Champions and Competitions; Making Social Fun - PTC Customer Story - Sales Co...LinkedIn Sales Solutions
Featuring Julian Lee, Senior Director - Sales Enablement - EMEA, PTC. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies
The Science of Social Selling: Measuring Adoption and Results with LinkedInLinkedIn Sales Solutions
Featuring: Lauren Mullenholz, Insights Team Manager, LinkedIn
& Alexander Low, Head of Sales , JLL. The social selling movement finally has its defining metric, the Social Selling Index (SSI). See real world examples of how sales teams are embracing SSI to promote strong social selling behaviours, and learn how companies are quantifying and proving the resulting impact to their results.
Kayla Wills reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
The world's leading social selling teams share the blueprints that led to success within their organizations. These blueprints provide a template that other Sales teams can follow to generate awareness and sponsorship, educate and train on the frontline, and ultimately create long term accountability.
Social selling in regulated environments; Discover how social selling is gene...LinkedIn Sales Solutions
Social Selling is one of this year’s hottest topics for sales and marketing professionals serious about engaging decision makers in meaningful conversations. From Forbes to Business Insider, people want to know how sales professionals can take advantage of the rise of social to be more productive and successful.
The Science of Social Selling:Measuring adoption and results with LinkedIn. Lauren Mullenholz Insights Leader, LinkedIn
Alexander Low, Head of Client Development Office Agency, JLL
Champions and Competitions; Making Social Fun - PTC Customer Story - Sales Co...LinkedIn Sales Solutions
Featuring Julian Lee, Senior Director - Sales Enablement - EMEA, PTC. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies
The Science of Social Selling: Measuring Adoption and Results with LinkedInLinkedIn Sales Solutions
Featuring: Lauren Mullenholz, Insights Team Manager, LinkedIn
& Alexander Low, Head of Sales , JLL. The social selling movement finally has its defining metric, the Social Selling Index (SSI). See real world examples of how sales teams are embracing SSI to promote strong social selling behaviours, and learn how companies are quantifying and proving the resulting impact to their results.
Kayla Wills reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
The world's leading social selling teams share the blueprints that led to success within their organizations. These blueprints provide a template that other Sales teams can follow to generate awareness and sponsorship, educate and train on the frontline, and ultimately create long term accountability.
Social selling in regulated environments; Discover how social selling is gene...LinkedIn Sales Solutions
Social Selling is one of this year’s hottest topics for sales and marketing professionals serious about engaging decision makers in meaningful conversations. From Forbes to Business Insider, people want to know how sales professionals can take advantage of the rise of social to be more productive and successful.
The Science of Social Selling:Measuring adoption and results with LinkedIn. Lauren Mullenholz Insights Leader, LinkedIn
Alexander Low, Head of Client Development Office Agency, JLL
We were delighted to be joined by the CEB and sales leaders in Stockholm for a 'social selling' breakfast packed full of insight on leading with warm introductions and team selling.
Learn how SAP rolled out a robust enterprise-class social selling program with LinkedIn's Sales Navigator to boost sales productivity. Director of Digital Innovations Kirsten Boileau gives tips and tricks on SAP's approach to training and enablement for social selling success at scale.
A Marketer Looks at Sales - Marketing's Role in Social Selling - HSBC - A cus...LinkedIn Sales Solutions
Featuring Lauren Somers, Digital and Social Media Marketing Manager, HSBC. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies
This is the presentaion by Koka Sexton on the use of LinkedIn for Social Selling. The topics covered were personal branding, resume to reputaton and ways to leverage LinkedIn to maintain your relationships.
On the 23rd of March, LinkedIn held a High Tea event that discussed sales strategies in the digital age. During this time, our LinkedIn experts showed attendees how to adopt Social Selling and enhance sales effectiveness through targeted social media engagement. This specifically looked at how to best leverage the LinkedIn platform to find the right buyers, make profitable connections and gain a competitive edge.
On this Live Webcast, Frank Hattann, Head of Enterprise Sales, EMEA will show you how Sales has been evolving and developing - and what the next stage is.
You'll also learn how to:
Find leads without cold calling
Develop relationships using social
Build a professional brand as a sales pro
Conventional account management strategies are limiting growth. Join our own Director of Product Marketing, Dominic Archibald, for a deep dive into how you can stand out and add value with LinkedIn.
What are you going to do this summer? Don't fret, we have asked some of the greatest minds in sales for recommendations on books, television and movies to passs the time.
#LISummerGuide
Customer Blueprints for Success: Transforming your Sales Organisation - Sales...LinkedIn Sales Solutions
Glenda Kirby, EMEA Senior Manager Sales Product Consulting, LinkedIn
Alix McCabe, Global Head of Marketing, CMO, Euler Hermes
Tony Finn, Head of Solution Sales - Northern Europe, Vodafone
Xavier Monty, Social Media Strategy Leader, Sage
The world’s leading social selling teams share the blueprints that led to success within their organisations. These blueprints provide a template that other Sales teams can follow to generate awareness and sponsorship, educate and train on the frontline, and ultimately create long term accountability
The Long Game, Building a Global Social Selling Programme - SAP - A customer ...LinkedIn Sales Solutions
Featuring Malin Liden, VP, Global Sales Enablement, SAP. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies.
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
In the past, selling has involved building a rock-solid relationship with one key decision maker. However, in today's social selling environment, developing a relationship with a single person is no longer sufficient.
According to Demand Gen Report’s 2014 Buyer Behavior Survey, 34% of buyers noted a yearly increase in the number of people involved in purchasing decisions.
For this reason, relying too much on one relationship is risky.
Join us for this webinar as we dive into how to sell to multiple decision makers.
Presented by: Mac Witmer, Relationship Manager, LinkedIn Sales Solutions
On the 1st of June, LinkedIn hosted a group of top business leaders at the Social Sales Summit event in Singapore. This year’s theme was “The World’s Best Sellers” where we discussed proven social selling strategies and what sets sales people who adopt Social Selling apart from their peers.
It's becoming almost impossible to ignore the impact social networks are having on sales. It's imperative for sales to embrace social selling. With the help of our LinkedIn experts, the Social Sales Summit aimed to show you how to best leverage LinkedIn to be a leading social seller.
The Science of Social Selling: Measuring Adoption and Results With LinkedInLinkedIn Sales Solutions
The social selling movement finally has its defining metric, the Social Selling Index (SSI). See real world examples of how sales teams are embracing SSI to promote strong social selling behaviors, and learn how companies are quantifying and proving the impact to their results.
A day in the life of a LinkedIn Social SellerKevin Ryan
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and account management best practice. Daily they are using LinkedIn Sales Navigator to find new leads, develop existing business and build valuable relationships.
Two of our top performing sales execs - sales person to sales person - as they reveal how they do it, the tools they use and their top tips for success.These practical insights are not to be missed.
We were delighted to be joined by the CEB and sales leaders in Stockholm for a 'social selling' breakfast packed full of insight on leading with warm introductions and team selling.
Learn how SAP rolled out a robust enterprise-class social selling program with LinkedIn's Sales Navigator to boost sales productivity. Director of Digital Innovations Kirsten Boileau gives tips and tricks on SAP's approach to training and enablement for social selling success at scale.
A Marketer Looks at Sales - Marketing's Role in Social Selling - HSBC - A cus...LinkedIn Sales Solutions
Featuring Lauren Somers, Digital and Social Media Marketing Manager, HSBC. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies
This is the presentaion by Koka Sexton on the use of LinkedIn for Social Selling. The topics covered were personal branding, resume to reputaton and ways to leverage LinkedIn to maintain your relationships.
On the 23rd of March, LinkedIn held a High Tea event that discussed sales strategies in the digital age. During this time, our LinkedIn experts showed attendees how to adopt Social Selling and enhance sales effectiveness through targeted social media engagement. This specifically looked at how to best leverage the LinkedIn platform to find the right buyers, make profitable connections and gain a competitive edge.
On this Live Webcast, Frank Hattann, Head of Enterprise Sales, EMEA will show you how Sales has been evolving and developing - and what the next stage is.
You'll also learn how to:
Find leads without cold calling
Develop relationships using social
Build a professional brand as a sales pro
Conventional account management strategies are limiting growth. Join our own Director of Product Marketing, Dominic Archibald, for a deep dive into how you can stand out and add value with LinkedIn.
What are you going to do this summer? Don't fret, we have asked some of the greatest minds in sales for recommendations on books, television and movies to passs the time.
#LISummerGuide
Customer Blueprints for Success: Transforming your Sales Organisation - Sales...LinkedIn Sales Solutions
Glenda Kirby, EMEA Senior Manager Sales Product Consulting, LinkedIn
Alix McCabe, Global Head of Marketing, CMO, Euler Hermes
Tony Finn, Head of Solution Sales - Northern Europe, Vodafone
Xavier Monty, Social Media Strategy Leader, Sage
The world’s leading social selling teams share the blueprints that led to success within their organisations. These blueprints provide a template that other Sales teams can follow to generate awareness and sponsorship, educate and train on the frontline, and ultimately create long term accountability
The Long Game, Building a Global Social Selling Programme - SAP - A customer ...LinkedIn Sales Solutions
Featuring Malin Liden, VP, Global Sales Enablement, SAP. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies.
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
LinkedIn Sales Navigator combines LinkedIn's network data, relevant news sources, and your accounts, leads, and preferences to help you identify key contacts and reach out with customized recommendations and insights.
In the past, selling has involved building a rock-solid relationship with one key decision maker. However, in today's social selling environment, developing a relationship with a single person is no longer sufficient.
According to Demand Gen Report’s 2014 Buyer Behavior Survey, 34% of buyers noted a yearly increase in the number of people involved in purchasing decisions.
For this reason, relying too much on one relationship is risky.
Join us for this webinar as we dive into how to sell to multiple decision makers.
Presented by: Mac Witmer, Relationship Manager, LinkedIn Sales Solutions
On the 1st of June, LinkedIn hosted a group of top business leaders at the Social Sales Summit event in Singapore. This year’s theme was “The World’s Best Sellers” where we discussed proven social selling strategies and what sets sales people who adopt Social Selling apart from their peers.
It's becoming almost impossible to ignore the impact social networks are having on sales. It's imperative for sales to embrace social selling. With the help of our LinkedIn experts, the Social Sales Summit aimed to show you how to best leverage LinkedIn to be a leading social seller.
The Science of Social Selling: Measuring Adoption and Results With LinkedInLinkedIn Sales Solutions
The social selling movement finally has its defining metric, the Social Selling Index (SSI). See real world examples of how sales teams are embracing SSI to promote strong social selling behaviors, and learn how companies are quantifying and proving the impact to their results.
A day in the life of a LinkedIn Social SellerKevin Ryan
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and account management best practice. Daily they are using LinkedIn Sales Navigator to find new leads, develop existing business and build valuable relationships.
Two of our top performing sales execs - sales person to sales person - as they reveal how they do it, the tools they use and their top tips for success.These practical insights are not to be missed.
A day in the life of a LinkedIn social sellerBlack Marketing
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Dominic Archibald from LinkedIn goes over tactics that LinkedIn’s own sales team employs to train people on social selling - goes over fundamentals like building a profile, how to have a warm introduction.
Get an insider's look at how LinkedIn trains its own sales reps to approach to social selling. Dominic Archibald shares best practices from LinkedIn to help you develop your own strategy on how to better use LinkedIn for your sales teams.
LinkedIn Sales Solutions: 10 Ways to Utilize Social Selling in 2013DocuSign
With 75% of B2B purchasers influenced by social media and 57% of buying decisions made before sales rep involvement, social selling is becoming ever more crucial. LinkedIn sales solutions with DocuSign provide a practical solution to the changing sales landscape.
From Silicon Valley straight to you, this is your chance to see how our LinkedIn reps achieve sales success and continue to stay ahead of the pack.
Join LinkedIn's Dominic Archibald, North American Head of Marketing for LinkedIn Sales Solutions, and Krishna Zulkarnian, APAC Head of Marketing, Sales Solutions for a best practices webinar about how social selling plays a unique role for success within sales, prospecting, and account management. Discover the many benefits of a collaborative approach to driving new business.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and account management best practice. Daily they are using LinkedIn Sales Navigator to find new leads, develop existing business and build valuable relationships.
Hear firsthand from two of our top performing sales execs - sales person to sales person - as they reveal how they do it, the tools they use and their top tips for success. These practical insights are not to be missed.
In this live webinar, you’ll learn:
--How to use Sales Navigator to find and engage with your decision-makers and influencers
--Advanced strategies to help deepen relationships with existing clients, uncover new prospect accounts and drive new revenue
--Best practices from our own Account Executives who use Sales Navigator daily to prospect and manage their accounts
Introducing Deals from LinkedIn Sales Navigator.
Check out this infographic to see how Deals eliminates blindspots by equipping sales teams with an effective way to manage pipeline and customer relationships.
Relationship managers are facing new challenges: The number of stakeholders is higher than ever, among other concerns. Learn how you can scale your operation by leveraging social media.
Bryan Romeike will discuss how professional service providers can leverage LinkedIn for relationship building as well as how to identify the warmest path to reach and engage with potential decision-makers.
The buying landscape is changing and conventional sales tactics are losing deals. Learn how you can get ahead of the curve and sell more effectively with these account based selling tactics.
Conventional sales tactics are limiting pipeline and losing deals. We'll show you how to overcome these challenges by harnessing the power of LinkedIn.
Learn about current sales trends, challenges in the changing selling landscape as well as strategies and tactics that high-growth companies are using to scale their business.
Our Senior Insights Analyst, Jonathan Weindel, will walk through his analysis and findings on multithreading and relationship strength. Learn how multithreading can impact your deals and increase your win rates.
Join LinkedIn Sales Solutions' VP of Sales Mike Derezin as he shares his thoughts on the biggest risks to your sales process and reviews some of the strategies that he's seen work for sales leaders who want to set their teams up for success in the face of changing economic times.
Steve Kaplan, our Sales Navigator Product Lead, will go through the recent CRM partnership announcement and what it means to clients. Ola Bailey, CSM, will also cover simple steps on how to turn on CRM sync.
2. Type questions into the Q&A
panel
Housekeeping
Download Resources from
Library
NOTE: Audio is only available via VoIP.
There is no dial-in. Please turn on your computer
audio.
3. LinkedIn’s Social Selling Secrets
Patrick Chen
Group Marketing Manager
LinkedIn Sales Solutions
@linkedinselling
sales.linkedin.com
4. • The social selling imperative
• How we teach social selling to LinkedIn sales
reps
• Q&A
Topics for today
18. Your LinkedIn profile should
inform and inspire
Building an Expert Brand
• Professional photo - is your first impression
• Tagline - should be action oriented, not just a title
• Summary - should describe your passions
• Rich media - should illustrate your story
• Educate - potential buyers who visit your profile
20. 20
Hunting – Step 1 is to build a lead list
Lead Builder is the key
to finding 6+ decision makers
21. Hunting – Step 2 is to engage recommended leads
2
Let LinkedIn do the hunting for you
22. Hunting – Step 3 is to find team connections
Take advantage of your entire company’s rolodex
2
Take advantage of your
entire company’s rolodex
23. Hunting – Step 4 is to listen for selling moments
Social triggers create golden selling momentsTake advantage of your entire company’s rolodex
2
Social triggers create
golden selling moments
24. XYZ Company
An example of a selling moment
The rep sees an insight in the feed…Take advantage of your entire company’s rolodex
2
The rep sees an insight
in the feed
25. XYZ Company
XYZ Company
ABC Company
XYZ Company’s
An example of a selling moment
He reaches out while prospect is in the moment…The rep sees an insight in the feed…Take advantage of your entire company’s rolodex
2
The rep reaches out
while the prospect is in the moment
26. XYZ Company
…Magic happens
An example of a selling moment
The rep sees an insight in the feed…Take advantage of your entire company’s rolodex
2
Social selling works.
27. A warm hand-off is the best way to build trust
Selling through relationships – Introductions
The rep sees an insight in the feed…Take advantage of your entire company’s rolodex
2
A warm hand-off is the
best way to build trust
28. • Fast and lightweight, yet powerful
• Best used for less senior prospects or if connection is tenuous
• Appropriate to name drop without permission
Name Drop
Selling through relationships – Name Drop
Get the value of an intro with a fraction of the effortThe rep sees an insight in the feed…Take advantage of your entire company’s rolodex
2
Get the value of the intro
with a fraction of the effort
29. Appeal first to emotional (right)
side of the brain…
• Personal interests
• School pride
• Articles and posts
• Recommendations
…Before challenging the logical
(left) side of the brain
• Insights
• Data
• Rankings
1
2
Warm outreach
As a last resort, “cold” outreach can still be warmThe rep sees an insight in the feed…Take advantage of your entire company’s rolodex
2
As a last resort, a “cold” outreach
will still be warm
30. Q&A
Learn more at lnkd.in/letschat
@linkedinselling
sales.linkedin.com