How to promote your business with social networking


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Practical tips on how to start using social networking to promote your business

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How to promote your business with social networking

  1. 1. Using social networking to promote your business Geekup Doncaster 23 February 2011
  2. 2. About me <ul><li>Helen Kitchen, Reputation Manager - @HelenKitchen_PR </li></ul><ul><li>Freelance consultant for 8 years </li></ul><ul><li>Yorkshire-based specialist PR & full service marketing agencies, web-based publisher, Press Association </li></ul><ul><li>CIPR member since 1998 </li></ul>
  3. 3. About this presentation <ul><li>Practical tips about how you can use social media to promote a business </li></ul><ul><li>Examples of how other businesses are already using social media successfully </li></ul><ul><li>Checklist to get you started </li></ul><ul><li>What’s stopping you/your clients? </li></ul>
  4. 4. Reputation matters! <ul><li>Reputation = what you say, what you do, what other people say about you </li></ul><ul><li>Reputation management = engaging with people who matter to you, to raise awareness of what you say and do </li></ul>
  5. 5. Why social networking? <ul><li>Social media is the fastest growing communications medium ever </li></ul><ul><li>THE PEOPLE THAT MATTER TO YOU ARE ALREADY THERE </li></ul>
  6. 6. Tip #1: Find your focus <ul><li>Check out your social media landscape </li></ul><ul><li>Set goals and objectives that are measurable and achievable </li></ul><ul><li>Create a clear strategy to strengthen customer service, reach new customers, raise your profile, improve your reputation, or network with more peers </li></ul>
  7. 7. Tip #2: Showing up is not enough <ul><li>Find “your” audience – go where your customers go, rather than expecting them to come to you </li></ul><ul><li>Get your profiles right </li></ul><ul><li>Start slow: listen – communicate – engage </li></ul><ul><li>DON’T JUST BROADCAST / SELL </li></ul>
  8. 8. Tip #3: Spread the word <ul><li>Integrate your social media marketing with other activity (email signature, business cards, website, brochures, PR) </li></ul><ul><li>Link your social media profiles – make it easy for people to find you </li></ul><ul><li>Grow your network – quality not quantity </li></ul>
  9. 9. Tip #4: Develop your content <ul><li>All work & no play… be yourself! Your personality could be your USP </li></ul><ul><li>Share your expertise & advice for FREE </li></ul><ul><li>Use multimedia – words, photos, videos </li></ul><ul><li>Use Google Adwords to identify keywords </li></ul>
  10. 10. Tip #5: It’s not all about YOU! <ul><li>Key to success is 2-way communication </li></ul><ul><li>Let people know you’re there: Twitter - retweet, reply, DM Linkedin – comment, answer questions Facebook – “like” pages, comment </li></ul>
  11. 11. Tip #6: Measure your success <ul><li>Use analytics (eg Facebook, Google) to monitor what sort of content works well </li></ul><ul><li>Keep an eye on what your competitors are doing </li></ul><ul><li>Review your objectives and aims regularly </li></ul>
  12. 12. Start building your community <ul><li>Website/blog – give your audience what they want </li></ul><ul><li>Use social networks to find your audience, connect with them, listen to their conversations, join in and direct them to your content </li></ul>
  13. 13. Introduce yourself… <ul><li>Create a WYSIWYG bio & use a photo </li></ul><ul><li>Comment on/reply to other people’s tweets </li></ul><ul><li>Share blogs/news </li></ul><ul><li>Be interesting & interested </li></ul><ul><li>Link to your other profiles </li></ul>
  14. 14. Examples of Twitter bios
  15. 15. Target business networks <ul><li>Complete your profile: ask for recommendations, upload a photo, link to your website </li></ul><ul><li>Create a company page </li></ul><ul><li>Join relevant groups and engage with members </li></ul><ul><li>Use Questions & Answers to demonstrate your expertise & find inspiration! </li></ul><ul><li>Share business tweets using the #in hashtag </li></ul>
  16. 16. Business expertise
  17. 17. Get social <ul><li>Make a welcome video </li></ul><ul><li>Provide quality wall posts & consistent engagement </li></ul><ul><li>Get your “vanity” URL after 25 “likes” </li></ul><ul><li>Use the functionality that’s already there - get people talking, posting pictures & videos, entering contests, playing games </li></ul><ul><li>Add links to other social media activity </li></ul>
  18. 18. Case studies <ul><li>The Marmarati social media case study </li></ul><ul><li>Ikea facebook case study </li></ul>
  19. 19. Helpful? Interesting? Or not? <ul><li>If you would like more tips on social networking, why not connect with me: Twitter - @HelenKitchen_PR LinkedIn – Helen Kitchen PR Facebook – HelenKitchenPR Blog – </li></ul><ul><li>Or give me a ring 07870 213974 or drop me an email [email_address] </li></ul><ul><li>I’d love to hear what you thought of the presentation… </li></ul>