Grasshopper.com sent packages with chocolate covered grasshoppers and a video link to 5,000 influential business leaders and bloggers to generate awareness for their phone services for small businesses. Cree Lighting used social media to generate leads. While B2B companies have longer sales cycles and involve multiple decision makers, social media can be used to improve reputation, increase brand awareness and reach, build relationships and engagement, and achieve business objectives like sales, advertising, PR, customer service, and market research.
The internet is one great big recruiting machine. From company websites to blogs to social networking sites, companies are finding better ways to connect and collaborate with their future employees. This presentation focuses on how to harness the power of Social Networking sites to find great talent.
• Overview of Social Media
• Social Networking in Business
• Why Social Recruiting
• Building a Strategy
• Tools To Use
• Creating a Business Case
• World Class Examples
A short presentation for the Women's Global Network in San Diego on the importance of blogging to businesses. Speakers: Bridget Ayers from GSW Consulting and Katie Skow from Skovi Creative & Fresh Media
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Online reputation management and repair involves suppression of negative links or press coverage through creation and dissemination of carefully targeted positive content eventually pushes down negative links.
www.recoverreputation.com/about
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Reynolds Center at the University of Arkansas in Fayetteville from 4 PM to 7 PM on Tuesday, April 23.
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
The internet is one great big recruiting machine. From company websites to blogs to social networking sites, companies are finding better ways to connect and collaborate with their future employees. This presentation focuses on how to harness the power of Social Networking sites to find great talent.
• Overview of Social Media
• Social Networking in Business
• Why Social Recruiting
• Building a Strategy
• Tools To Use
• Creating a Business Case
• World Class Examples
A short presentation for the Women's Global Network in San Diego on the importance of blogging to businesses. Speakers: Bridget Ayers from GSW Consulting and Katie Skow from Skovi Creative & Fresh Media
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Online reputation management and repair involves suppression of negative links or press coverage through creation and dissemination of carefully targeted positive content eventually pushes down negative links.
www.recoverreputation.com/about
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Reynolds Center at the University of Arkansas in Fayetteville from 4 PM to 7 PM on Tuesday, April 23.
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
Why Online Reputation Management is Important for every Business. Whether your company is a corporate brand, a personal brand or an established enterprise level brand, online reputation management, or ORM, is now more important than ever for your business.
Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.
#SSQLIVE Presentation - Online Social Media Advertising!Oliver Jenkins
Interested in learning about how the pro's use social networks to target adverts at their customers, generate leads, and convert sales? Here's your chance to find out the secrets other social media managers don't want to share!
MONSTERIZE YOUR MARKETING with The Social Sasquatch Social Media Training Workshops.
This presentation covers ‘Social Media Advertising 101’:
Developing an advertising strategy
Creating engaging content
Creating Facebook adverts
Creating Twitter adverts
Creating LinkedIn adverts
Optimising campaigns
Tracking engagement and conversions
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
Blue Zoo Creative Social Media Strategy Seminar, March 2014Collin Condray
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Fayetteville Public Libarary on 3/13/2014.
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
This introduction to social media for small businesses gives you a an idea of how these relatively new tools might fit into your marketing agenda. When you're finished viewing the presentation, please contact us if you would like to sign up for our next seminar.
This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
How to Use Inbound Marketing to Grow Your Startup Cindy Kelly
Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, email and social media marketing.
SMITH Advertising had the pleasure of presenting these slides to the Charlotte Harbor Visitor's Convention Bureau and Chamber of Commerce. The presentation includes the top 10 digital & social media resources that are critical to be aware of when creating strategic marketing for business.
Back to Basics: Social Media for Professional GrowthMonica Wright
Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
Digital Activism 101: A Guide to Showing Up, Speaking Out, and Connecting on ...Meredith Gould
Digital Activism 101 zooms in on two essential tools--Twitter and Facebook. Each section provides questions to help longtime activists and relative newcomers decide where, when, and how to focus their digital activism efforts plus ProTips to enhance effectiveness without doing damage to body, mind, and spirit. Guide created by Meredith Gould (@meredithgould): sociologist, digital communications consultant, online community manager.
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
An introduction to the science of happiness and 5 unlikely ways to improve your happiness. The video is here: http://www.youtube.com/watch?v=I_bEC58yNxY
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
Why Online Reputation Management is Important for every Business. Whether your company is a corporate brand, a personal brand or an established enterprise level brand, online reputation management, or ORM, is now more important than ever for your business.
Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.
#SSQLIVE Presentation - Online Social Media Advertising!Oliver Jenkins
Interested in learning about how the pro's use social networks to target adverts at their customers, generate leads, and convert sales? Here's your chance to find out the secrets other social media managers don't want to share!
MONSTERIZE YOUR MARKETING with The Social Sasquatch Social Media Training Workshops.
This presentation covers ‘Social Media Advertising 101’:
Developing an advertising strategy
Creating engaging content
Creating Facebook adverts
Creating Twitter adverts
Creating LinkedIn adverts
Optimising campaigns
Tracking engagement and conversions
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
Blue Zoo Creative Social Media Strategy Seminar, March 2014Collin Condray
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Fayetteville Public Libarary on 3/13/2014.
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
This introduction to social media for small businesses gives you a an idea of how these relatively new tools might fit into your marketing agenda. When you're finished viewing the presentation, please contact us if you would like to sign up for our next seminar.
This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
How to Use Inbound Marketing to Grow Your Startup Cindy Kelly
Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, email and social media marketing.
SMITH Advertising had the pleasure of presenting these slides to the Charlotte Harbor Visitor's Convention Bureau and Chamber of Commerce. The presentation includes the top 10 digital & social media resources that are critical to be aware of when creating strategic marketing for business.
Back to Basics: Social Media for Professional GrowthMonica Wright
Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
Digital Activism 101: A Guide to Showing Up, Speaking Out, and Connecting on ...Meredith Gould
Digital Activism 101 zooms in on two essential tools--Twitter and Facebook. Each section provides questions to help longtime activists and relative newcomers decide where, when, and how to focus their digital activism efforts plus ProTips to enhance effectiveness without doing damage to body, mind, and spirit. Guide created by Meredith Gould (@meredithgould): sociologist, digital communications consultant, online community manager.
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
An introduction to the science of happiness and 5 unlikely ways to improve your happiness. The video is here: http://www.youtube.com/watch?v=I_bEC58yNxY
Join SalesFUSION for an in-depth look at the trends driving the use of Social Media in b2b marketing and lead generation. Explore how companies are putting social media networks to use for their demand generation efforts, resulting in higher inbound lead flow.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.
The LEADERship Presentation 4/14/11:
What You Don’t Know About Social Media Could be Killing Your Business
Presented by Tracy Gosson and Hollis Thomases
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Intro to Web Analytics - Measuring Marketing ROIAmit Klein
• Key Terms
• Google Analytics Demo
• How do you optimize websites based on analytics (data driven decision making)
• Omniture
• Measuring SMM (sentiment, quality of visitors, buzz and engagement / authority, influence and reach)
• Other tools
Twitter, Facebook and Social Data PortabilityAmit Klein
• Why is Twitter important?
• Why businesses should engage in Twitter
• Case Studies on Zappos, Iranian Elections plus a few other smaller innovative Examples
• Facebook Fan Page – Why create them, good examples
• Facebook Connect / Open Social / Sign in with Twitter – What are these services, why use them, examples
• Brief intro to different types of social sites (traditional social networks, social news, social bookmarking, blogging communities, lifestreaming, location based, document/collaboration, etc…)
• Reasons for businesses to engage in social media
• Case studies on Dell, Nike+ and a few other smaller innovative examples
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20. Why engage in Social Media? Use social media to: Improve Reputation / Authority Increase Brand Awareness / Reach Build Relationships / Engagement While achieving business objectives: Sales Advertising PR Customer Service Market Research HR Communication / Collaboration
104. Social Search Conversations & recommendations will play an increasing important role Critical to have conversations around your brand / leave a footprint
113. Where is my next potential biggest growth market?
114.
115.
116. What first steps can a business take to engage in social media that currently has no footprint?
117. First steps all businesses could take Have a section on your website, FB, twitter, Greader/Buzz: “Links [company name is reading]” Allow anyone to post Aggregate news from other sites on to your site Give your short opinion / analysis Create a corporate blog Allow anyone in the company to post Discuss what’s going on in your organization (30%), wider industry news (70%) Comment on blogs (leave a footprint) Answer / ask LinkedIn questions
118. Stages Social Media Adoption Identify where the conversations are happening (forums, blogs, twitter, etc…) and who are the biggest influencers Jump in but don’t spread yourself to thin… pick one or two channels Join the conversation (react to existing conversations) Develop a voice and personality Identify trends and develop actionable insights Adapted from BrianSolis.com
119. Stages Social Media Adoption Become attention worthy / guide the conversation Proactively reach out to brand ambassadors, give them the tools to evangelize Restructure teams and tools internally to manage conversations across the company Adapted from BrianSolis.com
