Reviews can impact your law firm's success. Learn how you leverage reviews to generate leads and what you need to do to protect your brand.

1. Protecting and Managing
Your Online Reputation
Megan Hargroder

2. Megan Hargroder
Founder and CEO of Conversations, LLC
Previous TV News Reporter at KADN in Lafayette
Host of live and online workshops on using social media to
drive traffic and increase leads
Speaking Engagements
CLE Seminars hosted by the
Louisiana Bar Association
Small Firm Bootcamp hosted
by Paperless Chase.
New Orleans Entrepreneur
Week
American Association for
Justice
@heyitsmegan
conversations.be
@heyitsmegan
ConversationsDigital.com
Founder and CEO of Conversations, LLC
Previous TV News Reporter at KADN in Lafayette
Host of live and online workshops on using social media to
drive traffic and increase leads
Megan Hargroder
Speaking Engagements
CLE Seminars hosted by the
Louisiana Bar Association
Small Firm Bootcamp hosted
by Paperless Chase.
New Orleans Entrepreneur
Week
American Association for
Justice

3. In today’s digital world, your law firm’s online reputation
could determine how successful your practice is.
84% of consumers trust
an online review as much as
a personal recommendation
74%of consumers say that a
positive review makes them
trust a local business.

4. Own your name online (before someone else does)
www.HargroderLawFirm.com
Facebook.com/HargroderLawFirm
@HargroderLawFirm
www.google.com/+HargroderLawFirm

5. Rule 7.6. Computer-Accessed Communications [Enforcement of Rule 7.6(d) is
suspended, until further notice, by order of the Supreme Court of Louisiana, dated
September 22, 2009.] (a) Definition. For purposes of these Rules, “computer-accessed
communications” are defined as information regarding a lawyer’s or law firm’s
services that is read, viewed, or heard directly through the use of a computer.
Computer-accessed communications include, but are not limited to, Internet
presences such as home pages or World Wide Web sites, unsolicited electronic mail
communications, and information concerning a lawyer’s or law firm’s services that
appears on World Wide Web search engine screens and elsewhere. (b) Internet
Presence. All World Wide Web sites and home pages accessed via the Internet that
are controlled, sponsored, or authorized by a lawyer or law firm and that contain
information concerning the lawyer’s or law firm’s services: (1) shall disclose all
jurisdictions in which the lawyer or members of the law firm are licensed to
practice law; (2) shall disclose one or more bona fide office location(s) of the
lawyer or law firm or, in the absence of a bona fide office, the city or town of
the lawyer’s primary registration statement address, in accordance with
subdivision (a)(2) of Rule 7.2; and With amendments through June 2, 2016. 48
(3) are considered to be information provided upon request and, therefore,
are otherwise governed by the requirements of Rule 7.9.
Quick Translation:
All online representations
of your law firm (i.e. your
website, listing sites, etc.)
must include your correct
address & contact
information.

6. Know where people could be leaving reviews (and monitor them)

7. Complete all online listings and make sure
they’re consistent (Tip: Create a profile consistency log)
Tool: Moz Local pushes
accurate location data to
all the major data
aggregators and
directories then helps
you close duplicate and
inconsistent business
listings | moz.com/local

8. Know when they’re talking to you (and about you)

9. Facebook Autoresponder Trick:
If you don’t want to
communicate with
clients / potential
clients via the message
feature on Facebook,
you can set an
autoresponder.

10. Get an SSL certificate - It’s a matter of trust.
Chrome, Firefox, IE, Safari, have
started labeling non-HTTPS
sites as ‘Not Secure’ in a way
that the users can’t ignore it.
This could and would damage
your online reputation.

11. Use
to store
passwords.

12. “It takes 20 years to build a reputation and five
minutes to ruin it. If you think about that, you’ll
do things differently.”
- Warren Buffett

13. Join my list:
conversationsdigital.com