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HOW TO BECOME A
SOCIAL MEDIA ROCK STAR
 or at least how you can try to be one...
WHAT ARE WE GOING TO
    TALK ABOUT?
1. SOCIAL MEDIA STRATEGY & TACTICS
       2. SOCIAL MEDIA CONTENT
    3. ONLINE REPUTATION & CRISIS
              MANAGEMENT
          4. CROWD SOURCING
1. SOCIAL MEDIA STRATEGY
        & TACTICS
Social Media is like teen sex.
    Everyone wants to do it.
 Nobody knows how. When it’s
finally done there is a surprise
          it’s not better
               Avinash Kaushik, Analytics Evangelist, Google
I KNOW YOU HEARD THIS
 BEFORE BUT HAVE YOU
    WONDERED WHY?
BECAUSE PEOPLE (AND BUSINESSES) TEND
  TO CONFUSE STRATEGY WITH TACTICS
Strategy is when you
    have a plan to
     accomplish
  something. From
 beginning to end if
  you are prepared
  and focus on your
 plan that's having a
       strategy
Tactics are the specific
 actions, sequences of
      actions, and
 schedules you use to
fulfill your strategy. If
    you have more
than one strategy you
  will have different
    tactics for each.
OK THAT MAKES SENSE
 WHERE DO I START?
do a lot of
      research
     Spend a lot of time on
 Mashable and even more on
           Slideshare.
     Researching ideas and
    practices can become a
valuable asset and it can help
you come up with great ideas
     when the time comes.
     Another great site for
  inspiration on Social Media
and more is noteandpoint.com
 and of course you can always
    find good social media
      material on Youtube
always know
    your facts
   You have to know how much
people hang arround each social
  network. You have to focus on
  how they spend time, what are
 their main interests what seems
  to work its time of the year on
social media because if you don’t
  you might become irrelevant.

 SocialBakers is a great place to
 start looking for data, but you
should search in other places too
and try to have your own metrics
    about your own projects.
ask the right
   questions
          1. Why social?
2. What do I expect to gain from
         my involvement?
   3. What business needs am I
  trying to meet through social
              media
       4. Where do I start?
5. What do people say about my
              brand?
6. Which platforms should I use?
 7. How do I position my brand?
  8. What resources do I need?
         Do I have them?
      9. What am I trying to
           accomplish?
ANSWER THE QUESTIONS AND
  PLAN YOUR STRATEGY...
Start from the
  first one...
   Facebook may come and go.
            Twitter too.
  (Though I doubt it will happen
          anytime soon)
     But their impact on your
     consumer is long lasting.
People behave differently to what
 they did a few years ago. Online
            and offline.
  And this affects every aspect of
       the marketing mix.
       Everything you say.
        Everything you do.
    Everything you don't say.
     Everything you don't do.
   EVERYTHING COMMUNICATES
               Peter Economides – Brand Strategist
THEN START THINKING
      TACTICS
BUT DON’T THINK
“CAMPAIGNS” THINK
 “CONVERSATIONS”
2. SOCIAL MEDIA CONTENT
    (and how to find it)
CONTENT IS KING
but in order to deliver great social
    media content you need to
   remember some basic facts
LET’S FOCUS A LITTLE BIT
post like a
friend not like
    a brand
 In order to deliver great social
media content you need to focus
  on your target audience and
speak about the things that they
         do care about.

  For example if you are in the
  automotive industry you can
   focus your content around
      movies like Fast Five.
  Petrolheads tend to like such
content and you will see a lot of
interactions from the page fans
    on Facebook and a lot of
 retweets especially if you post
        photos or videos.
google reader
is your friend
For your social media engagement
  you need a lot of content from
  multiple sources. The cool thing
about Social Media is that you don’t
 need a copywriter for everything.

Content is in abundance on the net.
 All you have to do is research sites
with relevant content and setup an
account in google reader with the
    rss feeds from sites that have
relevant content in order to always
     have availability of content.
  You can use other rss readers as
well but Google is fast and efficient.
fast sharing is
  important
 Use tweetdeck (or seesmic,
  or hootsuite) to manage
   multiple accounts and
simultaneous (or scheduled)
     posting in different
         platforms.
    Another great tool is
         Posterous.

   You can post and share
     directly to multiple
platforms even with a single
e-mail or from an iPhone or
       Android Device.
3. ONLINE REPUTATION &
  CRISIS MANAGEMENT
always keep
 an eye open
In traditional PR monitoring was easier.
 Press clippings and good relationships
with journalists can help you prevent a
      lot of unpleasant situations.

 But on Social Media things travel fast
  and you need to be always on your
                 toes.

 So you need to always have tools in
 place and monitor everything. If you
  can’t afford a professional tool like
   Sysomos or Radian, then Google
   Reader is again your best friend.
Combine it with Socialmensions, Topsy
     and with Facebook & Twitter
 notifications and you will have good
                 results.
always
evaluate who
is saying what
Not all users have the same
weight. Especially on Twitter
you need to evaluate who is
        saying what.

       You need to build
   relationships that can be
  useful over time and you
     need to react quickly
 because if you don’t you will
loose control of the situation.

   A great tool to measure
      influence is Klout.
the art of
 community
management
OK granded it’s not the art
of war but it’s a hard trade.

You need to be fast, to be
 polite, to be efficient and
to understand technology
  and how things work.

 Or else you might find
yourself with a crisis that
will shut your page down
        in no time.
4. CROWD SOURCING
rock stars
 don’t sing in
empty arenas
Crowd Sourcing is a key
  ingredient in Social
Media. Basically because
you need an audience to
        talk to.

   In order to build your
 audience you need to be
    focused, have good
 relevant content to build
arround or just a mad idea
 and the guts to pull it off.
thank you

created by
Stavros Kontaktsis
http://about.me/stakon

references
What the f*ck is social media versions 1,2 & 3
This is not the time for Big Lazy Brands
Why is strategy being left out?

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How to become a Social Media Rock Star

  • 1. HOW TO BECOME A SOCIAL MEDIA ROCK STAR or at least how you can try to be one...
  • 2. WHAT ARE WE GOING TO TALK ABOUT?
  • 3. 1. SOCIAL MEDIA STRATEGY & TACTICS 2. SOCIAL MEDIA CONTENT 3. ONLINE REPUTATION & CRISIS MANAGEMENT 4. CROWD SOURCING
  • 4. 1. SOCIAL MEDIA STRATEGY & TACTICS
  • 5. Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is a surprise it’s not better Avinash Kaushik, Analytics Evangelist, Google
  • 6. I KNOW YOU HEARD THIS BEFORE BUT HAVE YOU WONDERED WHY?
  • 7. BECAUSE PEOPLE (AND BUSINESSES) TEND TO CONFUSE STRATEGY WITH TACTICS
  • 8. Strategy is when you have a plan to accomplish something. From beginning to end if you are prepared and focus on your plan that's having a strategy
  • 9. Tactics are the specific actions, sequences of actions, and schedules you use to fulfill your strategy. If you have more than one strategy you will have different tactics for each.
  • 10. OK THAT MAKES SENSE WHERE DO I START?
  • 11. do a lot of research Spend a lot of time on Mashable and even more on Slideshare. Researching ideas and practices can become a valuable asset and it can help you come up with great ideas when the time comes. Another great site for inspiration on Social Media and more is noteandpoint.com and of course you can always find good social media material on Youtube
  • 12. always know your facts You have to know how much people hang arround each social network. You have to focus on how they spend time, what are their main interests what seems to work its time of the year on social media because if you don’t you might become irrelevant. SocialBakers is a great place to start looking for data, but you should search in other places too and try to have your own metrics about your own projects.
  • 13. ask the right questions 1. Why social? 2. What do I expect to gain from my involvement? 3. What business needs am I trying to meet through social media 4. Where do I start? 5. What do people say about my brand? 6. Which platforms should I use? 7. How do I position my brand? 8. What resources do I need? Do I have them? 9. What am I trying to accomplish?
  • 14. ANSWER THE QUESTIONS AND PLAN YOUR STRATEGY...
  • 15. Start from the first one... Facebook may come and go. Twitter too. (Though I doubt it will happen anytime soon) But their impact on your consumer is long lasting. People behave differently to what they did a few years ago. Online and offline. And this affects every aspect of the marketing mix. Everything you say. Everything you do. Everything you don't say. Everything you don't do. EVERYTHING COMMUNICATES Peter Economides – Brand Strategist
  • 17. BUT DON’T THINK “CAMPAIGNS” THINK “CONVERSATIONS”
  • 18. 2. SOCIAL MEDIA CONTENT (and how to find it)
  • 19. CONTENT IS KING but in order to deliver great social media content you need to remember some basic facts
  • 20.
  • 21.
  • 22.
  • 23. LET’S FOCUS A LITTLE BIT
  • 24. post like a friend not like a brand In order to deliver great social media content you need to focus on your target audience and speak about the things that they do care about. For example if you are in the automotive industry you can focus your content around movies like Fast Five. Petrolheads tend to like such content and you will see a lot of interactions from the page fans on Facebook and a lot of retweets especially if you post photos or videos.
  • 25. google reader is your friend For your social media engagement you need a lot of content from multiple sources. The cool thing about Social Media is that you don’t need a copywriter for everything. Content is in abundance on the net. All you have to do is research sites with relevant content and setup an account in google reader with the rss feeds from sites that have relevant content in order to always have availability of content. You can use other rss readers as well but Google is fast and efficient.
  • 26. fast sharing is important Use tweetdeck (or seesmic, or hootsuite) to manage multiple accounts and simultaneous (or scheduled) posting in different platforms. Another great tool is Posterous. You can post and share directly to multiple platforms even with a single e-mail or from an iPhone or Android Device.
  • 27. 3. ONLINE REPUTATION & CRISIS MANAGEMENT
  • 28. always keep an eye open In traditional PR monitoring was easier. Press clippings and good relationships with journalists can help you prevent a lot of unpleasant situations. But on Social Media things travel fast and you need to be always on your toes. So you need to always have tools in place and monitor everything. If you can’t afford a professional tool like Sysomos or Radian, then Google Reader is again your best friend. Combine it with Socialmensions, Topsy and with Facebook & Twitter notifications and you will have good results.
  • 29. always evaluate who is saying what Not all users have the same weight. Especially on Twitter you need to evaluate who is saying what. You need to build relationships that can be useful over time and you need to react quickly because if you don’t you will loose control of the situation. A great tool to measure influence is Klout.
  • 30. the art of community management OK granded it’s not the art of war but it’s a hard trade. You need to be fast, to be polite, to be efficient and to understand technology and how things work. Or else you might find yourself with a crisis that will shut your page down in no time.
  • 32. rock stars don’t sing in empty arenas Crowd Sourcing is a key ingredient in Social Media. Basically because you need an audience to talk to. In order to build your audience you need to be focused, have good relevant content to build arround or just a mad idea and the guts to pull it off.
  • 33. thank you created by Stavros Kontaktsis http://about.me/stakon references What the f*ck is social media versions 1,2 & 3 This is not the time for Big Lazy Brands Why is strategy being left out?