Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Off-Road Studios Corporate Profile | As a multiplatform agency, we are better equipped to deliver coherent integrated marketing solutions. We create websites, viral campaigns, digital applications and games, 2D/3D digital art and animations, HD videos, interactive installations, and just about anything else that takes advantage of digital technology.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Location-based Marketing (LBM) - Global Media Trends Havas Media
Creating Meaningful Connections through Location Based Marketing. How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments. The presentation provides an overview of the technology, media and strategy fueling the opportunities of location-based marketing for global and regional brands.
Location-based marketing video: http://youtu.be/-Nv1d9Lylzg
Havas Global Media trends series also includes other reports on slideshare such as: Progressive Screens (multi-screens), Social Shopping and Life Tracking.
Off-Road Studios Corporate Profile | As a multiplatform agency, we are better equipped to deliver coherent integrated marketing solutions. We create websites, viral campaigns, digital applications and games, 2D/3D digital art and animations, HD videos, interactive installations, and just about anything else that takes advantage of digital technology.
These trends emerged while putting together my sessions and inviting speakers for the mobile and emerging channels track at NEXT11. Together with speakers and the audience we will discuss each trend in one session. So, do not to miss it... NEXT11 takes place on May 17 & 18, 2011 in Berlin, Germany. www.nextconf.eu!
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Mobile Social Networks And Location Based Services Meng Seminar Claudio Sch...Claudio Schapsis
Mobile Social Networks And Location Services What Marketers need to know now - An introduction to Location Based Services applied to Marketing Intelligence and Marketing & Branding Location implementation and strategies. by Claudio Schapsis TW @schapsis
http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.
This presentation was given at The Trinity Forum in Taipei September 21, 2014. The Trinity Forum is a think tank for Airports, Brands and DutyFree/Travel Retailers hosted by ACI - Airports Council International and The Moodie Report. This presentation gives top line insight on how disruptive technology is changing the experience for travelers and how IBeacons, Smartphones like the Iphone6, wearable technology, mobile payments, applications and Social Media can now be harnessed in more powerful ways.
In this special report, learn the 10 truths of mobile tagging with QR codes, 10 mobile website essentials, and the benefits of text message marketing. www.GoMobileMediaMarketing.com
The Future of Location Based AdvertisingBernard Leong
Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
In this presentation give to the AAF-Louisville YAPS, Christy Belden stresses the importance of mobile marketing and how you need to build a mobile marketing strategy now.
Shaping the future consumer life cycle with android and contextual marketing ...Miel Van Opstal
Thoughts on how personalized and intelligent conversational services are influencing responsive customer journeys and how customer-centric data collection is taking the brand relationship to a next level, beyond the ordinary loyalty programs.
These trends emerged while putting together my sessions and inviting speakers for the mobile and emerging channels track at NEXT11. Together with speakers and the audience we will discuss each trend in one session. So, do not to miss it... NEXT11 takes place on May 17 & 18, 2011 in Berlin, Germany. www.nextconf.eu!
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Mobile Social Networks And Location Based Services Meng Seminar Claudio Sch...Claudio Schapsis
Mobile Social Networks And Location Services What Marketers need to know now - An introduction to Location Based Services applied to Marketing Intelligence and Marketing & Branding Location implementation and strategies. by Claudio Schapsis TW @schapsis
http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.
This presentation was given at The Trinity Forum in Taipei September 21, 2014. The Trinity Forum is a think tank for Airports, Brands and DutyFree/Travel Retailers hosted by ACI - Airports Council International and The Moodie Report. This presentation gives top line insight on how disruptive technology is changing the experience for travelers and how IBeacons, Smartphones like the Iphone6, wearable technology, mobile payments, applications and Social Media can now be harnessed in more powerful ways.
In this special report, learn the 10 truths of mobile tagging with QR codes, 10 mobile website essentials, and the benefits of text message marketing. www.GoMobileMediaMarketing.com
The Future of Location Based AdvertisingBernard Leong
Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
In this presentation give to the AAF-Louisville YAPS, Christy Belden stresses the importance of mobile marketing and how you need to build a mobile marketing strategy now.
Shaping the future consumer life cycle with android and contextual marketing ...Miel Van Opstal
Thoughts on how personalized and intelligent conversational services are influencing responsive customer journeys and how customer-centric data collection is taking the brand relationship to a next level, beyond the ordinary loyalty programs.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
Exploring the world of mobile and how marketers can use this space to connect with consumers in brand new ways.
Part 1 of a 2 part series.
Part 1 covers mobile 1.0 (history of mobile, mobile web/WAP sites, SMS, QR codes)
Part 2 takes a deep dive into mobile apps (Apple, Android, Blackberry, etc)
We have brought in this document latest mobile app development which will help you to get a closer look at how you can disrupt the mobile app market with new trends and technologies. https://bit.ly/3Ry6yns
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2. Few Thoughts
…
Assessment… what is it
Objective-Analysis
So-Lo-Mo
Mob-Video, Geo-Social, Apps
Social Commerce
TV v/s Mobile ?
Barriers…
Mobile-Analytics, Metrics, BI
Opportunities..
Vision….Foresight
Mobile Payment
Demand Drivers
Gap Analysis
Pros & Cons of Mobile Mktg
www.digitalmarketing.ac.in
6. What is Mobile Apps ?
A Mobile application is a software program that can run in a
phone. Capable of performing numerous takes e.g.
Entertainment, communication, providing useful information
(e.g. weather, Stock Trends, sports), Its a powerful Tool for
brand communication
Why Mobile Marketing:
fundamentally Mobile provides a much richer and more
compelling Personal user experience than a WAP or mobile web
site.
the response time for an App is much quicker than the mobile
web hence Experiencing Multifold increase in usage and
development too.
www.digitalmarketing.ac.in
7. contd. Mobile Marketing?
• Mobile marketing –
– is personal & Unique marketing.
– is an new Innovative form of marketing.
– is suitable and cost effective way for the promotion.
– quick and traceable marketing efforts can be achieved.
– Precise…Accurately Targeted over smart phone.
– fits across many marketing disciplines including sales promotion,
CRM, direct marketing, loyalty schemes, etc.
www.digitalmarketing.ac.in
10. (SoLoMo: Social Local Mobile)
trends will interact to reshape our lives. Each facilitates the other.
Soon we’ll be using Mobiles as
• identification
• license,
• passport,
• office pass
• as keys to unlock our car & apartment,
• as boarding passes and
• subway tickets
mobile, by nature, allows brands to talk to the
right people at the right times in the right places,
www.digitalmarketing.ac.in
12. Location of the phone.
Location of the screen.
www.digitalmarketing.ac.in
13. Location of the phone.
Location of the screen.
Location of home.
Location of nearest store. Location of
alternative stores. Location of product.
Location of competitor’s products.
Location of friends.
Location of consumption.
www.digitalmarketing.ac.in
14. Video on Mobile
……………….convergence of efficient hardware & affordable broadband
Mobile Hardware Infrastructure was not Designed to have Onlive Live
streaming of Videos and TV channels.
Slingbox, Roku, Boxee, Apple TV & Google TV are striving hard to
bridge the capabilities
Challenge:
No-one giving…..a truly dynamic & immersive multimedia experience
www.digitalmarketing.ac.in
15. Launch of 4G in India
Bringing New Realities , Opportunities for us
www.digitalmarketing.ac.in
16. Mobile has reached bottom of Pyramid
e.g. Apple has succeeded in
changing consumer behavior Anyone
who has the vision, consumer insight,
resources, and reputation can…
……..push IT into YOUR living room
content agreements(for Mobile),
distribution
channels, and
strategic partnerships are being formed to
supply the Latest Mobile hardware and
software
www.digitalmarketing.ac.in
17. Geo-Social Apps…..Metros to Villages
We will see increased SoLoMo marketing prevail in
existing Marketplace
like Foursquare, Shopkick and Yelp
Retailers will experiment more with geo-fenced mobile
marketing with companies like Placecast.
Social buying companies like Groupon and
Living Social will become more app-focused
and provide push content and alerts on
real-time local deals
www.digitalmarketing.ac.in
18. Tsunami of Mobile Apps
Brands will create more of
their own apps to Grab the
Opportunity of geo-location
services and social networking.
Brands will use location targeting and embed social content and
shareability in SMS/MMS/MIM enhancing Relevancy of Ads
www.digitalmarketing.ac.in
19. first-time smart phone users
Ever Increasing demand from first-time smart phone users exploring
their new device and Apps to pop-up/Exhibit their Social IQ
mobile, online and TV
and Merging and
Integrating rapidly
HTML5
cross platform development as well as allowing apps to be downloaded
directly from publishers, freeing them from the restriction of Monopoly.
www.digitalmarketing.ac.in
20. Universal apps Design & Development….Co-Creation
Creating apps that will function and communicate with Ease
across all devices; mobiles, tablets , desktops and TV
www.digitalmarketing.ac.in
21. “Virtual –Oneness” TV and Social Media causing explosion in
•tools,
•technologies &
•platforms
for
www.digitalmarketing.ac.in
22. Social -commerce: Balancing Customer engagement & mktg
What is Your focus on??
selling a Product/Service or delivering an experience
Social media is used to kick start conversations, build awareness & trial.
sampling and couponing are popular within fan pages.
while sneak previews/special offers can augment sales of new products
online before they even reach traditional shelves.
www.digitalmarketing.ac.in
23. The challenge of mobile for brands
Mobile Ecosystem www.digitalmarketing.ac.in
24. What are brands trying to achieve?
Interact and engage an audience
Tap into user-generated content
Excite and delight their audiences
Drive permission-based
relationships
Acquire key data including
demographics, interests and
location-based data
Drive to web for online engagement
Drive to store for coupons and offers
Drive to experience at a location
www.digitalmarketing.ac.in
25. Conversion at the right location and time
www.digitalmarketing.ac.in
29. Opportunities for developers
• New platforms for one-to-one interactions
-html5 for mobile and digital screen / tv
Making sense of location data from multiple
sources for multiple purposes
• Privacy controls
-Consumer & advertiser managed solutions
www.digitalmarketing.ac.in
30. The Social Graph……Analytics & BI
Web Metrics through Web Analytics
Mining those platforms for explicit, implicit, and analytic
consumer data will become a core measurement
approach for brands
Social media will function as a more accurate
barometer of consumer opinion
www.digitalmarketing.ac.in
31. Marketing Strategy in the Digital Age
New continuously Evolving Model for creating value and having
Customers for Life
The Smart-Mobile has Transformed consumers’ ideas of
•convenience,
•speed,
•price,
•product information, and
•service.
Challenge of retaining old skills, practices yet add new competencies.
www.digitalmarketing.ac.in
32. So Now What??....Go Mobile
Understand the economic conditions in a slowing economy
Understand the customer mindset
Understand the new marketing mix
Action plan to find, attract and retain the customer
www.digitalmarketing.ac.in
36. We NEED..........
............FORESIGHT,
NOT Insight(s) or HINDSIGHT(s)” !
Either U take Hold of the FUTURE….. or the future will take hold of us.
www.digitalmarketing.ac.in
37. Mobile Payment Technology.....“the hub and center”
Near Field Communication
(NFC)enables the transfer of data
between 2 devices in close
proximity.
....pull out your phone, tap it on to
the payment reader and you’re
ready to go
www.digitalmarketing.ac.in
38. Demand Drivers
•Emerging mobile
services
•Limitations of
current
technology
•Developing
mobile apps
www.digitalmarketing.ac.in
39. Mobiles are far more Effective than TV in reaching its target audience.
Mobile Marketing is effective as we all know that the
penetration of handsets and the passion, Possession
an Individual has for his own mobile.
Ease, frequency of viewing it, its connection, it
makes it powerful and more important than TV
www.digitalmarketing.ac.in
40. Gap Analysis
Review observations of the gap analysis.
Identify the performance gaps and develop an
action plan to close the gaps.
Also highlight and quantify the consequences of not
closing the gap.
www.digitalmarketing.ac.in
43. Creativity and
Innovation
A business enterprise has two - and only two basic functions:
Marketing & innovation.
Marketing and innovation produce results ,
all the rest are costs
Peter Drucker
Mobile Apps = Innovation + Marketing…………..
www.digitalmarketing.ac.in
44. Five C’s of Mobile = Connectedness
We are now living in a new digital age where the network effect is
dominant. With online social networking, web 2.0 approaches to
internet and other businesses and the easy availability and access
to information, it really is a connected world.
1. Communication.
2. Consuming.
3. Communing.
4. Convenience.
5. Control.
Click Here for more details. www.digitalmarketing.ac.in
45. Advantages of Mobile Marketing:
• Advantages of Mobile Marketing:
The personal nature of mobile phones makes SMS marketing a
very powerful tool.
Most people take their mobile phones everywhere - meaning
they can be effective for time sensitive messages.
People tend to read virtually every text they get - unlike junk
mail, spam or adverts which can be ignored.
Click Here for more details. www.digitalmarketing.ac.in
46. Potential Disadvantages of Mobile Marketing:
• Potential Disadvantages of Mobile Marketing:
Your message has to be short - you do not have much space to get
your message across in detail.
People respond negatively to unwanted texts. Make sure you
have their permission to send them texts and that you’re SMS
marketing complies with privacy and data protection rules.
People are wary of responding to SMS messages due to an
increase in fraudulent messages.
Click Here for more details. www.digitalmarketing.ac.in
47. Mobile Advertising Mistakes:
Following are the few Mobile Marketing Mistakes that can
Screw your Business Campaign!
Sending them the promotional contents that doesn’t matches to
their requirement.
Going against the Anti Spam Legislation Act.
Inability to target audience during Mobile Advertisement campaign.