4 Questions to Ask to Determine Which Social Channels Are Right for Your Business
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This document discusses determining the right social channels for a business. It recommends asking four questions: 1. Which channels have your target audience? Choose channels where your audience spends time. 2. What message do you want to communicate? Find channels that match the format and audience mindset for your message. 3. Where are your gaps/needs? Only choose channels that specifically fulfill business needs and goals. 4. Which channels drive the most value? Focus on a few channels that maximize business value rather than spreading efforts too thin.
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4 Questions to Ask to Determine Which Social Channels Are Right for Your Business
- 1. 4 Questions to Ask to Determine Which Social Channels Are Right for Your Business Jennifer Urbanski LinkedIn Marketing Solutions
- 2. How do I make my marketing stand out?
- 3. We need to stop interrupting what people are interested in and be what people are interested in. Craig Davis Former Chief Creative Officer of J. Walter Thompson
- 4. The Buyers Journey is more complex 80%of purchase decision is made before contacting a company 4+functional groups involved in each stage of the B2B buying process. 10pieces of content are consumed throughout the research phase 1 MarketingSherpa’s Business Technology Marketing Benchmark Guide 2,3 LinkedIn, IT Committee Research 2015: Beneath the Surface
- 5. 5 Different channels, different interests Recruiting Employee engagement Social media Self-esteem European Union Marketing Automation Patrick Kane Ivanka Trump Ali Landry 7-foot-tall Football Player Robert Griffin III Kim Zolciak #HTGAWM #NewNFLTeams Redskins The Pope #GreysAnatomy #HeroesReborn
- 6. Spend Time Personal Networks Invest Time Professional Networks Info on friends Info on personal interests Entertainment Kill time Socialise Maintain professional identity Make useful contacts Updates on brands Knowledge & current affairs Career info Source: The Mindset Divide research study, TNS, September 2012 Mindset: Social v Professional Networks
- 7. So, what is the main take away of this presentation?
- 8. Choose 2-3 channels and do those really, really well. 8
- 9. Which channels you choose will depend on the answers to 4 key questions
- 10. Which channels have your target audience? one. What message do you want to communicate? two. Where are your gaps/needs? three. Which channels drive the most value? four.
- 11. Ask: Which channels have your target audience? Why: Choose channels based on audience One.
- 12. Ask: What message do you want to communicate? Why: Find the format and audience mindset that makes sense Two.
- 13. 13 Ask: What are the gaps or business needs? Why: Only choose channels that fulfill specific business needs Three.
- 14. Ask: Which channels drive the most value? Why: Maximize the business value Four.
- 15. Which channels have your target audience? Choose channels based on audience one. What message do you want to communicate? Find the format and audience mindset that makes sense two. Where are your gaps/needs? Only choose channels that fulfill specific business needs three. Which channels drive the most value? Maximize the business value four.
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