A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
Understand Your Customers' Social BehaviorsCharlene Li
Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side, there are businesses (specifically departments) that are actively investing in social media without being tied to business goals. On the other side are organizations that are deeply integrating social media and social methodologies throughout the company to drive real business impact.
As companies mature in social, Altimeter Group found a natural progression through six distinct stages: Planning, Presence, Engagement, Formalized, Strategic, and Converged. In “The Evolution of Social Business,” readers will find common guiding success factors for organizations achieving success in each social business maturity stage, as well as prescriptive recommendations and checklists to grow to the next level of maturity.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side, there are businesses (specifically departments) that are actively investing in social media without being tied to business goals. On the other side are organizations that are deeply integrating social media and social methodologies throughout the company to drive real business impact.
As companies mature in social, Altimeter Group found a natural progression through six distinct stages: Planning, Presence, Engagement, Formalized, Strategic, and Converged. In “The Evolution of Social Business,” readers will find common guiding success factors for organizations achieving success in each social business maturity stage, as well as prescriptive recommendations and checklists to grow to the next level of maturity.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
DISCLAIMER: The views are entirely that of the author of the presentation and ESS does not associate itself with the content whatsoever. ESS cannot be held liable in anyway for any claims arising out of the presentation or any repercussions from partial/complete implementation of any of the ideas presented.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
Social Insights on the Telecommunications Industry Brandwatch
In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to support their business.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
We are India Based Legal Outsourcing service providers with high quality and timely delivery processes. Our experienced Indian Lawyers and registered professionals have combined common law work experience of Trial, Corporate Litigation and business operations. We are committed to high quality services and standard data security regulations. Our strength is state of the art infrastructure and technology.LexQual is a company registered under Indian companies Act. It complies all statutory regulations and compliances.
Committed to legal, moral and ethical business practices
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Solid Client growth and steady expansion in all areas of legal outsourcing
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
Talent Acquisition With Online Social Networks And CommunitiesMonster
There is no doubt that social networks such as Facebook and Twitter as well as online communities have profoundly changed the business landscape. The question is how do they affect the talent recruiting and the talent development processes? How can recruiters leverage these social networks and communities to find the right candidates for their open positions?
Join Francois Gossieaux and Ed Moran, co-authors of the book "The Hyper-Social Organization" (due out this Fall), as they discuss their findings from the annual Tribalization of Business Study. The study, which profiles over 500 companies, will show you how to think differently about talent recruiting and development in this hyper-social age in order to attract, grow and retain better talent.
In this webinar you will learn:
* How online social networks and communities can augment your current recruitment processes
* What to expect from a social network and community recruitment strategy
* How to use social networks and communities to grow and retain your internal talent
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
5 Things You Need To Know Before Hiring a Videographer
Social Media for the Equipment Finance Company
1. Real-World Social Media for the Equipment Leasing & Finance Company Web Seminar December 1, 2010
2. 2 Today’s web seminar is based on the Equipment Leasing and Finance Foundation’s Study “Social Networking for the Equipment Finance Industry” and brought to you by the ELFA Academy and the Equipment Leasing and Finance Foundation.
3. 3 Presenters Suzanne Henry Four Leaf Public Relations LLC Steve Guido Oracle Financing David Wiener The Alta Group
5. 5 “Monologue has given way to dialogue.” ~Brian Solis* *Brian Solis. “Social Media Manifesto,” (11 June 2006)
6. 6 What is Social Media? Online social interaction that is relatively Open & public Where the users are in control Where the purpose is connection, sharing and influence Twitter Facebook, MySpace YouTube Blogs LinkedIn Flickr Digg
7. 7 The Social Media Realm Attribution: Brian Solis http://www.flickr.com/photos/briansolis/2735401175/sizes/l/
8. Strong Growth 1.9 billion people worldwide are active Internet users. 77.4% use the Internet in North America 80% of U.S. Web users now regularly making use of social media tools 43% of the 2009 Inc. 500 reported social media was “very important” to their business/marketing strategy 91% of the Inc. 500 were using at least one social media tool in 2009 (up from 77 percent in 2008) Facebook: 500 million users // LinkedIn: 75 million members // Twitter: 106 million accounts 51% of social media users are age 35 and older 8
9. B2B Marching Toward Social Media According to a study* of chief marketing officers: Businesses currently allocate 6% of their marketing budgets to social media Expected increases:10% during 2011 and 18% over the next five years B2B services companies reported the largest planned increases in social media spending, from 7% to 11% of overall marketing budgets, over the next year *Duke University’s Fuqua School of Business/American Marketing Association. CMO Study (February 2010) 9
10. 10 Equipment Finance Industry Survey results from the Equipment Leasing & Finance Foundation Survey on Social media, summer 2010 1,000 equipment finance professionals surveyed, 14% response rate
11. 11 Equipment Finance Industry Late adopter/ Lag best practices 35% of respondents just got started in social media usage in the last 6-12 months 51% block at least some of the social media channels Yet, in the next 12 months 41% of recent survey respondents report their organization will be more active and expand into new social media 40% believe they will maintain about the same level of social media activity No one said they will reduce their social media activity
14. 14 Four Horsemen of the Social Media Realm Twitter Blogs Private, online communities LinkedIn Facebook and Plaxo have a place on a case-by-case basis
15. More Important to Note Tools, channels and venues will change Understanding social media culture will ensure a nimble and effective effort The new culture: Is transparent & personal Operates on “lethal generosity” Has redistributed influence among “the people” Individuals have power for both developing content and as a consumer Includes various “payment forms,” including connections, referrals, praise, promotion, knowledge, competitor intelligence 15
16. Power to the People Individuals valued over corporate entity Employees considered most credible Social media users want “thinking” individuals talking, posting, tweeting Social media has unleashed a level of individual empowerment that many believe will be impossible to retract 16
17. Return on Investment Still Elusive. Yet… “69% of survey respondents reported that their companies gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues.” ~2009 McKinsey Global Survey report on Web 2.0 usage Deploying social media technologies “to foster collaboration among employees, customers and business partners is highly correlated with market share gains.” ~A September 2010 McKinsey Quarterly report on a survey of global executives on the impact of “participatory Web 2.0 technologies (such as social networks, wikis and microblogs) 17
18. 18 Engaging the Four Horsemen Twitter, blogs, Private communities, LinkedIn
19. Six Phases of Involvement Prepare Listen Plan Invest Engage Learn No template exists Organizational goals, objectives and company characteristics mean a custom social media program 19
20. Prepare Understand the new culture Form a cross-functional social media team Identify goals and objectives Know thyself 20
21. 21 Questions to Ask Do you have individuals on staff already involved in social media/networking? (SMN) Who are your current SMN evangelists? Do you understand the culture around SMN? What are you willing to talk about (or not talk about) in a public forum? Why do you want to get involved in SMN? Brand development? Sales and marketing? Employee recruitment? Is there anything related to SMN that you already know senior and middle management cannot get behind? How much time are you willing to allocate to SMN activities? Do you trust your employees to be spokespeople? Do you have policies and procedures in place that will affect SMN activities?
22. Listen Gather intelligence Engage in social network anthropology What is valued? Who are influencers? Get your “data house” in order Devise way to get employee’s observations and experiences in the mix Incorporate CRM Use Web analytics and other tools 22
23. 23 Questions to Ask Where are the customers? What do they want to talk about online? What is being shared online? What is the overall tone of the conversations? Who is influencing others? What triggers meaningful reactions or responses? What are you trying to find? Sales leads? Brand mentions? Competitor intelligence? Who and what discussions are gaining traction and interest, and why? Who is going to do the intelligence gathering? What is transpiring online that would impact or inform business objectives? How will it be shared with others within the company? Where would your presence be most advantageous (to both you and the online community)? How should the data be synthesized? How and where will the data be housed? How will you synthesize what individual employees are finding online?
24. Plan Have a plan and a strategy Identify what to measure Identify risk areas 24
25. 25 Questions to Ask How deeply are you going to get engaged? Where are the high risk areas? Which channels will you commit to? What is going to be shared online? What will be contributed? Who is going to be involved in the effort, from strategic decision-makers to main, corporate spokespeople? Who will do what, when? And, who is responsible for content making its way to social channels? Will departments and support individuals have their own online presence? What needs to be in place, technology-wise? How will success be determined and measured? By profits and revenue, risk management gains, brand improvements or increases in digital IP? 25
26. Invest Become discoverable, searchable, shareable Determine the need for new communities Select the right channels and tools Dedicate resources Identify “real” content 26
27. 27 Questions to Ask Are you engaged in SEO and optimizing the corporate web site currently, and to what extent? Is there a need for a new, private community of customers? What are the right SMN channels to invest in? What kind of resources can you dedicate? How much time are you reasonably willing to commit to, and is it enough? Are you willing to educate yourself and your employees to SMN and the desired outcomes of the company being involved? Are you “open” enough? Do you allow SMN during work hours? What is your story? What parts of your story are applicable to SMN activities? What do you have to contribute? Are you willing and able to produce in the way of multi-media content, and over time? 27
28. Engage Let the brand personality shine Determine level of participation Understand the four B2B social media horsemen Promote the effort Reward success 28 28
29. 29 Questions to Ask What will be your level of participation? If we choose LinkedIn: Who is most important in the company to have a presence? Do we want individual or corporate Twitter streams? If blogging: Who will do it? What will we say? How are we going to reach influential bloggers? How will we contribute to private online communities? Does Facebook make sense for us? What is your brand’s personality? Who are you talking to online and what voice should be adopted to reach them? How will you recognize and reward success? What will you do to ensure sustainability? How will conversations online be handled? How will you handle missteps, failures and negativity that may arise?
31. 31 Questions to Ask Did you reach your goals and objectives? What occurred? What were the results? Feedback that led to positive change? New ideas and markets? Cost savings? Process improvements? Increased brand awareness? Connections, especially those that led to sales and marketing gains? What activity and content have influence online? Did you meet anyone new that led to a positive outcome? Are your customers talking to you differently now? Are you reaching prospects? What needs to be changed immediately? What processes are helping/hindering?
32. When Social Media Does Not Make Sense Companies that have Small number of customers Unhappy employees Significant upper management cynicism or disdain over social media Unclear strategic imperative for social media Companies in highly regulated industries where communication is dangerous under any form 32 32
33. 33 Social Networking for the Equipment Finance Industry A report commissioned by the Equipment Leasing & Finance Foundation, produced by Four Leaf Public Relations LLC What is today’s B2B social media landscape? What are the equipment finance industry’s social media attitudes, behaviors and activities? What are current strategies, tools and channels being used today by B2B industries? What are the best practices and what results are being produced? Who is successfully using social media for marketing purposes? What do I need to do to incorporate social media and networking into my marketing and communications efforts? 33
34. 34 Thank you for your participation today! If you have any additional questions or comments, please feel free to email Alexa Carnibella at acarnibella@elfaonline.org,or to the presenters listed below: Suzanne E. Henry Four Leaf Public Relations LLC suzanne@fourleafpr.com Twitter: @SuzanneHenry LinkedIn: www.linkedin.com/in/suzannehenry Steve Guido Oracle Financing steve.guido@me.com LinkedIn: http://www.linkedin.com/in/sguido/ David Wiener The Alta Group dwiener@thealtagroup.com Twitter: @dwAdvisory LinkedIn: http://www.linkedin.com/in/wienerdavid
Editor's Notes
CommPartners Event Moderator - Carrie
It is a good time to establish your presence online. That way when the business world figures out how to truly use social media for business gain, you will already be known, trusted and have the networks. If you wait, our research shows you will have a much harder time getting any attention or traction.
We also actively monitored 14 industry companies over a six-week period, monitored the Equipment Leasing and Finance Association LinkedIn group discussions, and interviewed more than 15 individual members of the industry.“Equipment Leasing and Finance Foundation Survey on Social Media” (Summer 2010)
While the industry lags behind others, we expect that to change in the next 12 months.Several of the social media experts the authors spoke with say the industry is well-timed to engage social media strategies, as several new developments have made it an ideal time for a B2B industry, such as the equipment finance business, to begin exploiting what is possible with Web 2.0.
You’ll see the most active uses of social media are within LinkedIn, a Facebook fan page or distributing press releases and corporate information. They also encourage employees – somewhat – to have a personal presence online. That may have more to do with encouraging LinkedIn profiles than anything else.Yet most believe they are only somewhat or not very effective. 35% says somewhat effective and 26% say not effective. A very small piece of the pie, 7%, say they are effective. And just 2% say every effective.
Yet, the companies that are engaged are doing so for the right reasons – raising visibility and increasing brand awareness and image. They also reported creating community, which harkens back to the Facebook Fan page perhaps being chosen as a vehicle by so many.We were surprised that just 40% reported “generating sales and marketing leads” was considered a goal. But, they do have the right idea. Social media is not like traditional marketing, which we’ll discuss.
Private Online Communities – members only such as Executive Forum; Raise Capital; Alumni Organizations. Some exist on LinkedIn.Blogs -- From the Wall Street Journal to niche blogs in your markets. Also, your own blog.Twitter
Everyone who monitors the social media realm or deeply involved will tell you that return on investment is only now able to be calculated. And, it’s not calculated in a simple formula.
These six steps may look familiar. But, note that listening happens before planning and investing. You have to listen to the social media channels before you’ll know what to do. This goes beyond market research. This means actively logging on and lurking, asking customers and prospects where they go online, and conducting some social media anthropology.