The document discusses the integration of social media in organizations, highlighting its growing importance for customer engagement and organizational change. It emphasizes the necessity of being open-minded to new trends and leveraging technology for better communication and productivity. Key insights include the significance of personal brands, the role of online sentiment in recruitment, and strategies for effective use of social media in the workplace.

2. Be open-minded, there is much to learn

3. Be open-minded
How can I integrate (rather than reject)?
What opportunities are there for me?
What risks to mitigate for our organisation?

4. Agenda
World & Australia internet
trends
Organisational
change
You.
Your
organisation
Your
organisation

5. Agenda
1. Insight to Social Media - trends and case studies.
2. Discussion.
3. Social Media in Business
4. Discussion: What is important for BDM?
5. You.
6. Next steps.

6. What is Social Media?

14. Fastest-Growing Social Platform
Active Twitter users 288 million.
21% of the global internet population now use Twitter actively on a monthly basis.
Monthly active users grew 40% Q2 to Q4 2012.

17. Technology is useful and user-friendly
(to increasing numbers of people).

18. People find interesting information...

19. …and share it.

20. TV is social

21. Going in.
Sharing
what’s
happening
inside.

24. Essential Baby.
139,000 parents leaving 10,000 posts a day.
(Australia’s largest online community for women.)

25. Social media is about individuals,
users and consumers,
…and the dynamics that operate
inside groups and networks.

27. It is integrated in
our lives.

28. And becoming more and more helpful.

29. Data gets you walking

30. And Social Media is ubiquitous

31. Politics
and
Media are
using a lot
of ‘Social’
now.

33. Increasing use of Mobile +
Social.

34. Many organisations are working
out how to integrate the internet
into their processes.

35. The best case study is your own.
Leading organisations have explored &
have learnt how to leverage.

36. Individuals are learning.

37. The reasoning is there

38. Customer
service
through new
channels is
expected
(though doesn’t have to
be 24x7 if
communicated well)

39. Technology connects many
(relevant) people.

40. Focused words reach many.
e.g. Queensland floods on Twitter

42. Tech is becoming more helpful
Each generation explores, learns and refines for the next.

43. With ease of tech comes learning &
philosophical questions

45. Next step:
Learning how to integrate the internet in your life.

46. Workforce changes
The global economy and micro sourcing creates pressure
for individuals to become more strategic
(as does increasing computing and robotics).

47. Workforce changes
Global market,
cheaper tech and
interconnectivity
leads to greater
ease for new
market entrants.

48. http://FixMyStreet.com
‘Crowd’ generated information.

49. Crowd-funding: Quicker action

50. Crowd-funding: Quicker innovation

51. “Mash-ups”: data combined – e.g. information
from the ‘crowd” overlayed on a map

56. Online
Word of Mouth

57. Organisations monitor sentiment

58. Social recruitment
73 percent of employ
use online social
media sites in
recruiting
People tap their
networks, passing
through trust
barriers
49,501
14,878

59. Discussion:
Which trends are important to you &
your organisation?

60. Organisational Change

61. Ref: @armano again 

62. Ref: @armano again 

63. When one
person isn’t
happy it can
spread
quickly.

64. Poor online
words disrupt
an
organisation.

65. 5 star service wins.

66. Collaborative cultures meet faster
needs.

67. Organisations are experimenting and finding how
to best use Social Media

69. Early adopters of Social Media (8+ years experience)
reach their customers in unique ways.

71. Staff can pioneer ideas and
lead their organisation to understand.

72. “Hey Crowd, what are your ideas for our organisation?”

73. Which idea is most important?

74. Ford “The major take-away was, if you’ve
got a good product, turn it over to your
customers. Let go of your fear. Turn it over
to your customers and let them tell your
story. Why? First, we had a really good
product that we were proud and very
confident in.
“Second, people don’t trust big companies
and government the way they used to.
They trust third parties… the media,
academics, analysts… But more
importantly, they trust people like
themselves. That’s exactly what we did
with the Fiesta movement. We had 100
people (each provided with a Fiesta and
instructed to do some story telling on social
media platforms). If you couldn’t find
someone in that 100 that was a bit like you,
then that was our fault.”

75. Internal Policy

76. Using online well can lead to your
organisation to be more productive,
innovative, an easier place to work,...
e.g. Zappos

77. WANTED: faster communication.

80. Organisations’ charts are changing
Ref: @armano again 

82. Great service and clear communication
face-to-face and online assists your organisation.

83. BONUS!

84. Discussion:
What is important for us to do now?

85. It’s about YOU.

86. Sharing over time
Observe Start to
share
So Much
Value

87. Professionals are developing
personal brands easily & quickly

88. The internet created a global
economy.
What’s your niche?
What are you known for online?
What do you look like on
Google?

89. Employees profiled (& trusted).

90. What happens ‘inside’ can be
seen more often now.

91. Tips: Personal branding
1. Professional background (& niche) on Linkedin.
2. A free professional website – e.g. about.me
3. Thought leadership on Twitter, Facebook and blogs.

92. Tips: Using Social Media
• Listen: what are people interested in & conversing about?
• Sharing:
– Have courage!
– Remember sharing value will give you benefit longer-term
• Ask for comment
• Provide opportunities for others to add their wisdom

93. Tips: Get Involved
“Take it seriously. Invest the time.
It can be used trivially
(and then so can a telephone)
It can be incredibly powerful, incredibly
influential
Traditional media will become less of a focus.
Online Word of Mouth increasingly important
Tip for CEO's is get to understand it yourself.
Use it yourself.”
Visit the Savage Truth at:
http://gregsavage.com.au/

94. If you don’t yet know about online media, get involved. Theory is
very different to taking time to blog / tweet / use Facebook /
YouTube. Personal use is different to business too.
Learn what works, what’s appropriate. Ask for tips from others.
Share what you learn.
Involve people in your area who
have used online media a lot.
Encourage others to use.
Tips: Social Media

95. Tips: Managing more information
Allow the things that matter to reach you.
Turn off the rest.

96. Discussion

97. Next Steps

98. May you FLY high!
Thank you.
Samantha Bell ~ CEO
Internet Business Strategy and Social Media Coaching.
Checkin to Runway Digital’s Pinterest board for references to material in this
presentation.