Social selling for B2B Salespeople: Why, What & Personal BrandingAlice Myerhoff
The slides I used in the first of 3 Social Media for Salespeople presentations I'm making for EMC's Data Protection Division. Special thanks to A Sales Guy Consulting, Brandyourself.com and Brandiam for having some great source material.
This document provides tips for using Twitter and LinkedIn to build an online community. It outlines best practices for Twitter such as using hashtags, participating in tweet chats, creating lists, and utilizing tools and applications. For LinkedIn, it recommends completing your profile, using applications like Slideshare and Amazon Reading List, participating in groups and answering questions, and creating a company profile. The document promotes social media and mobile marketing services from Vizred and provides contact information.
Mobile marketing presentation edited international money conferenceVizRED
Mobile marketing is a two-way communication channel using mobile devices to engage customers. It is growing rapidly, with mobile marketing spending projected to increase 399% between 2011-2016. Mobile traffic is also increasing much faster than fixed internet traffic. Effective mobile marketing strategies include SMS text messaging campaigns, mobile websites, and QR codes to drive customer engagement and sales.
Anita Campbell - Building a Community of Customerstagtest
This document provides tools and tips for building a loyal customer community. It discusses creating satellite communities on various social media sites to engage customers outside of a company's main website. Specific recommendations include being consistent, interactive and authentic when building a presence on Twitter. The document also provides lists of social media sites and how-to guides for developing communities on blogs, products and through hashtags. It recommends several Twitter applications and tools for small businesses to facilitate community engagement and growth.
This document provides guidance on using social media for nonprofits. It discusses that social media is about community, conversation, and relationship building rather than one-way broadcasts or advertisements. It recommends using social media to raise awareness, share resources, fundraise, and connect. Key platforms discussed include Facebook, Twitter, blogs, and email marketing. The document provides tips on setting goals, assigning roles, creating policies, and getting started with social media for nonprofits.
This document provides a glossary of key terms for major social media platforms like Facebook, Twitter, LinkedIn, and platforms for blogging. It includes definitions for common features and functionality on each site such as friends vs fans and newsfeeds on Facebook, followers and hashtags on Twitter, business profiles and referrals on LinkedIn, and content management systems and analytics for broader social media terms. The glossary aims to explain the latest trends across social media.
The document discusses how Silicon Halton leverages social media for community building. It provides an overview of popular social networks like LinkedIn, Facebook, and Twitter and their relevance. It then details how Silicon Halton uses these networks, including through a community manager, regular posting of content, and cross-promotion across platforms. Tips are provided like following people on Twitter, limiting LinkedIn messages, and using social media to engage members. The goal is to increase awareness, improve brand perception, and build an online community.
The document defines personal branding as marketing oneself and one's career as a brand, according to Wikipedia. It discusses why investing in personal branding can enhance one's career through greater recognition and a consistent flow of business. The document outlines the "3Ds" of personal branding as discover, define, and design, and provides tips for personal branding such as being honest, promoting yourself, and providing value. Resources for personal branding are also listed.
Social selling for B2B Salespeople: Why, What & Personal BrandingAlice Myerhoff
The slides I used in the first of 3 Social Media for Salespeople presentations I'm making for EMC's Data Protection Division. Special thanks to A Sales Guy Consulting, Brandyourself.com and Brandiam for having some great source material.
This document provides tips for using Twitter and LinkedIn to build an online community. It outlines best practices for Twitter such as using hashtags, participating in tweet chats, creating lists, and utilizing tools and applications. For LinkedIn, it recommends completing your profile, using applications like Slideshare and Amazon Reading List, participating in groups and answering questions, and creating a company profile. The document promotes social media and mobile marketing services from Vizred and provides contact information.
Mobile marketing presentation edited international money conferenceVizRED
Mobile marketing is a two-way communication channel using mobile devices to engage customers. It is growing rapidly, with mobile marketing spending projected to increase 399% between 2011-2016. Mobile traffic is also increasing much faster than fixed internet traffic. Effective mobile marketing strategies include SMS text messaging campaigns, mobile websites, and QR codes to drive customer engagement and sales.
Anita Campbell - Building a Community of Customerstagtest
This document provides tools and tips for building a loyal customer community. It discusses creating satellite communities on various social media sites to engage customers outside of a company's main website. Specific recommendations include being consistent, interactive and authentic when building a presence on Twitter. The document also provides lists of social media sites and how-to guides for developing communities on blogs, products and through hashtags. It recommends several Twitter applications and tools for small businesses to facilitate community engagement and growth.
This document provides guidance on using social media for nonprofits. It discusses that social media is about community, conversation, and relationship building rather than one-way broadcasts or advertisements. It recommends using social media to raise awareness, share resources, fundraise, and connect. Key platforms discussed include Facebook, Twitter, blogs, and email marketing. The document provides tips on setting goals, assigning roles, creating policies, and getting started with social media for nonprofits.
This document provides a glossary of key terms for major social media platforms like Facebook, Twitter, LinkedIn, and platforms for blogging. It includes definitions for common features and functionality on each site such as friends vs fans and newsfeeds on Facebook, followers and hashtags on Twitter, business profiles and referrals on LinkedIn, and content management systems and analytics for broader social media terms. The glossary aims to explain the latest trends across social media.
The document discusses how Silicon Halton leverages social media for community building. It provides an overview of popular social networks like LinkedIn, Facebook, and Twitter and their relevance. It then details how Silicon Halton uses these networks, including through a community manager, regular posting of content, and cross-promotion across platforms. Tips are provided like following people on Twitter, limiting LinkedIn messages, and using social media to engage members. The goal is to increase awareness, improve brand perception, and build an online community.
The document defines personal branding as marketing oneself and one's career as a brand, according to Wikipedia. It discusses why investing in personal branding can enhance one's career through greater recognition and a consistent flow of business. The document outlines the "3Ds" of personal branding as discover, define, and design, and provides tips for personal branding such as being honest, promoting yourself, and providing value. Resources for personal branding are also listed.
For all Hanover, MD Lindenmeyr employees, I made a conference presentation via PowerPoint to get all of my coworkers acclimated to the social media platform, LinkedIn.
This document introduces Social Media University, which provides information about starting and maintaining a successful blog. It covers topics such as choosing a blogging platform like Blogger or WordPress, using widgets and gadgets, adding and sharing content on social networks, optimizing content for search engines through keywords and tags, monetizing the blog, and techniques for increasing traffic and engagement like commenting and social bookmarking. The goal is to help bloggers become experts and build relationships with readers.
Notes for Using Social Media Effectively for Finance ProfessionalsMonica Hamburg
The document provides tips for finance professionals on effectively using social media. It recommends using social media to expand one's network and seize opportunities, while maintaining an online presence as an expert in one's field. It emphasizes being social, helpful, and approachable online. The document also suggests promoting others frequently, monitoring industry discussions, attributing sources, and scheduling regular social media time to build relationships and one's professional brand.
Twitter Titans: Rock it out like the industry's bestBarbi Reuter
In this session, we’ll identify top tweeters in retail and commercial real estate and show what they’re doing right. You’ll see strategies in action so you can adopt them as part of your social media networking.
The document summarizes how businesses can use social media to their advantage. It discusses how social media has evolved from Web 1.0 which focused on information and publishing, to Web 2.0 which enables participation and engagement. The document then provides examples of how businesses can use specific social media platforms like LinkedIn, Twitter, Facebook, and blogs to connect with customers, share company information, and market their business in an inexpensive way. It emphasizes that social media allows businesses to engage with customers and spread information quickly.
This document discusses how social media can be used to create visibility and credibility. It notes that 92% of companies use social media in hiring and recruiting. Common social media platforms like LinkedIn, Twitter, Facebook and Google+ are described. The presentation provides tips on how to leverage each platform through profiles, connections, sharing content and engaging with others to establish an online presence and position oneself as an expert.
Social Media Marketing Business Strategies
by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Mar. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
www.SocialMediaProfessionalAssociation.com
Can Social Media really make a difference to your business?
• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing
Which Social Media and Social Bookmarking Sites to Use?
Build Profiles
Establish URL (http)
Connect and Contribute
Build Relationships
G.A.S.
Level 1 - Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Level 2 - Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
271 Million Registered Users
Create relationships
Brand Your Account
Level 2 | Tweet the G.A.S.
Importance of followers
Substance
What do I Tweet?
1.23B Million Users /
53% Active
Establish your network
Fan Pages vs. Personal
Facebook.com/mobile
Groups
Discussions
Build Relationships
G.A.S.
C.C.E.
Capture
Call to Action
Engagement
Why Have A Blog?
Blogger vs. Wordpress
Becoming an “Expert”
Getting Others to Comment
Building Relationships
Relevance
Faster Indexing
Gadgets, Widgets,
Monetizing Your Blog
“P”-Word
PLRs
What’s the big deal with Social Media Marketing?
Massive Traffic to Your Business or Site
Build New Databases
SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
Building Relationships
Cost Effective – Mostly Free!
Measurable (Google Alerts) ROI
Flexibility – 15 Minutes to 2 Hrs / Day
Increased Sales & Revenue
What to do Now?
SMM is a Must!
SMM is a Job Function
Schedule It - Blackberry, Outlook, etc.
15 Minutes to 2 Hours Per Day
Start Now!
Just Do It!
Next Training Videos
• Facebook Success for Real Business Results• LinkedIn Strategies for Real Results
• How to Automate Twitter and Use It As a Social Media Strategy
Social Media University
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Earn Professional Credentials
Increase Your Earnings Potential
Become More Marketable
Increase Your Employability
Start Your Own Social Media Business
Learn Highly Marketable Skills
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Jan. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
The document discusses using social media, blogging, and analytics to generate traffic and leads. It recommends building an online network by connecting with others on social media. Blogging is described as a 24/7 networking opportunity where the blogger can introduce people, establish expertise, and engage with prospects. The document stresses converting website traffic into leads through offers, trials, webinars, and calls to action. It emphasizes measuring analytics to determine top keywords, referring websites, converting forms, and most effective marketing activities.
Presentation to Halton Industry Education Council (HIEC.on.ca) on practical use of Social Media within a not for profit, and how Silicon Halton leverages social media.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
This document discusses various online tools that real estate agents can use to market themselves and their business. It outlines tools like blogs, social media platforms (Facebook, Twitter, LinkedIn, Google+), and video platforms that are free to use and can help agents grow their brand, serve customers, and derive up to 74% of new business from digital marketing. It emphasizes using these tools to engage customers online where they are already spending time and establish expertise in local markets.
This document provides an overview of social media tips, platforms, and strategies. It discusses establishing profiles on key platforms like LinkedIn, Facebook, and Twitter. It emphasizes engaging on these networks by sharing content, answering questions, and building connections. The document then outlines tools for listening to conversations, scheduling posts, and measuring engagement. It stresses that social media should be part of an overall marketing strategy to gain visibility and allow customers to learn about one's brand through transparency and collaboration.
The document provides an overview of marketing strategies and tactics for small businesses. It discusses the importance of defining your business, developing a unique selling proposition, understanding the 4Ps and 6Ps of marketing, choosing an effective business name, and putting yourself in the customer's shoes to improve their experience. The document emphasizes developing a marketing base that includes brand positioning, differentiation, understanding available resources, and creating an effective website. It also discusses leveraging various social media platforms like Facebook, YouTube, LinkedIn, and Twitter to engage customers and build your brand.
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
Getting Started with Social Media MarketingJannette Pazer
On February 22, 2016, Jannette Wing Pazer and Chris Short taught Getting Started with Social Media Marketing, an introductory course on how to get started using social media marketing to get your message out to the right people.
Topics included:
Which social media platforms are right for you?
How to find your target audience and your brand voice
How to plan your social media marketing strategy
How to grow and engage your audience
Creating and curating relevant social media content.
This is the 1st half of the class, focused on social media marketing strategy. I discussed business goals and identifying the target audience. Then we did a deep dive into the major social media platforms - how they work, what personality they had, and their pros & cons. After that overview we were able to identify which social media platforms were best suited to specific types of businesses. Then I covered some ways to grow your social media audience.
For the 2nd half of the class, see Christopher Short's slide deck at http://www.slideshare.net/ChristopherShort5/getting-started-with-social-media-58773602.
This document provides tips for building an effective LinkedIn profile and networking on LinkedIn. It recommends including a compelling headline, customizing the profile URL, emphasizing work history and education, adding skills and recommendations, and interacting with groups and posts to build connections. The key aspects of building a brand are identified as crafting an identity through clear values and purpose and choosing the right channels to connect these aspects and cultivate expertise.
This document provides an overview of developing a social media strategy for business. It recommends beginning by updating your website, improving SEO, and researching competitors. Then establish guidelines, decide on platforms, and enlist resources to help. Train employees and test platforms before evolving your strategy based on results. The goal is to engage followers, respond quickly, and handle negative reviews positively. An upcoming class will cover building an editorial strategy and engaging followers on social profiles.
For all Hanover, MD Lindenmeyr employees, I made a conference presentation via PowerPoint to get all of my coworkers acclimated to the social media platform, LinkedIn.
This document introduces Social Media University, which provides information about starting and maintaining a successful blog. It covers topics such as choosing a blogging platform like Blogger or WordPress, using widgets and gadgets, adding and sharing content on social networks, optimizing content for search engines through keywords and tags, monetizing the blog, and techniques for increasing traffic and engagement like commenting and social bookmarking. The goal is to help bloggers become experts and build relationships with readers.
Notes for Using Social Media Effectively for Finance ProfessionalsMonica Hamburg
The document provides tips for finance professionals on effectively using social media. It recommends using social media to expand one's network and seize opportunities, while maintaining an online presence as an expert in one's field. It emphasizes being social, helpful, and approachable online. The document also suggests promoting others frequently, monitoring industry discussions, attributing sources, and scheduling regular social media time to build relationships and one's professional brand.
Twitter Titans: Rock it out like the industry's bestBarbi Reuter
In this session, we’ll identify top tweeters in retail and commercial real estate and show what they’re doing right. You’ll see strategies in action so you can adopt them as part of your social media networking.
The document summarizes how businesses can use social media to their advantage. It discusses how social media has evolved from Web 1.0 which focused on information and publishing, to Web 2.0 which enables participation and engagement. The document then provides examples of how businesses can use specific social media platforms like LinkedIn, Twitter, Facebook, and blogs to connect with customers, share company information, and market their business in an inexpensive way. It emphasizes that social media allows businesses to engage with customers and spread information quickly.
This document discusses how social media can be used to create visibility and credibility. It notes that 92% of companies use social media in hiring and recruiting. Common social media platforms like LinkedIn, Twitter, Facebook and Google+ are described. The presentation provides tips on how to leverage each platform through profiles, connections, sharing content and engaging with others to establish an online presence and position oneself as an expert.
Social Media Marketing Business Strategies
by Manny Sarmiento, CEO of New Media, New Marketing, Inc. Palo Alto / Miami
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Mar. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
www.SocialMediaProfessionalAssociation.com
Can Social Media really make a difference to your business?
• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing
Which Social Media and Social Bookmarking Sites to Use?
Build Profiles
Establish URL (http)
Connect and Contribute
Build Relationships
G.A.S.
Level 1 - Content
Website
Blog
YouTube
Social Media Press Releases
Document Sharing
Level 2 - Sharing
Facebook
Twitter
LinkedIn
Google+
Pinterest
Social Bookmarking
271 Million Registered Users
Create relationships
Brand Your Account
Level 2 | Tweet the G.A.S.
Importance of followers
Substance
What do I Tweet?
1.23B Million Users /
53% Active
Establish your network
Fan Pages vs. Personal
Facebook.com/mobile
Groups
Discussions
Build Relationships
G.A.S.
C.C.E.
Capture
Call to Action
Engagement
Why Have A Blog?
Blogger vs. Wordpress
Becoming an “Expert”
Getting Others to Comment
Building Relationships
Relevance
Faster Indexing
Gadgets, Widgets,
Monetizing Your Blog
“P”-Word
PLRs
What’s the big deal with Social Media Marketing?
Massive Traffic to Your Business or Site
Build New Databases
SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
Building Relationships
Cost Effective – Mostly Free!
Measurable (Google Alerts) ROI
Flexibility – 15 Minutes to 2 Hrs / Day
Increased Sales & Revenue
What to do Now?
SMM is a Must!
SMM is a Job Function
Schedule It - Blackberry, Outlook, etc.
15 Minutes to 2 Hours Per Day
Start Now!
Just Do It!
Next Training Videos
• Facebook Success for Real Business Results• LinkedIn Strategies for Real Results
• How to Automate Twitter and Use It As a Social Media Strategy
Social Media University
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Earn Professional Credentials
Increase Your Earnings Potential
Become More Marketable
Increase Your Employability
Start Your Own Social Media Business
Learn Highly Marketable Skills
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Weekly, Via Webinar, Live Instructor
26 Weeks with Replay Available
Earn Diploma as CSMMS™
Tuition will be $2999 after Jan. 1st, 2014
$1999 One-time Fee or Monthly Payment Plans Available from $175 / mo.
Real, Live Help from Me!
Only 10 Students
The document discusses using social media, blogging, and analytics to generate traffic and leads. It recommends building an online network by connecting with others on social media. Blogging is described as a 24/7 networking opportunity where the blogger can introduce people, establish expertise, and engage with prospects. The document stresses converting website traffic into leads through offers, trials, webinars, and calls to action. It emphasizes measuring analytics to determine top keywords, referring websites, converting forms, and most effective marketing activities.
Presentation to Halton Industry Education Council (HIEC.on.ca) on practical use of Social Media within a not for profit, and how Silicon Halton leverages social media.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
This document discusses various online tools that real estate agents can use to market themselves and their business. It outlines tools like blogs, social media platforms (Facebook, Twitter, LinkedIn, Google+), and video platforms that are free to use and can help agents grow their brand, serve customers, and derive up to 74% of new business from digital marketing. It emphasizes using these tools to engage customers online where they are already spending time and establish expertise in local markets.
This document provides an overview of social media tips, platforms, and strategies. It discusses establishing profiles on key platforms like LinkedIn, Facebook, and Twitter. It emphasizes engaging on these networks by sharing content, answering questions, and building connections. The document then outlines tools for listening to conversations, scheduling posts, and measuring engagement. It stresses that social media should be part of an overall marketing strategy to gain visibility and allow customers to learn about one's brand through transparency and collaboration.
The document provides an overview of marketing strategies and tactics for small businesses. It discusses the importance of defining your business, developing a unique selling proposition, understanding the 4Ps and 6Ps of marketing, choosing an effective business name, and putting yourself in the customer's shoes to improve their experience. The document emphasizes developing a marketing base that includes brand positioning, differentiation, understanding available resources, and creating an effective website. It also discusses leveraging various social media platforms like Facebook, YouTube, LinkedIn, and Twitter to engage customers and build your brand.
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
Getting Started with Social Media MarketingJannette Pazer
On February 22, 2016, Jannette Wing Pazer and Chris Short taught Getting Started with Social Media Marketing, an introductory course on how to get started using social media marketing to get your message out to the right people.
Topics included:
Which social media platforms are right for you?
How to find your target audience and your brand voice
How to plan your social media marketing strategy
How to grow and engage your audience
Creating and curating relevant social media content.
This is the 1st half of the class, focused on social media marketing strategy. I discussed business goals and identifying the target audience. Then we did a deep dive into the major social media platforms - how they work, what personality they had, and their pros & cons. After that overview we were able to identify which social media platforms were best suited to specific types of businesses. Then I covered some ways to grow your social media audience.
For the 2nd half of the class, see Christopher Short's slide deck at http://www.slideshare.net/ChristopherShort5/getting-started-with-social-media-58773602.
This document provides tips for building an effective LinkedIn profile and networking on LinkedIn. It recommends including a compelling headline, customizing the profile URL, emphasizing work history and education, adding skills and recommendations, and interacting with groups and posts to build connections. The key aspects of building a brand are identified as crafting an identity through clear values and purpose and choosing the right channels to connect these aspects and cultivate expertise.
This document provides an overview of developing a social media strategy for business. It recommends beginning by updating your website, improving SEO, and researching competitors. Then establish guidelines, decide on platforms, and enlist resources to help. Train employees and test platforms before evolving your strategy based on results. The goal is to engage followers, respond quickly, and handle negative reviews positively. An upcoming class will cover building an editorial strategy and engaging followers on social profiles.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
How to exploit Data with Tools for Social Media: Followerwonkbigdatablog
This document introduces the social media analysis tool Followerwonk and describes some of its key features. Followerwonk allows users to analyze Twitter data like searching user bios and profiles to find opinion leaders in certain topics, comparing metrics of Twitter accounts, analyzing a user's followers and who they follow, tracking follower gains and losses, and sorting followers by attributes. It is presented as a tool that can help structure big social media data and provide insights into audiences, competitors, and influencing which topics and markets a company should engage with.
Social Media Monitoring: Presentation on Social Media Monitoring: Why and HowAhmed Bouzid
This document discusses social media monitoring and provides information on why, where, what, and how to monitor social media. It outlines basic concepts like influence, sentiments, and workflow processes. It recommends monitoring company names, products, executives, and competition. Popular social media sites and tools for monitoring are listed. The document observes that companies are not taking advantage of customer information and should focus on engaging customers and becoming a resource to others through content marketing. Various dimensions for analyzing social media conversations are presented, as well as options for tracking and analyzing audio and video content.
This document provides an overview of how to effectively use LinkedIn for business purposes. It discusses setting up personal and company profiles, using groups to connect with others, sending InMail messages to contacts, and ways to increase visibility. Key metrics on LinkedIn and social media user statistics are presented. Guidelines are offered for personal branding, engaging on groups, using InMail messages strategically, and developing a content strategy to help generate leads and business opportunities through LinkedIn.
The document provides guidance on using online profiles to benefit one's career. It emphasizes that employers now use online profiles to screen candidates and verify resume claims. It recommends building an online presence, managing profiles to showcase skills and contributions, and promoting one's personal brand online. Specific social media sites are identified where professionals can establish expertise and visibility to potential employers.
The document provides an overview of strategies for building and maintaining healthy online communities from Jeannie Walters, CEO and founder of 360Connext. The presentation covers common mistakes to avoid, such as overreliance on technology or scripted responses. It also discusses best practices like building on customer-centric foundations, engaging where customers are active, and using tools to monitor brand mentions and customer conversations. Additionally, it provides guidance on identifying early warning signs, handling criticism appropriately, and prioritizing customer needs over brand priorities to prevent potential social customer service disasters.
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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Depends type of venture.
◦ Internet venture
◦ Brick & Mortar venture
◦ Home based business venture
4. Group
◦ Online
◦ Offline
Individuals
◦ It is Who Not What
◦ List of Groups on
Your Contact List
6. LinkedIn Groups
•Quickly discover the most
popular discussions in your
professional groups.
•Have an active part in
determining the top
discussions by liking and
commenting.
•Follow the most influential
people in your groups by
checking the Top Influencers
board or clicking their profile
image to see all their group
activity.
•Find interesting discussions
by seeing who liked a
discussion and how many
people commented.
Professional on Networking Individual
Basis
7. Twitter Lists
Twitter users can organize
others into groups, or “lists”.
When you click to view a
list, you'll see a stream of
Tweets from all the users
included in that group.
Networking on Individual Basis
9. Group
◦ Offline
Formal – for example
Vistage,
BNI
Rotary Club
Informal
Tweetup
Foursquare Members
Golf buddies
10. Individuals
◦ It is Who Not What – the
bigger the deal the more
the important on Who
◦ List of Groups on Your
Contact List
Eg. Guan Eng & Amirul as
Contacts
11. Supermarket/Shopping Malls
Yellow Pages
Google
◦ Trends via Google Analytics
Twitter
◦ Real-time Trending Topics
Foursquare
◦ Geotagging of area
ID your product/services OR hone own
your product/service
12. What products/services interest you?
Follow instinct but must know your stamina
ID your product/services OR hone own
your product/service
14. Trends via Google
Analytics
ID your product/services OR hone own
your product/service
http://www.vretoolb
ar.com/news/2006/
08/04/google-
trends-added/
19. Constant Focus – be SME
◦ Google Reader – RSS Blogs
◦ Blog
◦ Comments/Ideas on LinkedIn
Groups
Personal Branding
◦ Twitter postings with hash tags #
◦ Project Image thro blog
◦ Separate FB & other online postings
20. Biz Plan – Offline (Get Format)
Meetings – Skype
Resume Builder – Jobstreet
Documents on the Cloud
Email on the Cloud
Backup on the Cloud
Hire no one – Elance.com
21. My Profile: http://linkedin/in/zakirjaafar
Follow my ramblings
http://twitter.com/zakirjaafar
Thank you
Editor's Notes
Definition clear on bootstrapThe title need clarification. Resources can be many types people and non people resources. We need both, people resources and non people resources (items) to start a venture. In actual fact you cannot do everything 100% on your own (self sustaining). You need others. Lets take the title and stretch it as much as possible that we can do the venture as much as possible on our own as well as help from other form of resources.Assuming idea for venture already formed.Lets take all types of venture Brick & Mortar Venture (retail, manufacturing, services, production, etc) Internet Venture Home based ventureResources needed people plan space