The document discusses trends in how consumers engage with brands across real and virtual worlds. It provides examples of how brands can (1) get consumers more involved in products through collaboration platforms and personalization, (2) offer useful content and services, and (3) have a multi-platform media strategy across social media, websites, mobile apps, and events to better integrate into consumers' lives. The key recommendation is for brands to allow consumers to become part of the brand through contact, content, and an integrated media strategy across real and virtual worlds.
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Gen Z are digital pioneers, making them a dream target for brand marketers around the globe. Being sceptical, hyper-aware and socially conscious, this generation is all about expressing individual identity, inextricably blending the physical and digital worlds as never before. And with accounting for 40% or all customers, they are the most powerful consumer forces in the market today. But how can you market to Gen Z on social media?
SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Gen Z are digital pioneers, making them a dream target for brand marketers around the globe. Being sceptical, hyper-aware and socially conscious, this generation is all about expressing individual identity, inextricably blending the physical and digital worlds as never before. And with accounting for 40% or all customers, they are the most powerful consumer forces in the market today. But how can you market to Gen Z on social media?
Talk about the need for design in government, and the opportunity for UX and design professionals to make a difference by helping the public sector work better for people.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worthBrian Solis
Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.
What was once an objective on every key brand strategy document has become an overused, and at times, a meaningless phrase. Almost like an involuntary reflex, communication became — and continues to be — the most popular tool for showcasing brand transparency. This deck explores a model for thinking about transparency in a modern world.
The business landscape has changed. Consumers have become more self-reliant and increasingly less dependent on so called ‘experts’. Quite simply people trust people - and they like to do business with people they know and trust. Consumers refuse to be talked down to anymore - demanding that companies engage with them.
By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a no nonsense look at social media and how companies have benefited and fallen victim to the power of social media. Giving examples from around the world but focusing on the Netherlands. It gives 10 simple-to-follow first steps to start implementing social media into your business. Dispelling a few misconceptions along the way.
Presentation developed by Iain Davenport, Internet Consultant at The Englishman Online.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Why Silicon Valley kicks Europe's buttLoic Le Meur
I love Europe and I created 7 years ago LeWeb with my wife Geraldine to help european entrepreneurs get more competitive, but Pablo Larguia and Jose-Maria Figueres invited me to keynote La Red Innova on the reasons why Silicon Valley is ahead.
I wanted to be honest and share a few reasons why I think Silicon Valley wins, some are easy to fix, others much more complicated.
I think the most important one is what goal you set for yourself. If your goal is to dominate Madrid or Paris in your niche, you might just succeed, but if you set yourself such a local goal, there is low chance you’re actually going to build a global success and be the best in the world at what you do.
It’s the key, most people I know in Silicon Valley dream about building a world leader, not a local leader, it’s a question of attitude, and THAT is easy to change. Think more in english and more global, you might be able to achieve your dreams, but they have to be the right dreams.
stay in touch? twitter.com/loic and facebook.com/loic
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
Talk about the need for design in government, and the opportunity for UX and design professionals to make a difference by helping the public sector work better for people.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worthBrian Solis
Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.
What was once an objective on every key brand strategy document has become an overused, and at times, a meaningless phrase. Almost like an involuntary reflex, communication became — and continues to be — the most popular tool for showcasing brand transparency. This deck explores a model for thinking about transparency in a modern world.
The business landscape has changed. Consumers have become more self-reliant and increasingly less dependent on so called ‘experts’. Quite simply people trust people - and they like to do business with people they know and trust. Consumers refuse to be talked down to anymore - demanding that companies engage with them.
By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a no nonsense look at social media and how companies have benefited and fallen victim to the power of social media. Giving examples from around the world but focusing on the Netherlands. It gives 10 simple-to-follow first steps to start implementing social media into your business. Dispelling a few misconceptions along the way.
Presentation developed by Iain Davenport, Internet Consultant at The Englishman Online.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Why Silicon Valley kicks Europe's buttLoic Le Meur
I love Europe and I created 7 years ago LeWeb with my wife Geraldine to help european entrepreneurs get more competitive, but Pablo Larguia and Jose-Maria Figueres invited me to keynote La Red Innova on the reasons why Silicon Valley is ahead.
I wanted to be honest and share a few reasons why I think Silicon Valley wins, some are easy to fix, others much more complicated.
I think the most important one is what goal you set for yourself. If your goal is to dominate Madrid or Paris in your niche, you might just succeed, but if you set yourself such a local goal, there is low chance you’re actually going to build a global success and be the best in the world at what you do.
It’s the key, most people I know in Silicon Valley dream about building a world leader, not a local leader, it’s a question of attitude, and THAT is easy to change. Think more in english and more global, you might be able to achieve your dreams, but they have to be the right dreams.
stay in touch? twitter.com/loic and facebook.com/loic
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
Trends expert and keynote speaker Daniel Levine explains the difference between a trend and a fad, and how that helps drive the profits of modern businesses.
Globalisation is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture. Put in simple terms, globalisation refers to processes that increase world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications infrastructure, including the rise of the telegraph and its posterity the Internet, are major factors in globalisation, generating further interdependence of economic and cultural activities.
IDENTIFYING TRENDS - WHAT IS THE NEXT BIG THING IN BEAUTY PACKAGING? KGS Global
- Discussing the role and future in beauty packaging
- Gaining insight into global consumer packaging trends and their impact on the future of packaging design
- Evaluating global design trends and their influence on packaging and product innovation
- Examining macro and microtrends in packaging, marketing, branding and consumer engagement
- Evaluating both the aesthetic and practical implications of personalised packaging
- Assessing the future of innovative packaging technology, solutions, processes, materials and design
Presentation by Eva Johnston - Founder - Eva J. Natural Luxury Cosmetics
A presentation that gives some practical tips how to use social media. If you have any questions or you need a presentator with it, that please contact me. Peter
This deck is from a presentation I gave on February 2nd, 2017 to a group of ~200 Multifamily Industry Executives and Managers in Napa, California. The MultiFamily Social Media Summit is a "One-of-a-Kind Conference for Managers and Executives Focused on the ROI of Social Media and Content Marketing in Retaining and Attracting New Residents."
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
Digital Marketing for Wellbeing BusinessAntti Leino
Presentation at Hospitality Management and Beauty Care Management of Turku University of Applied Sciences in a seminar:”The hot stones of wellbeing business".
Wunderman Singapore's guide on handling digital communications for FMCG brands.
Don’t be intimidated into replacing logical thinking with buzzwords— Marketers too often come under pressure to make decisions based on the technology of the moment, rather than strategy.
In this paper, Wunderman takes a step back to think about rationale the old-fashioned way. After all, communication channels change, but marketing fundamentals do not.
Customer Centricity requires meeting and exceeding their expectations at all digital touchpoints. Campaigns not longer work, it's about their unique interactions within the digital ecosysttem. Direct Marketing Educational Foundation Career Forum Presentation 2012
Spinning Top Media is an enterprise of creative minds with a love for storytelling, branding, designing, and cinematography.
We help brands build narratives to engage audiences and derive value through relatability.
Services we offer to our clients include:
- Social Media Marketing
- AI-Based Creative Solutions (ABCs)
- Visual Identity & Brand Narratives
- Copywriting/Content Marketing
- Graphic Designing
- Video Editing/Animations
- SVIF
You call it having fun at work, we call it 'The Office'.
Does all the hype surrounding social media make sense?
Isn't it time that somebody tried to deconstruct all this bull shit?
What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?
What is social media marketing? Are companies doing it right? Does it make sense to send people who visit your website to Twitter and Facebook?
Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers? Conversations about what?
What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?
Social Media 101 - A Social Media PrimerThink Shift
Who is this for? If you’re an advanced marketer or social media guru, then you’ll have to wait for our next issue. Nothing here will help you (we think). But if this is not you?... read on.
This is for companies, brands, & professionals who:
-Are thinking about and perhaps even dabbling in the social media world
-Are wondering why you should care
-Have really cold feet
-Are skeptical or think all this is going to go away
-Know you need to get “in”, but aren’t sure how
A look at the top digital trends from the latter part of 2011. From personalized products and m-commerce to luxury brands pulling back the curtain, these are things to keep on the radar in 2012.
In the latest issue, we take a look at a Virtual Assistant for gaming; a new gig app called Pickle; the newest food and drink that involves cheese and tea (together), and much more.
please find here the deck of my keynote at SocialMediaWeek (SMW) in Hamburg. You can see my talk here - they put the live stream video online: http://new.livestream.com/smwhamburg/events/2758360/videos/42659282
The story of FB commerce is a story of misunderstandings! But I am convinced that it works when you leave social to the social space, and purchases to the shop!
Little article acout this topic: https://medium.com/p/a146dc7b2450
More about me:
http://www.happyha
What is *happyhappyjoyjoy? My consulting credentials ...Kai Platschke
"you need more than happiness and joy to play a relevant role in life" - that´s why I created *happyhappyjoyjoy, the new approach to eye-to-eye marketing.
this is the presentation I held at social media week in berlin in 2012. the thinking is that 2nd screen can replace the traditional advertising model on the 1st screen - so far no tv channel was courageous enough to go for it ;)
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
8. EXAMPLE FOR:
Mix of real world and virtual world
WHAT?
Microsoft Xbox 360 and Kinect
WHY?
The Xbox has changed the living room
into an entertainment hub and lets the
users not only conect to their social
networks, it also creates a virtual
community within the Xbox system, in
which users compete or take part in
events.
RELEVANT?
Game platforms are not only for freaks
now. Recent studies show that 89% of
all people are (at least light) gamers
and gamers can change the world!
9. EXAMPLE FOR:
Mix of real world and virtual world
WHAT?
Tagging the real world
WHY?
The real world has an additional layer!
Augmented reality allows us to leave
information on things and locations, for
others to be found with their portable
device and used.
RELEVANT?
Huge potential for quickly being
adapted be the mass market as
extremely helpful!
10. EXAMPLE FOR:
Mix of real world and virtual world
WHAT?
Geo Localization
WHY?
Incredible: Today we know exactly
WHERE our customers are. Marketing
needs to get relevant on this extremely
precise level. Foursquare is one
possibility, Pepsi rewards presence!
RELEVANT?
This is where brands can reward
loyalty. It is the closest form of
interaction. And a valued one, don’t
miss the opportunity!
11. Consumers want to become a part of the
brand they like, and they expect the same
from the brands. They now have to define a
role, they want to play in the lives of their
consumers!
15. EXAMPLE FOR:
Playing a role in consumers’ lives
WHAT?
The Coca Cola Social Media Case
WHY?
A 124yo company employs 30 staff to
run the « Open Happiness » initiative
and reaches 7,3M Facebook fans and
more than 5.000 mentions per day!
RELEVANT?
Oh yes! Studies say that once you
have made someone befriend you on
Facebook, 97% will buy your brand,
and 96% will recommend you to a
friend! (“Feed” Report)
16. EXAMPLE FOR:
Playing a role in consumers’ lives
WHAT?
The Levi Strauss Braddock, P.A. Idea,
“We are all workers”
WHY?
Now that’s engagement! Levi Strauss
adopts a small U.S. village, once rich
and cozy, now poor and left behind, to
help the “workers” who live there, build
a better future.
RELEVANT?
A real engagement that creates real
value, also creates PR and content for
a very long time. Doing good is so
efficient!
17. A new world, marketers have learn and to
adapt to because It’s an opportunity
18. 2
That means for us advertisers and agencies that
consumers influence all we do today: Products
by input for innovation, service through
demanding real utility, communication through
participation and social media.
21. PRODUCT /
INNOVATION
Marketing departments own
consumer insights, and
consumer insights are the most
valuable goods for progress and
innovation within a company –
may that be insights that help to
improve a product or launch a
new one, or a service offer or a
line diversification or a way to
produce it, etc. Marketers need
to take consumers opinions
serious and need to give them
the tools they need to express
themselves.
22. EXAMPLE FOR:
Marketing Collaboration
WHAT?
MyStarbucks Idea
WHY?
Starbucks is a brand who shows that
they are really interested in their
customers’ opinions and wishes. More
than just monitoring external
platforms, they create an own channel
for people to express themselves. And
they love it.
RELEVANT?
Absolutely. One of the best ways to
get inspirations for products, services
and communication. A huge 24/7 focus
group!
23. EXAMPLE FOR:
Social Media Monitoring
WHAT?
The Domino’s Pizza “
The Pizza Turnaround” Project
WHY?
Impressive movement of a company
agreeing that their product is
miserable. But as impressive to see
how they used this to relaunch
themselves together with the
consumers.
RELEVANT?
Yes. Foremost the part to listen to the
people out there and what they say
about your brand; and then to doing
the right reaction.
24. PRODUCT /
PERSONALISATION
Giving the consumer control
over the product design /
features itself can be the highest
honor, delivering the highest
grade of identification with the
product and the brand.
25. EXAMPLE FOR:
Product Personalization
WHAT?
Kinder puts a photo of your child onto
its’ packaging, M&Ms writes personal
messages on candy
WHY?
A nice and easy way to let the
consumers integrate themselves onto
the product, e.g. as a present.
RELEVANT?
People like to make things theirs. If
changing the product itself is too
difficult, changing the pack
26. EXAMPLE FOR:
Product Personalization
WHAT?
NikeID Shoe personalizer
WHY?
Nike was a pioneer in personalization,
styled and ordered online. They keep
on being pioneer in this area by e.g;
launching a mobile app which creates
a shoe design according to a picture
taken.
RELEVANT?
This example shows that
personalization can be a source for
inspiration. My world has influence on
the things I see, like and buy.
27. EXAMPLE FOR:
Product Personalization
WHAT?
Mymuesli.com muesli mixer
WHY?
An example within CPW’s business.
Mymuesli offers a simple to use online
mixer, to create your own muesli,
containing only things you like most.
RELEVANT?
The success of the little startup and
the buzz they created show that such
an engagement is rewarded. Could be
relevant in niche markets, that need
more precise treatment.
29. SERVICE/
UTILITY
How can a brand become part if
its consumers’ lives? By building
content and tools that are
anchored in the brand and of
great daily use.
Great tools can become part of
the product or even new
products.
30. EXAMPLE FOR:
Utility Online Tool
WHAT?
Bugaboo, a manufacturer of strollers
for babies, offers a map of places
where you can easily walk with a
stroller …
WHY?
Sometimes utilities are not so difficult
to find. This is an additional service,
communication at the same time,
entertainment and fun.
RELEVANT?
This is easy to do, and has high value.
Concentrate on what your competence
is, get a content partner and create
such an offer!
31. EXAMPLE FOR:
Utility Mobile Tools
WHAT?
Dunkin Donuts lets you take orders
from your colleagues, Tide gives you
immediate tips how to get rid of stains
and IKEA gives games to the kids
while the parents shop.
WHY?
Mobile is the only current way to have
practical helpers always by my side.
Thing a bit outside of the box (IKEA),
look for a real insight (DD) or be there
when needed (Tide) and consumers
will value your proposition.
RELEVANT?
Thing like these are easy to test and
can deliver real value for money if they
strike a nerve!
33. COMMUNICATION /
CONVERGENCE
Just as consumers mix real life
and virtual life, marketers have
to be able to play the same
game.
Social, website, mobile, event,
product, POS, and you name it
– they all have to play together!
34. EXAMPLE FOR:
360°
WHAT?
The launch of adidas new MEGA
shoes. A nice mix of virtual and real
life to assure a great impact of the new
product.
WHY?
360 is the best way to really be where
your customers are. The advertising is
about a MEGA diner that has been
recreated as a walk-in replica at the
Lollapalooza music festival that is
strongly mediated by MTV.
RELEVANT?
To meet people where they are and to
have a great impact in terms of
visibility
35. EXAMPLE FOR:
Mobile Promotions
WHAT?
Celio* “Soldes Mobiles”: They show a
2D giant code on the facade of its’
shop. Clients who flash the code with
their mobile receive a message they
can show at the cashier to get
another10% discount on their buy.
WHY?
Now that’s engagement! Levi Strauss
adopts a small U.S. village, once rich
and cozy, now poor and left behind, to
help the “workers” who live there, build
a better future.
RELEVANT?
A real engagement that creates real
value, also creates PR and content for
a very long time. Doing good is so
efficient!
36. COMMUNICATION /
SOCIAL
Everything is social, as has
always been. Today consumers
are constantly slightly
connected – one result: we use
the phone less and less, not to
disturb.
Another one: Brands need to
learn how to integrate in these
lives, to play a role.
The opportunity for the brand:
amplify the impact of your
communication
37. EXAMPLE FOR:
Viral Idea
WHAT?
Microsoft Germany launches a viral
movie for their product MS Project
2010.
WHY?
If you can think of something, you can
plan it, and then do it. The weirdest
project is shown in the video which
spread: 500k views and various TV
reports.
RELEVANT?
For certain products and certain target
groups recommended. Development
cheap, but success unpredictable.
38. EXAMPLE FOR:
Social Promotion
WHAT?
Easy Jet paper plane “tell your friend
and get a discount” idea – done online
and in real life.
WHY?
Sure, discounts is why the people take
part – but they are not afraid to talk to
their friends about it and make free
advertising for the brand.
RELEVANT?
Absolutely, to be considered with
campaign developments.
39. EXAMPLE FOR:
Multi Platform
WHAT?
Skittles has completely abandoned the
concept of an own website and spread
their content where it was hosted best:
Videos on YouTube, pictures on Flickr,
info on Wikipedia, Community ion
Facebook. Their universe shrank to a
little box, as social space navigation
engine, following the consumer.
WHY?
Some brands don’t need an own
website. Content is the king – and that
should live where the content users
are.
RELEVANT?
Highly – rethink your web model!
41. MAJOR CHALLENGE
Consumers
influence
product,
service
and
communica>on.
Allow
your
clients
to
become
part
of
your
brand.
Life
today
is
a
mix
of
Real
and
Virtual
World.
We
have
to
become
part
of
that
life.
43. How?
CONTACT
By
«
contact
»
we
mean:
Opening
your
brand
up
towards
the
consumer,
get
in
touch,
do
«open
door
days
»
24
hours
a
day.
Through:
-‐ Collabora=on
Pla?orms
24/7
Focus
groups
to
get
insights
on
products,
services
and
communica>on
-‐ Social
Media
Monitoring
To
find
out
who
talks
where
and
how
about
your
brands
To
engage
where
the
people
are
with
them,
by
giving
informa>on,
content,
benefits
or
doing
real
commitment
programs
with
them
And
to
react
openly
to
cri>que
-‐ Personalisa=on
Invite
people
to
ul>mately
become
part
of
the
brand
44. What?
CONTENT
By
«
content
»
we
mean:
Offering
different
kind
of
addi=onal
benefits
besides
your
products.
Through:
-‐ Services
a
true
customer
u>lity
delivering
added
value
in
everyday
life
-‐ Entertainment
Important:
Entertainment
is
also
a
real
u>lity!
And
it
is
relevant
for
all
age
groups.
This
can
contain
all
seen
trends
like
gaming,
mobile,
Augmented
Reality
45. Where?
MEDIAMIX
By
«
mediamix
»
we
mean:
Get
used
to
the
consumers’
way
to
use
media
and
disrespect
borders!
There
are
more
op=ons
for
a
mediaplan
than
ever.
Through:
-‐ Mul=-‐Pla?orm
Most
of
us
wouldn’t
naturally
go
a
product’s
website.
Think
of
crea>ng
a
Mul>
PlaVorm
to
meet
people
where
they
are:
in
real
life
and
in
virtual
to
have
a
great
impact.
Think
first
about
content,
then
where
to
put
it
and
then
if
you
really
need
an
own
website.
-‐ 360°/365d
drive
communica>on
and
ac>va>on
ideas
across
all
types
of
media,
including
online,
mobile,
event,
POS
and
viral,
and
engage
daily!