Understanding and managing the implications and expectations of social media are crucial for communicators to build credibility, influence stakeholders and demonstrate business impact. In this presentation, learn more about myths that surround social media, understand trends shaping the digital marketing world and tap the power of social media to be a change agent.

1. DEBUNKING A FEW
SOCIAL MEDIA MYTHS
- SO YOU CAN ENGAGE LEADERSAND EMPLOYEES
WITH CONFIDENCE
A NASSCOM’s Marketing and Communication
Forum Knowledge Sharing Initiative
Aniisu K Verghese
January 29, 2015
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2. Your experience with social media
- Do you manage social media as a portfolio?
- Do you have a dedicated team or outsource social media
needs?
- Do you involve employees in defining and designing your
social media plan?
- Are you active on social media yourself (blog, tweet, FB,
Linkedin, create, curate, share etc)?
- Do you encourage your leaders to be active on social
media?
- According to you, what are the myths of social media ?
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3. Myth: Social media is only for celebrities
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2012 CEO, social media &
leadership survey (Brandfog)
Glassdoor, May 2014

4. Myth: Social media isn’t for CEOs
66% of consumers say
that their perceptions of
CEOs affect their
opinions of companies
and the products they
sell.
Nearly one-half (49%)
attribute a company’s
reputation to the CEO’s
reputation.
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Socialising Your CEO II Executive Summary,
Weber Shandwick’s Socialising Your CEO 2010

5. Myth: There is no benchmark to know
what makes a CEO “Social”
There is!
- Engages on the company website through messages,
pictures or video
- Appears in a video on the company YouTube channel
- Has a public and verifiable social network account or
profile
- Authors an external blog
- Don’t ignore Wikipedia because it still remains the first
stop for information about CEOs (80%).
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Socialising Your CEO II Executive Summary, Weber Shandwick’s Socialising Your CEO 2010

6. Myth: Leaders don’t have a role in social
media
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Six social-media skills every leader needs, F E B R UA RY 2 0 13, McKinsey
Quarterly

7. Myth: Social media is everything
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https://www.reliablesoft.net/difference-between-digital-marketing-and-social-
media/

8. Myth: Social media is a fad
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73% of Global Chief
Communication
Officers Increasingly
Hiring Digital
Experts
The Rising CCO V: Chief Communications Officers’ Perspectives on a
Changing Media Environment, Weber Shandwick, Spencer Stuart (2015)

9. Myth: Communicators get social media
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Qualifications for Communicators
Trends Survey 2013, PR Academy

10. Myth: Social media isn’t a skill for
communicators
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Professional Development in Internal Communications 2011-12. VMA
Group

11. Myth: Social media isn’t the
communicator’s responsibility
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The Chief Communications Officer - Korn/Ferry’s 2012 survey of Fortune 500 companies

12. Myth: We know what employees want
on social media
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http://www.gagenmacdonald.com/ism/power-internal-social-media/

13. Myth: Employees’ actions don’t
count on social media
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Transforming Employees into Advocates 8 Steps to Launching a
Successful employee advocate program Power, Social Chorus

14. Myth: Employees don’t need social
media training
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15. Myth: Blocking social media for
employees will benefit the organization
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Employees Rising: Seizing the Opportunity in Employee Activism,
Weber Shandwick & KRC Research

16. Myth: Employees don’t create
social media content
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Game Changers, Waly Ollins, Spring 2013

17. Myth: Employees rarely talk about their
employers on social media
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Employees Rising: Seizing the Opportunity in Employee Activism,
Weber Shandwick & KRC Research

18. Myth: You can’t engage employees
with social media
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19. Myth: Your social media presence
doesn’t matter
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20. Myth: Knowledge of social media
policies is high
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21. To sum up (in tweets!)
• #Communicators need to be the
catalysts of #socialmedia and
change @aniisu
• Train and involve leaders and
employees to champion
#socialmedia @aniisu
• Establish your credibility and
become an activist of
#socialmedia @aniisu
• Help create a conducive
environment for #socialmedia to
flourish
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22. Stay Connected
• Linkedin: http://in.linkedin.com/in/aniisu
• Twitter: www.twitter.com/aniisu
• Visit the Internal Communications Book FB page
:http://www.facebook.com/ICbook2012
• E-mail: intraskope@yahoo.com
• Blog: www.intraskope.wordpress.com
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