This document discusses Megan Hargroder's background as a TV news reporter and social media workshop host. It then outlines strategies for using social media and video for law firms and solo practitioners, including the importance of video content, types of lawyer videos, video production tips, and recommended social media platforms. It also provides tips for listing optimization, automation of social media posts, using social media for listening, and thinking creatively about business development outside traditional methods.

1. 2018 Social Media Tools +
Strategies
For Solos + Small Firms
Megan Hargroder

2. Megan Hargroder
Founder and CEO of Conversations, LLC
Previous TV News Reporter at KADN in Lafayette
Host of live and online workshops on using social media to
drive traffic and increase leads
Speaking Engagements
CLE Seminars hosted by the
Louisiana Bar Association
Small Firm Bootcamp hosted
by Paperless Chase.
New Orleans Entrepreneur
Week
American Association for
Justice
@heyitsmegan
conversations.be
@heyitsmegan
ConversationsDigital.com
Founder and CEO of Conversations, LLC
Previous TV News Reporter at KADN in Lafayette
Host of live and online workshops on using social media to
drive traffic and increase leads
Megan Hargroder
Speaking Engagements
CLE Seminars hosted by the
Louisiana Bar Association
Small Firm Bootcamp hosted
by Paperless Chase.
New Orleans Entrepreneur
Week
American Association for
Justice

3. FOR LAWYERS, SOCIAL MEDIA IS
ABOUT MORE THAN JUST A LINKEDIN
PROFILE AND FACEBOOK POST…

4. By 2019, Video Traffic will
account for 80% of all
consumer internet traffic.
(According to a study by SmallBiz Trends)

5. Video

6. Types of lawyer videos

7. Video Production Pro Tips

8. Don’t forget the disclaimer:
Rule 7.6 Computer-Accessed Communications
(a) Definition. For purposes of these Rules, “computer accessed
communications” are defined as information regarding a lawyer’s or law firm’s
services that is read, viewed, or heard directly through the use of a computer.
Computer-accessed communications include, but are not limited to, Internet
presences such as homepages or World Wide Web sites, unsolicited
electronic mail communications, and information concerning a lawyer’s or law
firm’s services that appears on World Wide Web search engine screens and
elsewhere. (b) Internet Presence. All World Wide Web sites and home pages
accessed via the Internet that are controlled, sponsored, or authorized by a
lawyer or law firm and that contain information concerning the lawyer’s or law
firm’s services: (1) shall disclose all jurisdictions in which the lawyer or
members of the law firm are licensed to practice law; (2) shall disclose one or
more bona fide office location(s) of the lawyer or law firm or, in the absence
of a bona fide office, the city or town of the lawyer’s primary registration
statement address, in accordance with subdivision (a)(2) of Rule 7.2; and (3)
are considered to be information provided upon request and, therefore, are
otherwise governed by the requirements of Rule 7.9.

9. Top Social Platforms To Leverage:
● Youtube (to host your videos)
● Google My Business (for getting reviews + increased visibility)
● LinkedIn (for connecting with and building a professional referral network)
● Avvo (for lead generation and building authority)
● Facebook / Facebook targeting ads (depending on practice area)
● Twitter (as a listening and conversation tool)

10. LISTING OPTIMIZATION:
The quickest, easiest, most impactful way to take control of your online
reputation, boost website traffic, and generate new leads.
Step 1: Create your “Profile Consistency Log”
Step 2: Claim existing profiles
Step 3: Cleanup: delete duplicate listings + polish existing listings
Step 4: Create new profiles

11. Claim
Consolidate
Optimize

12. Having inconsistent citations
creates a trust issue for Google, as
Google wants to provide correct &
most useful information to its users.
Google can’t trust the information
provided on the business page if
there are multiple citations across
the web with conflicting information.
Step 1: Create your “Profile Consistency Log”

13. Step 2:
Claim existing
profiles
Moz Local pushes
accurate location data
to all the major data
aggregators and
directories then helps
you close duplicate
and inconsistent
business listings
moz.com/local

14. Step 3: Cleanup: delete duplicate listings + polish existing listings

15. Step 4: Create new profiles

16. AUTOMATION: Use ifttt.com or zapier.com to stream your blog post
content to social channels

17. LISTEN: Use Twitter as a listening / discovery tool

18. Think outside the
box...

19. ● Community involvement
● Introduce yourself on NextDoor
● Scholarship contest
● Free informational event
● Email marketing
● Sponsor or speak on a podcast
● Guest post

20. Helping lawyers attract GREAT clients online since 2011
conversationsdigital.com
Voted “Top 3 Best Rated”
ad agencies in New Orleans