TV catalog: live demo + fallback video: 1 min Enrich the viewing experience: increase pleasure and opportunities for the users, and generate hooks for novel monetization schemes Demo 3 : on the fly tag creation from French news using overlaid text recognition, speech-to-text and semantic analysis: 1 mn video. All this thanks to metadata enrichment and content aggregation presentation title
  30. The goal of this presentation is to highlight a few disruptive innovations regarding TV usages that we are working on at Orange Labs, the research division of Orange. In particular, I will try to show you how some technological advances can enable news usages on a wide scope of TV or video programmes, and not be limited to some high audience shows. 3 of them directly deals with the issue of really benefiting from content abundance, while the 4th deals more with the viewing experience itself. presentation title
  31. The paradox of content abundance A recent study that we have conducted on the usages of Replay TV have shown somewhat surprising results: Comparing the audience of programmes in Live and Replay, it turns out that Live TV audience is more scattered, despite of a more narrow choice: some 10s of shows at a given time, and Replay TV more concentrated despite of a much wider choice. This means people do not really explore the Replay TV catalog, and concentrate on high notoriety programmes Yet, all user surveys show that they value the catalog depth. So the challenge for on demand video and TV offerings is how to better valorize such a content abundance. presentation title
  32. presentation title
  33. presentation title
  34. presentation title
  35. presentation title
  36. presentation title
  37. presentation title
  38. presentation title