The document discusses the difference between social media trends and fads, and provides strategies for businesses to leverage trends rather than fads. It advises asking questions to determine if a new social platform or approach solves problems or impacts the bottom line. The document also recommends producing trending content, reading industry blogs, measuring impact, and developing an RSS feed to stay aware of trends. Key strategies include niche marketing, creating engaging content, interaction, curating content from others, and newsjacking. Businesses are advised to refine strategies based on results and focus on their website as an online home base.

1. social media
trends vs. fads
(how to leverage real strategies that impact
your bottom line)

2. Conversations is a social media and digital strategy
company powered by passionate individuals
who love to help businesses of all sizes THRIVE online.

3. Trend:
a general direction in which something
is changing, adapting, evolving or
moving.
(this is what you want to pay attention to)

4. Fad:
A widely-shared, short-lived enthusiasm
for something (without basis of the
object’s qualities).
(these are bandwagons you probably shouldn’t
jump on if you have better things to do)

5. THE DIFFERENCE:

6. Is Social Media itself a “Fad?”

7. How to avoid Fads: AskAskWaitAsk
1. ASK: Is it important/does it solve an existing
problem or roadblock?
2. ASK: How will this affect your bottom line?
3. WAIT: Everyone you know jumping on the
new bandwagon off the bat? Sit back and
wait. Then ASK about their results.

8. Social Media Fads to watch out for:
● usually in the form of a “hot new social
networking platform”
● time consuming setup with no clear return
● anything that instantly promises 10,000 new
facebook fans

9. Social Networks that are
beneficial for one brand might
not work for others.

10. How to stay on top of trends:
● produce content around trending topics
(related to your industry)
● read high-quality (no fluff) blogs you can
trust
● measure your impact and ROI

11. google.com/trends

12. Develop an RSS Feed:

13. Adapting to Trends
1. Planning and Strategy
2. Perfect your Story / Message
3. Prep Content
Strategic planning is EVERYTHING.
KEY STEPS:

14. WHAT DO YOU WANT TO HAPPEN?

15. PLANNING AND STRATEGY

16. Strategy 1: Niche Marketing
1. Qualified Leads
2. Increased
Engagement
3. Greater Marketing
ROI

17. Strategy 2: Create Amazing Content
● Social Media Posts / #s
● Photos
● Press Releases
● Blog Posts
● Emails

18. Strategy 3: Engagement
Personal interaction is the most time consuming part of
effectively managing social media, but responding to
questions and interacting with fans/followers on social
media is NOT OPTIONAL.
● Follow people back
● Answer questions
● Be likeable - not untouchable

19. Strategy 4: Curate and Wingman
Republish
Repost
Show love

20. another note on the wingman effect:
The #1 way to get someone to share
your content?
Create content about THEM.
Then tag them in it like whoa.

21. Strategy 5: Newsjacking

22. Analyze Results &
Assess your overall
ROI (Return On
Investment)

24. REFINE YOUR STRATEGY

25. Tools are not
strategies (they just help get the job done)

26. DIY INFOGRAPHIC TOOL: Easelly

27. GRAPHIC CREATION TOOL: Canva

28. Camera+ ProCamera8 Manual
APPS THAT TAKE BETTER
PICTURES THAN YOUR IPHONE
CAMERA:

29. DIY Video Tool: Explaindio

30. Get a “report card” on your
Facebook Performance:
http://cscore.recommend.ly/

31. Find out the best time for you to
post to Twitter:

32. Tools that help you schedule
content in advance and monitor your
impact:
● SPROUT SOCIAL
● BUFFER
● DAILY
● HOOTSUITE
● EDGAR

33. DIY WEBSITE BUILDING TOOLS:
● Squarespace
● Wix
● Weebly
● Shopify
● Wordpress

34. Your website =
Online “home base”
for your business…
(don’t rely on social to do all the work)

35. RECAP:
● Watch for market trends
● Leverage trends with social media
● Avoid fads (when possible)
● Measure EVERYTHING
● Whatever worked: do it again
● Whatever didn’t: stop.

36. megan@conversations.be