This presentation discusses integrated marketing and social media. It outlines RipMedia's recent developments and certifications. The presentation contrasts old and new marketing models, noting that the new model uses open communication, builds communities, and is measurable. It discusses how social media can build brands, decrease costs, and provide insights. The presentation provides tips on starting with social media, including gaming, search engines, blogs, communities and measuring results. It emphasizes using good content to start conversations rather than directly selling.
Ford Social Media Training - Socialized! Boot Camp Series Module 1Shane Gibson
The document discusses best practices for social media engagement, including connecting with others rather than pitching, being an active contributor to discussions, and focusing on building relationships over time through helpful, authentic content. Key recommendations are to listen to others, establish trust as an advisor, and target thought leaders who can influence wider audiences. The goal is to build mind share and wallet share through genuine engagement and value provision rather than one-way marketing.
3 Ways to use Social to Rally Volunteers and Build an Engaged CommunityDerek Laney
There are 3 main ways non-profits can use social media to rally volunteers and build an engaged community according to the document:
1. Use social media to better connect staff which can lead to faster adoption of tools, increased collaboration, and faster communication.
2. Connect with customers on social media as shown through case studies with ReachOut.com and Brock University which can help increase engagement.
3. Connect with service providers on social media to coordinate volunteer efforts and solutions to community issues as depicted in the diagram showing how different groups can connect.
Pinterest is a social networking site that allows users to create digital pinboards to collect and share images and videos. It has over 70 million users worldwide, most of whom are female and between the ages of 25-54 earning $25k-$75k annually. Founded in 2010, Pinterest provides opportunities for global growth and appealing to male users through advertising. However, new social media and copyright issues pose threats. The document discusses strategies for businesses to use Pinterest for marketing, including boosting traffic, awareness, and customer engagement. It also provides tips for personal use and notes examples of how top brands utilize Pinterest.
Understanding the Marketing Technology LandscapeMichael Krigsman
Marketing technology is a vast field that crosses boundaries across multiple parts of an organization. Despite the software focus, it is essential to link marketing activities to specific business strategies and results.
This presentation was given at the CRM Evolution conference in NYC, in August 2015. The presenters were Michael Krigsman and Scott Brinker.
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Paul Gillin
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
This presentation by Paul Gillin and Eric Schwartzman, co-authors of Social Marketing to the Business Customer, was presented to the PRSA Digital Impact conference in New York on May 5, 2011.
The results of bigmouthmedia's 2010 Affiliate Survey, bundled with some affiliate insights, for a presentation at Technology for Marketing & Advertising in Earls Court, London, in March 2011.
Are We Engaged Yet: How to Develop Your Engagement MetricInfluence People
This document discusses the importance of measuring engagement on social media and outlines new metrics and tools for doing so. It argues that traditional metrics like reach, demographics, and impressions are no longer relevant. The key points are:
1) Engagement is more important than impressions and needs to be defined based on an organization's goals.
2) New metrics like influence, advocacy, and sentiment better capture engagement in social media.
3) A "Kick Butt Engagement Index" can be developed using steps like defining goals and audiences, benchmarks, and analytics tools.
4) Goals drive metrics, which should lead to marketing outcomes, civic engagement, or relationship building. Analysis of both successes and failures provides insights.
The document discusses how social media is changing customer behavior and expectations, and the challenges companies face in integrating social and CRM strategies. It emphasizes that social media is about relationships and engagement, not just marketing. Companies need to discover and engage influencers in their markets, focus social media efforts, and align social strategies with traditional CRM and operational systems while continuously measuring metrics.
Ford Social Media Training - Socialized! Boot Camp Series Module 1Shane Gibson
The document discusses best practices for social media engagement, including connecting with others rather than pitching, being an active contributor to discussions, and focusing on building relationships over time through helpful, authentic content. Key recommendations are to listen to others, establish trust as an advisor, and target thought leaders who can influence wider audiences. The goal is to build mind share and wallet share through genuine engagement and value provision rather than one-way marketing.
3 Ways to use Social to Rally Volunteers and Build an Engaged CommunityDerek Laney
There are 3 main ways non-profits can use social media to rally volunteers and build an engaged community according to the document:
1. Use social media to better connect staff which can lead to faster adoption of tools, increased collaboration, and faster communication.
2. Connect with customers on social media as shown through case studies with ReachOut.com and Brock University which can help increase engagement.
3. Connect with service providers on social media to coordinate volunteer efforts and solutions to community issues as depicted in the diagram showing how different groups can connect.
Pinterest is a social networking site that allows users to create digital pinboards to collect and share images and videos. It has over 70 million users worldwide, most of whom are female and between the ages of 25-54 earning $25k-$75k annually. Founded in 2010, Pinterest provides opportunities for global growth and appealing to male users through advertising. However, new social media and copyright issues pose threats. The document discusses strategies for businesses to use Pinterest for marketing, including boosting traffic, awareness, and customer engagement. It also provides tips for personal use and notes examples of how top brands utilize Pinterest.
Understanding the Marketing Technology LandscapeMichael Krigsman
Marketing technology is a vast field that crosses boundaries across multiple parts of an organization. Despite the software focus, it is essential to link marketing activities to specific business strategies and results.
This presentation was given at the CRM Evolution conference in NYC, in August 2015. The presenters were Michael Krigsman and Scott Brinker.
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Paul Gillin
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
This presentation by Paul Gillin and Eric Schwartzman, co-authors of Social Marketing to the Business Customer, was presented to the PRSA Digital Impact conference in New York on May 5, 2011.
The results of bigmouthmedia's 2010 Affiliate Survey, bundled with some affiliate insights, for a presentation at Technology for Marketing & Advertising in Earls Court, London, in March 2011.
Are We Engaged Yet: How to Develop Your Engagement MetricInfluence People
This document discusses the importance of measuring engagement on social media and outlines new metrics and tools for doing so. It argues that traditional metrics like reach, demographics, and impressions are no longer relevant. The key points are:
1) Engagement is more important than impressions and needs to be defined based on an organization's goals.
2) New metrics like influence, advocacy, and sentiment better capture engagement in social media.
3) A "Kick Butt Engagement Index" can be developed using steps like defining goals and audiences, benchmarks, and analytics tools.
4) Goals drive metrics, which should lead to marketing outcomes, civic engagement, or relationship building. Analysis of both successes and failures provides insights.
The document discusses how social media is changing customer behavior and expectations, and the challenges companies face in integrating social and CRM strategies. It emphasizes that social media is about relationships and engagement, not just marketing. Companies need to discover and engage influencers in their markets, focus social media efforts, and align social strategies with traditional CRM and operational systems while continuously measuring metrics.
How Social Media is Changing Bustiness CommunicationsPaul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives and marketers who can successfully reinvent themselves as content providers can bond with their customers in ways they could never before imagine.
Customers now do most of their research online before contacting sales representatives, making traditional cold calls ineffective. Using social networks allows salespeople to gain customer insights that can help turn leads into sales. Social selling techniques, such as engaging with customers on LinkedIn, result in higher win rates, meetings, and quotas being met when compared to non-social selling. Working like a network by utilizing social media can help sales representatives zero in on customer needs and close more deals.
From Fans and Followers to Customers and Advocates discusses how the traditional customer has changed in recent decades due to social media. Customers now expect to communicate with companies through social networks and online communities. However, many companies are failing to manage their social media initiatives and online communities in a way that provides value to both the company and its customers. This risks eroding customer value if not addressed properly.
KD Paine - Are We Engaged Yet? How to Develop Your Engagement MetricInfluence People
This document discusses developing engagement metrics for social media monitoring and communications. It begins by defining engagement as actions beyond just impressions or clicks. It then provides examples of companies that have successfully used social media to improve customer service, reduce costs, and drive business outcomes. The document outlines a process for defining key performance indicators and metrics to track engagement across awareness, consideration, preference, trial and purchase phases. It emphasizes the importance of linking metrics to business goals and choosing metrics that can be actionably improved over time.
5 things every owner should know about internetJen Brugliera
The document discusses responsive design and its importance for mobile users. It notes that 52% of mobile users will engage less with a company if the website doesn't work well on their phone, and 48% feel the company doesn't care about customers if the site is not mobile-friendly. It then asks questions about ensuring key search terms direct users to the correct pages and optimizing elements like page titles and meta descriptions for search engines. Finally, it briefly outlines organic search optimization and paid search advertising options.
Linkedin API Possibilities Workshop - FinanceConnect:13 LinkedIn
This document summarizes an API Possibilities Workshop presented by LinkedIn. It provides examples of how LinkedIn APIs can be used to enhance websites and apps. Specifically, it outlines user journeys for finding advisors, creating a social content hub, analyzing profiles, and promoting events. It also discusses measuring performance and next steps for commercial usage, concluding with an invitation to an interactive group activity to design solutions using LinkedIn data.
New mobile tools are evolving retailer loyalty and customer management. Smart POS and other solutions provide a wide range of tools allowing any small business to get pass the transactional aspect of a customer interaction into engagement, loyalty, and marketing. See how SquareUp, ShopKeep, LevelUp, and digital wallets are changing the industry.
In the complex and noisy environment that is the social media landscape Joe reveals not only how to use social media to drive visitors to your event but also how to deliver the event back into the social environment and fully optimise the social experience.
The document summarizes key points from a presentation on advanced social media strategies. It discusses focusing on brand building, relationships, and leveraging various social networks and platforms to build trust and market the brand. It also covers optimizing for search and location-based services, driving social media traffic, and the importance of responding to changes in branding, search, relationships, and traffic on social media. The overall message is to focus on real connections and pushing creative boundaries.
Driving Digital Performance: Data—The Fuel Injection!Vivastream
The document discusses how using offline customer data can enhance digital marketing performance. It begins by noting that as direct marketing shifts online, ROI will be increasingly important, impacting the evaluation of employed data. Several speakers then discuss how integrating online and offline data can achieve both scale and targeting for digital campaigns. Specifically, strategies discussed include using offline donor data to drive new online donations through coordinated digital ads and direct mail. Another example shows how filtering online searches with offline data can help qualify affluent audiences for a luxury resort. The document concludes by outlining how a media company evolved its approach across channels by linking offline and online customer data and behaviors to now reach the same customers across channels.
Social media is becoming the new starting page of the internet, with social browsing and applications replacing traditional web browsing. As social media grows in importance, the focus for companies is shifting from advertising to recommendations, with customer service and insight becoming key marketing opportunities. Social media can help entire organizations by enhancing business processes through collaboration across departments from sales and marketing to customer service, innovation, and human resources.
This document discusses the importance of integrated communication and relationships in public relations. It argues that the future of PR relies on integrated communication across different channels to build relationships with stakeholders. PR professionals must understand branding, advertising, marketing and how to integrate communications across various touchpoints like social media, blogs and videos. Their role is to act as integrators within an organization to ensure a consistent message is communicated to different publics.
This document discusses engagement in online and new media marketing. It defines engagement as getting people to talk about a product or brand and interact directly by commenting or attending events. Engagement is important for several reasons like increasing sales and understanding customer wants. Key metrics for measuring engagement include time on site, social media following growth, response to content, referrals and shares. The document provides examples for calculating engagement rates from social media posts and comparing rates over time. It also discusses factors that can undermine engagement.
The document discusses designing a social commerce experience on tablets. It outlines the goals of leveraging e-commerce through social networking and deciding to design an iPad app for a rich experience and usability. The tasks involved understanding existing processes, defining personas and scenarios, building workflows, placing real content, and improving the user experience. Content audits, competitor analysis, and heuristics analysis techniques were used. Features like social sharing, maps for buyer-seller relationships, augmented reality, group shopping, and gifting were incorporated. A prototype was created and tested to gather feedback on usability.
The document discusses gamification, which is using game mechanics like rewards, points, and leaderboards in non-game applications to motivate behaviors. It notes that 72% of people ages 6-44 play video games for an average of 18 hours per week. Gamification works by satisfying fundamental human desires for recognition, status, and achievement. It overcomes obstacles to behavior by providing immediate feedback and tapping into desires for power, status, and achievement. Common gamification features discussed include point systems, badges, leaderboards, and progress indicators.
Digital Marketing: A Primer for Not-for-Profit OrganizationsZone 5
This document provides an overview of digital marketing for not-for-profit organizations. It defines digital marketing as marketing that takes place online, via social media, mobile apps, search engines, and personalized advertising. It then explains how digital marketing works through different channels and systems. Finally, it discusses how to measure the return on investment of digital marketing efforts through analytics and industry benchmarks.
This document discusses using situational triggers and online display ads to encounter ready customers. It defines situational triggers as creating timely solutions to pain points. Display ads can encounter ready prospects by bypassing long courtship and providing near real-time response. Three personas are identified that provide opportunities for situational triggers: lonely hearts, cosmopolitans, and forever vain individuals. Examples of situational triggers and ad designs are provided to draw attention, create persuasion, recall, and brand association. Sites are suggested for ad placement based on the personas. The document provides guidance on using situational triggers and ad design to encounter customers through online display ads.
How to prepare your brand against a possible social media attack ver 1.0Regalix
This document provides guidance on how to prepare a brand for potential attacks on social media. It discusses why social media is important, how brands have gotten into trouble on social media before, and provides a 5-step strategy for social media reputation management. The steps include securing brand profiles, monitoring social media 24/7, establishing engagement rules, creating a crisis strategy, and defining response protocols. The document also examines case studies of how companies like Bank of America and Dell responded to social media issues.
The document outlines the objectives and process for conducting an assessment to evaluate a council's capability in managing change and other processes. The assessment will examine evidence from interviews, meetings, observations, and audits against 10 indicators relating to strategic business improvement, learning and development strategies, people management strategies, leadership and management, effective management, reward and recognition, ownership and commitment, effective learning, performance management, and continuous improvement. The outcome of the on-site analysis will be hot feedback identifying the council's level of achievement, areas for development, and a development plan.
The presentation on "Wikis as Water Coolers?" from the AoIR conference in Milwaukee, October 9, 2009.
Presented by Line Vittrup
Copyright: Line Vittrup
How Social Media is Changing Bustiness CommunicationsPaul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives and marketers who can successfully reinvent themselves as content providers can bond with their customers in ways they could never before imagine.
Customers now do most of their research online before contacting sales representatives, making traditional cold calls ineffective. Using social networks allows salespeople to gain customer insights that can help turn leads into sales. Social selling techniques, such as engaging with customers on LinkedIn, result in higher win rates, meetings, and quotas being met when compared to non-social selling. Working like a network by utilizing social media can help sales representatives zero in on customer needs and close more deals.
From Fans and Followers to Customers and Advocates discusses how the traditional customer has changed in recent decades due to social media. Customers now expect to communicate with companies through social networks and online communities. However, many companies are failing to manage their social media initiatives and online communities in a way that provides value to both the company and its customers. This risks eroding customer value if not addressed properly.
KD Paine - Are We Engaged Yet? How to Develop Your Engagement MetricInfluence People
This document discusses developing engagement metrics for social media monitoring and communications. It begins by defining engagement as actions beyond just impressions or clicks. It then provides examples of companies that have successfully used social media to improve customer service, reduce costs, and drive business outcomes. The document outlines a process for defining key performance indicators and metrics to track engagement across awareness, consideration, preference, trial and purchase phases. It emphasizes the importance of linking metrics to business goals and choosing metrics that can be actionably improved over time.
5 things every owner should know about internetJen Brugliera
The document discusses responsive design and its importance for mobile users. It notes that 52% of mobile users will engage less with a company if the website doesn't work well on their phone, and 48% feel the company doesn't care about customers if the site is not mobile-friendly. It then asks questions about ensuring key search terms direct users to the correct pages and optimizing elements like page titles and meta descriptions for search engines. Finally, it briefly outlines organic search optimization and paid search advertising options.
Linkedin API Possibilities Workshop - FinanceConnect:13 LinkedIn
This document summarizes an API Possibilities Workshop presented by LinkedIn. It provides examples of how LinkedIn APIs can be used to enhance websites and apps. Specifically, it outlines user journeys for finding advisors, creating a social content hub, analyzing profiles, and promoting events. It also discusses measuring performance and next steps for commercial usage, concluding with an invitation to an interactive group activity to design solutions using LinkedIn data.
New mobile tools are evolving retailer loyalty and customer management. Smart POS and other solutions provide a wide range of tools allowing any small business to get pass the transactional aspect of a customer interaction into engagement, loyalty, and marketing. See how SquareUp, ShopKeep, LevelUp, and digital wallets are changing the industry.
In the complex and noisy environment that is the social media landscape Joe reveals not only how to use social media to drive visitors to your event but also how to deliver the event back into the social environment and fully optimise the social experience.
The document summarizes key points from a presentation on advanced social media strategies. It discusses focusing on brand building, relationships, and leveraging various social networks and platforms to build trust and market the brand. It also covers optimizing for search and location-based services, driving social media traffic, and the importance of responding to changes in branding, search, relationships, and traffic on social media. The overall message is to focus on real connections and pushing creative boundaries.
Driving Digital Performance: Data—The Fuel Injection!Vivastream
The document discusses how using offline customer data can enhance digital marketing performance. It begins by noting that as direct marketing shifts online, ROI will be increasingly important, impacting the evaluation of employed data. Several speakers then discuss how integrating online and offline data can achieve both scale and targeting for digital campaigns. Specifically, strategies discussed include using offline donor data to drive new online donations through coordinated digital ads and direct mail. Another example shows how filtering online searches with offline data can help qualify affluent audiences for a luxury resort. The document concludes by outlining how a media company evolved its approach across channels by linking offline and online customer data and behaviors to now reach the same customers across channels.
Social media is becoming the new starting page of the internet, with social browsing and applications replacing traditional web browsing. As social media grows in importance, the focus for companies is shifting from advertising to recommendations, with customer service and insight becoming key marketing opportunities. Social media can help entire organizations by enhancing business processes through collaboration across departments from sales and marketing to customer service, innovation, and human resources.
This document discusses the importance of integrated communication and relationships in public relations. It argues that the future of PR relies on integrated communication across different channels to build relationships with stakeholders. PR professionals must understand branding, advertising, marketing and how to integrate communications across various touchpoints like social media, blogs and videos. Their role is to act as integrators within an organization to ensure a consistent message is communicated to different publics.
This document discusses engagement in online and new media marketing. It defines engagement as getting people to talk about a product or brand and interact directly by commenting or attending events. Engagement is important for several reasons like increasing sales and understanding customer wants. Key metrics for measuring engagement include time on site, social media following growth, response to content, referrals and shares. The document provides examples for calculating engagement rates from social media posts and comparing rates over time. It also discusses factors that can undermine engagement.
The document discusses designing a social commerce experience on tablets. It outlines the goals of leveraging e-commerce through social networking and deciding to design an iPad app for a rich experience and usability. The tasks involved understanding existing processes, defining personas and scenarios, building workflows, placing real content, and improving the user experience. Content audits, competitor analysis, and heuristics analysis techniques were used. Features like social sharing, maps for buyer-seller relationships, augmented reality, group shopping, and gifting were incorporated. A prototype was created and tested to gather feedback on usability.
The document discusses gamification, which is using game mechanics like rewards, points, and leaderboards in non-game applications to motivate behaviors. It notes that 72% of people ages 6-44 play video games for an average of 18 hours per week. Gamification works by satisfying fundamental human desires for recognition, status, and achievement. It overcomes obstacles to behavior by providing immediate feedback and tapping into desires for power, status, and achievement. Common gamification features discussed include point systems, badges, leaderboards, and progress indicators.
Digital Marketing: A Primer for Not-for-Profit OrganizationsZone 5
This document provides an overview of digital marketing for not-for-profit organizations. It defines digital marketing as marketing that takes place online, via social media, mobile apps, search engines, and personalized advertising. It then explains how digital marketing works through different channels and systems. Finally, it discusses how to measure the return on investment of digital marketing efforts through analytics and industry benchmarks.
This document discusses using situational triggers and online display ads to encounter ready customers. It defines situational triggers as creating timely solutions to pain points. Display ads can encounter ready prospects by bypassing long courtship and providing near real-time response. Three personas are identified that provide opportunities for situational triggers: lonely hearts, cosmopolitans, and forever vain individuals. Examples of situational triggers and ad designs are provided to draw attention, create persuasion, recall, and brand association. Sites are suggested for ad placement based on the personas. The document provides guidance on using situational triggers and ad design to encounter customers through online display ads.
How to prepare your brand against a possible social media attack ver 1.0Regalix
This document provides guidance on how to prepare a brand for potential attacks on social media. It discusses why social media is important, how brands have gotten into trouble on social media before, and provides a 5-step strategy for social media reputation management. The steps include securing brand profiles, monitoring social media 24/7, establishing engagement rules, creating a crisis strategy, and defining response protocols. The document also examines case studies of how companies like Bank of America and Dell responded to social media issues.
The document outlines the objectives and process for conducting an assessment to evaluate a council's capability in managing change and other processes. The assessment will examine evidence from interviews, meetings, observations, and audits against 10 indicators relating to strategic business improvement, learning and development strategies, people management strategies, leadership and management, effective management, reward and recognition, ownership and commitment, effective learning, performance management, and continuous improvement. The outcome of the on-site analysis will be hot feedback identifying the council's level of achievement, areas for development, and a development plan.
The presentation on "Wikis as Water Coolers?" from the AoIR conference in Milwaukee, October 9, 2009.
Presented by Line Vittrup
Copyright: Line Vittrup
This document provides tips for finding sources using library databases. It begins by stating the objective is to learn how to find sources for a paper. It then discusses searching library databases, which contain journal, newspaper, and magazine articles not available through web searches. It suggests several databases and encourages spending time searching and exploring how the databases work. The rest of the document provides eight tips for effective database searching, such as constructing search strategies using essential concepts, using Boolean operators like AND and OR, building in synonyms, and seeking help from librarians if needed.
2007 04-11 cmaac member application 2001 version.eng (1)CMAAC
This document is a membership application form for the Chinese Medicine and Acupuncture Association of Canada (CMAAC). It requests personal information such as name, date of birth, address, education history, clinical experience, licenses, and answers to questions regarding past disciplinary or criminal issues. The applicant declares their agreement to abide by the CMAAC constitution and return their membership certificate if they cease being a member.
The cornerstone of inbound marketing is remarkable content. This session will explain exactly which characteristics determine whether or not content is truly remarkable.
This document discusses the information cycle and types of information sources. It explains that after an event occurs, information is shared through different sources over time, becoming more detailed and analyzed as more time passes. In the immediate aftermath, TV, radio and newspapers provide breaking news reports. After a day, newspapers provide more detailed coverage. Within a week, magazines provide longer analysis. Academic journals publish in-depth, peer-reviewed analysis within months to a year. Books and government reports provide full analysis within a year or more. Understanding this cycle helps students find the right source depending on how much time has passed since an event.
The document lists 10 virtualization initiatives including consolidation of servers and IT resources to improve efficiency and lower costs, improved backup and recovery through independence from hardware, easier disaster recovery by saving the entire virtual server, and increased security through proprietary operating systems. It also discusses improved processes, easier transitions from test to production, faster storage deployment, increased availability, and integrated management software.
Copiny — инструмент создания онлайн сообществ для продуктивного общения компаний со своими клиентами. Наш сервис построен на идее создания реальных ценностей из общения. Все взаимодействие мы фокусируем на трех простых, ориентированных на результат сущностях: идея, вопрос и проблема. Это позволяет компаниям целенаправленно и продуктивно вести диалог со своими клиентами внутри сообщества.
Онлайн сообщество - это место, где клиенты могут получить ответы на свои вопросы, сообщить о проблеме и найти ее решение, а также предложить идеи по усовершенствованию продукта.
Снижение нагрузки на тех.поддержку, эффективная обратная связь, управление развитием сервиса или продукта, увеличение лояльности потребителей - вот то немногое, что может дать Copiny компаниям и их клиентам.
The Online neighbourhood networks conference was the launch event for the Online neighbourhood networks research by the Networked Neighbourhood Group.
The research can be downloaded at http://networkedneighbourhoods.com/?page_id=409
Anna Rosselló i Josep Travesset amb la seva filla Carme de 2 anys van emigrar al Brasil el 1956. Fins el 1960 van viatjar pel Brasil. Van construir un cotxe-llar, van comprar un cavall i el 10 d'agost de 1961 van iniciar el llarg viatge fins a Guatemala, Van endinsar-se en la quotidianitat dels pobles colonitzats, acompanyats de la seva filla de tant sols 6 anys i del cotxe-llar tirat per l’euga “Nineta”. Durant gairebé 4 anys van recórrer més de 15.000 km a peu dels 25.000 totals, des del Brasil fins la frontera de Mèxic, passant per Bolívia, Perú, Equador, Panamà, Costa Rica, Nicaragua, Hondures, El Salvador i Guatemala.
El documento describe un proyecto de sensibilización digital en el Colegio Loyola para la Ciencia y la Innovación. El proyecto incluyó sesiones sobre Facebook, ThinkQuest y Clementina Buitrago como docente líder del proyecto en el año 2011 en Medellín.
Jan von Holloben is a photographer known for his "Dreams of Flying" series from 2002 to 2008, where he brings childhood dreams and memories to life through photographs of children from his local neighborhood in Southwest Germany engaging in imaginative acts like crossing deserts on dogs or searching for treasures at the bottom of the ocean. He draws from his background in film and childhood therapy to visually represent concepts of childhood history and play, combining theories from his teaching career with personal experiences to inspire the photographs in his nostalgia-inducing series.
This very short document does not contain any clear information that can be summarized in 3 sentences or less. It appears to list some words and phrases but does not form a coherent paragraph of text that communicates a topic, idea, or story that can be abstracted into a brief high-level summary.
This document outlines an integrated marketing plan for a film called "Maya". It discusses using social media and the real-time web to build an audience and spread word of the film in a cost-effective way. Key aspects of the plan include evaluating the film's selling points, developing a creative content strategy, deploying influencers to interact with potential audiences online, and measuring the results of the campaign. The goal is to start a "media wildfire" to promote the film using mainly free or low-cost online tools and by focusing on conversation over direct sales messaging.
Social Media Marketing: UNF Entrepreneurship Class 9.28.11Jessica Thomas
This presentation was shared with an undergraduate, senior level Entrepreneurship course at the University of North Florida. The topic was designed to cover social media marketing as a component of the marketing plan for small to medium sized businesses.
The document provides a framework for establishing clear objectives and strategies for social media marketing. It emphasizes moving beyond checklists to evaluating opportunities and platforms, and encouraging two-way engagement with customers. Brands are advised to listen to conversations happening online to understand perceptions and inform strategies. Key aspects include developing the right messaging for each platform, integrating social media with traditional marketing, and measuring engagement metrics and returns on investment.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
Interactive marketing strategies for financial services companiesDavid Mullings
The document discusses interactive marketing strategies for financial services companies. It outlines various digital marketing channels such as email marketing, banner ads, search engine marketing, social media, blogging, video/podcasts, and mobile/location-based services. It emphasizes engaging with customers through conversation rather than interruptions and highlights the importance of measuring engagement over just clicks or followers.
Branded Communities: The Next Generation of Loyalty ProgramsJason Peck
Branded communities are the next generation of loyalty programs that bring customers closer to brands and each other. They provide protection, privacy, exclusivity, acquisition opportunities, and allow for customer research and measurement integration. A case study on e.l.f. Beauty's online community found that with no promotion, it gained 4,500 members in its first 3 months with a 75% increase in unique visits last month. Members had 270% higher average revenue than non-members.
Social Media Marketing by Mint Social's Matt O'BrienMatthew O'Brien
Presentation from February 11th, Matt O'Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. Learn more at http://www.MintSocial.com
Social Media & Inbound Marketing for B2B Companies with Long & Complex Sales ...etplastics
E-Commerce Manger Pam Aungst gave a presentation on January 19, 2012 to the Society of Plastics Engineers, detailing how B2B companies with long and complex sales cycles can use inbound marketing and social media to build leads.
Chrystie Corns is a social media marketing manager at WHERE.com. She spends her days researching competitors and customers, strategizing content, producing blogs, articles and multimedia, promoting content across social networks, and tracking engagement. Her goal is to drive more traffic to her company's website and sales funnel through an authentic social media presence.
This session by Thomas Fanelli was presented during the 2011 Executive Roadshow in San Diego, CA. It deals with Social Media Lead Nurturing for Property Managers and explorers creative ways property managers can use social sites like YouTube, Facebook, and LinkedIn to generate more leads and close more business.
Put social in your sales process and get to the next levelXeeMe
This document discusses how sales processes need to adapt to changing customer behaviors and the rise of social media. It recommends that salespeople spend 20 minutes per day on social media to strengthen relationships, monitor discussions, and engage prospects without directly selling. A three-quarter action plan is proposed to discover prospects on social networks, build an online community, and leverage advocacy to gain mind share over competitors. Training on relationship and social selling is also promoted.
This document outlines online marketing strategies for nonprofits and small businesses. It discusses using search engines like Google for organic listings and paid search (PPC) ads. Social networks like Facebook are covered for communicating with supporters and viral marketing. Web analytics can provide free research on what content and messages are most effective. Email is still the top online activity so lists tips for effective nonprofit email marketing. Mobile strategies are also important as more people use smartphones. The presentation concludes by highlighting free online services for nonprofits and emphasizes testing different tactics.
This document discusses how social media can help businesses, filmmakers, and public relations firms. It outlines common marketing problems such as a lack of awareness, funding, and audience reach. Social media provides low-cost solutions to build audiences, measure engagement, and establish authority. The document provides case studies of campaigns that saw high returns, from 10-40x, by using social media to drive awareness, leads, and calls. It recommends starting with website optimization and using social media to locate, listen to, interact with, and influence target audiences.
Grasshopper.com sent packages with chocolate covered grasshoppers and a video link to 5,000 influential business leaders and bloggers to generate awareness for their phone services for small businesses. Cree Lighting used social media to generate leads. While B2B companies have longer sales cycles and involve multiple decision makers, social media can be used to improve reputation, increase brand awareness and reach, build relationships and engagement, and achieve business objectives like sales, advertising, PR, customer service, and market research.
10 things an auto dealer can do with social media:
1. Put a social media policy in place to guide employees' online actions.
2. Create a social media strategy with objectives, actions, and chosen platforms.
3. Ask customers to leave reviews on Google and follow up to thank them, as reviews influence potential customers.
4. Build real relationships on Facebook through engaging posts, questions, contests and listening to customers.
5. Start a blog to build authority, influence, community and help with search engine optimization.
6. Create an email newsletter to keep customers informed and encourage repeat business.
7. Run contests on Facebook to get people engaged both online and offline and
The document summarizes a presentation for small businesses on marketing strategies. It includes polls to gauge the audience, discussions of marketing philosophies and best practices like assessing customer needs and asking for referrals. Specific tactics covered include email marketing, social media, advertising and direct marketing techniques such as mail personalization and creating a sense of urgency. Case studies looked at a nonprofit's and startup's marketing challenges and how testing can help optimize efforts.
The webinar covered best practices for integrating SEO and social media. It discussed the 7 Pillars digital marketing framework and how SEO, social media, budgets, tools, and common pitfalls relate. The presenter was Arman Rousta, CEO of Blueliner digital marketing agency. The webinar provided an overview of Blueliner's services, clients, and upcoming 7 Pillars Digital Academy training program. It also included case studies and discussions of SEO and social media strategies.
The document discusses the importance of social media for businesses in the travel, tourism and hospitality industries. It provides guidelines for an effective social media strategy, including listening to conversations, engaging when appropriate, and monitoring and adjusting strategies. It also presents case studies of how businesses have successfully used social media to increase sales and brand awareness.
Tips and Techniques to Measure Social Media Measurement 2009guest344639
Social Media Measurement Techniques and Tips discusses various techniques and tips for measuring social media engagement and success. It begins by noting that different organizations prioritize different metrics, such as engagement for P&G or donations for the Humane Society. It then discusses outdated metrics like AVEs and emphasizes the importance of goals and key performance indicators. The document provides examples of engagement, relationship, and revenue metrics as well as tools for measurement like content analysis, surveys, and web analytics. It outlines a seven step process for measuring social media return on investment and emphasizes the importance of analysis and insight.
The Power of Story: Why you are losing clients and the best staffRipMedia Group,
THE POWER OF STORY, by Maury Rogow, CEO of Rip Media Group. Executives, Marketing and Engineers will all benefit by learning why your story is winning your losing you clients...and what to do to improve.
An addendum to the Presentation called THE POWER OF STORY, by Maury Rogow, CEO of Rip Media Group. Executives, Marketing and Engineers will all benefit by learning why your story is winning your losing you clients...and what to do to improve.
The document summarizes the work and mission of the Alliance for Education, a nonprofit organization dedicated to ensuring student success in Seattle Public Schools. It discusses how the Alliance has raised over $130 million for the schools since 1995 and lists recent accomplishments like increasing the number of 8th graders enrolled in a college scholarship program. The Alliance focuses on system leadership, academic rigor, and effective teaching to help all third graders, whose future success is critical, achieve their potential.
Ripmedia specializes in creating marketing campaigns across various industries to attract and retain customers. They use specialized sales and social media techniques to generate excitement for brands and increase sales. Their services include developing branding strategies, media campaigns, optimizing websites, and launching social media outreach to help businesses reach more clients and improve traffic, conversion rates, and customer loyalty. They have experience promoting films, TV and tech companies. Testimonials praise Ripmedia's expertise in new media and recommend working with them.
Intro to social media for the mastermind group 1 2011RipMedia Group,
This document provides an overview of social media marketing and how to launch a media wildfire. It discusses how the modern marketing model relies on interdependence and control through social media rather than dependence on others. It then gives tips on where to start with social media like locating your target audience, listening to them, interacting and influencing them. Finally, it outlines benefits for filmmakers like attracting better talent and creating multiple revenue streams from building an audience through social media before a film is complete.
This document provides an overview and action plan for using social media to promote the documentary "Sanctuary - Making Peace with the Enemy". It discusses how social media has surpassed email as a communication channel and emphasizes focusing efforts on conversation over just content. The plan involves locating relevant online communities, listening to discussions, then gradually interacting and influencing conversations by addressing issues the documentary covers like lowering crime and community outreach. It outlines assembling a team to deploy across various social media platforms and search engines, while maintaining efforts long-term through regular meetings and addressing any negative feedback. The goal is to start a "media wildfire" and drive traffic to learn more about the documentary's message of finding peace.
This document provides an overview and action plan for using social media to promote the documentary "Sanctuary - Making Peace with the Enemy". It discusses focusing efforts on building conversations rather than just broadcasting content. It recommends recruiting influencers, moving to more one-on-one interactions, and solving problems rather than fundraising. Specific action items include building a team, deploying across multiple platforms like Facebook and blogs, monitoring discussions, and engaging supporters to spread information through their own networks. The goal is to start a "media wildfire" in a focused yet grassroots manner.
Post seminar - social media and free tools to useRipMedia Group,
This document provides a summary of a seminar about financing and distributing films in the digital age. It discusses how the old model of film production and distribution is dependent on others for a single film over many years, while the new model allows for being self-developed and building an audience-artist-brand relationship through engagement on sites like Facebook and YouTube. It provides tips on tools to measure engagement and growth like Facebook ads, Google analytics, and free or low-cost software. Lastly, it briefly discusses opportunities in mobile, location-based services, and platforms like Google TV and Intel Smart TV.
This document discusses the benefits of social media marketing. It notes that social media traffic surpassed email in 2009, and in 2010 there were more Facebook searches than Google searches. The document provides examples of successful social media campaigns, including one that saw a 10-40x return on investment. It outlines an integrated multi-platform social media strategy and roadmap to build an engaged customer base and increase brand awareness and sales.
25. fastest growing audience in historyIn 2009, social media traffic and messaging eclipsed email messaging. It was the first time ever that any communication has surpassed email since we've been communicating on the web. In 2010, there were more searches on Facebook than Google.
41. 12 Gaming Take the cash, leave the cannoli. You talkin to me!? Not worth my time. The Underboss The Consigliore The Mob Boss Return the wallet. Return it to the cashier. The Prosecutor The Mentor The Mob Boss The Consigliore The Underboss The Mentor The Prosecutor
51. What are the benefits? Attract community members Collective intelligence Free discussion Brand building Database building Reputation management Establish authority position
I can’t find a logo that big without watermark.What words do you think of when I say Social Media?FB - Twitter - BlogsI’m going to show you how using those mediums can Save the Life of you’re your Film.
Right way vs. Wrong wayHints and Tips
Certified, and We are developing a certification program for other businesses – one liner – boom outPublishedBuilt a loyalty app for a major retail brand
We have won more than 80 mill in business over a decade,Many clientsNew Business development
Social Media is the fastest growing and MOST TRANSFORMATIONAL technology and tool – EVERMore than Tv, Radio, and the Internet itself…Harness its opportunity to power your film or businessIts word of mouth marketing – Paranormal: As a percentage – Eventful.com- Make opening an event – create a Defining event – power to the people – In treatment – TV from IsraelAllied
Changing model:The people who watch movies are also the ones tuned into social mediaAccording to the Stradella Road Moviegoers 2010 project, 86% of moviegoers go online at least once per day and spend more time online than watching TV. 73% have created their own social media networking profile*Low Cost, High return, measurable and quickly adaptable - not like a billboard on the street or a magazine ad
Interactive User Forum – instead of a support phone call made – Problems, customer service agent there to help, click here for more FAQ, answers, - KG Mentioned you are part of the PSA: physical security assocSell coax, vcr / IP video –*** How to set up** How to troubleshoot** - We can film and post to many forums, including this area, steps to help – Would that be useful?? - 3 to 5 webisodes - fewer calls, less $Set up of: “Video, Lock Automation, Alarms”--- ALSO could do partner training video- make them fun, not static – Video helps in every area of search, social, forums, etc
KLY- I have no idea what this slide representsMaury– These are a few ideas of a similar style you could use for business clients.
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Means to you:2 way interaction, attracts visitors, Get and Retain visitorsWhats up today? Stickiness, ConversationCompelling, interesting event – you capture them in Act 1 – need to here too____Build your audience85% of phones sold in 2011 will have a browser – Fortune Mag: Consumer Electronics AssocDynamic - Splash pages – One example of how this builds is FB like-
Facebook quizzes, viral videos, or interactive contestsMafia wars, farmville,
Use Transmedia / Media Stacking to engage with your audienceCustom animation effects: picture triptych, slide 2, picture returns to left(Intermediate)Tip: For the effects on this slide, use pictures with a “portrait” (vertical) orientation. For best results, use this slide in combination with the previous slide in this PowerPoint template. You will need to use drawing guides to reproduce the effects in this slide. To reproduce the picture effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank.On the Insert tab, in the Illustrations group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert. Select the picture. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.5” and the Width box is set to 2.35”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Center.On the Home tab, in the bottom right corner of the Drawing group, click the Format Picture dialog box launcher. In the Format Picture dialog box, click Line Color in the left pane. In the Line Color pane, select Solid line, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left). Also in the Format Picture dialog box, click Line Style in the left pane, and then in the Line Style pane, in the Width box, enter 8 pt.Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, and then under Perspective, click Perspective Diagonal Upper Right (first row, second option from the left).Also in the Format Picture dialog box, click 3-D Formatin the left pane, and then do the following in the 3-D Format tab:Under Bevel, click the button next to Top, and then under Bevel click Relaxed Inset (first row, second option from the left). Next to Top, in the Width box, enter 8 pt, and in the Height box, enter 6 pt. Under Depth, click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left). In the Depth box, enter 12 pt. Under Surface, click the button next to Material, and then under Standard click Warm Matte (second option from the left). On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Drag the duplicate picture to the right on the slide. Right-click the duplicate picture, and click Change Picture. In the Insert Picture dialog box, select a picture and click Insert.Select the first picture. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Drag the duplicate picture to the left on the slide. Right-click the duplicate picture, and click Change Picture. In the Insert Picture dialog box, select a picture and click Insert.Select the picture on the left side of the slide. On the Home tab, in the bottom right corner of the Drawing group, click the Format Picture dialog box launcher. In the Format Picture dialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Perspective, click Perspective Heroic Extreme Right (third row, third option from the left).Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 3.8” and the Width box is set to 2.53”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Select the picture on the right side of the slide. On the Home tab, in the bottom right corner of the Drawing group, click the Format Picture dialog box launcher. In the Format Picture dialog box, click 3-D Rotation in the left pane. In the 3-D Rotation pane, click the button next to Presets, and then under Perspective, click Perspective Heroic Extreme Left (third row, second option from the left).Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, resize or crop the picture as needed so that under Size and rotate, the Height box is set to 4.17” and the Width box is set to 2.78”. Resize the picture under Size and rotate by entering values into the Height and Width boxes. Crop the picture under Crop from by entering values into the Left, Right, Top, and Bottom boxes. Select the picture on the left side of the slide. On the Home tab, in the Clipboard group, click Paste, and then click Duplicate.Select the duplicate picture. On the Home tab, Drawing group, click Arrange, point to Align, and then do the following:Click Align to Slide.Click Align Center.Click Align Middle.Under PictureTools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, under Size and rotate, do the following:In the Height box, enter 5.83”. In the Width box, enter 3.89”.Under PictureTools, on the Format tab, in the Picture Styles group, click Picture Effects, point to 3-D Rotation, and then click No Rotation.To reproduce the animation effects on this slide, do the following:Right-click the slide background,and then click Grid and Guides.In the Grid and Guides dialog box, under Guide settings, select Display drawing guides on screen. (Note: One horizontal and one vertical guide will display on the slide at 0.00.)On the Animations tab, in the Animations group, click CustomAnimation.Select the picture on the left side of the slide. In the CustomAnimation task pane, do the following: Click Add Effect, point to Motion Paths, and then click Right.Under Modify: Right,in the Start list, select With Previous.Under Modify: Right,in theSpeed list, select Fast.On the slide, select the right motion path. Point to the endpoint (red arrow) of the selected right motion path until the cursor becomes a two-headed arrow. Drag the endpoint to the intersection of the horizontal and vertical drawing guides at the center of the slide. On the slide, right-click the motion path, and then click Reverse Path Direction.Select the picture on the left side of the slide. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance, and then click MoreEffects. In the Add Exit Effect dialog box, under Subtle, click Fade, and then click OK. Under Modify: Fade,In the Start list, select With Previous.Under Modify: Fade,In theSpeed list, select Fast.Select the large duplicate picture in the front center of the slide. In the CustomAnimation task pane, do the following:Click Add Effect, point to Exit, and then click MoreEffects. In the Add Entrance Effect dialog box, under Subtle, click Fade, and then click OK. Under Modify: Fade, do the following:In the Start list, select With Previous.In theSpeed list, select Fast.Click Add Effect, point to Motion Paths, and then click Left. Under Modify: Left, do the following:In the Start list, select With Previous.In theSpeed list, select Fast.Also in the Custom Animation task pane, select the fourth animation effect (second right motion path). On the slide, point to the endpoint (red arrow) of the selected right motion path until the cursor becomes a two-headed arrow. Drag the endpoint to the intersection of the horizontal and vertical drawing guides at the center of the slide, into the same position as the endpoint of the first right motion path.On the slide, drag the endpoint (red arrow) of the second motion path to the same position as the endpoint (red arrow) for the first motion path.Select the large duplicate picture in the front center of the slide. In the CustomAnimation task pane, do the following:Click Add Effect, point to Emphasis, and then click MoreEffects. In the Add Emphasis Effect dialog box, under Basic, click Grow/Shrink, and then click OK. Under Modify: Grow/Shrink,in the Start list, select With Previous.Under Modify: Grow/Shrink,in the Size list, in the Custom box, enter 70%, and then press ENTER. Under Modify: Grow/Shrink,in the Speed list, select Fast.Right-click the slide background,and then click Grid and Guides.In the Grid and Guides dialog box, under Guide settings, clear Display drawing guides on screen, and then click OK. To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until four stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 5% (sixth row, second option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 24%.Click the button next to Color, clickMoreColors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 125, Green: 121, and Blue: 107.Select Stop 3 from the list, and then do the following: In the Stop position box, enter 35%.Click the button next to Color, clickMoreColors, and then in the Colors dialog box, on the Custom tab, enter values for Red:125, Green: 121, Blue: 107.Select Stop 4 from the list, and then do the following: In the Stop position box, enter 90%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 5% (sixth row, second option from the left).
Other forums that are just as relevant if not more than LinkedIn – like Reddit – a place where techies go on their free time.
How do we do all of this? It may look like an organic growth, but its actually very systematically organized based upon specific goals and timelines set by you.
You can not manage the system, if you cant measure itAnalytics – Heading down the path = We consolidate and use Omniture, Webtrends, Unica, that are paid services to MEASURE your online campaignPR Radian 6, VocusDo you know where are people coming from on the web,How long they stay?The most popular part of your site?Searching for what, are they finding it?Is it upfront and easy based on biggest search items?
Look at User Forums: social – justone piece – Branding – and Integrated marketingIt touches every part of your business – a great place to start This affects a lot more than sales and marketing – IT SUPPORTS all aspects of marcomYou will see integration, organic, you can see whats working and what isnt, Search by users, by issues, what customers want – visionWalk through an exampleUser forums – Another layer of communication that you don’t have today
Best transitionsRippleHoneycombVortexShredswitchflipGallery for multipleCube is coolFerris wheel if continuous play is like star wars introFly through is decent effectUncover coverCheckerboard