For sales professionals. Today, you are no longer solely a sales rep, but an identifiable trusted adviser and subject matter expert.
Yes, the fact remains that sales has always been, and will always be, “social.” The best sales professionals know that success is based on the knack for building key relationships. They're keen networkers and connectors.
But the social-mobile-digital shift is challenging the effectiveness of traditional sales tactics. Why? Because buyer behavior has changed. Today's buyers are characterized by connectivity and empowerment. They take to Google search and information gathered from social networks, first and foremost, before directly connecting with a sales rep. On average, 70% of the decision-making process is already complete by the time your prospect first hears from you.
This LinkedIn for Social Selling presentation:
• Makes the case for social selling and soft sell strategies in order to harness today's changing buyer process.
• Guides sales teams on how to build out a LinkedIn profile specifically for buyer-centric personal branding.
• Instructs sales on how to use LinkedIn for research and intel for prospecting, lead nurturing and competitive analysis.
• Provides key tips for using LinkedIn for real relationship building through the various forms of social engagements, from InMail, LinkedIn Group participation and influencer interactions, to social posts and content curation with likes, shares and comments.
Questions or comments? Ping me on Twitter at @XochiAdame