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Create a Social Media Marketing Plan
The document outlines a step-by-step social media marketing plan for nonprofits, emphasizing the importance of setting measurable goals and defining the organization's voice and branding. It discusses various channels and strategies for outreach, content production, and community engagement while highlighting the time commitment required for social media efforts. The document also stresses the need for analysis and follow-up to ensure campaign success.
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Create a Social Media Marketing Plan
- 1. SOCIAL MEDIA MARKETING PLAN Stepby Step Solutions for Your Nonprofit Evonne Heyning @Amoration Interactive Producer, TechSoup Global
- 2.
- 3. My current “job”:Interactive Producer @TechSoup Host of Nonprofits Live #NPlive, a live talk show with tech experts
- 5. Campaign or organizationalplan? 1: GOALS Mission & Purpose? What do you want to accomplish? Getting the Formula Measurable Goals Right Social Media Marketing Call to Action Request Planning Organizational voice and brand Step One: CHART THE COURSE Authority Position?
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- 7. What do you wantto accomplish? WHY?
- 10. Social Media Transmedia Marketing Elements Plan: Video (short) Methods, Documentary Other film/TV Options, Outle Streaming Media ts Events Games Geocaching Online Ads Live Storytelling Comics Entertainment Education A sample of media Print Media channels and places Visual Advertising to consider story and Websites campaign integration New Channels Twitter Facebook LinkedIn Google+ Groups and Lists Other Web Communities
- 12. 1 Get Timelines: Strategic on STRATEGY Your Goals PROGRAM TIMING DELEGATION Know your course, deadlines, and work out a plan step by INVOCATION step COMMUNITY CARE BEAUTIFUL CLOSING ANALYSIS & WRAPUP
- 16. Measurable Goals Connected toSpecific Call to Action Request
- 24. Who do you wantto participate? How do they participate?
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- 28. Why should we believe you?
- 29. Organizational voice and branding… What is your Authority Position?
- 32. The Right Formula= Your Secret Sauce
- 35. Over 75% ofbrand LIKES come from advertisements…. Are you asking for an endorsement? What are deeper forms of engagement to offer to your followers?
- 36. Digital Storytelling: Content Production & Distribution What isyour story? Outreach: Who is telling it? Identify new Potential partners Across many media With what voice? Outlets & Channels
- 37. SHARING remains adeeply passionate activity for engaged audiences to continue conversations
- 38. Arts? Try something new? Try Photo Mashups! Theatre? Using Video? Music? Turntable Social Music Sharing! Try labs & social sites like HitRECord Pinterest Quora
- 39. Hashtags ######## Research and find tags from many communities related to your field Participate in conversations that help you engage new audiences and strengthen your authority positions Use tags to organize Information and grow diverse conversations
- 40. Open APIs andShareable Data? Application Programming Interfaces open Doors to data mashups of valuable information
- 43. THE PERSONAL TOUCH Resource& Staff impact Number of hours needed to succeed
- 44. Nonprofits rely on multitasking teamsworking 10 hours a week or more on posting, listenin g, analysis and conversation on the social web Most organizations have almost no budget for social media yet some leverage thousands in support
- 45. Timing and InvestmentNeeded Blogs: 1-4 hours per post Twitter: 5-30 minutes a day Facebook: 5-30 minutes a day LinkedIn: 15-30 minutes, weekly Listservs: 30 minutes weekly Other Groups: 30 minutes weekly Photo Uploads: 15 minutes weekly Videos: 2-4 hours a week Curation: 1 hour a week Total Average Social Media Time: 90 minutes per day 11 hours per week
- 47. Choose where to spend time Planfor Facebook Email Facebook Ads or Awareness Campaign with Request & Call to Action linked to your site Video or photo storytelling from your mobile phone
- 48. Timelines: STRATEGY Look for a time arc PROGRAM TIMING that matches your project/org goals DELEGATION Make sure all deadlines match INVOKE KICKOFF timelines set by funders and partners COMMUNITY CARE Follow up quickly and track data throughout BEAUTIFUL CLOSING your campaign progress ANALYSIS & WRAPUP
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- 52. Social Media Marketingwith Los Angeles Tech Club Hosted by Evonne Heyning @amoration For more on how to track, share, collect and curate your stories for the web visit www.techsoup.org and request software for your 501(c)3 nonprofit organization