The document provides an overview of various social media platforms and tips for using them effectively. It discusses popular platforms like Twitter, Facebook, LinkedIn, Foursquare, YouTube, Instagram and Pinterest. For each platform, it outlines their core uses and functionality. It also provides best practices and examples of both positive and negative ways to engage on each network. The overall message is that social media can be a useful tool when used appropriately and focused on one's goals and audience.

1. “I‟m brushing my teeth!”
…AND OTHER SOCIAL MEDIA MYTHS

2. Audience Inventory
Show of hands please…
What do you want to learn?

3. You‟d Be Surprised…

4. Presentation Preview
 Twitter  What it is
 Facebook  Debunk fears
 LinkedIn  Examples of personal
 foursquare and professional use
 YouTube  Examples of what not to
 Instagram
do
 Why you should give it a
 Pinterest
whirl

5. Social Media
IS NOTHING NEW

6. Storytelling has always been around
 If you think about it, social
media is not much different
than the age-old practice of
passing along stories – we just
have new tools and technology
that allow things go faster and
further.
Social media is so easy a ….

7.  58% use Twitter all the time
Some numbers  76% spend more than an hour on
about Gen Y
Facebook (FB) each day
 40% visit FB 10+ times per day
 96% own a cell phone
 67% access FB from phones
 38% cannot go more than 10
mins. without checking device
Stats from The Next
Web‟s “The Top 51 Stats
 83% use phones to take pictures
for Generation Y
marketers by Ekaterina
 23% access social networks on
Walter phone

8. Twitter
THE WORLD’S LARGEST CONVERSATION

9. Stream of Consciousness
 140 character messages called tweets
 Follow people; people follow you
 Use on your computer, mobile phone or tablet
 Filter your stream using lists, saved searches and
hashtags (#etown)
 Engage with people using @mentions and by
retweeting, sharing links and photos, etc.
 Twitter‟s space constraints have led to the
development of rules, protocols and tools unique to
Twitter

10. Why I love it and why you should too.
 Breaking news
 Live event coverage
 Conferences and events
 Customer service
 Marketing and promotion opportunities
 Industry networking – WhotoFollowEDU
 Find brand ambassadors
 Raise awareness
 Integrates with other social media tools
 People I “don‟t know”

11. Twitter news can spread… fast
 Here‟s a first-hand
example of how quickly
news can spread on
Twitter….
 Twitter Up a Storm –
from my blog

12. A bigger & better example
 Entrepreneur Janis Krums (and a
former client) was at the right
place at the right time.
 He became a “Twitter-lebrity” and
went from a few dozen to several
thousand followers
 That day/week he was on BBC,
ABC, CNN, etc. to talk about his
experience
 His eCommerce business,
ElementzNutrition certainly got an
early buzz!
 Today, he‟s also a social media
consultant

13. Let‟s take a look

14. Twitter Tips
Setting up Account Interacting
 Make it public  Two-way communication
 Complete your 160-  Be a person
word bio; include URL  Be genuine
and other usernames  Be transparent
 Use real and recent  Be consistent
photos; customize  Entertain
background  Engage
 Use tools and tracking  Find people to follow

15. Facebook
THE GRANDDADDY OF SOCIAL MEDIA

16. Facebook pages
 Engage with people where they already are
 Different than personal page – friend vs. like –
ALWAYS use a PAGE for a business/organization
 Better than groups
 Interact
 Events
 Photos, videos, links
 Provide customer service
 Fun and personal

17. Let‟s take a look

18. Facebook Etiquette
DO DO NOT
 Respond to everyone  Delete a post no matter
who posts on your wall how negative (in most
in a reasonable amount cases)
of time
 Use your page to
 Update your page
daily; even more than broadcast messages
once per day only
 Keep default wall to  Spam people
show “Everyone‟s” post  Feed the trolls

19. LinkedIn
THE NETWORK FOR PROFESSIONALS

20. The Power of LinkedIn
Students and recent grads Established professionals
 List work experience  List work experience
 Share publications
 Get recommendations  Publicize speaking
 Join groups engagements
 Get and give
 Find jobs and recommendations
internships  Network with colleagues
 Join groups
 Integrate other social
 Use add-ons
media tools  Use Q&A function
 Network with alumni  Develop personal brand

21. Let‟s take a look…

22. LinkedIn Tips
 Keep network small - this can be the more private of
your social networks
 Reciprocate recommendations
 Complete your profile to 100%
 Use keywords; tell a story
 Take advantage of multiple titles
 If you are seeking new opportunities, don‟t be afraid
to use that as your title
 Join alumni or other industry-specific groups

23. foursquare
WHERE IN THE WORLD ARE YOU?

24. If Facebook is who, foursquare is where
 Access app from smart phones
 Check in to places; leave tips
and photos
 Earn mayorships – friendly
competition
 Earn badges and promotions
 Add new places
 Claim your place to offer
specials to audience
 Create lists

25. Let‟s take a look…

26. YouTube
MORE THAN CUTE BABIES.

27. Sights and Sounds
 Video is viral
 YouTube Channel
 Embed videos on website or blog
 Embed videos within Facebook posts or link to from
tweets
 Two-way conversation
 Quality not expected

28. Integrating Video Everywhere

29. Instagram
A PICTURE IS WORTH …
WAIT. THAT SOUNDS KIND OF CLICHÉ.

30. Say Cheese! Or Kittens! Or Babies!
 Edit and add effects to photos
 Share moments
 Comment and like
 Tag and search tags
 Ties to Twitter, Facebook and
foursquare
 Follow people; get followers
 Save photos to phone

31. Let‟s take a look …

32. Pinterest
IT’S LIKE A VIRTUAL FRIDGE DOOR.

33. Pin and Share it
 Pinterest is growing rapidly!
 Curate and organize content that matters to you
 Only can pin stories with images; very visual
 Explore content by topic from others‟ pins
 Others can „repin‟ your pins
 Install “pin it” button on your browser tool bar to
make for easy sharing

34. Let‟s take a look…

35. You don‟t have to do it all… Just do it right
 It‟s natural to want to try everything when it is brand
new, but find the mediums that work best for you, for
your goals and for your audience and focus on those.
Don‟t overextend! Know yourself and your audience.
 If you are someone with your hat in a lot of areas, use
caution when creating a social media persona for every
single one of them. Just be you; and let people know all
you do.
 Be careful when managing personal and professional
accounts – Red Cross?
 Plan ahead, use tools, enlist help of brand ambassadors

36. Questions? Comments?
And a call to action!
TAKE ONE THING YOU LEARNED HERE AND
IMPLEMENT IT.
AND FOLLOW ME.
WWW.TWITTER.COM/DONNATALARICO