The Exponential influencer #smmastery

@ShaneGibson Live Blog: SalesAcademy.ca/blog
The Exponential
Influencer
Build an Online
Tribe that
Accelerates
Your Marketing
Efforts
ShaneGibson
Author&ProfessionalSpeaker
@ShaneGibson

Selling
“… is about creating an
environment where an act of
faith can take place”

Creating Trust
Value added frequent engagement
consistently over time.
More value + more time = more trust

The Exponential
Influencer Strategy
1. Building a magnetic brand
2. The 3 elements of Thought Leadership
3. The 5 Stages of Consent
4. The 9 Immutable Laws of Social Selling
5. Recruiting and connecting with influencers

Saying you
don’t believe
in social
media is like
saying you
don’t believe
in the internet
@Garyvee

Thought Leadership
Creates or
Curates
Relevant
Content
Builds
Community
Has
Relevant
Engaging
Conversations
networker

Relevant content that
speaks to your specific
audience’s dreams and
pains – based upon your
real UNIQUE expertise
and perspective.

Discovery Consumption Interaction Connection Consent
The 5 Stages of Consent
@ShaneGibson

Discovery

Being Discoverable
• Google places
• Social Ads and Retargeting
• SEO
• All major social media profiles
• Guest blogging/writing
• Press releases
• Writing reviews
• In-person (Cards, Networking etc.)

Consumption
“Tell stories
because stories
aren’t boring.”
– Jay Conrad Levinson

What’s Hot
•Live, real-time and multi-conversational
•Deep content (reports, entire talks, how-to’s
etc.)
•Research based content

Content Formula
•Know your audience and nano-tribes
•Monitor, listen and learn
•Create and curate content online and
offline that fulfils a need, solves a problem
or helps someone achieve a goal.
•Use multiple platforms, profiles and media
to expand reach

Don’t just make noise

Create a Symphony

Good Content
#AskGaryVee
•It appeals to the heart
•It’s shareable
•It’s native to the platform on which it appears
•It breaks through the noise

Interaction

Connection

Consent
Sell to me
Educate me
Stay in-touch
Build a relationship

“It doesn’t scale
because we tell the
world, It scales
because if we treat
5 people so well
they will tell other
people... and they
will tell five, and
those become
twenty and that’s
when it scales.”
- Seth Godin

9 Rules of Engagement
@ShaneGibson@Sjagger
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Amplify through community
#9 Get Sociable!

@JeffBooth @RobBanks

@PeterAceto

Publish!

Build a Tribe

Influence
1. Master the 5 Stages of Consent
2. Community, Content & Conversation
3. Publish all the time in multiple mediums
“Connect, promote and uplift enough
people and you will rise to the top.”

Let’s Connect!
http://closingbigger.net
http://twitter.com/ShaneGibson
http://linkedin.com/in/shanegibson/
shane@shanegibson.com
604-351-2328
ebook: http://closingbigger.net/saleshacks

The Exponential influencer #smmastery

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