Security and Privacy

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Security and privacy options for small business.

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  • In the past and sometimes now, the web seems like a big impersonal space. The trend in ecommerce is toward a personalization of the customer experience. We must now expect customers who have examined your business from many angles including the experiences of previous customers and your stated online policies. They will purchase when they are confident of their security and privacy with your business.Even if you are not doing “e-commerce” consider your security with payments made at your store.
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  • Use good passwords, test backup and restore process
  • Security and Privacy

    1. 1. Security and Privacyfor Creating Confident Customers Know how. Know now. Jenny Nixon, Jay Jenkins, Connie Hancock UNL Extension Educators
    2. 2. Reputation Economy E-Commerce has moved from a big impersonal space to a personalized customer experience Customers are looking for:  Reasons to be confident of your business reputation  Testimonials from previous customers  Ease of use  Certificates of authenticity  Stated privacy and security policies Know how. Know now.
    3. 3. What is Security and Privacy? Process of identifying and protecting your assets  Business data  Customer data  Hardware  Software  Reputation Restricting access to authorized people Know how. Know now.
    4. 4. Security - Define A Security Plan is used to:  identify, measure, monitor, and control risks arising from the electronic exchange of information A Security Policy is a written statement that describes:  What assets are to be protected, why, and who is responsible Know how. Know now.
    5. 5. Privacy Policy - DefinedPrivacy policy: a statement that declares a businesspolicy on how it Collects, Stores, Releases Personal InformationIt informs what information is collected, whether it iskept confidential, shared with partners, or sold to others.http://en.wikipedia.org/wiki/Privacy_policy Know how. Know now.
    6. 6. Data Security vs Use Data Needs  Confidentiality  Secure from unauthorized disclosure  Integrity  Unchanged  Authentic  Secure from destruction  Available for use Know how. Know now.
    7. 7. What information do I need to collect?  Know what information you are collecting  Know why you collect each piece of information Know how. Know now.
    8. 8. What will I do with collected data?  Develop a policy for storing and accessing collected data  Publish this policy on your web site  Follow your policy  Re-examine policy periodically Know how. Know now.
    9. 9. Do Your Homework How much business do you expect to conduct electronically?  A few items?  A moderate number of items?  Large scale electronic sales? Know how. Know now.
    10. 10. Things to Consider What forms of payment do I want to accept?  Credit cards  Debit cards  Checks  Gift cards  International payments What sort of processing features do I need? What reporting features do I need? Know how. Know now.
    11. 11. E-Commerce Options Third Party Store  eBay  Etsy  Amazon  Grow Nebraska Third Party Payment Processor  Google Checkout  PayPal  Love Apple Farms Know how. Know now.
    12. 12. E-Commerce Options Third Party Payment Gateway  Authorize.net  PayPal  Harley Farms Totally Integrated CMS Know how. Know now.
    13. 13. Pros and Cons Third Party Store  Pro  Minimal setup  Flexible fee schedules  Payment security is taken care of  Con  Minimal customization  No “Home Page”  Minimal SEO Know how. Know now.
    14. 14. Pros and Cons Payment Processor  Pro  No integration into backend  No security needed for payments  Con  Customer goes to different site and may reconsider purchase Know how. Know now.
    15. 15. Pros and Cons Payment Gateway  Pros  Customers stay on your site  Purchase process is integrated into your site  Cons  Takes more work  Higher level of technology needed  Must obtain SSL certificate Know how. Know now.
    16. 16. Features to Consider 24/7 availability and support Real time feedback for customers Redundancy Anti-fraud and security solutions Rates and fee structures Trusted platform Stocking and order tracking Tax calculations Integration into current platform Ease of use Know how. Know now.
    17. 17. Payment Processor Questions Data  Where is it?  Who has access? Are they authorized?  How is it protected?  How is it shared or transmitted?  Do I have insurance against a security breach?  What happens in a disaster? Redundancy?  How is data backed up and restored?  Is it scanned for vulnerability? Know how. Know now.
    18. 18. Local Security Know what you have  Data  Hardware  Networks  Software Know where it is and how it is secured Know who has access Use policies, procedures, and reporting Understand legal compliance Know how. Know now.
    19. 19. Local Security Secure and limit access to digital as well as physical assets  Keys vs Passwords  Hardware  Software  Network  Safe or vault vs Redundant and offsite backup  Visual vs Electronic identity  US Mail vs Cryptography Keep hardware and software up to date Know how. Know now.
    20. 20. Create Confident Customers Create and post Security and Privacy Policies Stick to your policy Be vigilant Use visual clues Know how. Know now.
    21. 21. Visual Security Clues Third party certificates of authority Green Address Browser Bar https:// Padlock symbol Know how. Know now.
    22. 22. Mobile Payment Platforms  Square  Paypal Here  GoPayment (Intuit)  SalesVu  ProPay Jak  North American Bancard – Pay Anywhere  Inner Fence Know how. Know now.
    23. 23. Features to Consider Cost of reader and/or app Transaction costs Encrypted data Electronic receipts Tipping system Cash register and POS functions Reporting options Signature requirements Access to funds speed Know how. Know now.
    24. 24. Optional Features Work with Windows machine Manage cash transactions Refunds/Credit Customized store Know how. Know now.
    25. 25. Resources VISA e-Commerce Merchant’s Guide to Risk Management BBB Data Security FAQ Payment Card Industry Data Security Standard GeoTrust: Creating an e-Commerce Web Site AVG Small Business Security Guide E-commerce Security Best Practice Guidelines Fundamentals Guidelines of e-Commerce Checkout Design Broadband YouTube Videos Security Squad Know how. Know now.
    26. 26. Upcoming Events Building Your Brand  Women in Ag – Kearney, Feb 21,22 eXtension Webinars - https://learn.extension.org/  Cool Tools – Feb 14, 2013  Pinterest – March 14, 2013 Broadband Webinars – http://broadband.nebraska.gov  Making Security a Priority Feb 20, 2013  Going Mobile – March 20, 2013 Know how. Know now.
    27. 27. Contact Information UNL Extension Educators Jenny Nixon  jnixon@unl.edu Connie Hancock  chancock1@unl.edu Jay Jenkins  jjenkins2@unl.edu Know how. Know now.

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