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Purdue University
Purdue University

Presentation given to the Univ. of Houston Chapter of PRSSA

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IMC and You Succeeding in an Integrated World Brian G. Smith, Ph.D.
Communication Today Feedback Access Communication is… Relationships Online Network Connection Interaction Social Engagement Dialogue
Consider This Best Job in the World The winner?
Communication is … Your stakeholders communicating about you and with you. The future of PR is integrated communication and focused dialogue
Let’s talk about roles Advertising Promotion Marketing Branding, Sales ✔ Public Relations Relationships
The currency of communication is relationships Are you ready to lead?
Faking it? Nordstroms
Building Relationships Heart A Relationship Is… Consistency Mind
Building Consistency Message Overload leads to… Integrating Publics, which calls for Integrating Communications It’s more than semantic
The Dove Campaign Heart Mind Consistency Dove Links Product Video
Integration is … Content AND Behavior Intended and Unintended Messages Touchpoints Media outlets Synergy Access Stakeholders Spontaneous and Natural Relationships
Where do you fit? Content Publics Touchpoints Access Voice
Internet, Integration, and Relationships BNL PF Changs Tweets MLB Blogs YouTube Deadliest Catch Starbucks PBSEngage Kodak
An Amazing Race The Race to “Own” the Online Space Current trends Fuzzy Boundary Editorial Decision vs. Purchase Your Point of Differentiation: Knowing Publics Dear PR Agents
On the Inside Integration is natural organizational involvement In other words…. You are the organizational Integrators.
What does this Mean for you Know Branding, Reputation Know the Roles of Advertising and PR Know Digital Technology Do you Tweet? Do you Blog? Know your Niche The Need for General Specialists
Questions? Email: bgsmith@uh.edu Blog: http://theorynpractice.com Twitter: @indiesmith

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IMC and You

  • 1. IMC and You Succeeding in an Integrated World Brian G. Smith, Ph.D.
  • 2. Communication Today Feedback Access Communication is… Relationships Online Network Connection Interaction Social Engagement Dialogue
  • 3. Consider This Best Job in the World The winner?
  • 4. Communication is … Your stakeholders communicating about you and with you. The future of PR is integrated communication and focused dialogue
  • 5. Let’s talk about roles Advertising Promotion Marketing Branding, Sales ✔ Public Relations Relationships
  • 6. The currency of communication is relationships Are you ready to lead?
  • 8. Building Relationships Heart A Relationship Is… Consistency Mind
  • 9. Building Consistency Message Overload leads to… Integrating Publics, which calls for Integrating Communications It’s more than semantic
  • 10. The Dove Campaign Heart Mind Consistency Dove Links Product Video
  • 11. Integration is … Content AND Behavior Intended and Unintended Messages Touchpoints Media outlets Synergy Access Stakeholders Spontaneous and Natural Relationships
  • 12. Where do you fit? Content Publics Touchpoints Access Voice
  • 13. Internet, Integration, and Relationships BNL PF Changs Tweets MLB Blogs YouTube Deadliest Catch Starbucks PBSEngage Kodak
  • 14. An Amazing Race The Race to “Own” the Online Space Current trends Fuzzy Boundary Editorial Decision vs. Purchase Your Point of Differentiation: Knowing Publics Dear PR Agents
  • 15. On the Inside Integration is natural organizational involvement In other words…. You are the organizational Integrators.
  • 16. What does this Mean for you Know Branding, Reputation Know the Roles of Advertising and PR Know Digital Technology Do you Tweet? Do you Blog? Know your Niche The Need for General Specialists
  • 17. Questions? Email: bgsmith@uh.edu Blog: http://theorynpractice.com Twitter: @indiesmith