This document discusses the significance of social media marketing for independent community pharmacies in 2014, highlighting current trends, tools, and strategies for effective engagement. It emphasizes the necessity for pharmacies to leverage social media to improve customer interaction, brand awareness, and community presence, while also noting the demographic shifts in social media usage. The document provides real-world examples and outlines the importance of valuable content in driving customer loyalty and engagement.

1. 2014 Social Media Marketing Trends and
the Independent Community Pharmacy
Cody J. Midlam, PharmD,CGP

2. Introduction
This program will identify current social media marketing
practices as they apply to small and mid-sized businesses.
These concepts will be applied to retail pharmacy,
demonstrating how an independent pharmacy owner can
leverage social media marketing to build and maintain a
position of value in both local and online communities.

3. Objectives
 Explain what social media marketing is in 2014
 Identify the most common tools currently being used
for social media marketing
 Describe how social media marketing applies to
small businesses and specifically, independent
community pharmacies
 Cite real-world success stories of social media in
healthcare and related industries
 Compare and contrast internal vs external marketing
efforts for the independent pharmacy owner

4. What is Social Media?
 Social Media defined:
 Forms of electronic communication through which users
create online communities to share information, ideas,
personal messages, and other content (as videos)
 Social Media is part of a broader technological
change known as Web 2.0
1. Merriam Webster. An Encyclopedia Britannica Company. Definition: Social Media. 2013 Merriam-Webster, Incorporated. Retrieved June 12, 2014 from
http://www.merriam-webster.com/dictionary/social%20media

5. What is Social Media Marketing?
 Using social media tools to market your business,
products, or services
 Stand-alone offering
 Augment your current marketing efforts
 Differs dramatically in the way content is pushed to
end consumer

6. How Does it Differ?
1. Stanford Research into the Impact of Tobacco Advertising. [Photograph]. Retrieved from
http://tobacco.stanford.edu/tobacco_main/images.php?token2=fm_st001.php&token1=fm_img0002.php&theme_file=fm_mt001.php&theme_name=Doctors%20Smoking
&subtheme_name=More%20Doctors%20Smoke%20Camels
 Historical Marketing
 Find a target audience
and market to them
 Content entices,
(sways, persuades,
convinces, etc.)
potential customer to
use or purchase your
product or service

7. How Does it Differ?
1. FordSocial [Author’s Screenshot]. Retrieved from http://social.ford.com/
 Social
Marketing
 Find value
proposition
for target
audience
 Provide
answers to
their
questions
and meet
their real
needs

8. Subtlety
 Social Media marketing is still marketing with
marketing goals
 Lead generation
 Brand awareness
 Customer loyalty
 Build interest/ word of mouth
 Social media provides content which softly leads the
consumer back to you

9. Social Media Marketing in 2014
 Where is Social Media Marketing at now?
MAINSTREAM
 More brands moving to social media marketing in the
past year
 Changes consumers’ perceptions about products, brands,
services
 Slowly moving out of the realm of optional

10. Differing Opinions
Some experts believe social
media marketing requires
engagement with the
community
Active dialogue with followers
on blogs, Twitter, Facebook
Other experts believe the true
value of social media is the
creating of valuable content
Often referred to as ‘content
marketing’

11. Content Marketing
1. Health.gsk. [Photograph]. Retrieved from http://public.gsk.co.uk/products/relvar/my-relvar-website/living-with-my-asthma.html
 Sharing content (such as media or published
content) for the sake of attracting new customers
 Common rules
 Content must be valuable for the end-user/ reader
 Content should be solving a problem the consumer has or
meeting an unmet need
 Content should be consistent and the quality reproducible

12. Examples of Content Marketing
 Cleveland Clinic: Hosts Health Hub blog covering a
wide-range of health topics
 Ely Lilly: Partners with Disney Interactive to create
online resource for families caring for children with
Type I Diabetes
 Pfizer: Hosts “Getting Old” online patient community
where users discuss topics associated with aging

13. Cleveland Clinic
1. Cleveland Clinic HealthHub. [Author’s Screenshot]. Retrieved from ttp://health.clevelandclinic.org/

14. Eli Lilly/ Disney
1. Spoonfull [Author’s Screenshot]. Retrieved from http://spoonful.com/type1

15. Pfizer Get Old Campaign
Pfizer Get Old. [Author’s Screenshot]. Retrieved from https://www.getold.com/#home
 Social media
campaign
where users
discuss their
sentiments
about aging
 Online
Community
where people
can
 Get and share
information
 Add to dialogue
about aging

16. Reflection
 What do those three examples have in common?
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________

17. Is it Necessary?
1. DeMers, Jayson. The Top 7 Social media marketing Trends That Will Deominate 2014. Forbes Online. Retrieved from
http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/
 Investment in Social Media Will Become a Necessity,
Not a Luxury
 2014 will be the year social media marketing moves from
‘should have’ to ‘must have’
 Measureable benefits such as lead generation, referral
traffic, and revenue will increase in 2014

18. And for Pharmacy?
 Requires a focus on the changing pharmacy
environment
 Health reforms, drug pricing, and downward
pressure on margins from external sources
 Result (and may force) new paradigms and niches of
pharmacy practice
 When new initiatives are undertaken current and
potential customers need to be aware
 This requires customer-facing advertisement

19. Who Fills Prescriptions?
1. Social Networking Fact Sheet. Pew Research Internet Project. Retrieved June 12, 2014 from http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

20. Importance of Age
1. Social Networking Fact Sheet. Pew Research Internet Project. Retrieved June 12, 2014 from http://www.pewinternet.org/fact-sheets/social-networking-fact-sheetQiuping,
2. Gu, Dillon, Charles, Burt, Vicki. Prescription Drug Use Continues to Increase: U.S. Prescription Drug Data for 2007-2008. Centers for Disease Control and Prevention.
Retrieved June 12, 2014 from http://www.cdc.gov/nchs/data/databriefs/db42.htm
% of use of at
least one Rx in
past month:
 20-59: 48.3%
 60 +: 88.4%

21. Changing Times
1. Cooper, Belle Beth. 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy. Fast Company. Retrieved June 12, 2014 from
http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
 The fastest growing demographic on Twitter is the
55–64 year age bracket
 This demographic has grown 79% from 2012 to 2013
 The 45–54 year age bracket is the fastest growing
demographic on both Facebook and Google+
 For Facebook, this group has jumped 46%
 For Google+, 56%

22. The Tools
1. CDC Staff. Centers for Disease Control and Prevention. CDC Social Media Tools, Guidelines & Best Practices. Available from:
http://www.cdc.gov/socialmedia/tools/guidelines/index.html. Accessed March 24, 2013.

23. Facebook
1. Berke, Adam. Facebook Exchange News Feed by the Numbers. AdRoll Blog. Retrieved June 12, 2014 from http://blog.adroll.com/facebook-exchange-news-feed-
numbers
 Continues to redesign platform for marketing
 Social search
 Paid advertisements appear in users’ newsfeed
 The most widely used platform by key pharmacy
demographics
 Platform for small business
 Out of the box tools

24. Facebook remains on Top
1. Los Angeles Creative Pro User Group. [Photograph] Retrieved from http://www.lafcpug.org/phorum/read.php?1,265459,265579

25. Facebook by the Numbers
1. Daily Mail Reporter. Facebook and YouTube help the elderly 'keep their brains active and reduce stress and depression’. Retrieved June 12, 2014 from
http://www.dailymail.co.uk/sciencetech/article-1376507/Facebook-YouTube-help-elderly-brains-active-reduce-stress-depression.html
 71% of online adults use Facebook
 45% of online adults 65+ use Facebook!
 71% of online
adults use
Facebook
 Use is consistent
across
geography
 Urban 75%
 Suburban 69%
 Rural 71%

26. Facebook for Business
1. Facebook. (2013). “Create a Page Screen.” https://www.facebook.com/pages/create/. Author’s screenshot.
 Pre-set Page
algorithms
 Choose type of
page that best
suits local
pharmacy
 Local business
or place to use
features for
physical traffic

27. Insights
1. Tim. 5 top social media tips for nonprofit fundraising in 2014. Miratel solutions Inc. Retrieved June 12, 2014 from http://www.miratelinc.com/blog/5-top-social-media-
tips-for-nonprofit-fundraising-in-2014/
• Measure
your
pages’
success
with
Facebook
insights
• Tailor your
marketing
approach
ongoing

28. Twitter
 140 Characters only for each post
 May not be the most applicable platform for the
community pharmacy now… but…
 The 55-64 year age bracket is the fastest growing
demographic on Twitter
 Increase by 79% from 2012 to 2013
1. Cooper, Belle Beth. 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy. Fast Company. Retrieved June 12, 2014 from
http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra

29. Tips for Twitter
 Search for content on Twitter in your local community
 Can use search bar to find local topics of interest
 For example
 “san diego diabetes” results in a wealth of information about
local happenings in the diabetic community
 “san diego health” results in local health fairs, and health-related
news stories
 Use “Twitter Operators” for additional options
 Operator = search shortcut

30. Twitter Operators
1. Twitter staff. Using Advanced Search [Photograph]. Retrieved from https://support.twitter.com/articles/71577-using-advanced-search
 Search
‘nearby’ to
find
information
specific to
each of your
pharmacies

31. #
 #whatexactlyisahashtag
 Started with Twitter, Facebook has now incorporated
hashtags (as well as Instagram)
 Use a Hashtag to find information on specific subjects, or
start your own
 #HDPHealthFair14
 Follow Happy Days Pharmacy Health Fair 2014 on Twitter at
#HDPHealthFair14
 Ask questions or share your thoughts during the RBC social media
marketing for pharmacy session at
#RBCsocmedmktg

32. Google+
1. ComScore staff. comScore Releases April 2014 U.S. Search Engine. Retrieved June 12, 2014 from
Rankingshttp://www.comscore.com/Insights/Market_Rankings/comScore_Releases_April_2014_US_Search_Engine_Rankings
 Growth reported to be outpacing Twitter
between 2013 and 2014
 Increasing use due to Search Engine
Optimization (SEO)
 SEO = getting your business to pop up in a
search result
 Google is the most important search
engine (67.5% of all searches)

33. SEO
 Major aspect of online marketing for the past decade
 Digital tricks to boost a website ranking in search results
 Marketers have to understand how search engine
algorithms work (and how they change)
 Common tricks have included
 Key words, editing website coding, or links (links from one
website to another)

34. Tips/ Tricks of SEO
1. Korhan, Jeff. John Wiley & Sons, Inc., Hoboken, NJ. 2013. Built-In Social: Essential Social Marketing Practice for Every Small Business.
 Facebook is important but not enough
 For the most part what happens on Facebook stays on
Facebook
 “…becoming proficient with search doesn’t need to
be complicated, it just requires you understand a
practice of learning what your customers find most
useful, creating it for them, and helping them locate it
using the social networks.”

35. BLOG
 Self-published website where you can write about…
 Very important for current SEO algorithms
 When people share your blog with others they do so
by sharing a link
 Web has thousands of links from one site to the next
 This process is called backlinking or inbound linking
 The more links your blog has the better

36. Blogging Rules of Thumb
1. Create valuable and relevant content
2. Do not advertise in every post
3. Use your own voice to make it personal
4. Allow tools to share your work via social media
5. Write for the audience reading your article
6. Remain cognizant of HIPAA and
professionalism

37. Blog as Hub
Blog
Website
Twitter
Google+Facebook
LinkedIn
Pharmacy or
Pharmacist Blog can
be anchor or hub of
other social media
efforts

38. Must include MOBILE
1. Hemley, Debbie. 7 Mobile Social Marketing Tips to Connect With Mobile Users. Social Media Examiner. Retrieved June 12, 2014 from
http://www.socialmediaexaminer.com/tag/mobile-marketing
 More social media users
access sites via mobile
 Pinterest users are 92%
mobile
 Twitter users are 86%
mobile
 Facebook is 68% mobile
 Tumblr is 46% mobile
Is there a pharmacy
somewhere around
here?!

39. Mobile is Local
1. Foursquare App Gets Improved Explore Tab. iClarified.com [Photograph]. Retrieved from http://www.iclarified.com/27850/foursquare-app-gets-improved-explore-tab
2. Yelp Staff. Getting Personal with the Yelp iPad App. Yelp. [Photograph]. Retrieved from http://officialblog.yelp.com/2012/06/getting-personal-with-the-yelp-ipad-
app.html
 Smartphones are naturally
geo-locating
 Get active on local platforms
 Yelp
 Foursquare
 Use Google + to create a
Google Places page
 Helps Google search local

40. Small Businesses
 Social is a perfect fit for small business
 Community-based
 Local business understand the needs of their customers
 Flexibility to adapt to changes
 Focus on solving the communities’ needs
 Use Google Alerts to set automated search queries on
topics of interest
 Google.com/alerts

41. Competition
 Customers need a reason to like your business
 They desire quality products at a fair price
 Competition drives differentiation
 Use Social to make your business more ‘human’
 Discuss backstory on businesses’ founding
 Share stories about your staff
 Post photos and videos about daily activities or special
events

42. Word of Mouth
 Customers share experiences with one another
about your pharmacy
 Builds community support over time
 In the social space these positive sentiments remain
online indefinitely
 Positive reviews can be
showcased on your website
 Awards and recognition can ssss
can be showcased online

43. Applied to Pharmacy
 Pharmacy is a highly specialized, information
intensive field
 There is a LOT of interest in health information
online
 Social media offers a way for pharmacists to share
their knowledge in a new way

44. Online Health Info Numbers
1. Health Fact Sheet. Pew Research Internet Project. Retrieved June 12, 2014 from http://www.pewinternet.org/fact-sheets/health-fact-sheet/
 87% of US adults use the internet as of 2014
72%of internet users say they have looked
online for health information in the past year
 How?
 77% started this search through a search engine
 13% used health-specific site such as WebMD

45. What is Being Searched?
1. Fox, Susannah, Duggan, Maeve. Information Triage. Pew Research Internet Project. Retrieved June 12, 2014 from http://www.pewinternet.org/2013/01/15/information-
triage/
 Which topics
could a
pharmacist
help with?

46. Ask the Pharmacist
 Consider a platform where people can ask the
Pharmacist a question
 Share the question and answers on your site, blog, or
other social channels
 Blog on topics you’re knowledgeable about and that
are being searched by the public
 Medical treatments
 Health insurance
 How to reduce a patient’s healthcare costs
 Drug safety or recalls

47. Healthy Pharmacy Customers
 Join your local community in
promoting healthy choices
 Healthy eating tips and resources
 Smoking cessation resources
 Many potential customers use
products to stay healthy and are
not picking up medications from
your pharmacy
 Opportunity to market vitamins,
supplements, homeopathic and herbal
products

48. What Can Pharmacists Do?
 5.4 Million more Americans have insurance between
March of 2013 and 2014
 Serve as a health information resource for the newly
insured
 Help patients better understand health insurance
 Show them how to review a plan’s formulary
 Explain what a formulary is and how it works
 Are there penalties going off formulary?
 Will non-formulary drugs be covered?
1. Sharon K. Long, Genevieve M. Kenney, Stephen Zuckerman, et.al. QuickTake: Number of Uninsured Adults Falls by 5.4 Million since 2013. April 3, 2014. Health Reform
Monitoring Survey. Urban Institute Health Policy Center. Retrieved June 12, 2014 from http://hrms.urban.org/quicktakes/changeInUninsurance.html

49. A Few Examples
1. Staff Writers. 20 Hospitals With Inspiring Social Media Strategies. January 11, 2014. Medical Billing & Coding Blog. Retrieved June 12, 2014 from
http://www.medicalbillingandcoding.org/blog/20-hospitals-with-inspiring-social-media-strategies
2. https://www.youtube.com/watch?v=M8WxzW9Z5JM
 Nebraska Medical Center
 Created YouTube video where a patient shared her
experience about a cancer surgery
 The surgery became so high in demand that the hospital
had to open a new clinic
 Hospital encourages patients to share experiences and
find info with QR Codes

50. A Few Examples
1. Candy Canes For a Cause. [Photograph]. Retrieved from http://zyngablog.typepad.com/.a/6a01156fcaccc3970c0148c6c0792b970c-800wi
2. Staff Writers. 20 Hospitals With Inspiring Social Media Strategies. January 11, 2014. Medical Billing & Coding Blog. Retrieved June 12, 2014 from
http://www.medicalbillingandcoding.org/blog/20-hospitals-with-inspiring-social-media-strategies
 University of California
San Francisco Benioff
Children’s Hospital
 Took on a social media
fundraising contest named
Challenge for the Children
 165,000 people raised
over $1 million
 $805,554 raised by selling virtual candy canes in the
Facebook game FarmVille

51. A Few Examples
 WakeMed Health & Hospitals
 Shared time-lapsed video from the hospital heli-pad of a
tornado passing through the area
 Demonstrated the hospital’s importance as a valuable
resource in the community
 Had nothing to do with healthcare
 TIP: “just pay attention to what’s going on.”
- WakeMed Spokeswoman, Heather Monackey

52. Reflection
 What do those three examples have in common?
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________
___________________________________________

53. Reflection
 What do they have in common with the three examples
(Cleveland Clinic, Eli Lilly, Pfizer) from earlier?
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________

54. Meeting the Demands
 Challenges for Independent Retail Pharmacy
 Rx reimbursement
 Third party billing
 Chain competition
 Mail order
 Sum result = Time-constrained pharmacy staff with
increased pressure on the bottom line

55. Managing Time
 How can a busy Pharmacist take on additional roles
with social media?
 Involve the entire pharmacy team
 Find team members who are knowledgeable and/or already
using social media
 Ensure team understands rules of social media and your
marketing goals
 Make it enjoyable
 Share insights you’re passionate about
 Do not let social media marketing become an obligation

56. Considerations
 Customers
want the
Pharmacist
opinion on
certain
subjects
 Distribute
social media
activities
accordingly
Ask the
Pharmacist
Forum
Pharmacist’ Blog
Initial outreach to
community
organizations
Pharmacist
‘Like’ posts on
other pages in
the community
Re-tweet others’
comments
Thank customers
for leaving
comments on
Facebook
Technicians

57. Spreading the Workload
Technician/
Clerical
personnel
• Provide weekly update of
customer questions
• Provide feedback on
positive and negative
customer sentiments
Administrative
team
• Moderate social media sites
• Find people and business
associated with the pharmacy
to engage with online
• Assist with ongoing
monitoring and benchmarking
Students
• Develop educational
materials for posting
• Assist with blog articles
related to pharmacy care

58. Addressing the Challenges
 Challenges will result in new business models and
new revenue generators
 Immunizations, MTM services, chronic disease monitoring
 Social media is an excellent way to advertise these
patient-facing business shifts
 Simple avenue for partnering with local health groups or
organizations
 Share valuable content about a specific set of diseases or
therapeutic areas

59. Vendor Assistance
 Not all pharmacy teams will have the bandwidth or
experience to take on social media marketing
 Numerous consulting agencies are available specifically
for the pharmacy market
 Prior to engaging with Social Media Marketing
pharmacy owners should analyze:
TIME
SPENT
COST
OF
STAFF
TRUE
COST
FOR
YOU

60. What Can a Consultancy Provide?
 Starting up
 Website design with SEO optimization
 Robust knowledge of current social media best practices
and trends
 Management
 Ongoing monitoring and tailoring of your social media
marketing plan
 Posts on the pharmacies’ behalf
 Benchmarking with execution on goals

61. What Are the Costs?
1. The Content Factory. How Much Does Social Media Marketing Cost? Retrieved June 12, 2014 from http://www.contentfac.com/how-much-does-social-media-marketing-
cost
 Depends on how consultant is used
 Initial Setup of your marketing plan: $1-10k
 Management/ maintenance of your social media
channels: $2-8k/ mo.
 Audit of your current social media plan: $1-6k initially,
$500- 4k/ mo. ongoing
 Costs vary based on how much assistance is
required (time and inputs)
 Pricing is not regulated and will vary widely
 Call and ask for a quote prior to making a decision

62. The Decision
 Determine the amount of time it would take for your
team to
 Understand the tools required
 Create content to share
 Monitor your presence
 Remember ALL currently available social media
channels are free
 Advertising costs extra

63. Work Through a Draft Setup
 Place yourself in the driver seat as an Independent
Retail Pharmacy owner embarking in Social Media
Marketing
 First Steps
 Audience
 Goals
 Resources
 Measurement

64. Target Audience
 Describe your Target Audience:
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________

65. Measurement
 Describe the goals you wish to obtain via social
media marketing:
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________

66. Resources
 Describe the Roles you can assign to:
Pharmacist:____________________________________________
_____________________________________________________
______________________________________________
Technician:____________________________________________
_____________________________________________________
_______________________________________________
Administion:___________________________________________
_____________________________________________________
_______________________________________________
Student:_______________________________________________
_____________________________________________________
______________________________________________

67. Measurement
 Describe how you will measure your social media
marketing efforts:
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________
__________________________________________

68. Conclusion
 Social Media Marketing is here to stay
 As local businesses, independent retail pharmacies
are an excellent match for the tools social media has
to offer
 Start by thinking of the value you provide to your
community ever day and how (sharing of) that value
can be amplified with social media
 Get engaged with your pharmacies’ customers and
continue to grow your relationships!

69. Questions?
Thank you
Cody Midlam, PharmD, CGP
codymidlam@gmail.com

70. 1. Stanford Research into the Impact of Tobacco Advertising. [Photograph]. Retrieved from
http://tobacco.stanford.edu/tobacco_main/images.php?token2=fm_st001.php&token1=f
m_img0002.php&theme_file=fm_mt001.php&theme_name=Doctors%20Smoking&subthe
me_name=More%20Doctors%20Smoke%20Camels
2. FordSocial [Author’s Screenshot]. Retrieved from http://social.ford.com/
3. Health.gsk. [Photograph]. Retrieved from http://public.gsk.co.uk/products/relvar/my-
relvar-website/living-with-my-asthma.html
4. Cleveland Clinic HealthHub. [Author’s Screenshot]. Retrieved from
ttp://health.clevelandclinic.org/
5. Spoonfull [Author’s Screenshot]. Retrieved from http://spoonful.com/type1
6. Pfizer Get Old. [Author’s Screenshot]. Retrieved from https://www.getold.com/#home
7. DeMers, Jayson. The Top 7 Social media marketing Trends That Will Deominate 2014.
Forbes Online. Retrieved June 12, 2014 from
http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-
marketing-trends-that-will-dominate-2014/
8. Social Networking Fact Sheet. Pew Research Internet Project. Retrieved June 12, 2014 from
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet
9. Qiuping, Gu, Dillon, Charles, Burt, Vicki. Prescription Drug Use Continues to Increase: U.S.
Prescription Drug Data for 2007-2008. Centers for Disease Control and Prevention.
Retreived June 12, 2014 from http://www.cdc.gov/nchs/data/databriefs/db42.htm
10. Cooper, Belle Beth. 10 Surprising Social Media Statistics That Will Make You Rethink Your
Social Strategy. Fast Company. Retrieved June 12, 2014 from
http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-
that-will-make-you-rethink-your-social-stra
11. CDC Staff. Centers for Disease Control and Prevention. CDC Social Media Tools, Guidelines
& Best Practices. Retrieved June 12, 2014 from
http://www.cdc.gov/socialmedia/tools/guidelines/index.html. Accessed March 24, 2013.
12. Berke, Adam. Facebooke Exchange News Feed by the Numbers. AdRoll Blog. Retrieved June
12, 2014 from http://blog.adroll.com/facebook-exchange-news-feed-numbers
13. Los Angeles Creative Pro User Group. [Photograph] Retrieved from
http://www.lafcpug.org/phorum/read.php?1,265459,265579
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