Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
In an environment where customers across the board are rethinking relationships with brands, products and services, it has become even more important to deliver Wow! retail and customer experiences and develop community.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
This document provides an overview of social media and examples of how to use various social media platforms for research, connection, and differentiation. It discusses researching social media using tools like Google, blogs, Twitter, and LinkedIn. It also offers suggestions for connecting using sites like Facebook, Twitter, and LinkedIn. Finally, it provides ideas for differentiating oneself using blogs, profiles on sites like LinkedIn and Twitter, and collaboration tools.
The Role of Social Media and Natural Buzz: Why Online Conversations MatterSimple Marketing Now LLC
Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.
By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!
Lead Generation from Online NetworkingPeter Caputa
This document provides 10 steps for generating leads via online networking:
1) Have the right attitude of helping others to establish yourself as a resource and connector.
2) Set up profiles on professional networking sites and include details about your background.
3) Build your network by connecting with acquaintances and contacts from previous jobs.
4) Engage your connections by paying attention to their updates and looking for ways to help them.
5) Endorse other people on networking sites in order to gain endorsements in return.
This session will cover the basics of all the major social media networks, while providing new, fresh information to the 'seasoned' individual. Come learn about all the major
social networks such as Facebook, LinkedIn and Twitter, the benefits of blogging, what makes a complete profile, how to manage your contacts, friends, and/or fans, basic do’s and don’ts, and the features and benefits of real estate specific social networks such as Trulia, Zillow, and Active Rain
This document discusses the value and uses of social media, particularly Twitter. It notes that Twitter functions as a global communication network that allows anyone to publish information to many others. It provides examples of how companies can use Twitter for marketing, customer service, and other business functions. Key points made include focusing on listening to customers, providing value to others, and measuring objectives over simply growing followers or social campaigns. The document promotes the benefits of SocialBase as a tool to manage social media efforts.
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
In an environment where customers across the board are rethinking relationships with brands, products and services, it has become even more important to deliver Wow! retail and customer experiences and develop community.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
This document provides an overview of social media and examples of how to use various social media platforms for research, connection, and differentiation. It discusses researching social media using tools like Google, blogs, Twitter, and LinkedIn. It also offers suggestions for connecting using sites like Facebook, Twitter, and LinkedIn. Finally, it provides ideas for differentiating oneself using blogs, profiles on sites like LinkedIn and Twitter, and collaboration tools.
The Role of Social Media and Natural Buzz: Why Online Conversations MatterSimple Marketing Now LLC
Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.
By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!
Lead Generation from Online NetworkingPeter Caputa
This document provides 10 steps for generating leads via online networking:
1) Have the right attitude of helping others to establish yourself as a resource and connector.
2) Set up profiles on professional networking sites and include details about your background.
3) Build your network by connecting with acquaintances and contacts from previous jobs.
4) Engage your connections by paying attention to their updates and looking for ways to help them.
5) Endorse other people on networking sites in order to gain endorsements in return.
This session will cover the basics of all the major social media networks, while providing new, fresh information to the 'seasoned' individual. Come learn about all the major
social networks such as Facebook, LinkedIn and Twitter, the benefits of blogging, what makes a complete profile, how to manage your contacts, friends, and/or fans, basic do’s and don’ts, and the features and benefits of real estate specific social networks such as Trulia, Zillow, and Active Rain
This document discusses the value and uses of social media, particularly Twitter. It notes that Twitter functions as a global communication network that allows anyone to publish information to many others. It provides examples of how companies can use Twitter for marketing, customer service, and other business functions. Key points made include focusing on listening to customers, providing value to others, and measuring objectives over simply growing followers or social campaigns. The document promotes the benefits of SocialBase as a tool to manage social media efforts.
The document provides tips for writing an effective Twitter bio. It recommends including keywords about your profession or industry and specifics about your
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
Social Media Marketing for EntrepreneursJason Rosa
This document provides an overview of using social media for entrepreneurial marketing. It discusses how social media allows entrepreneurs to reach vast audiences affordably. Key points include defining a target market, profiling potential clients on social media to understand their interests, and the importance of timing posts appropriately. The document also covers essentials like having clear objectives and being prepared with relevant content and materials when engaging with prospects on social media.
This document discusses using social media to build brands and attract more business and attention. It provides tips on using platforms like Facebook, Twitter, LinkedIn and blogs to share content, build relationships, and position oneself as an expert. Specific tactics covered include creating professional profiles, engaging with influencers, commenting on blogs, using hashtags and more. The goal is to increase awareness, drive sales, and get more "friends, followers and fans".
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Catalina Marketing Social Media SeminarBernie Borges
This document discusses social media marketing and outlines steps for developing an effective social media plan. It recommends focusing on relationships, publishing content across various platforms like blogs, videos and photos. Key steps include researching where customers engage online, developing a social media presence on relevant platforms like Facebook and Twitter, and measuring results through analytics and customer feedback.
Social Media 105: How to Build a Community of Customer AdvocatesMichelle Hummel
The document discusses how to build a community of brand advocates using social media. It recommends identifying influential community members, thanking and rewarding brand advocates, and bringing advocates together through events and promo items to inspire positive word-of-mouth marketing. Continuing education resources are also promoted to help learn social media strategies.
Chrystie Corns is a social media marketing manager at WHERE.com. She spends her days researching competitors and customers, strategizing content, producing blogs, articles and multimedia, promoting content across social networks, and tracking engagement. Her goal is to drive more traffic to her company's website and sales funnel through an authentic social media presence.
This document defines social networking and outlines how to use various social media sites like LinkedIn, Facebook, and Twitter to promote a business. It discusses the types and major sites of social networking, benefits of using social media, and myths about social networking. The document provides tips on setting up profiles, engaging with contacts, and strategies for promoting a business through sharing content, joining groups, and networking on social media.
This document discusses the benefits and risks of social media for businesses and HR professionals. It provides statistics on social media usage and examples of how companies like Hooters and Coca-Cola utilize social media. The document also presents hypothetical scenarios and considers the related legal issues and risks. It emphasizes the importance of having clear social media policies and principles to help mitigate risks from employee social media use.
This document provides an overview of a webinar on social media best practices. The webinar covers the basics of major social media sites like Facebook, Twitter, and LinkedIn and how businesses can use them strategically. It emphasizes growing networks to build relationships and business connections while maintaining a professional online presence. Examples are given of how a restaurant chain uses social media to engage customers and leverage connections.
How to Grow Your Practice Using Social Media MarketingSusan Bloom
This document provides an overview of social media marketing strategies for fertility clinics. It discusses using platforms like Facebook, LinkedIn, and Twitter to gain insights from consumers, engage with them, and promote the clinic. Effective strategies include appointing a social media manager, choosing relevant networks, creating a posting schedule, and sharing content like photos, events, and industry expertise to both inform and market to target audiences. Social media is presented as an important tool for fertility clinics to connect with patients and build their brand if implemented properly.
This document discusses how to use social media and branding to help potential employers and clients find you for jobs and opportunities. It recommends researching target companies and roles, creating an online presence through platforms like LinkedIn and Facebook that highlights your skills and experience, and engaging with a consistent message about your strengths and goals. The key is presenting yourself as a trustworthy expert people will want to recommend through a transparent online identity that shows your qualifications in a brief, relatable manner.
Using the Concept of Search/Social To Find a JobJulie Ziemelis
How to use the concept of search and social to find a job, specific sites to get an internet presence for free and tips for using social media to find a job!
This document discusses using social media for job searching and career branding. It emphasizes creating an online presence to maximize being found by prospective employers and get ahead of other applicants. Key points include researching target companies and jobs, developing a clear personal brand through consistent messaging, and engaging strategically on platforms like LinkedIn, Facebook, Twitter and blogs. The goal is to build trust and demonstrate value so potential employers choose to take a chance on you.
This introduction to social media for small businesses gives you a an idea of how these relatively new tools might fit into your marketing agenda. When you're finished viewing the presentation, please contact us if you would like to sign up for our next seminar.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Sales and Marketing Executive's Workshop: Content Marketing for SalesJacquie Chakirelis
Jacquie Chakirelis and Amy Neumann from Advance Digital/Northeast Ohio Media Group offer advice and tips for sales organizations on implementing content marketing strategies to increase sales and develop better relationships with customers.
Tactical Secrets of B2B Content MarketingAmrita Mathur
What do today’s B2B marketers ultimately care about? Generating leads that their organization can actually turn into viable sales opportunities of course.
This slideshare will show you how to set up a content marketing engine that actually works and generates leads, and how to be data-driven in order to continually learn and grow the volume, velocity and value of leads.
The document provides tips for writing an effective Twitter bio. It recommends including keywords about your profession or industry and specifics about your
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
Social Media Marketing for EntrepreneursJason Rosa
This document provides an overview of using social media for entrepreneurial marketing. It discusses how social media allows entrepreneurs to reach vast audiences affordably. Key points include defining a target market, profiling potential clients on social media to understand their interests, and the importance of timing posts appropriately. The document also covers essentials like having clear objectives and being prepared with relevant content and materials when engaging with prospects on social media.
This document discusses using social media to build brands and attract more business and attention. It provides tips on using platforms like Facebook, Twitter, LinkedIn and blogs to share content, build relationships, and position oneself as an expert. Specific tactics covered include creating professional profiles, engaging with influencers, commenting on blogs, using hashtags and more. The goal is to increase awareness, drive sales, and get more "friends, followers and fans".
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Catalina Marketing Social Media SeminarBernie Borges
This document discusses social media marketing and outlines steps for developing an effective social media plan. It recommends focusing on relationships, publishing content across various platforms like blogs, videos and photos. Key steps include researching where customers engage online, developing a social media presence on relevant platforms like Facebook and Twitter, and measuring results through analytics and customer feedback.
Social Media 105: How to Build a Community of Customer AdvocatesMichelle Hummel
The document discusses how to build a community of brand advocates using social media. It recommends identifying influential community members, thanking and rewarding brand advocates, and bringing advocates together through events and promo items to inspire positive word-of-mouth marketing. Continuing education resources are also promoted to help learn social media strategies.
Chrystie Corns is a social media marketing manager at WHERE.com. She spends her days researching competitors and customers, strategizing content, producing blogs, articles and multimedia, promoting content across social networks, and tracking engagement. Her goal is to drive more traffic to her company's website and sales funnel through an authentic social media presence.
This document defines social networking and outlines how to use various social media sites like LinkedIn, Facebook, and Twitter to promote a business. It discusses the types and major sites of social networking, benefits of using social media, and myths about social networking. The document provides tips on setting up profiles, engaging with contacts, and strategies for promoting a business through sharing content, joining groups, and networking on social media.
This document discusses the benefits and risks of social media for businesses and HR professionals. It provides statistics on social media usage and examples of how companies like Hooters and Coca-Cola utilize social media. The document also presents hypothetical scenarios and considers the related legal issues and risks. It emphasizes the importance of having clear social media policies and principles to help mitigate risks from employee social media use.
This document provides an overview of a webinar on social media best practices. The webinar covers the basics of major social media sites like Facebook, Twitter, and LinkedIn and how businesses can use them strategically. It emphasizes growing networks to build relationships and business connections while maintaining a professional online presence. Examples are given of how a restaurant chain uses social media to engage customers and leverage connections.
How to Grow Your Practice Using Social Media MarketingSusan Bloom
This document provides an overview of social media marketing strategies for fertility clinics. It discusses using platforms like Facebook, LinkedIn, and Twitter to gain insights from consumers, engage with them, and promote the clinic. Effective strategies include appointing a social media manager, choosing relevant networks, creating a posting schedule, and sharing content like photos, events, and industry expertise to both inform and market to target audiences. Social media is presented as an important tool for fertility clinics to connect with patients and build their brand if implemented properly.
This document discusses how to use social media and branding to help potential employers and clients find you for jobs and opportunities. It recommends researching target companies and roles, creating an online presence through platforms like LinkedIn and Facebook that highlights your skills and experience, and engaging with a consistent message about your strengths and goals. The key is presenting yourself as a trustworthy expert people will want to recommend through a transparent online identity that shows your qualifications in a brief, relatable manner.
Using the Concept of Search/Social To Find a JobJulie Ziemelis
How to use the concept of search and social to find a job, specific sites to get an internet presence for free and tips for using social media to find a job!
This document discusses using social media for job searching and career branding. It emphasizes creating an online presence to maximize being found by prospective employers and get ahead of other applicants. Key points include researching target companies and jobs, developing a clear personal brand through consistent messaging, and engaging strategically on platforms like LinkedIn, Facebook, Twitter and blogs. The goal is to build trust and demonstrate value so potential employers choose to take a chance on you.
This introduction to social media for small businesses gives you a an idea of how these relatively new tools might fit into your marketing agenda. When you're finished viewing the presentation, please contact us if you would like to sign up for our next seminar.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Sales and Marketing Executive's Workshop: Content Marketing for SalesJacquie Chakirelis
Jacquie Chakirelis and Amy Neumann from Advance Digital/Northeast Ohio Media Group offer advice and tips for sales organizations on implementing content marketing strategies to increase sales and develop better relationships with customers.
Tactical Secrets of B2B Content MarketingAmrita Mathur
What do today’s B2B marketers ultimately care about? Generating leads that their organization can actually turn into viable sales opportunities of course.
This slideshare will show you how to set up a content marketing engine that actually works and generates leads, and how to be data-driven in order to continually learn and grow the volume, velocity and value of leads.
The Stepstones to Real Content MarketingSimon Schwarz
This Slideshare presentation The Stepstones to Real Content Marketing provides a how to guide of what you have to consider in doing real Content Marketing.
Presentation by the Co-Founder & CMO of BlueGlass Interactive, Chris Winfield given at the SES Conference in San Francisco on August 15, 2012.
At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content.
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
The document discusses how to optimize customer relationships through social media by generating leads, monitoring social conversations, identifying influencers, and leveraging advocates. It recommends focusing on inbound marketing by creating and publishing content, optimizing content for search engines, promoting content across various channels, and analyzing results. Key aspects include monitoring social media to find ideas and competitors, engaging prospects consistently and helpfully, and using tools like social inbox and Twtpoll to leverage advocates. It also stresses the importance of identifying critical social channels, considering the risks of data loss, determining customer lifetime value, and archiving marketing channels with a backup plan.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
The document provides an overview of a Facebook workshop that teaches attendees about using Facebook effectively for business purposes. The workshop covers topics such as understanding why Facebook is important, learning about tools and features of Facebook, creating engaging content, developing a digital strategy, and using Facebook advertising. It includes examples and templates to help attendees build their Facebook presence and create successful Facebook posts and ads.
Inbound Marketing: Overview for Higher EducationAndrea Simon
This document provides an overview of inbound marketing for higher education. It discusses how inbound focuses on creating educational content to attract potential students to a website where they can learn more. It outlines the inbound methodology of attracting visitors, converting them to leads, closing leads as customers, and delighting customers. Case studies describe how Florida Institute of Technology and Thunderbird School of Management improved lead generation and conversions using HubSpot tools like landing pages, analytics, and lead management. The document concludes by discussing how the company works with clients through education, audits, webinars, and serving as an agency or coach.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
This document discusses strategies for effective B2B content marketing. It emphasizes talking with customers rather than just at them by focusing content on answering questions about the business, clients, and industry challenges. Great content should be challenging, relevant, informative, have personality, and be consistent, shareable, and market-leading. Content should be targeted based on persona segmentation like job role, responsibilities, and engagement preferences. Examples are provided of how companies like Manhattan Associates and SAP use content marketing at different stages of the sales cycle from top to middle to bottom of the funnel. Close collaboration with sales is emphasized for successful lead generation.
This document discusses best practices for B2B content marketing. It recommends focusing content on answering questions about your business like what problems you solve for clients. Content should talk with customers, not just at them. Great content is challenging, relevant, informative and shares a personality. It also recommends segmenting targets by persona and tailoring content for different stages of the buyer journey. Examples are given of how Manhattan Associates and SAP successfully use content marketing. Collaboration with sales is emphasized for successful lead generation.
Similar to Content Curation: Bringing Meaning to Chaos From Info360 2012 (20)
How to Create a Social Media Listening Strategy to Build & Protect Your BrandSimple Marketing Now LLC
A Social Media Listening Strategy is a systematic approach to monitoring what's being said about your business and industry online and listening from the perspective of your customers. Learn how in this presentation.
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
"Generating Lower Cost Leads With Social Media” offers advice on how B2B businesses can integrate social media as a lead generation tool into their business model. This presentation offers best practices for generating leads through social media and examines case study examples of how B2B marketers are using social media to generate leads.
The document discusses the importance of adopting a retail hospitality approach focused on customer service before, during, and after the sale. It emphasizes understanding the customer perspective, especially the female customer, who makes up the majority of consumers. A retail hospitality approach involves creating a welcoming environment, attentive sales associates who can develop relationships and provide follow up and support, and focusing on customer needs and expectations throughout the entire purchase process and beyond.
The document discusses how companies can manage customer feedback received through social media. It provides examples of both positive and negative customer interactions on social platforms. The key recommendations are to establish social media guidelines for responding to feedback, actively monitor and respond to comments, and acknowledge negative reviews while being transparent.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
4. Pawan Deshpande
• CEO and founder, Curata
– pawan@hivefire.com
– Cambridge, MA
– Twitter: @TweetsFromPawan
5. Christine B. Whittemore
• Chief Simplifier, Simple Marketing
Now
– cbwhittemore@simplemarketingnow.com
– Kinnelon, NJ
– Twitter: @CBWhittemore
6. Today’s Conversation
• Explore ‘Content Curation’
– How to bring meaning?
– Why marketers use it?
• How is Content Curation evolving?
– The Content Curator
• Best Practices for Success
– Words of Wisdom
11. Search vs. Research
“…Even interesting
becomes noisy and
ineffective without
context and connections.”
http://arnoldwaldstein.com/2011/04/choosing-context-over-friendship-to-filter-the-social-web/
12. How Do People Get
Information?
Clara Shih, CEO, Hearsay Social
http://econsultancy.com/us/blog/9841-the-role-of-social-media-in-financial-services-marketing
27. @GetCurata
@TweetsfromPawan
“We doubled our traffic this quarter over last.”
“We have e-newsletter open rates of
20-25% and more than doubled newsletter
subscriptions in only 4 months!”
“I’ve tried to do this [have a curated site] before, and
the cost would have been astronomical – even just
the interface would be $5,000 - $10,000; it would
probably require a full-time staff member working on
it, and we spend maybe 20 minutes to an hour a
week working on it.”
28. What Are Best Practices
for Success?
Search vs. Research
Information vs. Solutions
29. How is Content Curation
Evolving?
What About The ‘Content
Curator’?
31. Curatorial Words of
Wisdom
1. Find a topic to curate
2. As you curate, never, ever forget your
audience
3. Make it easy to share!
4. Being ethical matters
5. Think beyond your brand or business
32. Identify A Topic to Curate
• The competitive landscape
– What does it look like?
• The topic
– Does it resonate with the audience?
• The content
– Is there enough to curate?
33. Focus On Your Audience!
• Collect content based on specific criteria
– Synthesize, organize, simplify
• Offer a distinct, but consistent point-of-
view
– Be relevant & meaningful
– Create context
• Invite interaction and build a community
34. Make It Easy To Share
• Extend the content and conversation
• Includes social and traditional digital
options
• Be invited into customers’ inbox
• Build engagement & community
35. Ethical Considerations
• Create, curate, but never pirate
– Share only a portion
– Attribute the source
– Link prominently back
– “Follow Google ‘rule of thumb’”
• Think beyond your own brand *
• The human element
– Create original content
– Annotate curated content
5/17 AMA Webinar Deshpande/Rosenbaum
Best Practices for content curation are derived from the Fair Use doctrine, codified in Section 107 of the copyright law.
36. Think Beyond Your Business
• Bring together diverse perspectives
– Peers
– Community
– Competitors
– Vendors
– Industry experts – including Bloggers
• Differences of opinions add credibility
& trustworthiness