OMMA Social Final 1/26/2009
•Download as PPT, PDF•
2 likes•707 views
This document discusses social marketing models that focus on building relationships rather than pushing ads. It recommends that marketers go into social networks to listen and create relationships, not just send targeted messages. It also recommends that publishers build communities that allow for user expressiveness through profiles, social connections, and conversations to understand what users want. Analytics can then measure these relationships and help achieve marketing objectives.
![Revenue and Relationships Social Marketing Models that Work for Marketers and Publishers. Rich Ullman SVP, Marketing [email_address]](https://image.slidesharecdn.com/omma-social-final-1233008923636305-3/85/OMMA-Social-Final-1-26-2009-1-320.jpg)
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to OMMA Social Final 1/26/2009
Similar to OMMA Social Final 1/26/2009 (20)
Recently uploaded
Recently uploaded (20)
OMMA Social Final 1/26/2009
- 1. Revenue and Relationships Social Marketing Models that Work for Marketers and Publishers. Rich Ullman SVP, Marketing [email_address]
- 3. “ If you want your child to get the best education possible, it is actually more important to get him (her) assigned to a great teacher than a great school.” Thank you Nicholas Kristof , the New York Times, www.gatesfoundation.org
- 5. What brand is this?
- 7. Kirsten Gillibrand Thank you Fred Wilson, AVC.com “ The Sunlight Report.” “ a calling card of transparency…”
- 10. Mr. Schwarzman’s office is no longer taking calls Thank you Michael Wolff and Vanity Fair, and the formerly richest man in NY.
- 11. Mr. Schwarzman’s office is no longer taking calls Ever? Thank you Michael Wolff and Vanity Fair, and the formerly richest man in NY.
- 12. Mr. Schwarzman’s office is no longer taking calls Ever? Not for the foreseeable future, I’m told. Thank you Michael Wolff and Vanity Fair, and the formerly richest man in NY.
- 14. Thank you Continental Airlines and whomever uploaded a boarding pass to the Web. Which doesn’t belong and why?
- 15. Thank you Continental Airlines and whomever uploaded a boarding pass to the Web. Which doesn’t belong and why? Good vs. Bad Surprises
- 17. "What technology does for us is truly extend what we can do. For the first time ever with this technology, conversations are visible to us. ... You cannot start in social media without knowing how to listen.“ Stan Joosten Procter & Gamble
- 18. How We “AIM” to Do This Analytics. Insights. Marketing.
- 19. Gator Don’t forget surprises.
- 20. Ripple Analytics: Generating Insights How do they prefer to communicate? A basis to understand the social media components of any segment of a website or marketing program. What do they find important or valuable? What kinds of relationship are forming? Am I achieving my objectives?
- 23. Social Insights Enable marketers to create private spaces in social networks.
- 26. Cloud Communities Make it easier for brands to create relationships with customers. Marketing IN and Across Social Networks
Editor's Notes
- Creating relationships with consumers should be the focus of every marketer’s social efforts. But accomplishing that goal has been unattainable through banner ads and time-boxed campaigns. Ripple6 will lead a lunchtime workshop demonstrating models that work for marketers to develop relationships, for publishers to generate revenue, and for consumers to be excited to join in conversations with them.