We had an #Awesome session yesterday, August 30 2011 @Dreamforce. I presented together with @scottiholden @leeodden @karlgoldfield and @natespeak all of whom inspired the audience with the future of sales. IT was a real pleasure to work with these amazing people.

1. Social Sales Revolution: 7 Steps to Get Ahead Sales Professionals Track Scott Holden Senior Director, Product Marketing salesforce.com @scottiholden

2. Today’s Presenters Nathan Freitas Community Manager, Salesforce.com @natespeak Ben Pruden Product Marketing Manager, Sales Cloud @bsupakrunk Karl Goldfield VP of Sales, Teambox @karlgoldfield Lee Odden CEO, TopRank @leeodden

3. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. Ask Your Questions in Our Session on Chatter Go to: Social Sales Revolution 7 Steps to Get Ahead Ask your questions directly on session wall

5. The Social Revolution: Today’s Buyer 22% of time spent on the internet is social 85% of people think companies should interact on social media 56% of people feel a stronger connection with companies who engage on social media Sources: Comscore, January 2011 Cone Business in Social Media Study, 2008 (USA only) Eric Berridge, co-founder: Blue Wolf

6. Buyers are Frustrated with Sales Reps % of Buyers Say “I want sales reps to know…” My Needs and Objectives My Technology Environment My Timeline My Organizational Structure 64% 42% 40% 9% IDC 2011 Buyer Experience Survey

7. And Leaving Reps Out of the Buying Process Sales Rep Customers I was hoping to find… May I suggest… May I suggest… May I suggest… May I suggest…

8. Meanwhile, Reps Are Being Robbed of Sales Time % of Sales Reps who say... “Our company sales content is…” 65% Too hard to find Not targeted properly Out of date Created for marketing, not sales 42% 38% 26% IDC Content Management Sales Enablement Survey

9. Because It’s Impossible to Find What They Need

10. The Social Enterprise Connects the Dots For Reps Customer Social Network Employee Social Network Sales Rep

11. The Social Sales Revolution: 7 Steps to Get Ahead 3 2 1 5 4 Tweet-up Your Pipeline Get in The Game Know Your Customer Hangouts Make Yourself “Like”-able First Friends, Then Leads Get Together, Sell Smarter Connect With Social Intelligence 6 7

12. The Social Sales Revolution: 7 Steps to Get Ahead 3 2 5 4 1 Connect With Social Intelligence Tweet-up Your Pipeline Know Your Customer Hangouts Make Yourself “Like”-able First Friends, Then Leads Get Together, Sell Smarter Get in The Game 6 7

13. Get In The Game, It’s Easy & It Works! A short daily routine will help you… Form closer relationships Find more customers Help prospective buyers find you Close deals faster

14. Karl Goldfield VP of Sales at TeamBox @KarlGoldfield

15. Get In the Game AfterSocial Sales BeforeSocial Sales

16. The Social Sales Revolution: 7 Steps to Get Ahead 3 1 5 4 2 Connect With Social Intelligence Tweet-up Your Pipeline Get in The Game Make Yourself “Like”-able First Friends, Then Leads Connect With Social Intelligence Get Together, Sell Smarter Know Your Customer Hangouts 6 7

17. Know Your Customer Hang-outs Website Twitter Profile Blog LinkedIn Page Facebook Page

18. Nathan FreitasRadian6 Listening & Engagement Salesforce.com Community Manager @NateSpeak

19. Rackspace Knows Their Customer Hangouts Community Mascot

20. The Social Sales Revolution: 7 Steps to Get Ahead 2 1 5 4 3 Connect With Social Intelligence Tweet-up Your Pipeline Get in The Game Know Your Customer Hangouts First Friends, Then Leads Get Together, Sell Smarter Make Yourself “Like”-able 6 7

21. “53% Of all time on the internet is content consumption.” - AOL Nielsen 5/11 “91% of B2B decision-makers consume social media including blogs, video, and customer reviews.” - Forrester B2B Social Technographics Survey

22. Make Yourself “Like”-able 1,187 like this Join relevant social networks Polish your profile Post on blogs your customers read Help customers with questions

23. Lee Odden CEO of TopRank @LeeOdden

24. The Art of Being Useful to Prospects Sharing Discovery Consumption

25. Neenah Paper

26. Intersection of Social & Search Any suggestions for social media marketing software? We picked Awareness Inc.

27. Neenah Paper - Facebook 4k+ Fans Being Helpful Is Likeable Inspires Shares, Endorsements

28. Neenah Paper: Reps on Twitter 8k+ Followers 10 Sales Reps On Twitter Engaging, Responding, Sharing Info & Products

29. Get Connected Build Your Rep Complete Your Profile Join Groups Create Groups

30. Communicate and Reap Dividends Communicate Review Interest Connect With Prospect

31. The Social Sales Revolution: 7 Steps to Get Ahead 3 2 1 5 4 Connect With Social Intelligence Tweet-up Your Pipeline Get in The Game Know Your Customer Hangouts Make Yourself “Like”-able Get Together, Sell Smarter First Friends, Then Leads 6 7

32. Friends First, Leads Second Inspired by QuickSprout.com

33. First Friends, Then Leads Caterpillar’s community creates sales opportunities

34. The Social Sales Revolution: 7 Steps to Get Ahead 3 2 1 4 5 Get in The Game Know Your Customer Hangouts Make Yourself “Like”-able First Friends, Then Leads Get Together, Sell Smarter Connect With Social Intelligence Tweet-up Your Pipeline 6 7

35. Tweet-up Your Pipeline @rep thanks for the info Listen for problems Share information Don’t push product Nurture your network

36. Watch & Share What’s Relevant

37. Blogging for Virality Write compelling story Get syndicated on sites with reach Enjoy the Traffic Boost

38. #PRWebChat 9000+ Followers #PRWebchat tweet-up hosted Monthly 1,200+ Tweets, RTs / chat Conversations archived publicly on BurrelsLuce.com

40. Creates blog content

41. Extends PRWeb brand reach

42. Builds thought leadership

43. Creates goodwill

44. Lowers barriers of trust

45. Shortens sales cycles

47. Connect with Social Intelligence What is the deal with… Anyone know whether…? Listen for the point of need Create social “alerts” Look for opportunities to connect What do you think about…? Here is an interesting article…

48. Social Intelligence Wins Deals Identify Need Find Prospect Study Behavior

49. Ben Pruden Product Marketing Manager, Salesforce.com Sales Cloud @bsupakrunk

50. Social Contacts Demonstration Ben Pruden, salesforce.com

51. The Social Sales Revolution: 7 Steps to Get Ahead 3 2 1 5 4 Tweet-up Your Pipeline Get in The Game Know Your Customer Hangouts Make Yourself “Like”-able First Friends, Then Leads Connect With Social Intelligence Get Together, Sell Smarter 6 7

52. Accelerate Your Deal with All Your Company’s Expertise Employee Social Network Your Deal Ops Product Rep Quotes Files Marketing

53. Customer Groups Demonstration Ben Pruden, salesforce.com

54. www.slideshare.net/Salesforce/the-social-sales-revolution To Learn More, Check Out Our New eBook

55. The Social Sales Revolution: 7 Steps to Get Ahead 3 2 1 5 4 Tweet-up Your Pipeline Get in The Game Know Your Customer Hangouts Make Yourself “Like”-able First Friends, Then Leads Get Together, Sell Smarter Connect With Social Intelligence 6 7

56. Questions & Answers Nathan Freitas Community Manager, Salesforce.com @natespeak Ben Pruden Product Marketing Manager Salesforce.com @bsupakrunk Karl Goldfield VP of Sales, Teambox @karlgoldfield Lee Odden CEO, TopRank @leeodden Scott Holden Senior Director Product Marketing Salesforce.com @scottiholden

57. Thank You!

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59. Social Sales Revolution: Show Flow