More objects are becoming embedded with sensors
and gaining the ability to communicate.
The resulting information networks promise to
create new business models, improve business
processes, and reduce costs and risks.
In what’s called the Internet of Things, sensors and
actuators embedded in physical objects—from
roadways to watches—are linked through wired and
wireless networks, often using the Internet.
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
** Edureka IoT Training: https://www.edureka.co/iot-certification-training**
This Edureka tutorial video on "Iot Technology" will help you grasp the outline of Internet of Things, and let you relate to how it is revolutionizing the world today. This IoT tutorial helps you learn the following topics:
1. Vision of IoT
2. “Things” in IoT
3. IoT Technology Stack
4. IoT Ecosystem
5. IoT Demo – Media Center using Raspberry Pi
6. Prospects & Scopes
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
** Edureka IoT Training: https://www.edureka.co/iot-certification-training**
This Edureka tutorial video on "Iot Technology" will help you grasp the outline of Internet of Things, and let you relate to how it is revolutionizing the world today. This IoT tutorial helps you learn the following topics:
1. Vision of IoT
2. “Things” in IoT
3. IoT Technology Stack
4. IoT Ecosystem
5. IoT Demo – Media Center using Raspberry Pi
6. Prospects & Scopes
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
This project is clearly defined that how SEO and Digital marketing will help the information technology industry to grow their business and how they can create a brand image in mind of their customer and SEO will also help them increase their availability in the market. with the help of an SEO marketing company can rank their website at the top of the google search history. In this report, you can clearly show how its work and also some tool which can really help you to implement SEO marketing in your company. and you can create one unique brand image of your company in your customer. for students, it's really helpful thing, because this report helps you to understand digital marketing and how it is important. for any query, you can contact me at dharmikbhavsar214@gmail.com
SOWEB Learning Series
Doing Business in a Digital World
Learn the basics on how to leverage the power of the highly interactive and social nature of the "new" Web or your business.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
Presentation by
Primary Information Services
www.primaryinfo.com
mailto:primaryinfo@gmail.com
Download PDF Version at
https://www.slideshare.net/thorapadi/presentations
See You tube Channel
https://www.youtube.com/user/ch600091/videos?view_as=subscriber
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
The PPT gives a short overview of how the role of artificial intelligence in marketing is gaining prominence and expanding its scope in the current market.
Artificial Intelligence (AI) has become an increasingly important tool in marketing in recent years. It has the ability to analyze vast amounts of data, identify patterns and make predictions, which can help marketers make informed decisions about how to reach and engage with their target audience.
Here are some of the key roles that AI can play in marketing:
Personalization: AI can analyze data about customers’ behavior and preferences to create personalized marketing messages and offers that are tailored to their individual needs and interests.
Predictive analytics: AI can use machine learning algorithms to analyze customer data and make predictions about their future behavior, such as whether they are likely to make a purchase or churn.
Chatbots and virtual assistants: AI-powered chatbots and virtual assistants can help businesses provide customer support and engage with customers in a more personalized and efficient way.
Content creation: AI can be used to generate content, such as product descriptions and social media posts, based on data about customer preferences and behavior.
Marketing automation: AI can automate repetitive tasks, such as sending emails and social media posts, freeing up marketers’ time to focus on more strategic activities.
Customer segmentation: AI can segment customers into different groups based on their behavior and preferences, allowing marketers to target specific groups with personalized messages and offers.
Overall, AI has the potential to transform marketing by providing marketers with more accurate data and insights, enabling them to create more personalized and effective marketing campaigns.
This project is clearly defined that how SEO and Digital marketing will help the information technology industry to grow their business and how they can create a brand image in mind of their customer and SEO will also help them increase their availability in the market. with the help of an SEO marketing company can rank their website at the top of the google search history. In this report, you can clearly show how its work and also some tool which can really help you to implement SEO marketing in your company. and you can create one unique brand image of your company in your customer. for students, it's really helpful thing, because this report helps you to understand digital marketing and how it is important. for any query, you can contact me at dharmikbhavsar214@gmail.com
SOWEB Learning Series
Doing Business in a Digital World
Learn the basics on how to leverage the power of the highly interactive and social nature of the "new" Web or your business.
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
Presentation by
Primary Information Services
www.primaryinfo.com
mailto:primaryinfo@gmail.com
Download PDF Version at
https://www.slideshare.net/thorapadi/presentations
See You tube Channel
https://www.youtube.com/user/ch600091/videos?view_as=subscriber
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
The PPT gives a short overview of how the role of artificial intelligence in marketing is gaining prominence and expanding its scope in the current market.
Artificial Intelligence (AI) has become an increasingly important tool in marketing in recent years. It has the ability to analyze vast amounts of data, identify patterns and make predictions, which can help marketers make informed decisions about how to reach and engage with their target audience.
Here are some of the key roles that AI can play in marketing:
Personalization: AI can analyze data about customers’ behavior and preferences to create personalized marketing messages and offers that are tailored to their individual needs and interests.
Predictive analytics: AI can use machine learning algorithms to analyze customer data and make predictions about their future behavior, such as whether they are likely to make a purchase or churn.
Chatbots and virtual assistants: AI-powered chatbots and virtual assistants can help businesses provide customer support and engage with customers in a more personalized and efficient way.
Content creation: AI can be used to generate content, such as product descriptions and social media posts, based on data about customer preferences and behavior.
Marketing automation: AI can automate repetitive tasks, such as sending emails and social media posts, freeing up marketers’ time to focus on more strategic activities.
Customer segmentation: AI can segment customers into different groups based on their behavior and preferences, allowing marketers to target specific groups with personalized messages and offers.
Overall, AI has the potential to transform marketing by providing marketers with more accurate data and insights, enabling them to create more personalized and effective marketing campaigns.
The viability of maxis venture in coffee industry in malaysiaSara Yeap
A MBA Thesis - Business Development Proposals focusing on researching the brand extension of one of the Telecommunication service provider in Malaysia; into coffee industry. This proposal facilitates first and second data collection which covered areas including literature reviews on the food & beverages development in Malaysia, the existing coffee industry (sales & forecast), brand extensions discussion as well as business strategic tools proposed to identify how Maxis should drive into being an exotic coffee industry player too.
We tend to imagine internet as a place of communication between people: humans post, comment, share, poke themselves. But in 1999 Kevin Ashton indicated new trend: Internet of Things (IoT).
How the Internet of Things will change marketing and marketersPrayukth K V
The Internet of Things(IoT) is on the threshold of bringing about a paradigm shift in the way marketers market. Find out how things are going to change in just a few years...
His heart beat increases, his collar suddenly feels uncomfortably tight and hot, he glances around quickly. Why? He’s making a very important purchasing decision. And the retailer is closely watching his every move.
Digital Engineering: Combining Computer Science with Social Science to Transl...Cognizant
By digging deep to understand consumer behaviors, needs and wants, organizations can build systems that not only meet essential user needs but also uncover new business opportunities and anticipate future requirements.
Digital commerce vs E-commerce is a topic of frequent discussion because Digital commerce is the future of the evolving retail industry. Unlike brick-and-mortar stores, e-commerce services are accessible anywhere, and anytime in the world.
Read More :
https://sekel.tech/blog/digital-commerce-vs-e-commerce-in-2023-which-is-better/
How the Internet of Things is Disrupting Digital Marketing.pdfInterics Digital
According to the findings of several studies, the number of devices in the Internet of Things (IoT) was doubled between 2014 and 2020. The advent of digital technology has blurred the boundaries between online and offline life. The shift to mobile devices has transformed how we interact with the world around us - from wearable devices that track your fitness all day, to the ability to watch your favourite show while commuting, to remote access to electrical devices at home - all of these are now a part of our daily lives.
What is the Internet of Things?
The Internet of Things is the term used to describe any device that has a sensor or connection to the internet and has the ability to connect to other devices with similar capabilities. There is a seemingly endless range of devices that are a part of the IoT in the current market scenario. Some of them are:
Machine Learning and IoT Technologies_ Changing Businesses Operations in 2024...Polyxer Systems
The digital transformation in businesses is now only limited to our imagination. The ever-changing context of technology is predicted to leap in 2024.
While businesses brace for the next advanced technological waves, the Internet of things and machine learning technologies have already started making a great deal. These technologies are envisioned to uphold the rapid evolution in 2024.
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
Giovanni Montesanti has a mosaic background – exposed to many different ways of working and several different cultures. He has tangibly demonstrated a clear ability to amalgamate those experiences into a coherent whole.
Today’s evolving digital capabilities can help financial services companies achieve greater customer-centricity & community authenticity by breaking some of the key compromises the industry has had cope with its legacy.
In the past, the form, frequency, and caliber of companies’ interactions with customers have been governed to a great extent by operational limitations and/or intermediaries in the value chain such as Agents, Brokers in the Insurance realm.
True real time marketing = programmatic ad buying + real time marketing. OgilvyOne Worldwide
True Real Time marketing combines the
actionable insights the Real Time Analytics provide
about an identified customer or consumer
(behavior), matches these with pre-planned
marketing actions to respond to his/her
needs/wants through mostly Web Instant
Color is part of a brand`s DNA (or it should
be!).
Consumers, viewers, people in general absorb in
their brains colors faster than they perceive visuals,
and then text.
Marketing has changed more in the last three years than in the hundred before...OgilvyOne Worldwide
Marketing has gone from a simple model of appealing to
general consumers and customers` desire to a complex
algorithm of managing sniperasque (targeted) segmented
customer journeys and engaging experiences across
preferred channels and devices in real-time.
The technology empowered consumers, the pace
of technology adoption, and new consumers such as
Gen Y & Z that nobody seem to understand in their
journeys or flight paths. To me these 3 are one of
the same.
IoT Enablement that encompasses product
engineering, sensor development, software
engineering, embedded technologies and security
services at the device layer.
The future of the connected car and the user based insurance (ubi).OgilvyOne Worldwide
IoT meets
Insurance, and how the world will change, with
what I predict one of the fastest adoption curves,
and a shared ecosystem of benefits for all
stakeholders.
Digital products development: going behind the scene of product development -...OgilvyOne Worldwide
Digital products development: going behind the scene of product development - the benchmarking of digital product development costs - 2015 report by Alpha UX
Giovanni Montesanti
Giovanni Montesanti has a mosaic background – exposed to many different ways of working and several different cultures. He has tangibly demonstrated a clear ability to amalgamate those experiences into a coherent whole.
He will impress both internal partners and external clients as much with the quality of my strategic & long-range thinking as with the strong technical skill-set he brings to the table.
Visionary perspective with crystal view of the future. Significant expertise in communication including: Integrated marketing communication strategy and marketing communication campaign, orchestration of all touch points on marketing communication and overall brand, develop digital media strategy and digital media planning, advertising agency management, marketing communication plan, marketing event & executions, and product branding.
As an experienced Change Agent & Partnership Management, he will be ever cognizant that this is a journey. He certainly has a bias for risk-taking and will err on the side of bold thinking rather than playing it safe.
Fearless in the face of even difficult situations – indeed, likely attracted to steep learning curves and complex change management challenges – he focuses on the positives, establishes clear priorities in keeping the overall marketing vision, and acts with speed to both optimize under-performing members of the team and capitalizes on and expand its existing strengths. Possessing incredible learning agility and a results-oriented mind-set.
He is focused on total human centricity with a deeper understanding of the ecosystem, the consumers & customers’ needs and wants, and community authenticity.
Able to spot trends and connect the dots. He can see around the corner. Looking at the same data that others have available, he identifies issues that most pass by or ignore.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Old Oak - Press Kit - Cannes Film Festival 2023
The marketing opportunities in the internet of things (iot)
1.
The marketing opportunities in
the Internet of Things (IoT).
More objects are becoming embedded with sensors
and gaining the ability to communicate.
The resulting information networks promise to
create new business models, improve business
processes, and reduce costs and risks.
In what’s called the Internet of Things, sensors and
actuators embedded in physical objects—from
roadways to watches—are linked through wired and
wireless networks, often using the Internet.
2. These networks churn out huge volumes of data
that flow to computers for analysis.
When objects can both sense the environment and
communicate, they become tools for understanding
complexity and responding to it swiftly if marketing
has planned for real-time response.
IoT is the interconnectivity between things using
wireless communication technology (each with their
own unique identifiers) to connect objects,
locations, animals, or people to the Internet, thus
allowing for the direct transmission of and seamless
sharing of data.
In essence, it refers to everyday devices that are able
to automatically exchange information over a
network.
Ultimately what makes the IoT market is:
• Applications
• Analytics, Decision Making & Social Business
• Platforms (Devices, services, sensors, and
enablement)
• Connectivity
• Intelligent systems and devices
3. All of these above mentioned components produce
structured data that enables the marketing
department to make informed decisions in real time
(or advanced planning) and maximize MROI and
CLV.
I see six distinct types of emerging applications,
which fall in two broad categories:
1) Information and analysis
4. 2)Automation and control
IoT will soon mean more than just smart
refrigerators, environmental alerts, and wearable
technology; IoT will have the enormous impact on
the way we do business, specifically where
marketing is concerned.
Here’s 5 ways that IoT will improve marketing ROI:
1) Easy Exchange of Sales Data
One of the most valuable commodities to any
business is it's sales data. By having access to
information regarding how, where, and why your
products are being purchased and used, you’ll be
able to better tailor your marketing efforts towards
your specific clients.
Smart devices that can gather this data and supply
it back to you in real time, without the need for IT
professionals to direct or monitor the interaction,
5. will allow businesses to create informed marketing
strategies and improve ROI on future sales.
Perhaps even more important, you’re customers will
be able to provide useful feedback instantaneously.
So, if a specific product isn’t living up to
expectations, you won’t have to wait very long at all
to find out about it, which means that you’ll be able
to cut your losses much sooner than later.
2)Smarter CRM: Instantaneous Customer
Analytics
When used in conjunction with a dependable
customer relationship management (CRM) tool, the
IoT will be able to do more than simply gather and
organize client data; it will be able to efficiently and
accurately analyze that data as well, providing you
with actionable results regarding your consumer
base.
6. For marketers, this can be invaluable, given that
the buyer’s chain of command is often long, and
decisions take more time to be made. IoT devices
can streamline this process by helping you
understand where your prospect is in their buying
journey, so that you’ll be able to make every second
of every day count towards resolving issues and
serving them the right information that will nurture
them to ultimately close a deal.
3) Devices That Know and Communicate
One of the more promising aspects of smart-
enabled products is their potential ability to
perform their own regular maintenance and
diagnostics.
Automobiles have been self-diagnosing themselves
for sometime - but it was a clunky method that
relied on inexact signals. With the power of IoT,
every component is "smarter" so the ability to
identify the problem, as well as the solution, will be
lightning quickly in comparison.
Let`s think of the impact of Telematics in the
Motor Insurance industry, and the inability of most
of the insurance companies to market technology,
telematics in specific connected to User Based
Insurance (UBI), which a disruptive way of selling
policies.
4)Predictive Social Media
When Facebook and Twitter first hit the scene
several years ago, most marketers were less-than
7. convinced that these new “social media” sites would
be worth targeting. We all know how well that
turned out.
Today, 74% of brand marketers report that they see
a noticeable increase in web traffic after investing a
mere 6 hours a week in social media marketing
efforts.
The IoT is already optimized for use with social
media, allowing automated posts and shares to be
regularly generated by the devices themselves, and
preparing the way for new online communities to
develop centered on users of particular devices.
Marketers who are able to predict the development
of these social communities, and target their efforts
towards these communities, will be able to reach
potential customers that may not have previously
been available. Likewise, IoT devices, when coupled
with social media, will allow marketers to identify
and take advantage of new emerging trends.
5)Higher MROI and Responses to real-
time CTAs
Brought together, these factors all point towards
one final goal: smarter, more relevant advertising.
As increasing numbers of our once-unconnected
devices and objects are being fitted with sensors
and given constant network accessibility, the face of
advertising is going to change for both the marketer
and the consumer.
No longer will marketers rely on banner ads or
popups based off a website you visited on a
8. Tuesday;
As a result, the age of the continuous commerce
will finally come. A new world in which advertising
must be beneficial and completely relevant where
no prospect is served an advertisement that doesn't
100% align with their interests, behaviors, and past
purchases.
How is this possible? An example would be a light
bulb going dark in your "smart" home. The
connected home could not only make note of the
need for a replacement, but could also provide the
homeowner a digital coupon for a new bulb sent
directly to their smartphone. Even better, the exact
number of hours that the light bulb has been in use
can be recorded and transmitted, letting you know
that the light bulb is coming to the end of it's life.
Not only will the consumer save time by only being
served relevant ads, but also marketing will no
longer waste thousands of dollars on irrelevant
advertising.
Marketers would need to have a detailed
understanding of their consumers in order to take
advantage of the new opportunities being made
available, but those who are able to make the
transition will find that the IoT allows them the
opportunity to stop being marketers, and finally
start being valued business resources.
Partial credits to McKinsey & SalesForce.com
Main
Topic:
Technology.
9. Secondary
topics:
Marketing.
Tag
words
for:
Marketing,
Technology,
Consumers,
IoT,
Technology
Services,
Disruptive
Technologies
Date:
Nov
25th
2015
Number
of
cumulated
views:
1,103
Number
of
cumulated
Likes:
932