The Infosnacker's Guide to the Galaxy Embracing Short Form, Ephemeral and Realtime Content Strategies
Don’t panic and carry a towel. Winners are grabbing your attention with less content: short form video, textified images, listlicles, audio soundbites and infographics.
Discover tools and techniques to master short-form media in all the different digital formats. Words, videos and audio all have their long forms, but short and snappy wins today. Learn how to start short to earn longer bursts of attention.
Masterfully design content that’s repurpose-ready for omni-channel transformation. Speak to different types of learners. Learn tools to tell your story in snack-size bites for the full spectrum of media. Embrace your content graph and snacker thinking. Nothing is impossible, just highly improbable.
#LAVACON2014 #content #strategy #event
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey for 2020 to understand trends in the field of communications. The survey examines trends in communications, public relations (PR), public affairs, marketing communications and related fields. It covers important topics including: the effects of partisan politics on communications; top challenges facing communicators, the state of media relations, media bias, PR ethics, PR firms, top tactics in PR and communications, PR measurement, PR technology, employment and organizational structure of the in-house communications department. A total of 300 professionals took the survey: 95% of respondents are based in the U.S.; 92% report having 11 or more years of experience; 52% of respondents are in-house communicators (corporate communications); and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
Co powiedzą nam dane? Najczęściej popełniane błędy w komunikacji w social media.Sotrender
Co powiedzą nam dane? Najczęściej popełniane błędy w komunikacji w social media. Prezentacja dr Jana Zająca z wystąpienia na Kongeresie For Social Media. 1 października 2015.
Social Media is a much used term.
Beneath the name the categories of tools have emerged and evolved. This deck explains how Social Media is two things and how these two things are both very similar AND very different.
Treat them the same at your peril.
PR-owcy w sieci. Prowadzą kampanie, ale nie sprawdzają ich efektów. Działają w mediach społecznościowych, ale przyznają, że nie wiedzą jak sprawdzić efekty swojej pracy. Chcą łatwiej zarządzać kryzysem przez komunikację w Internecie, ale nie przygotowują scenariuszy komunikowania w sytuacji kryzysowej. Media społecznościowe jawią się specjalistom od PR jako atrakcyjne, tanie i modne medium komunikacji. Jednak nadal brakuje wiedzy na ich temat – jak je wykorzystać, jakie są ich ograniczenia i jakie zagrożenia ze sobą niosą. Wspólnie z PRoto.pl przedstawiamy wyniki badań pokazujące jak polscy praktycy PR radzą sobie w sieci.
Zeszłoroczne pogłoski o śmierci Facebooka okazały się mocno przesadzone. Serwis Zuckerberga - mimo że faktycznie może zbyt profesjonalny dla amerykańskich nastolatków - dla marketerów jest nadal doskonałą platformą komunikacyjną. Dzisiaj konkuruje już nie tylko z Twitterem czy Snapchatem, ale nawet z Google, tylko że... nie ma nic za darmo. Nowe funkcjonalności, narzędzia, a przede wszystkim społeczność - to towar, który na Facebooku kosztuje coraz więcej. Pytanie, czy warto uzależniać się od giganta, który w każdej chwili może zmienić zasady gry, czy może zdywersyfikować to ryzyko angażując się w dialog na wielu frontach?
”Pan wie o czym ja mówię” czyli wróżki i restauracje w social media marketing...Marcin Kowalik
Prezentacja przygotowana specjalnie na IAB ShowCase w Warszawie: Serwisy Społecznościowe, Marketing szeptany.
W prezentacji poruszane są tematy: social media marketing, restauracja, hotel, horeca, pub, klub, marketing dla restauracji, marketing dla klubów, social media marketing dla restauracji, sprzedaż przez social media, sprzedaż przez facebook, restauracje na facebooku, profil restauracji na facebooku, marketing społecznościowy, marketing dla wróżek, Szczecin, blip.pl, last.fm, qype.pl, gastronomia w social media, social media marketing gastronomia, gastronomia, mierzenie ROI z social media, roi, nasza klasa, nk.pl,. wyniki sprzedażowe, model rozliczeniowy w social media marketing,
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey for 2020 to understand trends in the field of communications. The survey examines trends in communications, public relations (PR), public affairs, marketing communications and related fields. It covers important topics including: the effects of partisan politics on communications; top challenges facing communicators, the state of media relations, media bias, PR ethics, PR firms, top tactics in PR and communications, PR measurement, PR technology, employment and organizational structure of the in-house communications department. A total of 300 professionals took the survey: 95% of respondents are based in the U.S.; 92% report having 11 or more years of experience; 52% of respondents are in-house communicators (corporate communications); and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
Co powiedzą nam dane? Najczęściej popełniane błędy w komunikacji w social media.Sotrender
Co powiedzą nam dane? Najczęściej popełniane błędy w komunikacji w social media. Prezentacja dr Jana Zająca z wystąpienia na Kongeresie For Social Media. 1 października 2015.
Social Media is a much used term.
Beneath the name the categories of tools have emerged and evolved. This deck explains how Social Media is two things and how these two things are both very similar AND very different.
Treat them the same at your peril.
PR-owcy w sieci. Prowadzą kampanie, ale nie sprawdzają ich efektów. Działają w mediach społecznościowych, ale przyznają, że nie wiedzą jak sprawdzić efekty swojej pracy. Chcą łatwiej zarządzać kryzysem przez komunikację w Internecie, ale nie przygotowują scenariuszy komunikowania w sytuacji kryzysowej. Media społecznościowe jawią się specjalistom od PR jako atrakcyjne, tanie i modne medium komunikacji. Jednak nadal brakuje wiedzy na ich temat – jak je wykorzystać, jakie są ich ograniczenia i jakie zagrożenia ze sobą niosą. Wspólnie z PRoto.pl przedstawiamy wyniki badań pokazujące jak polscy praktycy PR radzą sobie w sieci.
Zeszłoroczne pogłoski o śmierci Facebooka okazały się mocno przesadzone. Serwis Zuckerberga - mimo że faktycznie może zbyt profesjonalny dla amerykańskich nastolatków - dla marketerów jest nadal doskonałą platformą komunikacyjną. Dzisiaj konkuruje już nie tylko z Twitterem czy Snapchatem, ale nawet z Google, tylko że... nie ma nic za darmo. Nowe funkcjonalności, narzędzia, a przede wszystkim społeczność - to towar, który na Facebooku kosztuje coraz więcej. Pytanie, czy warto uzależniać się od giganta, który w każdej chwili może zmienić zasady gry, czy może zdywersyfikować to ryzyko angażując się w dialog na wielu frontach?
”Pan wie o czym ja mówię” czyli wróżki i restauracje w social media marketing...Marcin Kowalik
Prezentacja przygotowana specjalnie na IAB ShowCase w Warszawie: Serwisy Społecznościowe, Marketing szeptany.
W prezentacji poruszane są tematy: social media marketing, restauracja, hotel, horeca, pub, klub, marketing dla restauracji, marketing dla klubów, social media marketing dla restauracji, sprzedaż przez social media, sprzedaż przez facebook, restauracje na facebooku, profil restauracji na facebooku, marketing społecznościowy, marketing dla wróżek, Szczecin, blip.pl, last.fm, qype.pl, gastronomia w social media, social media marketing gastronomia, gastronomia, mierzenie ROI z social media, roi, nasza klasa, nk.pl,. wyniki sprzedażowe, model rozliczeniowy w social media marketing,
O przełamywaniu własnych barier i olbrzymim potencjale mediów społecznościowych. Krótka opowieść o tym w jaki sposób social media zmieniają nasze życie i jak skutecznie komunikować się za ich pośrednictwem.
Prezentacja ze spotkania w Łysym Pingwinie w ramach Slot Art Cafe:
https://www.facebook.com/events/1488270111456118/
Prezentacja z wystąpienia na Czwartku Social Media w Szczecinie (26.03.2015)
O planowaniu obecności marek w mediach społecznościowych z perspektywy strategicznej. Problemy, ograniczenia, wyzwania i próba zaradzenia im.
My keynote for Xenia's Expo Forum [the original version is based on ZuiPresi's presentation system. take a look here: http://zuiprezi.com/prezi/1503/view/ ]
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints through to full-blown social media #fails. Learn how to define your brand's social media policies and procedures, and start putting an action plan together now so that you're best prepared should a crisis ever hit.
Social Media is Dead. Long Live Social Media ROIStefanos Karagos
My keynote for Social Media Conference 2011.
Long Live Social Media ROI!
This Presentation Made it to TOP 5 Most Popular Business Presentations in the World for 2011 :-)
THANK YOU ALL!!!
[Go to slide #11]
http://www.slideshare.net/rashmi/slideshare-zeitgeist-2011
XPLAIN.co
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
Development and Engagement in the Age of Social Media Paul Brown
Originally presented to the professional staff at the University of Dayton in January of 2016. Reviews aspects of college student development online and how to engage college students.
This Social Media Survival Guide will give you the tools you need to make smart content marketing decisions as your brand explores the diverse social media landscape. This collection of expert insights, advice, and brand examples outlines the unique characteristics of each channel, helps you identify which platforms and practices are likely to work best for your particular business goals, and offers creative inspiration to ignite more successful and sustainable conversations with your target audience. Read on for an in-depth discussion on 12 of the top social media platforms content marketers are using right now.
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...Nick Kellet
I recently learned people weren't picking their media platforms wisely (or using them at all).
I knew people picked tools poorly, so I’m not sure why I was surprised.
These were people I’d assumed would know how to choose.
So then I realized, that’s the problem I’m experiencing with Listly.
If more people got media, more people would get Listly.
Hence the idea for this deck was born.
I’ve also found it valuable to recap + retell things you’ve already told.
Complex ideas get easier to tell as you seek out the perfect metaphor.
There’ no doubt media is complex + someone needs to make it simpler
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
Received 2nd place with this presentation at the University of Toronto Consulting Association's strategy case competition. Presented to a panel of professional consultants.
Blogging and Social Media in Your BusinessChris Cree
An introduction to blogging and social media and how they can positively impact the bottom line of your business.
Presentation was part of the Entrepreneur Food For Thought Series sponsored by ATDC Savannah and the Creative Coast Alliance.
Thank you to the amazing group in NYC who attended my workshop for SCORE. These are the slides. Enjoy! You can send questions to me directly at ma@viralintegrity.com. I'm always here to support you.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
Staff training presentation for the purposes of educating staff on importance of incorporating social media into their professional roles and projects.
Why is it so hard in 2023 to create a self-care regime that you love?
Mixing paper with digital gets messy. Journals, meditation tools & exercises, Then coaching newsletters, even podcasts & ebooks/courses. In time, we lapse due to complexity, expense or boredom. The search continues…
Card decks are an engaging, varied medium, but printed decks get heavy, bulky & expensive.
If your card decks were digital, you would have several advantages over physical card decks.
Firstly, you would not have to worry about losing or damaging any physical cards, which could save you money and time in the long run.
Secondly, you would have the ability to easily shuffle and randomize your cards, which can be more difficult with physical cards. This would make your card games more fair and balanced.
Thirdly, you could easily customize your digital card decks by adding or removing cards, changing the artwork or text, and more. This would allow you to create unique and personalized card games.
Lastly, you would have the ability to play your card games online with others, which would allow you to play with people from all over the world. This would open up new opportunities for playing card games and meeting new people who share your interests.
Overall, digital card decks would offer many benefits over physical card decks, including increased convenience, customization, and online gameplay options.
Card Deck Creators - Values for Creating A Digital Card Deck on DeckibleNick Kellet
Cards decks are on trend
Monetize THE
MobilE MOMENT
INSTANT download.
NEVER out of stock.
Deckible helps you monetize short attentions.
Customer’s
daily rituals
Statistics show we spend 4+ hours/day on our phones consuming books, videos, music, news, etc
Deckible helps you & your decks compete for mobile attention.
DIGITAL WELLNESS REVOLUTION
Card decks & wellness are both on trend.
Thrive inside the mobile consumer’s day.
Deckible’s is a rich tactile experience on iPhone/ Android.Phone or tablet.
Join Deckible Today.
Sell your Decks digitally.
Card Deck Lovers - Values for Uising Digital Card Decks on DeckibleNick Kellet
ONE Mindful WORKFLOW
Draw cards, journal or meditate for inner stillness. All in one app.
Let the cards inspire & guide your daily practice.
Wellness RITUALS
Support your self-care with 400+ “indy” card decks.
Decks for every moment: Affirmations, Tarot, Oracle, Purpose, Coaching Cards, Journal Prompts, Questions etc.
DIGITAL DECKs offer MORE
Deckible blends custom spreads & card sorts. Easy to shuffle, flip, collage & more.
Get motivated by prior readings / journal entries.
Works on & offline.
Instant download.
Start enjoying your decks on the go
with Deckible.
Card-Decks, Deckible & The Creative EconomyNick Kellet
Learn about the card-deck market place and why its time to take card-decks digital just like books, videos and music.
Are you a coach that uses a coaching deck?
Are you are tarot reader or a tarot deck creator?
There are so many types of cards decks and now you can have all the decks you love in your pocket.
What genre of card-decks do you use?
"TAROT + ORACLE",
"LOVE, DATING + RELATIONSHIPS",
"STRENGTHS, FEELINGS + VALUES",
"PROMPTS + QUESTIONS",
"IDEATION + CREATIVITY",
"COACHING CARDS",
"MINDFUL AFFIRMATIONS",
"THERAPY DECKS",
"BOOKS AS DECKS",
"FLASH CARDS",
"QUOTES + GREETINGS",
"HEALTH + FITNESS",
"TRAVEL + TOURISM",
"CHILDREN + KIDS",
"CULTURE, COMMUNITY + IDENTITY",
"GAMES, PUZZLES + HUMOR",
"ENTERPRISE + STRATEGY",
"BIRTH + DEATH",
"BRANDING + MARKETING",
"PHOTO OBJECTS/ PHOTO THERAPY",
"RICH MEDIA (MEDITATIONS)",
"CHECKLISTS, RECIPES + FORMULA",
"SELF-CARE / RITUALS"
Are you a creator on Etsy or an Artist? need help making money from your content? Deckible can help.
How we Snack on Information (how not to get forgotten/ lost in a self-service...Nick Kellet
Are you helping people remember you and your brands in their search for information?
Are you serving the self-serving consumer? Are you ignoring them?
Are you mindful of the buyers journey as they self-serve and self-educate on their journey to solving their problems.
Lurkers Into Leads: 11 Hacks to Connect with the 99 Percent (The Silent Majo...Nick Kellet
Some might call it “talking to the shadow people” or “getting the lurkers to reveal themselves”
We're exploring the 1% Rule ( ie 1:9:90).
Learn what it takes to get the shadow people into the light – and into your sights, and how knowing this is a critical part of your content strategy and your success.
Lurker is a term who’s meaning has evolved.
No longer a “stalker”.
Lurking is internet for “Just looking”.
When people say “I’m just lurking” they are asking to be invited to the party.
Lurking has taken on a bigger role with the emergence of the self-service economy.
Publish slides to instagram in 5 easy stepsNick Kellet
Authoring content for Instagram is not easy for many people.
It's easier to work with simple desktop tools like Keynote and PowerPoint and then easily publish this content for Instagram.
This is a five step recipe for authoring with ease.
Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric se...Nick Kellet
UnLurk me?
Brands & Consumers Lurk, but what makes us unlurk?
There's an art to participation.
24 Social Laws to entice the 90% from the shadows
Brands & consumers have a new relationship.
Few consumers leverage their new powers in a self-service economy.
Few brands involve consumers in their brand story.
Self-serve has changed everything.
UnLurk Me explores both sides of the new economy where everyone creates, curates & consumes.
24 Social Laws explain how brands & consumers can benefit from a more productive exchange.
We all lurk, but the big question is what does it take to entice people out of the shadows.
This book explores the art of participation.
50 Shades of Dark Social - Exploring the Dark Side of Digital MediaNick Kellet
Dark Social is an interesting concept.
I researched it here
http://list.ly/list/Xno-dark-social-research-into-the-digital-underbelly
I explore the dark side of digital.
Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...Nick Kellet
Are you a content master?
Do you commit to platforms and build a body of work.
I've been learning how to be a slideshare master.
I've learned these hard lessons
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime Content - LAVACON2014
1. The Infosnacker's
Guide to the Galaxy
Embracing Short Form,
Ephemeral &
Realtime Content
@nickkellet / @listly #lavacon
2. Listly
My Story
• I’m experimenting on SOCIAL CONTENT at LISTLY.
REPLACE
• I practice what I preach. I iterate. It WORKS.
• We’re HELPING here:
• Speed to author, Ease of sharing, SERP, collaboration
(Social Lists) , Curate/Moderate, Embeds, Responsive
HTML5 (mobile content),deep Wordpress Integration,
Javascript for non Wordpress
• Gaps / FUTURE direction:
• Authoring app, API, automation, smart sorting ,
more CMS integrations
• My life is a content EXPERIMENT
• Join in, I COLLABORATE
3. Listly
1. Framing : Fads & Trends
2. 7 Media Types
REPLACE
3. 42 Types of Hybrid Media
4. Social vs Content
5. Collaboration & Participation
6. Authoring for Amplification
7. Modelling Our Digital Reality
4. Listly
CONTENT OBJECTIVES
• Is your content supposed to earn links
REPLACE
for SEO?
• Will it be shared across social?
• Or does it just be an end point and
solve a problem?
• I’ll explore processes on how that can
be taken in house
5. Listly
FRAMING the opportunity
REPLACE SHORT FORM, EPHEMERAL & REALTIME
Where do they exist?
!
Market
Product
Feature
History of Search
!
!
!
!
!
!
!
Many players
one winner
!
Yahoo & Microsoft saw
FEATURE
!
Google
!
Saw MARKET
6. Listly
Creativity from opposites
REPLACE
Short
form
Long
form
Brevity Ephemeral
Now Later
Short
term
Long
term
Alone Together
Synchronicity Collaboration
7. Listly
Fricton DRIVES Fresh thinking
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Real
Time
Private Public
Slow
Changing
Anonymous Static
Openness Content Evolution
8. Listly
Short Form is an ART
REPLACE Finite ATTENTION
• Earn Incremental CHUNKS
• Permission is bite-sized
• Context helps
SERIAL, EPISODE, THEME
• Little & often
• People leak like balloons
• How many touches does it
takes to create a loyal
customer?
Lesson: Game Rules
Time
Value
Building trust bite by bite
9. Listly
REALTIME needs TEaMWORK
REPLACE OREO / SUPERBOWL
Lightening catcher
From GUTENBERG to REALTIME
• Publish ONCE is dead
• We author like GUTENBERG
COLLABORATE in REALTIME
• Curating / moderating is fast & simple
• Content needs LIFECYCLE management
• Stories EVOLVE. Why is content STATIC?
• Build CONTENT like LEGO
10. Listly
Think FOCUS NOT “Ephemeral”
REPLACE Focus
• One Blog Post vs Many
• One Slide vs Many
Urgency / Sparsity
• Disney: Limited Release Video
• Groupon: Expiring Discount
• Facebook: College by College
Action / Reward
• Ephemeral is a motivator not a fad
Single Slide Decks
11. Listly
1. Framing : Fads & Trends
2. 7 Media TYPES
REPLACE
3. 42 Types of Hybrid Media
4. Social vs Content
5. Collaboration & Participation
6. Authoring for Amplification
7. Modelling Our Digital Reality
12. Listly
finite List: 7 MEDIA TYPEs
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Exception: 3D print : touchable media, smellivision
13. Listly
SOCiAL & MEDIA NOT SOCIAL MEDIA
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SOCIAL
NETWORKS
MEDIA
PLATFORMS
(aka content
networks)
Time
14. Listly
THE Shift FROM HOST TO EMBED
REPLACE A MODEL emerged for MEDIA PLATFORMS
YOUTUBE
VINE
INSTAGRAM
SOUNDCLOUD
SLIDESHARE
SCRIBD
LISTLY
FLICKR
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
15. Listly
MEDIA NETWORKS : Amplification
1. Embeds = REPLACE
EARNED media
2. Destination
SEARCH
Engines
3. Metrics &
Social Proof
4. Network
Effect
Self Hosted
Content
EARNED
embeds
SEARCH
Media
Networks
OWNED
Blog
OWNED
embeds
vs
Views
16. Listly
New Rules: Engagement EARNS views
REPLACE VIEWS or ENGAGEMENT?
Like
EMBED
Sharing
VIEWS
COMMENT
SOCIAL FEEDS Rolling Eyes VS BEATING Hearts
18. Listly
TIME TO AUTHOR VaRIEs by Media
REPLACE This matters when you
commit to build a
BODY OF WORK
19. Listly
Analysis: 3500 Posts / 130 Blogs
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Lists 30%/ 98%
Audio 5% / 30%
Slides 3% / 40%
Graphics 20% / 81%
Video 15% / 80%
%age of blogs using media 100%
30%
%age
of posts
using
media
0%
via Content Audit Analysis
20. Listly
POEM SHOCK
REPLACE CONSUMERS don’t differentiate
between “PAID, OWNED &
EARNED”
Source - @Jowyang -
web-strategist.com
!
- CONTENT is now SOCIAL
- COLLABORATIVE age
- LURKERS have power in 1 : 9 : 90
!
POEM > SCOPE
Shared/Social, Collaboration
Owned, Paid & Earned
$ PAID
BRAND
$ EARNEd
$ OWNEd
21. Listly
REPLACE
BUILD Your EMPIRE
Company
Blog
SOCIAL
ADS
TWITTER
FACEBOOK
re-TARGETED
ADs
Slideshare
Pinterest
G+
YOUTUBE
landing
pages
LINKEDIN
Downloaded
assets
LEAD
FORMS
Webinars
Reviews
Organic
SEarch
Listly
sponsored
posts
Media
coverage
Local
content
Social
mentions
Social
Shares Curated
mentions
EMAIL
HELP
DESK
Search
UGC ADS
30. Listly
1. Framing : Fads & Trends
2. 7 Media TYPES
REPLACE
3. 42 Types of Hybrid Media
4. Social vs Content
5. Collaboration & Participation
6. Authoring for Amplification
7. Modelling Our Digital Reality
31. Listly
REPLACE
CONTENT Centric?
MEDIA PLATFORMS
offers innovators a
new strategy to be
CONTENT CENTRIC
Most brands have
more SOCIAL than
CONTENT connections
(i.e. SOCIAL CENTRIC)
Where does your
BRAND have more
followers ?
CONTENT
CENTRIC
CONNECTION
CENTRIC VS
33. Listly
REPLACE
CONNECTION CENTRIC
Gary Vaynerchuk
Twitter 1.0m
Facebook 173k
Linkedin 329k
G+ 2.1m
vs
Vine - 24,6k
YouTube 46k
Instagram 44k
Soundcloud 713k
Slideshare 3.6k
3.6m 831.2k
CONNECTION Vs CONTENT
Gary
34. Listly
1. Framing : Fads & Trends
2. 7 Media TYPES
REPLACE
3. 42 Types of Hybrid Media
4. Social vs Content
5. Collaboration & Participation
6. Authoring for Amplification
7. Modelling Our Digital Reality
35. Listly
SCALE: FROM 1 TO MANY
REPLACE Collaborative
AUTHORING
!
Collaborative
PROMOTION
!
Consumer SHARING
& USER GEN CONTENT
VS
VS
VS
36. Listly
Find, READ, Share & Publish
REPLACE ALONE or TOGETHER?
Are YOU adopting
COLLABORATION?
integrated model for Find, READ, SHARE & PUBLISH
37. Listly
SELLING TO SELF-SERVE
REPLACE THE 1% RULE 1:9 :90
SELF-SERVE = LURKING
Less TECHNOLOGY, more
PSYCHOLOGY
HABIT / BEHAVIOUR is king
Power resides BRANDS
that earn/ own
ATTENTION
1% CREATE
9% CURATE
90% CONSUME
THE ENGAGEMENT FUNNEL
38. Listly
PEOPLE WANT SOCIAL CONTENT
REPLACE Beyond commenting
• Instagram > CREATORS
• Pinterest > CURATORS
• Reddit / Yelp / Listly >
RATERS / RANKERS
People expect to be
SOCIAL with CONTENT
“BAND” on STAGE
OWNED PAID EARNED
THE AUDIENCE
VS
1st CLASS CONTRIBUTOR
EVERYONE CAN HAVE AN
EQUAL ROLE ON STAGE
39. Listly
1. Framing : Fads & Trends
2. 7 Media TYPES
REPLACE
3. 42 Types of Hybrid Media
4. Social vs Content
5. Collaboration & Participation
6. Authoring for Amplification
7. Modelling Our Digital Reality
40. Listly
TOOLs to Mastery
REPLACE We need more MASTERY
SCOPE / HYBRID help your why
Pick TOOLS / PLATFORMS that
cross-amplify
Build competency via a BODY
OF WORK - exponentially
better
Embrace PLATFORM CULTURE:
find the Nash Griers
Tyre
Kicker
Tool
Master
Single Body of
Work
VS
VS
41. Listly
Design for ReUSE
REPLACE Design for
SHAREABILITY
• Many ways to SHARE
• TEXT & message
trees first
Exploit HYBRID MEDIA
Wicked Title
Big IDEA #1
BIG IDEA #2
BIG IDEA #3
47. Listly
REPLACE
Brand Value
Connection
Centric
Content
Centric
Utility :
Solve Problems
Relationship :
Build Connections
Social
Content
Paid
Exposure
Owned
Media
Properties
Earned
Media
Exposure
Communities:
Curators &
Collaborators
Target
Persona
(Strangers)
Customers
Fans,
Influencers &
Sceptics
Vs
BRAND = x x x
VALUE