Twitter is an important tool for world-class recruiting with over 500 million registered users and 127 million active daily users. As the 5th most visited website, it allows recruiters to search for candidates in real-time, learn about industries and trends, and participate in relevant conversations. To get started, recruiters should follow a wide range of accounts, tweet regularly on various topics, and use hashtags and lists to find and connect with potential candidates. While spammers exist, recruiters should focus on authentic engagement and not be discouraged from using Twitter effectively in their recruiting.

1. @#!$%*
Why Twitter is Essential to
World class Recruiting
Organizations

2. Today
• What’s the big deal?
• Ok, so how do I get started?
• How do I reach candidates on
twitter?
• What about spammers,
scammers, evildoers &
assassins?

3. @peopleshark

4. #SMAgc

5. Hello!

6. What’ s the big
deal?

7. • 500 Mm registered, 127 MM active
• 13% of internet users
• 59% Women
• 59% college degree
• 51% age 34+
• 54% mobile
• 36% tweet at least once a day
Source: Online MBA

8. Only old people use email

9. • Real-time search
• Technology and ecosystem
• Relevant conversations
• Industry insiders and trendsetters
• Organized chaos
• Global, mobile, ubiquitous

13. Getting started

14. What’s your objective?
• Listen, observe, learn, collect
intelligence
• Find candidates and prospects
• Promote your employer brand
• Participate fully, be part of the
conversation
• Post your jobs

16. Following
• Be promiscuous
• Go outside of your industry and
interests
• Follow celebrities, ceos & other
notables
• Follow companies , organizations
& events
• Follow the 39%

17. followers
• Tweet interesting stuff and they
will come
• Follow and they will come
• The number of followers isn’t all
that important
• Cultivating the right audience is
important
• Search out and target potential

18. Do this, not that
• Use your name
• Don’t lock your account
• As a recruiter, combine the
personal and professional
• As a company, define your
identity or “voice”
• Authenticity, transparency,

19. tweets
• Multiple topics, personal and
professional
• Track Most productive times of
day
• Respond, make friends
• Give credit where credit is due
• Share, share, share

20. retweets
• Ensure that your tweets are
retweetable
• The auto retweet vs. the manual
retweet
• Add editorial comment
• Curate good content, check links
• Mind your manners, say thank

21. Finding
candidates and
prospects

22. X-ray search
site:twitter.com intitle:on shopify developer -
job -jobs

25. lists
• Create lists as a public service
• Create private lists to follow
candidates
• Explore lists to find groups of
candidates or prospects
• Conference or event lists

27. hashtags
• Used to organize or categorize
tweets
• Great for searching and
connecting with specific
audiences
• Common job seeker hash tags
#jobs, #job, #cityname,
#positiontitle

28. Fear

29. Don’t be scurred
• Work with pr, marketing and legal
• Follow others, watch, observe,
ask questions
• Research, collect examples
• the spammers & pron bots might
follow you – it’s ok
• Unfollow, if it gets weird

30. Didn’t we learn our lesson in
the 90s?
Source: Globalspec Report: Social Media Use in the Industrial Sector

31. Credit: Peter Shankman

32. If it gets out of control,
tweet me
• @peopleshark
• @recruittoolbox
• carmen@recruitingtoolbox.com
• www.recruitingtoolbox.com
• www.linkedin.com/in/carmenhuds
on

33. Thank you!