The Kingston Frontenacs marketing team executed a "Flash Mob" social media campaign called "#ChalkAboutIt" to promote the team.
There were too many social media platforms used which made coordination difficult. In the future, the team should focus on 1-2 major platforms like Twitter and Facebook which reached their target audience best.
While some metrics like YouTube views were good, engagement was low on platforms like Instagram, Pinterest and Doodly which did not appeal to their target market. For future campaigns, the team recommends tighter planning, using traditional media, and giving students more creative control to boost involvement.
This presentation gives small businesses a basic overview of how they can use social networking sites like Facebook and Twitter to promote themselves. Using examples from Coos County, Oregon, it shows how businesses have been leveraging these tools to involve and reach out to their customers.
This presentation was last given on October 5, 2010, as part of the Foundations of Business Success Skills to Prosper series by Southwestern Oregon Community College's Business Development Center.
This presentation gives small businesses a basic overview of how they can use social networking sites like Facebook and Twitter to promote themselves. Using examples from Coos County, Oregon, it shows how businesses have been leveraging these tools to involve and reach out to their customers.
This presentation was last given on October 5, 2010, as part of the Foundations of Business Success Skills to Prosper series by Southwestern Oregon Community College's Business Development Center.
As we enter 2016, SEO specialists tend to be great at what they do but many need to brush up on their blogger outreach and influencer marketing. In this PowerPoint presentation, Andy Crestodina, web strategist and the co-founder of Orbit Media Studies shows how to combine the “dynamic duo” of social media and search to create the ultimate social marketing strategy. Click here to watch the full recording: bit.ly/1Ocweid (If you are going to watch one ppt or slideshow/talk about SEO or social media marketing, this is the one!)
S431 "Social Media: How to Share Your Genealogy without Losing Your Mind," given at the National Genealogical Society Family History Conference, Charleston, South Carolina, Saturday 14 May 2011
Social Media New Tips & Tricks June 2016 #SocialRemadanNight event at Zain Innovation Campus (ZINC) by DigiArabs
Facebook, LinkedIn & Instagram new tips & tricks
Based on the We Are Media Listening outline found at: http://www.wearemedia.org/Tactical+Track+Module+1
This is a first draft -- all words and outline. Next rev? Adding some images and dropping the instructional text into the notes fields.
Emerging Trends in Social Media - Digital East 2012Devon Smith
This session will dive deep into emerging trends, technologies, and tools in the social media landscape. We’ll focus on the best tools for monitoring, publishing and measuring social media; how social media is driving fundamental changes to digital design, function, and even the development process; as well as how brands can exploit trends like fracturization, curation, and transmedia marketing.
The goal of the Third Annual Digital East is to promote forward thinking and thought leadership on digital topics.
Presented by TechMedia, Digital East supports digitally-oriented activity, innovation, and the resultant economic development of the mid-atlantic region.
The Benefits of Buffer Entrepreneurs are Missing Out OnMellissa Thomas
Entrepreneurs are busy people, and maintaining a social media presence can eat up much of their already scarce time. Learn more about how BufferApp can solve that problem.
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
As we enter 2016, SEO specialists tend to be great at what they do but many need to brush up on their blogger outreach and influencer marketing. In this PowerPoint presentation, Andy Crestodina, web strategist and the co-founder of Orbit Media Studies shows how to combine the “dynamic duo” of social media and search to create the ultimate social marketing strategy. Click here to watch the full recording: bit.ly/1Ocweid (If you are going to watch one ppt or slideshow/talk about SEO or social media marketing, this is the one!)
S431 "Social Media: How to Share Your Genealogy without Losing Your Mind," given at the National Genealogical Society Family History Conference, Charleston, South Carolina, Saturday 14 May 2011
Social Media New Tips & Tricks June 2016 #SocialRemadanNight event at Zain Innovation Campus (ZINC) by DigiArabs
Facebook, LinkedIn & Instagram new tips & tricks
Based on the We Are Media Listening outline found at: http://www.wearemedia.org/Tactical+Track+Module+1
This is a first draft -- all words and outline. Next rev? Adding some images and dropping the instructional text into the notes fields.
Emerging Trends in Social Media - Digital East 2012Devon Smith
This session will dive deep into emerging trends, technologies, and tools in the social media landscape. We’ll focus on the best tools for monitoring, publishing and measuring social media; how social media is driving fundamental changes to digital design, function, and even the development process; as well as how brands can exploit trends like fracturization, curation, and transmedia marketing.
The goal of the Third Annual Digital East is to promote forward thinking and thought leadership on digital topics.
Presented by TechMedia, Digital East supports digitally-oriented activity, innovation, and the resultant economic development of the mid-atlantic region.
The Benefits of Buffer Entrepreneurs are Missing Out OnMellissa Thomas
Entrepreneurs are busy people, and maintaining a social media presence can eat up much of their already scarce time. Learn more about how BufferApp can solve that problem.
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
Your customers are already talking about you online. Do you like what they are saying? Social media is a powerful tool to connect and engage with friends, community members, and customers, both locally and online. How can you utilize these platforms to be effective for you and your company? Learn about the power of online brand communication, and the power of good word of mouth.
This course will cover the different platforms that businesses need to know, best practices, and upcoming platforms. The class will then focus on the specifics of executive leadership on social media, especially the importance of tactical transparency, and legal issues, copyright issues, and privacy issues. The application of social media strategy will be a final point used to tie the day together.
On November 27 2012, students from the Advertising IMC program at St. Lawrence College executed a flash mob that they had been planning for the better part of a month. Now, with the event finished, it's time to step back and see the results.
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
Marin Leadership Team 2011: Social Media for Everyone
Chalkaboutit
1. Kingston Frontenacs
Analysis of Results and Future
Recommendations for Brand
#ChalkAboutIt
Kurtis Cowan
2. Cross Media Optimization Strategy
There were too many different social media sources to keep track of during the execution of
the “Flash Mob”.
Two of the nine platforms were stand alone because they didn’t need any help from other
outlets. Those two outlets were Twitter and Facebook because it is easy to reach the
audience we were looking for as a marketing team.
I felt that the cross media optimization was well done.
Individual analysis of results and future recommendations for brand ( CMOST, Channel, Analytics, content etc…)
10%
3. Cross Media Optimization Strategy
Opportunities
We should have decreased the number of social media platforms in order to focus on the
logistics of the assignment as a whole.
We could have used traditional media sources, but everyone one had the same mind set of
social media is our only option.
An earlier startup time to the project would have allowed for accounts to be created
specifically for “ChalkAboutIt”.
Individual analysis of results and future recommendations for brand ( CMOST, Channel, Analytics, content etc…)
10%
4. Channels
Facebook Twitter Foursquare
Posted map of location During the event Tweets of “K”s were Worked well
Started off slow, due to lack of uploaded. Not a large social media channel in
exposure to the community, stronger We used personal accounts because of Kingston with the audience we were
near end which made this social media more followers/influence looking for.
the most successful. Good tool for flash mob because it Three check in stations, all with pictures
25 “likes” showing what was at the stations
would keep the number of people who Good for metrics
Shared other social media channels knew about it to a minimum while Recommended for future because it is
content simply because it is the largest reaching a lot of people. very measurable.
channel and reached the most people.
All other forms of social media were Youtube SlideShare
posted within Facebook to help spread 173+ views on both videos about the 62 views for the first slideshow of the
the word.
flash mob flash mob rules
Instagram The video prior to the event should 2nd slideshow was posted directly after
50+ photos have been more interactive and Should have tested the wifi downtown
10 followers exciting. to unsure timely posts/updates
Weren’t reaching right demographic Should have used three separate Still have more slideshow to put up
Weren’t able to @Chalkaboutit cameras for all three chalk stations to Easy to share over different social
More followers would have been better create more perspective videos. media channels
It was good to use cross media
optimization (Twitter & Facebook) Pinterest
Wouldn’t work for small companies 4 followers Dood.ly
Posted photos of the team & jerseys to Wasn’t very successful
Google+ spark interest in Pinterest community Isn’t a popular social media channel
Google hangout, 32 guests said they Posted daily clues about the flash mob Hard to engage people outside of the
would attend the hangout. Only one Not the right target market class
guest actually attended. Not recommended for the Frontenacs Used Twitter to promote Dood.ly
Posted teasers to spark interest simply because it targets the wrong Got lost in the main feed of other social
Used personal accounts for status audience media channels
updates
5. Analytics
Using channels that majority of our SOCIAL MEDIA class had never heard about was not
valuable to the results of the project, other than the fact that we learned that they didn’t
work well.
It seemed like most teams didn’t know what their purpose was and walked to each station
to take pictures.
Everyone used their social media to the best of their abilities. The Youtube videos got over
170 views which was a decent statistic considering our top social media (Facebook) only had
25 “Likes”.
6. Content
There was not much to say about the “Flash Mob” because we wanted to
keep it relatively discrete so the assignment wasn’t spoiled..
With that being said, there was great videos associated with the “Flash Mob”
and photos were a key component because this project was 100% based the
visual products.
7. Recommendations
There should have been more planning to create a “Flash Mob”.
We should have stuck with something more relevant to the Frontenacs (Road
Hockey).
Using traditional media would be my best recommendation.
Letting the students do what they wanted to do would have kept them more
involved and eager to create something great.