Social Media Maximising Impact Oct09


Published on

On Monday 26th October 2009 Mark Ellis delivered a workshop at peckham Library in south London on Social Media: Maximising your Impact. The session was organised by the Media Trust as part of the Learning Revolution Festival.

Published in: Education, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Media Maximising Impact Oct09

  1. 1. Social Media Maximising your impact Trainer: Mark Ellis
  2. 2. is really just a label for the way the internet looks today
  3. 3. The Long Tail
  4. 4. Terms and Definitions <ul><li>Whats a tag? </li></ul><ul><li>Whats a blog? </li></ul><ul><li>What’s a social network? </li></ul><ul><li>Whats a podcast? </li></ul><ul><li>Whats a wiki? </li></ul><ul><li>What is social bookmarking? </li></ul>
  5. 5. What’s changed? <ul><li>RSS-fed </li></ul><ul><li>You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out. </li></ul>
  6. 6. What is a blog? <ul><li>Chronological web publishing </li></ul><ul><li>Uses free / simple interface </li></ul><ul><li>Allows people to comment and to subscribe </li></ul><ul><li>Mainly text but can be photo / audio / video </li></ul>Blogging tools
  7. 7. Blogging: stories with words <ul><li>A conversation: a two way communication channel </li></ul><ul><li>Think of it as keeping in touch with friends </li></ul><ul><li>Write like a real person, not a PR </li></ul><ul><li>Write about real experiences, personal views </li></ul><ul><li>Use your blog to link to others, and key points of information </li></ul>Where to search for blogs
  8. 8. Blogging Case Study <ul><li>Egypt at the Manchester Museum </li></ul>
  9. 9. Blogging case study
  10. 11. <ul><li>Reads like a press release </li></ul><ul><li>Does not give a human side of the company </li></ul><ul><li>Feels like you’re being sold something </li></ul><ul><li>Might as well be a ‘news’ section on the website </li></ul>
  11. 12. Does blogging make any difference? <ul><li>Blogs are perfect for contacting the ‘Long Tail’ : a large number of keen, long-term, disparate individuals. When aiming at larger, transient or more mainstream audiences, traditional routes like advertising and website listings may be more appropriate. </li></ul><ul><li>Blogs become really effective when they are opened up to people from across the organisation. People seem to respond very well to things you might not think to include on a blog, for example – behind the scenes work. Sharing the responsibility for the blog amongst a group really helps reduce the workload too! </li></ul>
  12. 13. <ul><li>Free/low cost </li></ul><ul><li>Easy to use </li></ul><ul><li>Interactive </li></ul><ul><li>Accessible </li></ul><ul><li>Immediate </li></ul><ul><li>Lack of control over “the message” </li></ul><ul><li>Can sound like a PR person </li></ul><ul><li>Can be time consuming </li></ul><ul><li>Opening door to comments </li></ul>
  13. 14. How to get people to read your blog? <ul><li>Read other peoples, comment and link back to your own </li></ul><ul><li>Use catchy titles + post pictures </li></ul><ul><li>Tell people about it </li></ul><ul><li>Use your existing website to promote its existence </li></ul><ul><li>Let journalists know about it! </li></ul>
  14. 15. Trend towards microblogging <ul><li>Linked to growth in mobile and social networking </li></ul><ul><li>Status </li></ul><ul><li>Irregular posts </li></ul><ul><li>Photo sharing & social bookmarking </li></ul>
  15. 16. <ul><li>Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs. </li></ul><ul><li>You can also add tags, which allow you to trace comments on particular subjects, events or stories. </li></ul>
  16. 17. <ul><li>Conversations </li></ul><ul><li>Dialogue </li></ul><ul><li>Updates </li></ul><ul><li>Micro-blogging </li></ul>http:// /
  17. 18.
  18. 19.
  19. 20. Twitter applications six types of tweets
  20. 21. Top tips for Twitter <ul><li>Reach out </li></ul><ul><li>Be interested and you will be interesting </li></ul><ul><li>Be yourself   </li></ul><ul><li>Focus on relevance </li></ul><ul><li>Make your 140 characters count </li></ul><ul><li>Always integrate </li></ul><ul><li>Be your own, most constructive critic </li></ul><ul><li>Don’t be afraid to make mistakes </li></ul>
  21. 22. Your Twitter profile <ul><li>Make your bio clear and include searchable keywords.   </li></ul><ul><li>Include a URL that links to a page on your website.   </li></ul><ul><li>Make the most of your profile background.  </li></ul><ul><li>Make your avatar clear, simple and identifiable.  </li></ul>
  22. 23. Stories with Pictures
  23. 24. <ul><li>Free </li></ul><ul><li>Easy to use </li></ul><ul><li>Easy to embed pictures on your site </li></ul><ul><li>Reach – your pictures are viewed by more people </li></ul><ul><li>You can’t control what other photographers do </li></ul><ul><li>Groups can get big and drift from core purpose </li></ul><ul><li>You may be tagged on photos you don’t like </li></ul>
  24. 25. What is social bookmarking? <ul><li>store, tag and share links across the internet. </li></ul><ul><li>share links with friends… and people with similar interests. </li></ul><ul><li>access links from any computer. </li></ul>
  25. 26.
  26. 27.
  27. 28. <ul><li>Makes information manageable </li></ul><ul><li>Makes information portable – you can access your bookmarks anywhere </li></ul><ul><li>Connects your information and you to others </li></ul><ul><li>Must agree to tags </li></ul><ul><li>Can’t stop people tagging your content – even stuff you don’t want associated with you </li></ul><ul><li>Bookmarks can go out of date </li></ul>
  28. 29. Onto the computers <ul><li>Find blogs you like – and why </li></ul><ul><li>Blogs you don’t like – and why </li></ul><ul><li>Use </li></ul><ul><li> OR http:// for written blogs </li></ul><ul><li> for microblogs </li></ul><ul><li> for video blogs </li></ul><ul><li> for blogs with pictures </li></ul><ul><li>Find yourself at </li></ul>
  29. 30. Case Studies childsifoundation
  30. 33. <ul><li>Provide support, advice and information for families with disabled children, no matter what their condition or disability. </li></ul><ul><li>Mission and Purpose </li></ul><ul><li>Remove the barriers imposed by society which prevent families with disabled children achieving their full potential, and to empower these families to live the lives they want to lead. </li></ul>
  31. 34. Using social media
  32. 35. Using social media Using social media
  33. 36. Using social media Using social media Using social media Using social media
  34. 37. Using social media
  35. 39. <ul><li>Its up to you to figure out what the *something* is! </li></ul>These are the tools that allow you to do something
  36. 40. Contact <ul><li>If you would like these slides or more information, contact </li></ul><ul><li>mark </li></ul><ul><li>For the best communications resources </li></ul><ul><li> </li></ul>