This presentation gives small businesses a basic overview of how they can use social networking sites like Facebook and Twitter to promote themselves. Using examples from Coos County, Oregon, it shows how businesses have been leveraging these tools to involve and reach out to their customers. This presentation was last given on October 5, 2010, as part of the Foundations of Business Success Skills to Prosper series by Southwestern Oregon Community College's Business Development Center.

1. Social networking
for business success
Presented by:
Matthew “Buzzy” Nielsen
Assistant Director, North Bend Public Library
This presentation is licensed under a Creative Commons 3.0 Attribution
October 5, 2010 United States license. For more information, visit http://www.creativecommons.org.

2. Plan of attack
Part 1:
Who are you?
Part 2:
What is social networking?
Part 3:
Why should you care?
Part 4:
How do businesses use it?
Part 5:
How can you use it?

3. Who are you?

4. Introductions
1. Name
2. Business
3. Experience with
social networking
4. Something interesting
about yourself

5. What is social networking?

6. Facebook
Arrrggghhh!!!

7. Facebook
Arrrggghhh!!!

8. http://www.twitter.com
Allows people to post short updates
(140 characters or fewer). AKA microblogging

9. It’s all about conversation

10. Share what’s going on
(but don’t be too insipid)

11. Tweeting basics

12. Tweeting basics

13. Linking and URL shorteners
http://www.coastexplorermagazine.com/display.php?id=538

14. Replies

15. Retweeting

16. Hashtags

17. Hashtags

18. http://www.facebook.com
A site to connect with friends, post
photos, and generally organize your social life.

20. It’s all about friends

21. Once again, it’s all about the sharing

22. Photos

23. Links & events

24. Videos

25. You see what your friends are doing

26. And comment on it

27. And see some advertising

28. Media-sharing sites

29. Why should you care?

30. Your customers are there. Are you?
People with profiles on social
networking sites:
Ages 18-29 86%
Ages 30-49 61%
Ages 50-64 47%
Ages 65+ 26%
Data source: Pew Internet & American Life Project's May 2010 tracking survey

31. By using social networking, you can
reach potential customers who
might not otherwise realize
you even exist.

32. Three simple steps
Step 1:
Don’t ignore it.
Step 2:
Don’t be overwhelmed.
Step 3:
Experiment and learn!

33. Social media is . . .
A conversation

34. Social media is . . .
Another form of customer service

35. Social media is . . .
Outreach

36. Social media is . . .
A way to let clients and
donors speak to and for you

37. Social media is NOT . . .
Difficult

38. Social media is NOT . . .
Time-consuming

39. Social media is NOT . . .
Useless

40. The most difficult adjustment for an
organization is learning to let go.
You cannot place controls on social media.
It will take off on its own,
whether you want it to or not.

41. How do businesses use it?

42. Organization pages

43. Organization pages

44. Organization pages

45. Organization pages

46. Organization pages

47. Ubiquity
When your friends “like”
something, you hear about it.

48. Showing off what you can do

49. Cross-promoting your content

50. Cross-promoting your content

51. Cross-promoting your content

52. Conversing with customers

53. Conversing with customers

54. Customers conversing
with each other

55. Compliments, questions, & criticisms
(RT = “retweet”)

56. The good

57. The good

58. The bad

59. The Yelpie

60. The Yelpie

61. Encouraging sharing of your content
Easily
retweetable!

62. Encouraging sharing of your content
(ow.ly = link shortener)

63. Encourage sharing your content

64. And customers sharing theirs

65. More sharing

66. Of photos

67. Of photos

68. And videos

69. Show people what you d0

70. And other stuff

71. And once again,
it’s about conversation

72. A success story

73. http://www.linkedin.com
A networking site for connecting
with people in similar professions.

74. Looking familiar?

75. Did we say it’s about networking?

76. And guess what else?
It’s all going mobile.

77. And mobile makes sharing easy
And sharing it from my mobile I took this video at the
phone is almost fiendishly easy Mill the other night.

78. And they add a new component
Location awareness

79. Social meets physical networing

80. Encourage physical and virtual visits

81. And it’s becoming more prominent

82. Facebook
I can do that!

83. How can you use it?

84. Questions?
This presentation is available on slideshare:
http://www.slideshare.net/nbpl/social-networking-for-business-success
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