Using video is an effective way for non-profits to connect with donors and prospects. Video usage is growing rapidly, with 58 minutes being the average time spent on YouTube daily. A recent survey found that over half of wealthy donors who give over $1000 use Facebook. To effectively use video, non-profits should consider their goals and target audience, have a specific fundraising ask, tell a compelling story to create an emotional connection, add a clear call to action, engage natural allies to share videos, and monitor video performance metrics. Free tools like the YouTube Nonprofit Program and WeJew can help non-profits create and share fundraising videos.