Social Psychology Lecture 1, Week 1 Introduction Semester 2, 2008 Lecturer: James Neill
Overview Unit outline Introduction What is social psychology? History Research Culture & nature
Unit outline
Contact info Before/after lectures [email_address] 6201 2536 Drop-in tuts : Wed 13.30-14.30 (after lecture) in 3C18 (computer lab). Or by appointment
Description Theory Research Applications
Learning outcomes Key concepts Apply theories Communicate
Lectures (10 x 2 hr) 9 by James Neill (W 1, 2, 3, 4 10, 11,  12, 13, 15) 1 by Melisah Feeney (W 5)
Lectures Streamed live Video & audio downloadable Notes ~24 hours prior Readings mostly from textbook
Lecture themes Foundations Problems Strategies/Solutions
Lecture themes What? What can go wrong? What can go right?
Lecture topics 01.   Introduction 02.   The Social Self 03.   Social Thinking 04.   Aggression (DVD) 05.   Prejudice 06.   Relationships 07.   Groups 08.   Prosocial 09.   Environmental 10.   Review
Tutorials 6 x 2 hr Alternate tuesdays after lecture (check timetable) Tutor: James Neill (all)
Tutorial topics 01.  Introduction 02.  Communication 03.  Prejudice and aggression 04.  Cross-cultural training 01.  Australian zeitgeist 06.  Assessment workshop
Tutorial themes Experiential exercises Audio / video Discussion
Drop-in After lectures 3B32 / 3C18
Assessment 35% Essay 35% Exam 25% E-portfolio 05% Research participation
Essays 3000 word max: Theory  (33.3%) Research  (33.3%) Written expression  (33.3%)
Essay topics Choice of topics – discussed in the first tutorial Each student adopts a unique/topic question By the beginning of W3, all topics will be posted
Extensions are unlikely (see Outline)
E-portfolio Set up a Wikiversity account Submit name of account to convener Create some initial reflections for W1 and 2 Look at and comment on other user-pages
Exam During exam-period Open book Multiple-choice Lectures Tutorials Readings ThomsonNOW quizzes
Textbook Social Psychology and Human Nature Baumeister & Bushman (2008)
Textbook access Bundle (~AU$130) iChapters (~US$60) ThomsonNOW (~AU$40) Library Companion site
Textbook foci Self Evolutionary Cultural
Textbook themes Food Sex Tradeoffs Bad vs. Good
Unit themes Cross-cultural Australia Social technology Experiential
e-Reserve Alt. chapters Classic articles Cross-cultural readings
Websites ucspace http://ucspace.canberra.edu.au/display/7125 Wikiversity http://en.wikiversity.org/wiki/SPP
What is Social Psychology?
Human behaviour  in social context.
How the  thoughts feelings behaviours  of  individuals are influenced  by the...
actual imagined   or  implied  presence of others (based on Allport, 1935)
 
a joint function of personal   and  situational  influences (based on Baumeister & Bushman, 2008, p. 11)
feelings ( A ffect) behaviours  ( B ehaviour) thoughts ( C ognition) ABC
Person to Person
Group to Person Person to Group
Group to Group
 
Sociometrics A family of 4 involves: 6 dyads 3 triads 1 quadad
Sociology vs.  Social Psychology Sociology (group) Social Psychology Psychology (individual)
3 broad domains Social perception Social influence Social interaction
Social perception How we interpret social objects.
Social influence Attitudes & behaviour brought about by others.
Social interaction How we interact with others in the social world.
Person vs. situation Person Situation
Applications Business Health Education Law Environment
Social Psychology & Some Close Scientific Neighbors Developmental Psycho- pathology Health Organizational
History & Research in Social Psychology
Origins Origins in Europe & North America in the  late 19 th  -  early 20 th   century.
Volkerpsychologie   (folk psych) mid-late 1800s
Crowd Psychology  (Group Mind) (Le Bon, 1895)
History First social psychological experiment - Triplett (1898) - Social facilitation
 
History Influences in Early 20th Century – Gordon Allport (Attitudes) Post WW1 - rise of behaviourism & experimentation
History Attitude scaling (Thurstone, 1930s) Social psychology splits from behaviorism and psychoanalysis
Gestalt theorists -  Asch, Sherif, Lewin (1930s-50s) Studied group processes & dynamics History
Post WW2 - motivated to explain atrocities committed e.g.,  Authoritarian personality (Allport), Obedience (Milgram),  Roles (Zimbardo). History
1960s - rise of attribution theory, cognitive dissonance (Festinger) Developments in European social psychology Tajfel (social identity theory) Moscovici (minority influence) History
Late 1960s - early 1970s - ‘crisis in social psychology’ 1970s to now - rise of social cognition & information processing Alternatives - social constructionism, discourse analysis Australian social psychology?  Society of Australasian Social Psychologists (SASP) History
Theory <-> Research Theory Research
Scientific research method State problem Formulate testable hypothesis Design study and collect data Test the hypothesis with data Communicate study results
Research method Scientific methods distinguished psychology during the 20 th  century. Experimental method flourished within social psychology 1930’s-1970’s. Caused a debate/crisis that over-reliance on experimental research was limiting understanding.
Research methods Experimental vs. non-experimental methods Quantitative vs. qualitative methods
Experimental method Manipulate one or more variables (IV) & look at effect on other variable(s) (DVs) Laboratory vs.  Field Experiments.
Laboratory experiments Advantages Controlled environment so that causality can be inferred. Internal validity
Potential problems Construct validity External validity / mundane realism Experimental realism Reactivity Laboratory experiments
Potential problems Subject effects Demand characteristics Experimenter effects Ethics? Laboratory experiments
Field experiments Naturalistic settings + mundane realism (- reactive) control over potentially confounding variables Measurement difficulties Informed consent?
Non-experimental methods Archival research Case study Survey research - usually correlational Observational field studies - observe behaviour in natural setting
Advantages more naturalistic may be more ethical potentially large amounts of data better construct validity Non-experimental methods
Disadvantages lack of control - less internal validity may not show causality researcher bias demand characteristics subject effects. Non-experimental methods
Developed by Kurt Lewin (1940’s) Systematic, dynamic experiments with real groups Pioneered “action research” Action research
Advantages Relatively natural Ethical Empowering Research is combined with education Action research
Disadvantages Lack of scientific control Researcher-dependent? Action research
Research ethics Informed consent Protect participants from harm & discomfort Avoid excessive use of deception Confidentiality Fully debrief participants
The crisis 2 major criticism of social psychology (late 1960s): Overly reductionist Overly positivistic Experimental method criticisms: demand characteristics,  experimenter effects,  lack of social context.
Reductionism Reducing behaviour to the individual, ignoring social context Levels of explanation intrapersonal interpersonal or situational positional  ideological
Positivism Non-critical acceptance of science and its methods Is the scientific method & especially the experiment suitable for social psychology?
Kenneth Gergen (1978, 1997) Are experiments an appropriate research method for social psychology? Social constructionism
Social events are: Culturally embedded Sequentially embedded Openly competitive Final common pathways Complexly determined Social psychology as history. Social constructionism
Interpretation of the meaning of events & behaviour change across cultural history. -> no general laws of behaviour. -> all reasonable hypotheses are likely to be valid. Social constructionism
Social world is product of socially & historically situated practices. Research findings do not have meaning until ‘interpreted’. No knowledge is transhistorical & transcultural. Social constructionism
Importance of reflexivity - researcher’s awareness of own biases, assumptions etc. Critical social psychology  - value-laden & political. Social constructionism
Research methods - focus on language & use of rhetoric. Observations, interviews, records of naturally occurring events Analysis of discourse Social constructionism
Conclusions Which research method is best? Is the experiment still useful? Methodological pluralism?
Summary A central subject in psychology which evolved as a unique field during the 20 th  century.
Summary Large, dynamic, diverse field of inquiry, with many: Theoretical & research approaches Topics & applications Debates & dilemmas
Summary Social psychology studies the individual within the group (or society)
Culture & nature
Overview Psyche Evolution Culture Social brain theory Individual vs. culture
Psyche Broad term for mind, influenced by: Nature  – Genes, hormones, brain structure and other innate processes dictate how you will choose and act Culture  – Learned experiences; from parents, society and any experiences
Evolution Theory of evolution Natural selectio n Survival Mutation Reproduction
Z   o   o   m Once upon a time ....
Big Bang 14 billion years ago
30 billion trillion  stars 14 billion light years
250 000 trillion stars 250 000 trillion stars 1 billion light years
200 trillion stars 100 million light years
1 billion light years 700 billion stars
500 000 light years 225 billion stars
200 billion stars 500 000 light years
600 million stars 5 000 light years
260 000 stars 250 light years
33 stars 12.5 light years
 
 
 
 
 
4.57 billion years ago...
Uni of Canberra
~4 million years ago homo sapiens (a bipedal hominid) evolved Human evolution
 
Social nature  Communicate Form groups Social norms (culture) Humans
100 billion ever 6.6 billion now ~10 billion by 2050 Humans on earth
5 born /sec  2 die /sec Humans on earth
 
Population bottleneck
Population density
21 million (.3%)
Human evolution survey
Culture Info-based system Shared ideas Common ways of doing things Ideas Mental (abstract) representations Can be expressed in language Consider cultural differences and underlying similarities
Social animal Seek connections to others Work together Learn from one another Help kin Resolve conflict with aggression
Cultural animal Evolution shaped psyche to enable  creating and taking part in culture Division of labor Deliberately share knowledge Help strangers Resolve conflict with many alternatives
Social brain theory Why is the human brain so evolved? Larger brain is linked to complex social systems  (Dunbar, 1993, 1996)
Advantages of culture Human brain evolved to capitalise on culture Language Progress - to build on experience of others Division of Labor Exchange of Goods and Services Humans have evolved to participate in culture
The duplex mind Automatic system Outside of consciousness Simple operations Conscious system Complex operations
Changing role of consciousness Increased focus on role of automatic system Can learn, think, choose and respond Has idea and emotions Knows “self” and other people Consciousness focus on complex thinking and logic
Living in a culture Working to gain social acceptance Inner states help humans connect to others Intelligent brain evolved to improve interpersonal relations
Nature says go, Culture says no Nature  – impulses, wishes, automatic responses Culture  – teaches self-control and restraint Exceptions Nature’s disgust reactions (No) Cultural timetable for meals (Go)
Selfish impulse vs. social conscience Nature makes us selfish Preservation of self Culture helps us resist selfish impulses Consideration of what is best for society Moral Code Laws
Putting people first People get most of what they need from other people Culture as a “general store” of information People look to each other first
What makes us human? Behavior results from mix of nature and culture Human life is enmeshed in culture Humans think with language and meaning
Open Office Impress This presentation was made using Open Office Impress. Free and open source software. http://www.openoffice.org/product/impress.html

Social Psychology: Introduction: Lecture1

  • 1.
    Social Psychology Lecture1, Week 1 Introduction Semester 2, 2008 Lecturer: James Neill
  • 2.
    Overview Unit outlineIntroduction What is social psychology? History Research Culture & nature
  • 3.
  • 4.
    Contact info Before/afterlectures [email_address] 6201 2536 Drop-in tuts : Wed 13.30-14.30 (after lecture) in 3C18 (computer lab). Or by appointment
  • 5.
  • 6.
    Learning outcomes Keyconcepts Apply theories Communicate
  • 7.
    Lectures (10 x2 hr) 9 by James Neill (W 1, 2, 3, 4 10, 11, 12, 13, 15) 1 by Melisah Feeney (W 5)
  • 8.
    Lectures Streamed liveVideo & audio downloadable Notes ~24 hours prior Readings mostly from textbook
  • 9.
    Lecture themes FoundationsProblems Strategies/Solutions
  • 10.
    Lecture themes What?What can go wrong? What can go right?
  • 11.
    Lecture topics 01. Introduction 02. The Social Self 03. Social Thinking 04. Aggression (DVD) 05. Prejudice 06. Relationships 07. Groups 08. Prosocial 09. Environmental 10. Review
  • 12.
    Tutorials 6 x2 hr Alternate tuesdays after lecture (check timetable) Tutor: James Neill (all)
  • 13.
    Tutorial topics 01. Introduction 02. Communication 03. Prejudice and aggression 04. Cross-cultural training 01. Australian zeitgeist 06. Assessment workshop
  • 14.
    Tutorial themes Experientialexercises Audio / video Discussion
  • 15.
  • 16.
    Assessment 35% Essay35% Exam 25% E-portfolio 05% Research participation
  • 17.
    Essays 3000 wordmax: Theory (33.3%) Research (33.3%) Written expression (33.3%)
  • 18.
    Essay topics Choiceof topics – discussed in the first tutorial Each student adopts a unique/topic question By the beginning of W3, all topics will be posted
  • 19.
  • 20.
    E-portfolio Set upa Wikiversity account Submit name of account to convener Create some initial reflections for W1 and 2 Look at and comment on other user-pages
  • 21.
    Exam During exam-periodOpen book Multiple-choice Lectures Tutorials Readings ThomsonNOW quizzes
  • 22.
    Textbook Social Psychologyand Human Nature Baumeister & Bushman (2008)
  • 23.
    Textbook access Bundle(~AU$130) iChapters (~US$60) ThomsonNOW (~AU$40) Library Companion site
  • 24.
    Textbook foci SelfEvolutionary Cultural
  • 25.
    Textbook themes FoodSex Tradeoffs Bad vs. Good
  • 26.
    Unit themes Cross-culturalAustralia Social technology Experiential
  • 27.
    e-Reserve Alt. chaptersClassic articles Cross-cultural readings
  • 28.
    Websites ucspace http://ucspace.canberra.edu.au/display/7125Wikiversity http://en.wikiversity.org/wiki/SPP
  • 29.
    What is SocialPsychology?
  • 30.
    Human behaviour in social context.
  • 31.
    How the thoughts feelings behaviours of individuals are influenced by the...
  • 32.
    actual imagined or implied presence of others (based on Allport, 1935)
  • 33.
  • 34.
    a joint functionof personal and situational influences (based on Baumeister & Bushman, 2008, p. 11)
  • 35.
    feelings ( Affect) behaviours ( B ehaviour) thoughts ( C ognition) ABC
  • 36.
  • 37.
    Group to PersonPerson to Group
  • 38.
  • 39.
  • 40.
    Sociometrics A familyof 4 involves: 6 dyads 3 triads 1 quadad
  • 41.
    Sociology vs. Social Psychology Sociology (group) Social Psychology Psychology (individual)
  • 42.
    3 broad domainsSocial perception Social influence Social interaction
  • 43.
    Social perception Howwe interpret social objects.
  • 44.
    Social influence Attitudes& behaviour brought about by others.
  • 45.
    Social interaction Howwe interact with others in the social world.
  • 46.
    Person vs. situationPerson Situation
  • 47.
    Applications Business HealthEducation Law Environment
  • 48.
    Social Psychology &Some Close Scientific Neighbors Developmental Psycho- pathology Health Organizational
  • 49.
    History & Researchin Social Psychology
  • 50.
    Origins Origins inEurope & North America in the late 19 th - early 20 th century.
  • 51.
    Volkerpsychologie (folk psych) mid-late 1800s
  • 52.
    Crowd Psychology (Group Mind) (Le Bon, 1895)
  • 53.
    History First socialpsychological experiment - Triplett (1898) - Social facilitation
  • 54.
  • 55.
    History Influences inEarly 20th Century – Gordon Allport (Attitudes) Post WW1 - rise of behaviourism & experimentation
  • 56.
    History Attitude scaling(Thurstone, 1930s) Social psychology splits from behaviorism and psychoanalysis
  • 57.
    Gestalt theorists - Asch, Sherif, Lewin (1930s-50s) Studied group processes & dynamics History
  • 58.
    Post WW2 -motivated to explain atrocities committed e.g., Authoritarian personality (Allport), Obedience (Milgram), Roles (Zimbardo). History
  • 59.
    1960s - riseof attribution theory, cognitive dissonance (Festinger) Developments in European social psychology Tajfel (social identity theory) Moscovici (minority influence) History
  • 60.
    Late 1960s -early 1970s - ‘crisis in social psychology’ 1970s to now - rise of social cognition & information processing Alternatives - social constructionism, discourse analysis Australian social psychology? Society of Australasian Social Psychologists (SASP) History
  • 61.
    Theory <-> ResearchTheory Research
  • 62.
    Scientific research methodState problem Formulate testable hypothesis Design study and collect data Test the hypothesis with data Communicate study results
  • 63.
    Research method Scientificmethods distinguished psychology during the 20 th century. Experimental method flourished within social psychology 1930’s-1970’s. Caused a debate/crisis that over-reliance on experimental research was limiting understanding.
  • 64.
    Research methods Experimentalvs. non-experimental methods Quantitative vs. qualitative methods
  • 65.
    Experimental method Manipulateone or more variables (IV) & look at effect on other variable(s) (DVs) Laboratory vs. Field Experiments.
  • 66.
    Laboratory experiments AdvantagesControlled environment so that causality can be inferred. Internal validity
  • 67.
    Potential problems Constructvalidity External validity / mundane realism Experimental realism Reactivity Laboratory experiments
  • 68.
    Potential problems Subjecteffects Demand characteristics Experimenter effects Ethics? Laboratory experiments
  • 69.
    Field experiments Naturalisticsettings + mundane realism (- reactive) control over potentially confounding variables Measurement difficulties Informed consent?
  • 70.
    Non-experimental methods Archivalresearch Case study Survey research - usually correlational Observational field studies - observe behaviour in natural setting
  • 71.
    Advantages more naturalisticmay be more ethical potentially large amounts of data better construct validity Non-experimental methods
  • 72.
    Disadvantages lack ofcontrol - less internal validity may not show causality researcher bias demand characteristics subject effects. Non-experimental methods
  • 73.
    Developed by KurtLewin (1940’s) Systematic, dynamic experiments with real groups Pioneered “action research” Action research
  • 74.
    Advantages Relatively naturalEthical Empowering Research is combined with education Action research
  • 75.
    Disadvantages Lack ofscientific control Researcher-dependent? Action research
  • 76.
    Research ethics Informedconsent Protect participants from harm & discomfort Avoid excessive use of deception Confidentiality Fully debrief participants
  • 77.
    The crisis 2major criticism of social psychology (late 1960s): Overly reductionist Overly positivistic Experimental method criticisms: demand characteristics, experimenter effects, lack of social context.
  • 78.
    Reductionism Reducing behaviourto the individual, ignoring social context Levels of explanation intrapersonal interpersonal or situational positional ideological
  • 79.
    Positivism Non-critical acceptanceof science and its methods Is the scientific method & especially the experiment suitable for social psychology?
  • 80.
    Kenneth Gergen (1978,1997) Are experiments an appropriate research method for social psychology? Social constructionism
  • 81.
    Social events are:Culturally embedded Sequentially embedded Openly competitive Final common pathways Complexly determined Social psychology as history. Social constructionism
  • 82.
    Interpretation of themeaning of events & behaviour change across cultural history. -> no general laws of behaviour. -> all reasonable hypotheses are likely to be valid. Social constructionism
  • 83.
    Social world isproduct of socially & historically situated practices. Research findings do not have meaning until ‘interpreted’. No knowledge is transhistorical & transcultural. Social constructionism
  • 84.
    Importance of reflexivity- researcher’s awareness of own biases, assumptions etc. Critical social psychology - value-laden & political. Social constructionism
  • 85.
    Research methods -focus on language & use of rhetoric. Observations, interviews, records of naturally occurring events Analysis of discourse Social constructionism
  • 86.
    Conclusions Which researchmethod is best? Is the experiment still useful? Methodological pluralism?
  • 87.
    Summary A centralsubject in psychology which evolved as a unique field during the 20 th century.
  • 88.
    Summary Large, dynamic,diverse field of inquiry, with many: Theoretical & research approaches Topics & applications Debates & dilemmas
  • 89.
    Summary Social psychologystudies the individual within the group (or society)
  • 90.
  • 91.
    Overview Psyche EvolutionCulture Social brain theory Individual vs. culture
  • 92.
    Psyche Broad termfor mind, influenced by: Nature – Genes, hormones, brain structure and other innate processes dictate how you will choose and act Culture – Learned experiences; from parents, society and any experiences
  • 93.
    Evolution Theory ofevolution Natural selectio n Survival Mutation Reproduction
  • 94.
    Z o o m Once upon a time ....
  • 95.
    Big Bang 14billion years ago
  • 96.
    30 billion trillion stars 14 billion light years
  • 97.
    250 000 trillionstars 250 000 trillion stars 1 billion light years
  • 98.
    200 trillion stars100 million light years
  • 99.
    1 billion lightyears 700 billion stars
  • 100.
    500 000 lightyears 225 billion stars
  • 101.
    200 billion stars500 000 light years
  • 102.
    600 million stars5 000 light years
  • 103.
    260 000 stars250 light years
  • 104.
    33 stars 12.5light years
  • 105.
  • 106.
  • 107.
  • 108.
  • 109.
  • 110.
  • 111.
  • 112.
    ~4 million yearsago homo sapiens (a bipedal hominid) evolved Human evolution
  • 113.
  • 114.
    Social nature Communicate Form groups Social norms (culture) Humans
  • 115.
    100 billion ever6.6 billion now ~10 billion by 2050 Humans on earth
  • 116.
    5 born /sec 2 die /sec Humans on earth
  • 117.
  • 118.
  • 119.
  • 120.
  • 121.
  • 122.
    Culture Info-based systemShared ideas Common ways of doing things Ideas Mental (abstract) representations Can be expressed in language Consider cultural differences and underlying similarities
  • 123.
    Social animal Seekconnections to others Work together Learn from one another Help kin Resolve conflict with aggression
  • 124.
    Cultural animal Evolutionshaped psyche to enable creating and taking part in culture Division of labor Deliberately share knowledge Help strangers Resolve conflict with many alternatives
  • 125.
    Social brain theoryWhy is the human brain so evolved? Larger brain is linked to complex social systems (Dunbar, 1993, 1996)
  • 126.
    Advantages of cultureHuman brain evolved to capitalise on culture Language Progress - to build on experience of others Division of Labor Exchange of Goods and Services Humans have evolved to participate in culture
  • 127.
    The duplex mindAutomatic system Outside of consciousness Simple operations Conscious system Complex operations
  • 128.
    Changing role ofconsciousness Increased focus on role of automatic system Can learn, think, choose and respond Has idea and emotions Knows “self” and other people Consciousness focus on complex thinking and logic
  • 129.
    Living in aculture Working to gain social acceptance Inner states help humans connect to others Intelligent brain evolved to improve interpersonal relations
  • 130.
    Nature says go,Culture says no Nature – impulses, wishes, automatic responses Culture – teaches self-control and restraint Exceptions Nature’s disgust reactions (No) Cultural timetable for meals (Go)
  • 131.
    Selfish impulse vs.social conscience Nature makes us selfish Preservation of self Culture helps us resist selfish impulses Consideration of what is best for society Moral Code Laws
  • 132.
    Putting people firstPeople get most of what they need from other people Culture as a “general store” of information People look to each other first
  • 133.
    What makes ushuman? Behavior results from mix of nature and culture Human life is enmeshed in culture Humans think with language and meaning
  • 134.
    Open Office ImpressThis presentation was made using Open Office Impress. Free and open source software. http://www.openoffice.org/product/impress.html

Editor's Notes

  • #2 Image source: Unknown 21 July, 2008, 11:30-13:30, 2B11 7125-6666 Social Psychology / G Centre for Applied Psyhology Faculty of Health University of Canberra Bruce, ACT 2601, Australia ph: +61 2 6201 2536 [email_address] http://wilderdom.com/7125 http://wilderdom.com/6666 http://ucspace.canberra.edu.au/display/7125/Unit+Outline