introduction to digiAindra and what we do for your digital marketing based in thailand with digital marketing across Asia

1. digimarketing in Action 13th July 2010 Turnkey Digital Marketing group@digiAindra.com

3. implement & optimize those presences: measuringresults & tracking performance

4. provide on-going nurture & innovation for your digital marketingwhat does digiAindra co ltd do?

5. “ Digital Marketing (digimarketing) is the evolution of marketing happening when the majority of a company’s marketing uses digital channels DigiMarketing 3

6. implementation planning nurture

7. Founding Partners of digiAindra Ian Fenwick an experienced management educator, digital marketing consultant & strategic analyst. Ian recently co-authored DigiMarketing: The Essential Guide to New Media and Digital Marketing, published by Wiley & Son (available in 6 languages). In its first few months, Norman Pearlstine (former Editor-in-Chief of Time, Inc. and Managing Editor, the Wall Street Journal) has hailed it as “the definitive guide to marketing in the digital age”. AungKyaw Moe, a successful serial entrepreneur, has over 10 years experience in system design, software application developments & user-interface development. Nick Pisalyaput is an experienced investor and entrepreneur. He has founded or co-founded many ventures in industries including real-estate, property management, restaurant, catering, & alternative energy fields. He continues to hold directorships at many of these.

8. brand building edm lists SEM edm email, ezines games, virtual worlds web sites e-commerce digital presence SEO augmented reality nurture your digital presence face- book QR codes twitter mobiles, LBM video digimarketing: lots of moving parts

9. digiMarketing 7-step Planning Framework© KPI’s What business results are you after? How will we measure success? On-going Monitoring & Nurture Participants Brand Proposition Who are your participants? What do you know of their digital lifestyles? How will we learn more? Monitoring & response system, nurture relationships; scan for new technologies What distinguishes your brand? What distinctive customer benefits do you offer? Analytics Media:digital, traditional Where are your participants; where will they be? How can you own your communications Set up & monitor an analytics system; optimize based on results Content What one-time & on-going content will you need? How will we involve participants to help?

10. Agenda Digital will dominate An opportunity for the agile Social media marketing

11. Agenda Digital will dominate

12. Most essential medium, US 2010 Source: http://www.edisonresearch.com/home/archives/2010/04/the_infinite_dial_2010_use_of_social_media_explodes.php http://www.edisonresearch.com/home/archives/Q3%20Media%20Perceptions%20-%20large%20slides%20_2_.pdf “Among Internet, Newspapers, Radio and Television, which one…is most essential to your life?” 42% 37% 14% 5% 10

13. Source: http://www.imoderate.com/main/newsID/50/do/press_release_Detail If you don’t do digital… “ What does it say about a brand if they aren’t involved with sites like Facebook or Twitter? It shows they’re not really with it or in tune with the new ways to communicate with customersFemale aged 18-24

14. Source: http://www.imoderate.com/main/newsID/50/do/press_release_Detail If you don’t do digital… “ What does it say about a brand if they aren’t involved with sites like Facebook or Twitter? Either they’re not interested in the demographic that frequents Facebook & Twitter, or they’re unaware of the opportunityto get more exposureMale aged 35-39

15. Source: http://www.imoderate.com/main/newsID/50/do/press_release_Detail If you don’t do digital… “ What does it say about a brand if they aren’t involved with sites like Facebook or Twitter? It's EXPECTEDthat a company have some digital face whether it's on FB or Twitter…they need a strong electronic presence oryou doubt their relevancein today's marketplace Female aged 50-54

16. http://www.campaignlive.co.uk/news/rss/1012528/Unilevers-new-marketing-chief-set-double-spend-digital/ We are in the middle of a digital revolution. Now I know everybody talks about digital right now etc etc. But the truth of the matter is, I think it is bigger than even the most stretchy visions. “ “ Digital marketing’s like high school sex. Everybody’s talking about it. Few people are doing it, and those that are doing it, aren’t doing it very well Keith Weed Chief Marketing Officer, Unilever June 25, 2010

17. By Andrew Eisner, Retrevo's Director of Community & Content. The data for this report came from a study of online individuals conducted by an independent panel. The sample size was just over 1000 distributed across gender, age, income and location in the United States. Behaviour Changing

18. By Andrew Eisner, Retrevo's Director of Community & Content. The data for this report came from a study of online individuals conducted by an independent panel. The sample size was just over 1000 distributed across gender, age, income and location in the United States. Behaviour Changing

19. Agenda Digital will dominate

20. Agenda Digital will dominate An opportunity for the agile

21. Opportunity …for agile players with a newmindset DigiMarketing

22. How is Digital Marketing Different? 4Ps

23. 4Ps Permission Participation The 4Ps of digimarketing

24. 22

25. Today’s Consumers

26. 4Ps Permission Participation The 4Ps of digimarketing Profile (Privacy)

27. Personalization “ behaviorally targeted ads twice as effective 4Ps The 4Ps of digimarketing (Privacy) Profile Permission Participation

28. Personalization

29. Agenda Digital will dominate An opportunity for the agile

30. Agenda Digital will dominate An opportunity for the agile Social media marketing

31. “ time spent on social networking sites increased from 3 hours a month to 5.5 hours a month in the last year… a staggering 82% increase NielsenWire, 2010 Social networks are mainstream http://www.hotelmarketing.com/index.php/content/article/social_media_in_travel_becomes_a_legitimate_business_force

32. “ In June 2020, on average, the global consumer spends about 1 in every 4.5 minutes online on blogs or social networking sites The Nielsen Company Social networks are mainstream http://www.emarketer.com/Article.aspx?R=1007797

33. Social networks are different traditional marketing = monologuesmarketers talked, people listened (maybe) people are tiredof monologues, they want dialogues digimarketing = conversations

34. 76% Yankelowich Advertising lies…

35. “ …internet users trust recommendations from people they know & opinions posted by unknown consumers online more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media Nielsen Online, April 2009 Social networks don’t lie… Cited in http://www.bazaarvoice.com/resources/stats

36. Social media are about brands 33% talk about brands 32% make brand recommendations 30% seek advice at least once a week http://www.briansolis.com/2010/07/are-your-ears-burning-in-social-networks-one-third-of-consumers-talk-brands-every-week/

37. Social media impact brands 51% 60% 67% 79% more likely to buyat least one brand since becoming fan/follower more likely to recommendat least one brand since becoming fan/follower http://www.briansolis.com/2010/07/are-your-ears-burning-in-social-networks-one-third-of-consumers-talk-brands-every-week/ Data was collected from 1,504 adults (aged 18 and over) via a nationally representative online survey questionnaire within the United States by Chadwick Martin Bailey between February 8, 2010 and February 9, 2010.

38. http://www.briansolis.com/2010/06/in-social-media-engagement-has-its-rewards/ …brand ambassadors are fans

39. http://www.briansolis.com/2010/06/in-social-media-engagement-has-its-rewards/ …and followers

40. http://www.facebook.com/#!/cocacola?ref=ts&ajaxpipe=1&__a=60

41. Agenda Digital will dominate An opportunity for the agile Social media marketing

42. implementation planning Your Brand nurture

43. THANK YOU digimarketing in Action ian@digiAindra.com